Marketing test 15-18 for final
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Marketing test 15-18 for final

Course Number: NUTRITION 101, Spring 2011

College/University: Gardner-Webb

Word Count: 2990

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1. A retailer is an organization that purchases products for the purpose of reselling them to -Ultimate consumers 2. Select the true statement about wholesaling -Wholesaling activities must be performed during distribution of all goods, whether or not a wholesaling institution is involved 3. A wholesaler that carries a wide product mix but offers only limited depth within a product line is called...

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A 1. retailer is an organization that purchases products for the purpose of reselling them to -Ultimate consumers 2. Select the true statement about wholesaling -Wholesaling activities must be performed during distribution of all goods, whether or not a wholesaling institution is involved 3. A wholesaler that carries a wide product mix but offers only limited depth within a product line is called -General-merchandise wholesaler 4. A store that offers a wide variety of shoes for men, women, and children would most likely be considered -Specialty retailer 5. Through the years, drugstores have added more unrelated products to their product mix, such as law care supplies, food items, house wares, and small appliances. This illustrates which of the following retail strategy issues? -Scrambled merchandising 6.Dawn is concerned that there are not enough avid quilters in Centerville to support her Quilts Unlimited store. Her business adviser suggests that she may not limit her promotion to the Centerville population but also consider out shoppers. This approach is most likely to work if her store is located in a -Regional shopping center 7.Which of the following is a common feature of a warehouse club? -Annual fees (not sure I put wide range of product mix and got it wrong) 8.Off-price retailers feature -Deep discounts, few customer services, and central checkouts 9.Which of the following is not an advantage of franchising for the franchisee? -The franchisee gives up a certain amount of control when participating in a franchise agreement 10.Any organization that purchases products for the purpose of reselling them to ultimate consumers is a -Retailer 11. Direct marketing, direct selling, and automatic vending are all examples of ______. -Nonstore 12.Sherri McRae wants to establish a fashion-wholesaling firm. Because of the risks involved in the rapid obsolescence of high-fashion team, Sherri does not want to establish an organization in which she has the title to the garments. Which of the following types of wholesale establishments has she ruled out? -Merchant wholesaler 13. The individual or group that decodes a coded message is called a -Receiver 14. Cost efficiency, repetition, and adding product value are all potential benefits of -Advertising 15. Procter & Gamble periodically sends out coupons and free samples of products like Downy fabric softener. This illustrates P&Gs use of which of the following elements of promotion mix? -Sales promotion 16.In one corner of its magazine advertisement for office copiers, Epson places a small box asking for the names and addresses of individuals or companies seeking more information. Epson has included this box to facilitate _____ for this communication. -Feedback 17. During the decoding process, the -Receiver attempts to convert signs or symbols into concepts and ideas 18.Head nodding, winking, hand gestures, and arm motions are all forms of _____________ communication. -Kinesic 19. OES Office Systems use of fax machines to carry its advertising messages to its business customers is which component of the communication process? -Communication channel 20. When Hershey Dark Chocolate Kisses were introduced, Hershey promoted directly to consumers and told them to ask for the product at their favorite stores. This is an example of a ________ -Pull 21. As their meeting concludes, Jamal rises and thanks Gina for taking the time to come by and explain her firms new line of Industrial fasteners. A ________, which is a form of tactile communication, concludes the session. -Handshake 22. Bowflex uses infomercials to demonstrate its fitness products and encourage customers to call and receive a free video with more information about its products. This promotional effort is directed at -Creating awareness 23.Advertising, personal selling, sales promotion, and public relations are called -Promotion mix ingredients 24.Some critics, including consumer groups and government officials, suggest that certain products should not be promoted because they -Are potentially harmful 25. A paid form of nonpersonal communication about an organization and/or its products that is transmitted to a target audience through a mass medium is -Advertising 26.Why is the headline of a print advertisement such a critical component of the copy? -It is often the only part of the advertisement that is read 27. If a company calls a meeting to announce a major news event, this is known as a -Press conference 28. Danielle Robinson, account representative for Expert Advertising, tells DOrazio Tile Products that she is proposing to use 5 full-page, four-color ads in home-decorating magazines to achieve an increase in consumer and builder inquiries of 15 percent. This approach is an example of which of the following methods of determining advertising expenditure levels? -Objective-and-task 29.Generally, in small firms, _______ creates and implements advertising campaigns. -One or two individuals 30. The cost per thousand (CPM) indicator shows -The cost to expose 1,000 people to a one page magazine advertisement 31.If a consumer is shown a particular advertisement and asked if she has seen it before, a _____ is being performed. -Recognition test 32.When developing an advertising campaign, benchmarks need to be included in the -The statement of advertising