Marketing Midterm
21 Pages

Marketing Midterm

Course Number: NUTRITION 101, Spring 2011

College/University: Gardner-Webb

Word Count: 5935

Rating:

Document Preview

BUS 360 500F, Midterm, Spring 2010, Burbank 1. According to the Boston Consulting Group, marketers may classify their products as all of the following except B) cash contributors. 2. What national self-regulatory organization screens ads? B) National Advertising Review Board 3. Successful business organizations should take actions to convert internal weaknesses into ___________ and external threats into...

Unformatted Document Excerpt
Coursehero >> North Carolina >> Gardner-Webb >> NUTRITION 101

Course Hero has millions of student submitted documents similar to the one
below including study guides, practice problems, reference materials, practice exams, textbook help and tutor support.

Course Hero has millions of student submitted documents similar to the one below including study guides, practice problems, reference materials, practice exams, textbook help and tutor support.

360 BUS 500F, Midterm, Spring 2010, Burbank 1. According to the Boston Consulting Group, marketers may classify their products as all of the following except B) cash contributors. 2. What national self-regulatory organization screens ads? B) National Advertising Review Board 3. Successful business organizations should take actions to convert internal weaknesses into ___________ and external threats into ___________. E) strengths; opportunities 4. Which of the following employees is most responsible for setting the ethical tone for the entire marketing organization? A) Marketing manager B) Marketing employee C) Product manager D) Chief executive officer E) Vice president of marketing research 5. Why are marketers interested in consumers' levels of disposable income? D) It is a ready source of buying power. 6. Customer costs include anything the buyer must give up in order to obtain the benefits the product provides. The most obvious customer cost is A) risk. B) time. C) monetary price. D) effort. E) availability. 7. Marketing activities are A) used by all sizes of organizations including for-profit, nonprofit, and government agencies. B) limited to use by larger for-profit and nonprofit organizations. C) implemented only to increase profits for the organization and to expand the scope of its customer base. D) used by all types and sizes of businesses but are not used by nonprofit organizations. E) used by small businesses and small nonprofit organizations the most. Use the following to answer question 8: James Reverley owns a funeral home that offers discount funerals. Reverley's funerals cost around $3,900, compared with an average cost of $6,500. Although business was slow at first, his funeral home is now busy, because of referrals and advertising. Reverley does not believe that the funeral industry has been marketing-oriented, especially in price-disclosure policies and sales techniques. He became disenchanted with the traditional funeral services after working for several funeral homes. He drove limousines to cemeteries and kept hearing people in the back seat saying, This is terrible. Don't do this type of thing when I die. Reverley has indicated that he wants to provide an alternative. 8. Reverley apparently believes that traditional funeral directors are not using the _________ concept. A) marketing B) selling C) product D) people E) service 9. Extended problem solving is the type of consumer problem-solving process that A) involves no conscious planning but rather a powerful and persistent urge to buy something. B) is the most complex problem-solving behavior, which comes into play when a purchase involves unfamiliar, expensive, or infrequently bought products. C) requires a moderate amount of time for information gathering and search. D) is the creation and maintenance of a collection of products that satisfy a person's needs and wants. E) requires very little search-and-decision effort and is practiced when buying low-cost and frequently purchased products. Use the following to answer question 10: Candy Cones Company (CCC) began operations five years ago selling made-to-taste ice cream to college students. The process involves grinding up candy bars or cookies to make customerselected flavors of ice cream. The original shops were all run by the owner-founder, but CCC has experienced such rapid growth that management is considering franchising CCC shops in several new locations. The owner has called in the Smarter Marketing Consulting Group to help plan for the future. BUS 360 500F, Midterm, Spring 2010, Burbank Page 3 BUS360500Spr2010BURMIDTERMNoAns 10. Smarter Marketing believes that it is the perfect time for CCC to attempt to reach the large college market because of CCC's particular competencies and the fact that enrollments are ready to peak. This limited period is termed a A) strategic window. B) strategic door. C) strategic plan. D) marketing objective. E) long-range plan. 11. Which type of business market tends to have the most complex buying procedures? A) Reseller B) Institutional C) Retailer D) Government E) Producer 12. In a classroom discussion, Jacob agrees with Marcie that consumers generally want biodegradable beverage cups. However, he says that businesses in that industry must evaluate whether A) they can be produced. B) consumers are willing to pay higher prices for them. C) the competition will ever make them. D) stores will stock them. E) they can be effectively promoted. 13. In a buying center, purchasing agents or purchasing managers are also known as A) gatekeepers. B) deciders. C) buyers. D) users. E) influencers. 14. Which of the following is the fastest growing, most affluent subculture in the United States? A) African Americans B) Hispanics C) Asian Americans D) Native Americans E) Italian Americans 15. Which of the following is the best example of utilizing technology to improve consumer relationships? A) Waiters recording orders on handheld computers B) Surveying customers to determine their needs C) Responding to changes in competitors' prices D) Introducing stringent package standards E) Requiring dolphin-safe tuna 16. Which of the following is not a purpose of the marketing plan? A) Communicate internally with employees B) Assign tasks and responsibilities for implementation C) Specify the allocation of resources D) Monitor the performance of a marketing strategy E) Serve as a contract with the customer BUS 360 500F, Midterm, Spring 2010, Burbank Page 4 BUS360500Spr2010BURMIDTERMNoAns 17. If Baskin Robbins were to donate 5 percent of every ice cream purchase to shelters for victims of domestic abuse for one month, this would be an example of A) strategic philanthropy. B) ethical responsibility. C) economic responsibility. D) green marketing. E) cause-related marketing. 18. Which of the following refers to a firm's specific development, pricing, promotion, and distribution of products that do not harm the environment? A) Marketing ethics B) Social responsibility C) Environmental marketing D) Green marketing E) Conservation marketing 19. Which of the following is the best example of strategic philanthropy for Staples, the large office supply chain? A) Donating money to help fight illiteracy of both adults and children B) Having employees volunteer at a charity of their choice two hours a week C) Giving a portion of its profits in August to support charter schools D) Offering discounts to large corporations on their office supplies E) Providing low-income families with school supplies and computer training 20. When a business is making its initial purchase of an item to be used to perform a new job, it is known as a _________ purchase. A) straight rebuy B) reciprocal C) delayed D) new-task E) modified rebuy 21. In today's market environment, you might pay $15 for a CD by your favorite musical artist. Approximately how much of that price goes to activities related to marketing (promotion, distribution, profit margins)? A) $1.70 B) $3.40 C) $5.10 D) $7.50 E) $12.75 22. Within a business organization, a profit center that is self-supporting in terms of sales, markets, production, and other resources is known as a A) profit entity. B) strategic business unit. C) marketing program. D) small business. E) diversified corporation. BUS 360 500F, Midterm, Spring 2010, Burbank Page 5 BUS360500Spr2010BURMIDTERMNoAns 23. Marketers who view political forces as being beyond their control are taking a ___________ response toward these forces. A) reactive B) aggressive C) proactive D) competitive E) liberal 24. Justin believes that certain conditions at his company are very conducive to engaging in unethical behavior because these conditions provide rewards such as faster promotions and better raises for those who bend the rules. Justin's company seems to allow ______ for unethical behavior. A) peer pressure B) individuality C) corporate culture D) exposure E) opportunity 25. The forces of the marketing environment include A) political, legal and regulatory, sociocultural, technological, economic, and competitive. B) sociocultural, legal, regulatory, economic, and competitive. C) legal, regulatory, political, and sociocultural. D) competitive and noncompetitive forces that affect most lifestyles. E) fairly static components. 