8Ed.sol2.3
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8Ed.sol2.3

Course Number: ACT 442, Spring 2011

College/University: Ohio State

Word Count: 2543

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CASE 2.3 HAPPINESS EXPRESS, INC. Synopsis In 1989, two longtime sales reps in the toy industry, Joseph and Isaac Sutton, founded Happiness Express, Inc. The business model developed by the Sutton brothers involved acquiring the licensing rights to market toys and other merchandise featuring popular characters appearing in movies, television programs, and books and other publications intended principally for...

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CASE 2.3 HAPPINESS EXPRESS, INC. Synopsis In 1989, two longtime sales reps in the toy industry, Joseph and Isaac Sutton, founded Happiness Express, Inc. The business model developed by the Sutton brothers involved acquiring the licensing rights to market toys and other merchandise featuring popular characters appearing in movies, television programs, and books and other publications intended principally for children. The company got off to a quick start, thanks to the uncanny ability of the Sutton brothers to identify childrens characters, such as The Little Mermaid and Barney, that would have tremendous appeal among children. By 1994, the company had annual sales of $40 million. That same year, the Sutton brothers took Happiness Express public with a successful IPO. By 1995, the companys hottest line of merchandise featured the Mighty Morphin Power Rangers. In fact, 75 percent of the companys reported revenues for fiscal 1995 resulted from sales of Power Rangers toys and merchandise. Unfortunately for the Sutton brothers and their fellow stockholders, sales of Power Rangers merchandise began falling dramatically near the end of the companys 1995 fiscal year as childrens interest in the enigmatic crusaders subsided. To sustain their companys impressive profit and revenue trends, Happiness Express booked several million dollars of fictitious sales and accounts receivable near the end of fiscal 1995. (Ironically, the fraudulent scheme resulted in Happiness Express being named the #1 Hot Growth Company in the United States by Business Week .) Public allegations of insider trading involving Happiness Expresss executives and hints of financial irregularities in its accounting records prompted an SEC investigation and ultimately resulted in the company filing for bankruptcy in the fall of 1996. A class-action lawsuit by Happiness Expresss stockholders targeted Coopers & Lybrand, which had issued unqualified opinions on the companys financial statements each year through fiscal 1996. opinions on the companys financial statements each year through fiscal 1996.

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