adjectives 33. The maker of Huggies diapers is developing a media plan that involves trying to expose its target audience to its new advertisement about ten times. This is advertising -Frequency 34.The two major types of product advertising are -Pioneer and competitive 35. What design element is used to attract attention, communicate and idea quickly, or communicate ideas that are difficult to put into words? -Illustrations 36. When a company promotes its position on a public issue, this is specifically referred to as __________ advertising. -Advocacy 37. In many instances the most appropriate way for a firm to cope with an event that leads to negative public relations is to -Facilitate news coverage of the event 38. Sales promotion is defined as -Activity used as a direct inducement to resellers, salespeople, or consumers 39. A temporary price reduction to resellers for purchasing specified quantities of a product is -A buying allowance 40. Zack Freedman is an experienced salesperson who has worked for the same company for 20 years. When he is informed that me must attend a training seminar the following Tuesday, he believes it will most likely be about -Prospecting 41. As Quaker Oats tries to decide how to introduce its new line of breakfast bars, it considers all the advantages and disadvantages of the various consumer sales promotion methods. After careful consideration, Quaker Oats decides to use ________, which are the most widely used form of consumer sales promotion. -Coupons 42. Salespeople receive a set salary plus a commission based on sales with a -Combination compensation plan 43. Which of the following best characterizes the function of recruiting and selecting a sales force? -It should be a continuous, systematic attempt to match applicants characteristics to the firms needs. 44. Recruiting and selection of salespeople should include enough steps to yield the information needed to make accurate selection decisions. However, the stages of the process should be sequenced so that the more expensive steps are -Near the end 45. The two groups of order takers in personal selling are -Inside order takers and field order takers 46. A ___________ is a gift to a retailer who purchases a specified quantity of merchandise. -Dealer loader 47. Retail salespeople are classified as -Inside order takers 48. To increase sales of Chex cereals, Ralston Purina offered a free pound of bananas to customers who bought the large-size box. This form of sales promotion is called a -Premium 49. When Levis agrees to pay JC Penneys money for providing television advertising and Sunday newspaper sales fliers emphasizing Levis jeans, Levis is offering -Premium money 51. Scott Bartello, a salesperson for Xerox, develops a list of potential customers and evaluates them on the basis of their ability, willingness, and authority to purchase copy machines. This process is called Prospecting 52. Martin owns and operates a wholesale hardware business that supplies small hardware parts to various manufacturers in the area. He takes title to the hardware and assumes all risks associated with ownership. Martin is a -Merchant wholesaler 53. Jack Ingalls gets a shopping list from his wife. On the list are a potted plant, fresh salmon, motor oil, bread, milk, and a birthday cake. To make just one stop to save time, Jack should go to a -Supermarket 54. ___________ have been successful because consumers are willing to drive significant distances to save money buying manufacturers closeouts and irregulars. -Outlet shopping centers 55. A small self service store that is open long hours and carries a narrow product assortment in convenient locations is best described as a -Convenience store 56.Off price retailers feature -Deep discounts, few customer services, and central checkouts 57. Sherri McRae wants to establish a fashion-wholesaling firm. Because of the risks involved in the rapid obsolescence of high-fashion items, Sherri does not want to establish an organization in which she has title to the garments. Which of the following types of wholesale establishments has she ruled out? -Merchant wholesaler 58. A wholesaler that carries a wide product mix but offers only limited depth within product lines is called a -General merchandise wholesaler 59. Jannette Down is planning to open an upscale dress boutique. She is evaluating ease of movement to and from its sites, vehicular traffic, types of stores in the area, and transportation networks. Which strategic retailing issue is she concerned with at the time? -Location 60. Wal-Mart, Macys, Nordstroms, and Toys R Us are examples of -Retailers 61. Large, self-service stores that carry a complete line of food products and some nonfood products are called -Supermarkets 62. personal Paid communication that seeks to inform customers and persuade them to purchase products in an exchange situation is -Personal selling 62. Radio and television signals as well as ink on the paper of a magazine or newspaper are all considered -Communication channels 63. Newspaper ads for Blue Haven Pools offering discounted prices during October are examples of which of the following uses of promotion? -Reducing sales fluctuations 64. The vehicle through which the coded message is transmitted from the source to the receiver is called a -Communication channel 65. The receivers response to a message is _________ for the source. -Feedback 66. Which promotion mix ingredient costs considerably more than advertising to reach just one person but can provide more intimate feedback? -Personal selling 67. Which of the following personal informal exchange of communication that consumers share with one another about products, brands, and companies? -Word-of-mouth communication 68. Brandon walks around behind purchasing agent Shannon Wise as she looks at the pamphlet describing Hysters new conveyer system. Shannon stands up and walks to a table on the other side of her office. Brandon follows, but does no understand the ______ communication Shannon is sending. -Proxemic 