26. Raython Hardware and Thames Industrial Supplier have worked closely for many years and have a mutually beneficial relationship in which Raython provides all of Thames's hardware needs in a timely manner. Raython and Thames's relationship could be best characterized as a(n) A) reciprocity agreement. B) partnership. C) intra-organizational group. D) alliance. E) tying arrangement. 27. The forces that other people exert on one's buying behavior are called social influences. These come from reference groups and opinion leaders, social classes, culture and subcultures, roles, and A) ethnic heritage. B) personality. C) attitudes. D) perception. E) family. 28. An unplanned buying behavior resulting from a powerful urge to buy something immediately is called A) impulse buying. B) habitual buying. C) compulsive response behavior. D) non-problem solving. E) cognitive dissonance. BUS 360 500F, Midterm, Spring 2010, Burbank Page 6 BUS360500Spr2010BURMIDTERMNoAns 29. The Better Business Bureau is probably the best-known A) nongovernmental regulatory group. B) state-operated enforcement agency. C) national evaluator of advertisements. D) federal regulatory group. E) self-regulatory unit operating at the national level. 30. Hereditary characteristics combined with personal experiences that together make an individual unique form one's A) self-concept. B) attitudes. C) lifestyle. D) personality. E) role. 31. Which of the following statements about social responsibility is not correct? A) Social responsibility dimensions include economic, legal, ethical, and philanthropic concerns. B) Social responsibility deals with the total effect of all marketing decisions on society. C) Social responsibility refers to a company's obligation to maximize its positive impact and minimize its negative impact on society. D) Social responsibility is a vital factor in major marketing strategy decisions. E) Social responsibility refers to principles and standards that define acceptable conduct in marketing as determined by various stakeholders. 32. The group of people within a business who are involved in making business buying decisions is referred to as A) the new-task team. B) negotiators. C) purchasing agents. D) deciders. E) the buying center. 33. The marketing control process consists of A) establishing goals, market scanning, and market share analysis. B) establishing performance standards, evaluating performance, and reducing the differences between desired and actual performance. C) establishing goals and measuring performance. D) planning, implementing, and measuring marketing activities. E) setting objectives, implementing strategies, and reducing the differences between desired and actual performance. 34. A firm that wants to put more senior management personnel into the field, to get closer to customers, and to enable the company to respond more quickly and efficiently to competitors would probably organize its marketing unit on the basis of A) functions. B) regions. C) customer types. D) markets. E) products. BUS 360 500F, Midterm, Spring 2010, Burbank Page 7 BUS360500Spr2010BURMIDTERMNoAns 35. Which of the following is most likely to be an idea marketer? A) Car salesperson B) Airline pilot C) Attorney D) Abuse counselor E) Orthodontist 36. Firms that truly adopt the marketing concept develop a distinct organizational culture based on a shared set of beliefs that makes ___________ the pivotal point of the firm's decisions about strategy and operations. A) beating competitors B) increasing market share C) customers' needs D) marketing implementation E) marketing control 37. What is the most important factor in distinguishing disposable income from income? A) Taxes B) Housing C) Employment levels D) Consumer spending E) Saving 38. Best Tires is a manufacturer and marketer of tires for new passenger cars. In recent years, the company's business has declined because of the overall decrease in consumer demand for new cars. In this case, the demand for Best Tires' products is said to be _______since it depends on the demand for new cars. A) inelastic B) fluctuating C) derived D) elastic E) nonderived 39. Which of the following buying situations is most consistent with routinized response behavior? A) Igor buying his first pair of basketball shoes B) Mary buying a new set of tires for her car C) Aaron buying a new fishing rod and reel D) Stella buying bottled water E) Bill buying a new software program Use the following to answer question 40: Award Services Company sells award plaques to college and university athletic departments. Five years ago, Award Services Company decided to expand its marketing efforts. At that time, the majority of its sales came through the efforts of a sales force. The director of marketing recently suggested trying to find out a little more about the firm's customers. She specifically suggested efforts to better determine what the customer wanted so that Award Services could provide those products. In the past, Award Services had concentrated on teaching the sales force to sell, assuming that customers purchase from the best salesperson. BUS 360 500F, Midterm, Spring 2010, Burbank Page 8 BUS360500Spr2010BURMIDTERMNoAns 40. Award Services' sales force is part of which marketing mix variable? A) Product B) Price C) Promotion D) Distribution E) Environment 41. Marketing knowledge and skills A) are not necessary for a nonprofit organization. B) enhance consumer awareness and help provide people with satisfying goods and services. C) constitute the marketing mix. D) were most important during the production era. E) are most valuable for advertising executives but less important for wholesalers and distributors. 42. Although Mark's company engages in environmental scanning and analysis, he feels more comfortable changing his policies and strategies to adapt to environmental forces rather than trying to influence these forces. Mark has a(n) _____ approach to marketing environmental forces. A) inactive B) reactive C) proactive D) negative E) variable 43. If you were a marketing manager, under which type of organizational structure would you most likely be working if your firm were a large business with centralized marketing operations? A) Organization by type of customer B) Organization by function C) Organization by regions D) Organization by products and regions E) Organization by products 44. Betsy Hines is buying furniture for her apartment for the first time. She is spending considerable time and effort comparing the products that different stores offer. Which type of problem-solving process is she using? A) Selective B) Intensive C) Extended D) Shopping E) Routinized 45. Martin is shopping for a new suit to wear to an important interview. He really wants to impress his prospective employer and is shopping at many stores to find the right outfit. Martin is using which type of consumer problem-solving process? A) Routinized response behavior B) Habitual response C) Information search D) Extended problem solving E) Intensive problem solving BUS 360 500F, Midterm, Spring 2010, Burbank Page 9 BUS360500Spr2010BURMIDTERMNoAns 46. Cameron Inc. is a very profitable automobile repair shop. The company is well known for its great service and involvement in the community, but it fails to properly dispose of its used oil as outlined in environmental regulations. Cameron is failing in its ______ responsibilities. A) legal B) ethical C) economic D) philanthropic E) strategic 47. Marketing managers at Consolidated Equipment Company are involved in establishing marketing performance standards, evaluating performance, and reducing the differences between actual and desired performance. These marketing managers are engaged in A) the systems design process. B) the marketing control process. C) marketing systems design. D) the marketing audit. E) marketing evaluation. 