t Zappos
Mk 120 1902SU
Ms. Seaford
Frances Drew
1. Zappos has made itself a different retailer in many ways. First they start by
m arketing themselves to be a service company that sells a lot of different
i tems. Most companies are only about the bottom dollar but Zappos and their
core values allows them to be a company that has loyal customers that
t hrough word of mouth, continue to do business with them.
2. Zappos t reats both it employees and it customers with the same core values
t hat the company was on. built They would rather hire new employees that
have no experience than to have to change those employees core values.
T hrough humility and the other 9 core values that Zappos believes in they
continue to lead through online businesses.
3. When Amazon bought Zappos they not only acquired the brand but they were
a lso buying the entire good name that Zappos had created for itself. By the
t wo companies joining forces they are able to further the Zappos name and
use Amazons backing to keep i t going.