69. Some critics, including consumer groups and government officials, suggest that certain products should not be promoted because they -Are potentially harmful 70. Advertising, personal selling, sales promotion, and public relations are called -Promotion mix ingredients 71. The individuals or groups that decodes a coded message is called a -Receiver 72. Advertising campaign objectives that are aimed at making customers attitudes more favorable are stated in ________ terms. -Communication 73. The most effective method of determining platform issues us to use a survey of -Customers 74. An evaluation performed before an advertising campaign begins is a -Pretest 75. __________ is communication in news story form about an organization or its products that is transmitted through a mass medium at no charge. -Publicity 76. Reinforcement advertising is primarily targeted at -The current users of a particular product 77. If researchers a Merk Pharmaceuticals develops a cure for prostate cancer, the best way to announce this to the public and get wide media coverage would be through a -Press Conference 78. A physical arrangement of the illustration, headline, subheadline, body copy, and the signature is called the -Layout 79. Advertising that focuses on stimulating demand for a product category is called ________ advertising. -Pioneer 80. Zach Freedman is an experienced salesperson who has worked for the same company for 20 years. When he is informed he must attend a training seminar the following Tuesday, he believes it will most likely be about -New product information 81. In which of the following does the salesperson join with the people from the firms financial, engineering, and other functional areas to engage in the personal selling process? -Team selling 82. A support salesperson who usually advises customers on product characteristics and application, system design, and installation procedures is a -Technical salesperson 83. A sales career can offer all of the following except a -Structured, inflexible workday 84. The type of salesperson that usually requires training in physical science or engineering is the -Technical salesperson 85. Which of the sales force compensation methods is easy to administer, yields more predictable selling expenses, and provides sales managers with a large degree of control over salespeople? -Straight salary 86. Sherry Sullivan, Kevin Millers sales manager, points out to him that his last shopper in the house wares department didnt seem involved as he explained the new food processor to her. She suggests that he use a __________ as part of his presentation next time. -Demonstration 87. ____________ are designed to identify the customers called on and to present detailed information about interaction with those clients. -Call reports 88. A major disadvantage of personal selling is that it - Is very expensive per contact 90. Sales and cost analysis occur most frequently in what stage of the new-product development process? -Test marketing 91. If Megan Roberts were given total marketing responsibility over Diet Cherry 7up, she would hold the position of ___________ manager. -Brand 92. Best Buy differentiates its product offering from its competition with stores like Sams, by offering delivery and installation, financing agreements, and repairs. Best Buy is differentiating through -Customer Services 93.If the manufacturer of Cool Whip were to introduce an orange-flavored Cool Whip and still continue to produce all its other Cool Whip products, this would be an example of -Lines extension 94. The product deletion process is similar to the ______ step of the new product development process because both involve deciding whether the product should be in the product mix based on an assessment of sales, costs, and profits -Business analysis 95. A genuinely new product-like the iPhone once was-offers -Innovative benefits to consumers 96. Coca-Cola has expanded to Diet Coke, Cherry Coke, and Caffeine-free coke, to name a few. -Line extensions 97. Dropping an unprofitable product immediately is the best strategy when -Losses are too great to prolong the products life 98. Changes that affect the products versatility, effectiveness, convenience, or safety are called ______ modification -Functional 99. Outback steakhouse wants to expand its line of food products. The managers sent surveys to customers to determine which food items would appeal to them. Outback is currently in the ______ phase of new-product development. -Idea Generation 100. Often a new product is launched in stages during commercialization. This gradual introduction of the product is known as -Roll-out 101. Early in the commercialization phase, marketers must make decisions about -Warrants, repairs, and replacement parts 102. When a firm uses an existing brand name as part of a brand name for a new product, this is called ____ branding. -Brand-extension 103. Marvel Comics allowed various organizations to use its Spiderman and Incredible Hulk characters to market a wide variety of toys and clothing items. Marvel Comics received a percentage of the gross revenues. This is -Brand licensing 104. An agreement in which one company allows another to use its brand on other products for a fee is called -Brand licensing 105. Registration of a trademark with the U.S. Patent and Trademark Office protects trademarks domestically for ________ years with indefinite renewals -Ten 106. Dutch Boy house paint comes in plastic jugs that effectively stop dripping and are easy for the customer to hold and pour. This is an example of ________ packaging. -Innovative 107. Recently Jose . -Insistence 108. R.J. Reynolds -Individual 109. Of the following choices -Tarzink Yogurt 110. A product that is simply labeled with the product category -Generic 111. As Lisa -Nutrition Labeling Act 112. To promote overall company image, packages of Pillsbury cake and cookie mixes have similar designs and colors. -Family packaging 113. Compared to creating and developing a brand from scratch, a firm sometimes