48. Which of the following federal government laws holds companies responsible for crimes committed in the course of business by their employees? A) Federal Trade Commission Act B) Federal Sentencing Guidelines for Organizations C) Cellar-Kefauver Act D) Lanham Act E) Trademark Counterfeiting Act 49. The time lag between the performance of marketing activities and their results A) limits the marketing manager's ability to measure the effectiveness of marketing activities. B) facilitates the ability to measure performance. C) increases the chance of accurate measurement. D) limits the amount of money to be spent on measurement. E) increases the likelihood of having a successful marketing mix. 50. Which of the following is the best definition of green marketing? A) Using technology and human resources for marketing efforts designed to reduce waste B) Developing, pricing, promoting, and distributing products that do not harm the natural environment C) Protecting the natural environment through the implementation of programs for environmental cleanup D) Using only recycled materials in the production, distribution, and disposal of a company's products E) Meeting the criteria necessary to receive the European Eco-label through efforts designed to protect the natural environment 51. The first step in the marketing control process is to A) take corrective action. B) reduce the difference between actual and desired standards. C) evaluate actual performance. D) compare actual performance and standards. E) establish performance standards. BUS 360 500F, Midterm, Spring 2010, Burbank Page 10 BUS360500Spr2010BURMIDTERMNoAns 52. A __________ is something that an organization does extremely well and may give a company an advantage over its competition. A) benchmark B) sustainable competitive advantage C) core competency D) strategic vision E) marketing opportunity 53. Product specifications are A) physical characteristics and level of quality. B) types of services that are provided with the product. C) financing available for the product. D) types of competitors offering similar products. E) product return policies. 54. Most businesses try to control the level of quality in the parts they buy from suppliers. Most firms develop standards for _____ in order to achieve their quality goals. A) how many different suppliers they use B) how many parts can fail C) controlling when shipments will arrive D) the percentage of defects allowed E) how long the parts should last 55. In the near future, what subculture will become the second largest group in the United States? A) Whites B) African Americans C) Asians D) Hispanics E) Native Americans 56. For an exchange to occur, four conditions must exist: first, two or more individuals, groups, or organizations must participate, and each must possess something of value that the other desires; second, the exchange must provide a benefit or satisfaction to both parties; third, each must have confidence in the promise of the something of value held by the other; and fourth, A) the parties must agree to participate in the trading of something of value. B) to build trust, parties to the exchange must meet expectations. C) both parties must participate in the trading of the something of value. D) one party must be willing to compromise. E) one party must have sufficient bank credit to finance the exchange. 57. After Compaq Computer gathers information related to its marketing environment, it attempts to define current environmental changes and predict future changes. This determines possible opportunities and threats facing the company. It illustrates the process that is called A) environmental survey scanning. B) of environment. C) marketing. D) environmental analysis. E) marketing information processing. BUS 360 500F, Midterm, Spring 2010, Burbank Page 11 BUS360500Spr2010BURMIDTERMNoAns 58. Mike's Roadside Market buys produce from area farmers, marks the merchandise at a price that includes some profit, and then sells the fruit and vegetables to the people in and around Centerville. Mike's would be classified as part of a ___________ market. A) consumer B) producer C) government D) reseller E) wholesaler Use the following to answer questions 59-60: Allied General Services (AGS) is a network of wholesalers that supplies merchandise to auto parts stores in the south-eastern United States. AGS carries a wide range of foreign and domestic auto parts as well as a full line of accessories. AGS sells to independent auto dealers, national chains, and other wholesalers. For supplying this channel function, AGS gets a substantial percentage above cost. Executives are considering expanding westward into the Texas, Oklahoma, and New Mexico markets. They are also contemplating opening retail outlets in the upper Mississippi Delta. 59. AGS is operating in which of the following business markets? A) Producer B) Reseller C) Government D) Institutional E) Covert 60. When making a decision about purchasing auto parts, which one of the following would AGS consider least important? A) Demand for the product B) Price at which the product can be sold C) Labor required in production D) Amount of space required E) Supplier's ability to supply adequate quantities Use the following to answer questions 61-62: Bill Alvarez, the sole proprietor of an Asian food wholesale and retail business in southcentral Texas, had been evaluating the growth of Vietnamese, Laotian, and Cambodian populations in the Houston metropolitan area for some time. These groups have grown so fast over the previous decade that Bill decided to target them in his next major promotional campaign. He allocated 56 percent of his promotional budget to these groups, amounting to about $17,500. Most of the $17,500 was spent on radio spots and a small portion on two homemade television advertisements. By year's end, it became clear to Bill that his campaign was a failure. Not only had business with the Southeast Asian group not increased, it had dried up altogether. 61. Bill discovered that many of the men in one ethnic group listened to the radio each morning on their way to work and had heard many of his advertisements. Unfortunately, a rumor started among these men that Bill's business was run by a man from one of the other groups, with which they had unfriendly relations. As a result, the men did not hear Bill's radio ads the way they were supposed to. They instead picked up what they thought were slurs against their own ethnic group. This is known as A) selective expression. B) selective retention. C) perceptual extension. D) perceptual bias. E) selective distortion. BUS 360 500F, Midterm, Spring 2010, Burbank Page 12 BUS360500Spr2010BURMIDTERMNoAns 62. Bill found that in some of the ethnic groups, women were assigned exclusively to the tasks of housekeeping, child rearing, and cooking but were not allowed to listen to the radio, watch television, or do the shopping. The sets of actions and activities that the women in these groups were supposed to perform are generally known as A) reference groups. B) social classes. C) subcultures. D) roles. E) social strata. 63. Issues of inventory levels and storage costs are both concerns relating to the _____ variable of the marketing mix. A) distribution B) product C) exchange D) price E) promotion 64. Which of the following statements is false? A) If an ethical or social responsibility issue can withstand open discussion that results in agreement or limited debate, an acceptable solution may exist. B) A company that supports both socially responsible decisions and adheres to a code of conduct is likely to have a positive impact on society. C) If other persons in the organization approve of an activity and it is legal and customary within the industry, chances are that the activity is acceptable from both an ethical and social responsibility perspective. D) Social responsibility and marketing ethics are interrelated. E) Social responsibility and marketing ethics are the same thing and can be used interchangeably. 65. Sayid's employer is currently developing a new marketing strategy. The top managers have developed the marketing strategy and have given it to Sayid so that he can now develop an implementation plan. Sayid's company will most likely end up with which type of strategy? A) Decentralized B) Centralized C) Rigid D) Intended E) Realized 66. A disadvantage of reciprocity is that it can lead to A) a price war. B) higher promotional costs. C) more competitive firms entering the industry. D) less-than-optimal purchases for the buyer. E) longer periods of negotiation. 67. If Hefty Bags expresses concern that its products are having too great an impact on the pollution of ground water under landfills, this concern is directly related to the firm's A) social responsibility. B) marketing concept. C) profitability. D) ethics. E) distribution system. BUS 360 500F, Midterm, Spring 2010, Burbank Page 13 BUS360500Spr2010BURMIDTERMNoAns 68. The marketing environment is best described as being A) composed of controllable variables. B) composed of variables independent of one another. C) an indirect influence on the performance of marketing activities. D) dynamic and changing. E) slow, with infrequent fluctuations. 69. ___________ competitors are the most significant to marketers because buyers see the different products of these firms as direct substitutes for each other. A) Oligopolic B) Total budget C) Generic D) Product E) Brand 70. Which of the following statements regarding social class is true? A) A social class is a closed aggregate of people with similar social ranking. B) The criteria used to group people into social classes do not vary from one culture to another. C) A social class is an open aggregate of people with similar social ranking. D) A social class is a ranking of people by other members of society into positions of social respect. E) A social class is an open aggregate of people with different social rankings. 71. Institutional markets are A) intermediaries who resell goods to make a profit. B) federal and state government units. C) state or local government units. D) consumers who buy products for their own use. E) organizations that seek nonbusiness goals. 72. What are the four major categories of factors that influence business buying decisions? A) Environmental, organizational, interpersonal, and individual B) Environmental, organizational, psychological, and individual C) Environmental, psychological, individual, and technological D) Technological, organizational, environmental, and interpersonal E) Environmental, organizational, technological, and individual 73. Approximately what percentage of civilian workers in the United States performs marketing activities? A) 25 to 33 percent B) 81 to 92 percent C) 42 to 50 percent D) 64 to 76 percent E) 10 to 20 percent 74. A business that contributes resources to the community to improve the quality of life is taking on a(n) ___________ responsibility. A) ethical B) legal C) cost D) philanthropic E) economic BUS 360 500F, Midterm, Spring 2010, Burbank Page 14 BUS360500Spr2010BURMIDTERMNoAns 75. A junior marketing executive at MegaGrain Cereals suggests increasing the package size and price of its best-selling brand without increasing the amount of cereal inside the box. Her superior warns that this might be a bad idea because MegaGrain's long-term survival, like most companies, depends on A) cost-cutting measures. B) continually selling to new customers and markets. C) creating and maintaining satisfying exchange relationships. D) high-volume, low-margin sales. E) increasing shelf space for their brands. 76. Realizing that consumers have begun to seek safer automobiles, Daimler-Chrysler heavily promotes its passenger-side air bags to capitalize on this __________ while the strategic window is open. A) marketing mix B) market opportunity C) objective D) requirement E) goal 77. After news reports that pharmaceutical giant Merck was aware that its arthritisfighting drug Vioxx may cause heart problems, the firm's stock plummeted and hundreds of lawsuits were filed against the company. This demonstrates what can occur if firms ignore A) marketing citizenship. B) sociocultural forces. C) environmental causes. D) social responsibility. E) laws regulating car design. 78. Which of the following is not one of the four objectives that environmentalists believe companies should implement in order to sustain the natural environment? A) Eliminate the concept of waste. B) Reinvent the concept of a product. C) Educate consumers on ways to recycle products. D) Make prices reflect the true cost of a product. E) Make environmentalism profitable. 79. Technology assessment is A) measuring how much technology has been incorporated into an organization. B) trying to foresee the effects of new products and processes on the firm's operation and on society in general. C) assessing how much technology one wants to incorporate into a company in the future. D) judging how a firm's products affect society. E) weighing the cost of new technology to determine whether a firm can afford to use it. 80. Barry Gluckman of WP International, a major marketer of word-processing software, calls the secretary of Renee Doucette, director of purchasing for MMK, Inc. He sets up an appointment to discuss an upcoming purchase of software. The secretary plays the role of ___________ in this purchase decision. A) gatekeeper B) buyer C) decider D) buying center captain E) order giver BUS 360 500F, Midterm, Spring 2010, Burbank Page 15 BUS360500Spr2010BURMIDTERMNoAns 81. The state of Montana is preparing to buy a large quantity of frozen orange juice for use in a large school district. Alice Long's firm is in the citrus juice business but has never sold to the government market. To have a chance at getting this order, Alice's first step must be to get her firm to A) make a presentation appointment with the state. B) quote prices to the purchasing department. C) advertise in the capital city. D) negotiate with the state. E) secure a slot on the list of qualified bidders. 82. People for the Ethical Treatment of Animals (PETA) have demonstrated against the sale of coats made of animal furs. PETA's efforts to change shoppers' attitudes represent a __________ force for fur retailers. A) technological B) political C) sociocultural D) self-regulation E) strategic 83. Which of the following is not a dimension of social responsibility and marketing citizenship? A) Economic B) Ethical C) Legal D) Environmental E) Philanthropic 84. Individuals and business organizations that buy finished goods and resell them to make a profit without changing the physical characteristics of the product are classified as ___________ markets. A) consumer B) institutional C) producer D) government E) reseller 85. A marketing ethics issue likely exists when A) company members disagree about a marketing decision. B) an activity does not benefit the organization but benefits the environment. C) an activity results in increased prices for the consumer. D) a consumer is dissatisfied with a marketing decision. E) an individual or organization must choose from among several actions that must be evaluated as right or wrong. 