buys a brand from another company at a premium price because outright purchase is -Less expensive and less risky 114. Private distributor, generic, and manufacturer are three types of -Brands 115. _________ is the value of the benefit that is given up by selecting one alternative rather than another -Opportunity cost 116. If Best Western -Supplementary 117. Just Relax Massage Therapists have a large -Word of mouth 118. The growth of business services is largely attributed to -Increases in complexity and competitiveness of business environment 119. Personal trainers cannot complete their work without their clients present -Inseparability 120. Because of a services _____, standardization and quality are difficult to control -Heterogeneity 121. Kathy Adkins -Perishability 122. Symbols such as the Travelers Financial Services -Intangibility 123. Services are usually provided through the application of -Human or mechanical efforts 124. A universitys student body -Client; general 125. In general, differences between goods and services are determined -Degree of tangibility 126. By installing ATM, Customer contact 127. Magnetic Springs -Trucks 128. If a microchip in a computer in New York failed -Airways 129. When a single channel member manages an integrated -A vertical marketing system 130. Consumers receive the benefits of place utility when -Products are available in locations where consumers want to buy them 131. The supply chain includes -All entities facilitate product distribution 132. Freight transportation companies that offer several different shipment methods are called -Megacarriers 133. An independent businessperson who is paid a commission to sell complementary products of different producers in an assigned territory without actually taking title of the merchandise is a -Manufacturers agent 134. The main reason a manufacturer will prohibit intermediaries from selling its products outside designated sales territories to -Tighten its control over distribution of its products 135. A channel of distribution is defined as a group of individual and organizations that -Directs the flow of products from producers to consumers 136. Fragile products that require special handling are more likely to be distributed through -Shorter channels 137. Most marketing channels have marketing intermediaries. A marketing intermediarys role is to -Link producers to other middlemen or to consumers 138. _____________ is the combining and coordinating of two or more modes of transportation to take advantage of benefits offered by each of the different types of carriers -Intermodal transportation 139. An arrangement where a producer forbids an intermediary to carry products made by competing manufacturers is called -Exclusive dealing

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Ch. 14 - Introducing ProbabilityDefn: An experiment is a process that, when performed, results in one and only one ofmany observations.These observations are called the outcomes of the experiment.Probability is a numerical measure of likelihood that a
University of Alberta - STAT - 141
Ch. 16 - Random VariablesDefn: A random variable is a numerical measurement of the outcome of a randomphenomenon.A discrete random variable is a random variable that assumes separate values.e.g. # of people who think stats is dryThe probability distr
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Ch. 18 - Sampling DistributionsExpanded defn: A parameter is: - a numerical value describing some aspect of a popn- usually regarded as constant- usually unknownA statistic is: - a numerical value describing some aspect of a sample- regarded as rando
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Ch. 19 - Statistical InferenceDefn: Estimation is the assignment of value(s) to a population parameter based on avalue of the corresponding sample statistic.An estimator is a rule used to calculate an estimate.An estimate is a specific value of an est
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Ch. 20 - Hypotheses and Test ProceduresDefn: A null hypothesis is a claim about a population parameter that is assumed to betrue until it is declared false.An alternative hypothesis is a claim about a population parameter that will be trueif the null
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Ch. 21 - Errors in Hypothesis TestingIn any hypothesis test, there is 1 of 2 choices: reject or not reject. There is also 1 of 2choices as the test applies to reality: H0 is true or H0 is false.Actual situationH0 is trueH0 is falseCorrectType II or
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Ch. 22 - Two Population Proportions for Large SamplesDefn: Two samples drawn from two populations are independent if the selection of onesample from one population does not affect the selection of the second sample from thesecond population. Otherwise,
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Parameterp1(R2) p2(T1)Sample sizeX136 X24177 X1 + X2# of successesn198 n287185 n1 + n2Estimatep1 - p20.36730.00290.00520.00530.04870.05350.07240.072690%Confidence level-0.10390.0024Standard error0.47130.4162 Est. pooled sampl
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Ch. 23 - CI for a Population Mean- common situation is that is unknown, so the sample data must estimate it.Y Y . We now have Z Recall Z == t , where t is a diff. standardized variable./ ns/ nThe value of s may not be all that close to , especial
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Ch. 24 - Comparing Two Population MeansAssumptions:1. The two samples are independent.2. At least one of the following is also true:i. Both samples are large (i.e. n1 30 and n2 30)ii. If either one or both sample sizes are small, then both population
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Ch. 26 - Comparing CountsNotation: k = # of categories of a qualitative variablekpi = true proportion of category i;i = 1, k(Note:pi =1i= 1)A random sample of size n will provide sample statistics of observed counts. Thesevalues can compare aga