86. Jane now feels that her teeth are not white enough after seeing advertisements for whitening toothpaste. Marketers promote these brands based on ___________ needs, appealing to sex appeal. A) physiological B) esteem C) self-actualization D) psychological E) social BUS 360 500F, Midterm, Spring 2010, Burbank Page 16 BUS360500Spr2010BURMIDTERMNoAns 87. Jose and Teresa are searching for a new cellular phone. They will most likely engage in which one of the following forms of problem solving? A) Extended problem solving B) Limited problem solving C) Impulse buying D) Routinized response behavior E) Intensive response behavior 88. When DuPont develops new carpet fibers that are highly stain-resistant and durable, it must educate consumers about the product's benefits. This calls for activity in which of the following marketing mix variables? A) Price B) Promotion C) Distribution D) Product E) Packaging 89. Analysis of business input-output data by the federal government allows the government to have a better understanding of the A) cash flows that exist among industries. B) raw materials and labor required to produce a given product. C) amount of reinvestment that different industries use. D) types of industries that purchase particular products. E) growth projections for a given industry. 90. Which of the following best describes the acceptance of the marketing concept by American organizations? A) The marketing concept has yet to be fully accepted by all organizations. B) All organizations fully utilize the marketing concept to run their businesses. C) Nearly half of all organizations are still in the sales orientation and have not implemented the marketing concept. D) Most organizations have really not accepted the marketing concept because of its many costs and problems. E) Although American organizations fully accept the marketing concept, many foreign companies do not. 91. Which of the following statements about the consumer buying decision process is true? A) Consumers progress through the five stages of this process for all limited problemsolving decisions. B) Although all of the steps in the process are used in all decision processes, the order tends to depend on the customer's level of involvement. C) The key element of the process that exists in all consumer buying decision processes is the purchase of the product. D) Once the purchase of a product has been made, the consumer buying decision process is complete. E) Consumers making limited problem-solving decisions may not go through all five steps of the process. BUS 360 500F, Midterm, Spring 2010, Burbank Page 17 BUS360500Spr2010BURMIDTERMNoAns Use the following to answer question 92: A new U.S. automobile company, Specific Motors, was established in 1995. In 2001, a recession caused disposable income to decline, and the annual amount of dollars spent by consumers for automobiles dropped drastically. Specific Motors faced the problem of trying to determine whether the economy would turn toward prosperity or toward depression. No matter what happened, Specific Motors was also worried about an impending global steel shortage, which would make a big difference in its future marketing plans. The economy might recover from the recession, but the automobile makers might be forced to ask consumers to curtail consumption just when the hope of a better year was finally in sight. All in all, the future looked dismal for Specific Motors. 92. In what type of competitive structure is Specific Motors operating? A) Monopoly B) Oligopoly C) Monopolistic competition D) Perfect competition E) Monopsony 93. Assignment of meaning to organized information inputs is called A) motivation. B) redefinition. C) learning. D) interpretation. E) selection. 94. The equation a buyer applies to assess a product's value is A) value = monetary price customer benefits. B) value = customer costs customer benefits. C) value = customer benefits customer costs. D) value = customer benefits monetary price. E) value = customer benefits time and effort. Use the following to answer question 95: After consumers complained that fumes from urea-formaldehyde foam insulation caused eye irritation, rashes, and chronic headaches, the Consumer Product Safety Commission banned the use of this insulation. Although the commission's ruling will be challenged in the courts, it already has put most of the firms in the industry out of business and has made an estimated 500,000 homes insulated with the foam almost unmarketable. The decision may also cause consumers to refuse to buy anything made with formaldehyde, which could affect a large number of manufacturers. Formaldehyde is used in products such as toothpaste, cosmetics, plastic wrapping, automobile parts, paneling, and furniture. Use of formaldehyde in these products has been found to be safe by three agenciesthe Environmental Protection Agency, the National Institute for Occupational Safety and Health, and the Food and Drug Administrationbut a U.S. House of Representatives subcommittee has challenged the findings. To help determine whether formaldehyde is safe, the Formaldehyde Institute, composed of members of the industry, is conducting research into the health histories of formaldehyde workers. If the results are favorable, they will be used to inform regulators that formaldehyde is safe. BUS 360 500F, Midterm, Spring 2010, Burbank Page 18 BUS360500Spr2010BURMIDTERMNoAns 95. What powers would the Formaldehyde Institute have to enforce its labeling guidelines? A) It could refuse to sell formaldehyde to violators. B) It could boycott the offender. C) It could threaten to sue the firm. D) It could report the firm in to the Consumer Product Safety Commission. E) It really has no authority to enforce the guidelines. 96. The fact that business customers purchase products to be used directly or indirectly in the production of goods and services to satisfy customers' needs means that demand for business products is A) joint. B) economically stable. C) derived. D) inelastic. E) more fluctuating. 97. Heidi decided to spend some of her saved money on tickets to a Cold Play concert coming to town, and now she is planning on buying a new outfit for the concert. What type of resources is Heidi making decisions about? A) Disposable income B) Wealth C) Buying power D) Discretionary income E) Savings income 98. The stages of the business buying decision process, in order, are A) recognizing the problem, establishing product specifications, searching for products and evaluating possible suppliers, selecting suppliers and products, and evaluating performance. B) recognizing the problem, searching for products and evaluating possible suppliers, selecting suppliers and products, establishing product specifications, and evaluating performance. C) recognizing the problem, selecting suppliers and products, evaluating performance, establishing product specifications, and searching for substitute products. D) establishing product specifications, recognizing the problem, searching for products, evaluating possible products and suppliers, selecting suppliers and products, and evaluating performance. E) establishing product specifications, searching for products, selecting suppliers and products, evaluating performance, recognizing the problem, and evaluating possible products and suppliers. 99. Consumers tend to remember information inputs that support their feelings and beliefs and forget inputs that do not. This is known as selective A) exposure. B) distortion. C) retention. D) information. E) organization. 100. The _________ strategy in an organization often does not live up to marketing planners' expectations. A) intended B) expected C) planned D) control E) realized Quiz2problems6Product,7opportunity,9Socialresponsibilityand marketingethicsareinterrelated,10jointlyinworkgroupsand committees,12greenmarketing,14Environmental,27internalsecondary data,29thatonlyasmallportionofthepopulationlikestoparticipatein telephonesurveys,41alargenumberofpeopleororganizations,46Time seriesanalysis. |Quiz3problems18Attitudescale,32Producer,34Salespersquarefoot ofsellingarea,42Attempttomakelargepaymentsorbribestoinfluence policydecisionsofforeigngovernments.

Find millions of documents on Course Hero - Study Guides, Lecture Notes, Reference Materials, Practice Exams and more. Course Hero has millions of course specific materials providing students with the best way to expand their education.

Below is a small sample set of documents:

Gardner-Webb - NUTRITION - 101
1) After purchasing a new Lexus, Pablo sees an Infinity pass by on the street and beginsto wonder if he made the right choice. Pablo is experiencing-Cognitive dissonance2) Bob Turner makes an appointment to visit with a new dermatologist in town todet
Gardner-Webb - NUTRITION - 101
1. A retailer is an organization that purchases products for the purpose of reselling themto-Ultimate consumers2. Select the true statement about wholesaling-Wholesaling activities must be performed during distribution of all goods,whether or not a w
Gardner-Webb - NUTRITION - 101
1. A retailer is an organization that purchases products for the purpose ofreselling them to-Ultimate consumers2. Select the true statement about wholesaling-Wholesaling activities must be performed during distribution of all goods,whether or not a w
Ferdowsi University of Mashhad - CP - 45
ORTN 500Professor Jawad Khan, ABDLecture ObjectivesIntroductionClass Principles, Rules andExpectationsCourse SyllabusCo-op ProgramClass Principles, Rules andExpectationsPlagiarismPunctualityTimely submissionsUNVA email: at least twice a day.
DeVry Arlington - ECON - 101
2. How much will employees lose by the change?4. How will it affect the employees?6. How will it affect the community?7. Should international employees be subject to the same changes?8. Does it matter whether the employees are in its U.S. base or inte
DeVry Arlington - ECON - 101
Amanda Reina7/24/2011FinanceCourse Project Part ITask I:(1) For National Bank:Prime bank loan rate=3.25%So National first Interest rate=3.25%+6.75%=10% paid semiannuallyHence,Effective Annual rate for National Bank=1+10%22-1=10.25%For Regions Be
DeVry Arlington - ECON - 101
1CFinds.comMarketing PlanCFindsA Ma rketing Plan P resented by:Amanda ReinaTable of Contents131. BackgroundMy business, CFinds, will consist of repurposing things. The way my business will workis as follows: I will find things that people are g
DeVry Arlington - ECON - 101
AMANDA REINAI. INTRODUCTIONThere is no escaping the despair caused by recession and economic decline. Acrossthe world millions of workers and their families are suffering because they cannotkeep their jobs and cannot get work as the deepest recession
DeVry Arlington - ECON - 101
Today's UnionsToday's UnionsAmanda ReinaProf. Sarah ScottDevry UniversityJune 19, 2011Today's Unions1Today's Unions2There is no escaping the despair caused by recession and economic decline. Across theworld millions of workers and their familie
DeVry Arlington - ECON - 101
Amanda ReinaWeek 19/5/20101. Human Resource was not thought to be a key element in an organization, as far as achieving theorganizations goals. However, it has been proven that when the Human Resources policies support theorganizations goals, the com
DeVry Arlington - ECON - 101
Amanda ReinaWeek 5ProposalAppraisal Process:Performance, as well as revenue is reviewed every six months. This way it allows JVA Corp. tocut or increase pay every six months, and review its bottom line. Employees can also benefit byhaving the opport
DeVry Arlington - ECON - 101
1. WhataretheadvantagesanddisadvantagestoWalMartinworkingwithunions?Theres already unions in California for the Walmarts down there. Advantages is better working conditionsand hours for employee but2. Explaintheadvantagesanddisadvantagesofunionmembersh
DeVry Arlington - ECON - 101
Directions: Read this rough draft of an email your colleague plans to send later this week. Identify itsstrengths and weaknesses. Then re-write the message to help it be more effective. Dont forget the subjectline!Subject: GetGetting ready for the move
DeVry Arlington - ECON - 101
A manda Reina7/10/2011ENGL227 Week One Assignment Audience P rofileThis audience profile is required as part of the week one assignment. Answer the questionsbelow to create a thorough profile for your primary audience, Jeff Clarke, and yoursecondary
DeVry Arlington - ECON - 101
MemoTo: Jeff ClarkeFrom: Amanda Reina, SupervisorSubject: Emergency Leave Request DeniedI have previously counseled you regarding your requests for leave on short notice. On theprevious three short notices that you have given in the last two months y
DeVry Arlington - ECON - 101
Thisisanoutlineofthethreestepwritingprocesstoapplytocases.Answerallquestionsdirectlyonthisform.Thenaddapagebreak,andwriteyourmessageinresponsetothecaseonthefollowingpage.Forthethreestepprocessquestions,youmayuseshortphrasesandsentencesforyouranswers.St
DeVry Arlington - ECON - 101
Thisisanoutlineofthethreestepwritingprocesstoapplytocases.Answerallquestionsdirectlyonthisform.Thenaddapagebreak,andwriteyourmessageinresponsetothecaseonthefollowingpage.Forthethreestepprocessquestions,youmayuseshortphrasesandsentencesforyouranswers.St
DeVry Arlington - ECON - 101
Answer:1)Wehave,PrimebankLoanrateSoNationalFirstbankInterestrateHenceEffectiveAnnualrateforNationalFirstForRegionsBest:InterestrateHence,EffectiveAnnualRateforRegion'sBest3)Wehave,LoanAmountAPRSo,MonthlyRateofinterestTimetomaturitySo,Nu
DeVry Arlington - ECON - 101
WCTSPageWCTS Remote AccessRSA User GuideDepartmental Management: Management ServicesWashington Communications & Technology Services202.720.1716Accessing WCTS Network Resources using RSA Two Factor AuthenticationAccessing WCTS Network Resources usi
DeVry Arlington - ECON - 101
Introduction: Name, title, educationHow I ended here: Military, private to CaptainEnded up at Walmart: Luck of the draw, High five to Cecilia, left good impressionWhy Im here: Talk about customer experienceWhat is customer service: service to customer
York University - MATH - 1090
Axioms of Predicate LogicAll partial generalizations of formulas in Ax1Ax6 are axioms of Predicate Logic.Ax1Ax2Ax3Ax4Ax5 (Reexivity of =)Ax6 (Leibniz for =)Every tautology of Predicate Logic(x)A A[x := t], if dened(x)(A B ) (x)A (x)BA (x)A, pro
York University - MATH - 1090
Math 1090 ASummer 2011Answers to Test 1Each question is worth 10 marks.1. Calculate (a) using the formal denition of substitution.Show each step. For each of (b)(d): if its dened, just write the result;if its not dened, explain why.(a) [4 marks]
Miami Dade - MGMT - 489
R.R.Donnelley&Sons:TheDigitalDivision(9396154)ThiscasedescribeshowmanagersatR.R.Donnelley,amajorprintingcompany,areapproachingdigitalpublishing.ThisnewmarketmayrequireamuchdifferentbusinessmodelthanDonnelleystraditionalbusinessesifandwhenthemarketgoes
Miami Dade - MGMT - 489
HewlettPackard:HewlettPackard:TheFlightoftheKittyhawk(A)BusinessStrategyProfessorBarryKarafinThe first hard drive, a magnetic information storage and retrieval device for computers and otherelectronic products, was developed by IBM engineers in 1956
Miami Dade - MGMT - 489
Justin RibeiroOctober 21, 2001MGMT 489R.R. Donnelley & SonsThe main problem with R.R. Donnelley and the digital division has nothing really to dowith the digital division at all, or at least not as much as first seems apparent. The real probleminsid
Southeastern FL - PSY - 2012
Chapter 12 outline Social psychologyoScientific study of how a persons behavior, thoughts, and feelings are influenced bythe real, imagined, or implied presence of others.oIncludes social influence-ways in which a persons behavior can be affected by
Atlantic Cape Community College - MATH - 135
1Chapter 5.1 # 7, 9, 11, 13, 15, 17, 19, 25, 27For exercises 6 through 11, determine whether the distribution represents a probabilitydistribution. If it does not, state why.XP(x)30.360.580.77.12-0.8No, we cannot have negative numbers,
Atlantic Cape Community College - MATH - 135
1Chapter 5.1 # 7, 9, 11, 13, 15, 17, 19, 25, 27For exercises 6 through 11, determine whether the distribution represents a probabilitydistribution. If it does not, state why.7.X36812P(x) 0.3 0.5 0.7 -0.8No, we cannot have negative numbers, and
Atlantic Cape Community College - MATH - 135
Ch. 6.1 #7-49 oddThe area is found by looking up z= 0.75 in Table E and subtracting 0.5.Area = 0.7734- 0.5= 0.2734The area is found by looking up z= 2.07 in Table E and subtracting from 0.5.Area = 0.5- 0.0192 = 0.4808The area is found by looking up z
Atlantic Cape Community College - MATH - 135
Math 227 Elementary Statistics: A Brief Version, 5/e BlumanCh 7.1 pg. 364 #11, 13, 15, 17, 19, 21, 23, 2511. Reading Scores: A sample of the reading scores of 35 fifth-graders has a mean of 82. Thestandard deviation of the sample is 15.Note: All value
Atlantic Cape Community College - MATH - 135
Math 227 Elementary Statistics: A Brief Version, 5/e BlumanCh 7.1 pg. 364 #11, 13, 15, 17, 19, 21, 23, 2511. Reading Scores: A sample of the reading scores of 35 fifth-graders has a mean of 82. Thestandard deviation of the sample is 15.Note: All value
Atlantic Cape Community College - MATH - 135
Section 8-2 Pg. 420 Exercises 5, 6, 7, 15, 19, 20, 21, 255. Health Care Expenses The mean annual expenditure per 25- to 34-year-old consumer for health careis $1468. This includes health insurance, medical services, and drugs and medical supplies. Stude
University of Phoenix - COM - 156
Buy Vs. Lease Scenario1Buy vs. Lease ScenarioAmy HalleyFP/101May 29, 2011Jeff DominiqueWrite a paragraph of 200-300 words discussing the following:Buy vs. Lease Scenarioo2What recommendation does the calculator make for you?oDid the recommend
University of Phoenix - COM - 156
Challenges of a paper1Challenges of a paperAmy HalleyCOM/156June 25, 2011Melissa TennysonChallenges of a Paper2Assignment: Challenges of a PaperThree challenges that might arise when writing a paper are. One challenge would be notbeing prepared
University of Phoenix - COM - 156
Select a Topic for Your Final Paper1Select a Topic for Your Final PaperAmy HalleyCOM/156July 3, 2011Melissa TennysonSelect a Topic for Your Final Paper2After reviewing Appendix A and B I have chosen the topic Credit Card companiesmarketing to st
University of the Philippines Los BaƱos - ECON - 101
1 cup cooked, mashed caulif lower pressed between paper towels to get as much moisture outas possible.1 egg1/4 cup FF Mozzarella.1 tsp each of garlic, dried minced onion, parsley1/2 tsp each of salt & PepperM ix all together and spread pretty thin o
Metropolitan NY - BUS - 100
Robert BenoitPurpos4: CAProfessor: R.Jonson09/22/08Topic StatementMy name is Robert Benoit I work for American Arbitration Association which islocated at 65 Broadway New York N, Y. My title is Case Manger some of my dutiesconsist of Maintain respon
University of Alberta - STAT - 151
2.1 Types of DataDefn: A variable is any characteristic that is recorded for subjects in a study.- Qualitative (categorical): cannot assume a numerical value but classifiable into 2 ormore non-numeric categories. e.g. gender, smell- Quantitative (nume
University of Alberta - STAT - 151
Ch. 3 Intro to Correlation and RegressionCh. 2 deals with univariate data. This chapter, however, considers bivariate data andhow two numerical variables are related. Methods of description are introduced here andformalized in Ch. 11.Terminology:xEx
University of Alberta - STAT - 151
5.1 Introducing ProbabilityDefn: An experiment is a process that, when performed, results in one and only one ofmany observations.These observations are called the outcomes of the experiment.Probability is a numerical measure of likelihood that a spec
University of Alberta - STAT - 151
6.1 Random VariablesDefn: A random variable is a numerical measurement of the outcome of a randomphenomenon.A discrete random variable is a random variable that assumes separate values.e.g. # of people who think stats is dryThe probability distributi
University of Alberta - STAT - 151
7.1 Sampling DistributionsExpanded defn: A parameter is: - a numerical value describing some aspect of a popn- usually regarded as constant- usually unknownA statistic is: - a numerical value describing some aspect of a sample- regarded as random bef
University of Alberta - STAT - 151
Ch. 8 - Statistical InferenceDefn: Estimation is the assignment of value(s) to a population parameter based on avalue of the corresponding sample statistic.An estimator is a rule used to calculate an estimate.An estimate is a specific value of an esti
University of Alberta - STAT - 151
9.1 Hypotheses and Test ProceduresDefn: A null hypothesis is a claim about a population parameter that is assumed to betrue until it is declared false.An alternative hypothesis is a claim about a population parameter that will be trueif the null hypot
University of Alberta - STAT - 151
10.3 Comparing Two Population MeansDefn: Two samples drawn from two populations are independent if the selection of onesample from one population does not affect the selection of the second sample from thesecond population. Otherwise, the samples are d
University of Alberta - STAT - 151
12.1 Simple Linear Regression Returns!Defn: The regression line predicts the value for the response variable y as a straight-linefunction of the value x of the explanatory variable.Equation for the regression line: = a + bx- a is the intercept: the he
University of Alberta - STAT - 151
Simple linear regression results:Dependent Variable: FPctIndependent Variable: MidPctFPct = -1.5930029 + 0.83121586 MidPctSample size: 117R (correlation coefficient) = 0.6372R-sq = 0.4059649Estimate of error standard deviation: 19.144337Parameter
University of Alberta - STAT - 151
14.1 Comparing Several MeansUse t-tools? NO!Reason? Compound uncertainty- In any test, there is uncertainty such that we reject H0 when its true, or TypeI error. By comparing multiple means and using ONE t-test for each pair, theoverall Type I error
University of Alberta - STAT - 151
LeagueAHLCHLECHLIIHFNHLn1514141416Mean56.7647.0435.576.27166.32Median51.2445.5334.3976.69164.48StDev17.3614.6512.075.2822.04Analysis of Variance results:Responses stored in Attendance.Factors stored in League.ANOVA tableS
University of Alberta - STAT - 141
Chapter 1Defn: Statistics:1) are commonly known as numerical facts2) is a field of discipline or studyHere, statistics is about variation.3 main aspects of statistics:1) Design (Think): Planning how to obtain data to answer questions.2) Description
University of Alberta - STAT - 141
Ch. 7 Scatterplots, Association, and CorrelationSo far, weve seen univariate data. This section, however, considers bivariate data andhow two numerical variables are related. Methods of description are introduced here andformalized in Ch. 27.Terminolo
University of Alberta - STAT - 141
Ch. 11 13 - Gathering DataDefn: An observational study is a study where a researcher observes characteristics ofsubjects in samples from populations of interest.An experiment is a study where a researcher applies different treatments todifferent subje
University of Alberta - STAT - 141
Ch. 14 - Introducing ProbabilityDefn: An experiment is a process that, when performed, results in one and only one ofmany observations.These observations are called the outcomes of the experiment.Probability is a numerical measure of likelihood that a
University of Alberta - STAT - 141
Ch. 16 - Random VariablesDefn: A random variable is a numerical measurement of the outcome of a randomphenomenon.A discrete random variable is a random variable that assumes separate values.e.g. # of people who think stats is dryThe probability distr
University of Alberta - STAT - 141
Ch. 18 - Sampling DistributionsExpanded defn: A parameter is: - a numerical value describing some aspect of a popn- usually regarded as constant- usually unknownA statistic is: - a numerical value describing some aspect of a sample- regarded as rando
University of Alberta - STAT - 141
Ch. 19 - Statistical InferenceDefn: Estimation is the assignment of value(s) to a population parameter based on avalue of the corresponding sample statistic.An estimator is a rule used to calculate an estimate.An estimate is a specific value of an est
University of Alberta - STAT - 141
Ch. 20 - Hypotheses and Test ProceduresDefn: A null hypothesis is a claim about a population parameter that is assumed to betrue until it is declared false.An alternative hypothesis is a claim about a population parameter that will be trueif the null
University of Alberta - STAT - 141
Ch. 21 - Errors in Hypothesis TestingIn any hypothesis test, there is 1 of 2 choices: reject or not reject. There is also 1 of 2choices as the test applies to reality: H0 is true or H0 is false.Actual situationH0 is trueH0 is falseCorrectType II or
University of Alberta - STAT - 141
Ch. 22 - Two Population Proportions for Large SamplesDefn: Two samples drawn from two populations are independent if the selection of onesample from one population does not affect the selection of the second sample from thesecond population. Otherwise,
University of Alberta - STAT - 141
Parameterp1(R2) p2(T1)Sample sizeX136 X24177 X1 + X2# of successesn198 n287185 n1 + n2Estimatep1 - p20.36730.00290.00520.00530.04870.05350.07240.072690%Confidence level-0.10390.0024Standard error0.47130.4162 Est. pooled sampl
University of Alberta - STAT - 141
Ch. 23 - CI for a Population Mean- common situation is that is unknown, so the sample data must estimate it.Y Y . We now have Z Recall Z == t , where t is a diff. standardized variable./ ns/ nThe value of s may not be all that close to , especial