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8 Pages
SWOT
Course: HUMANITIES HUM-302, Spring 2011School: UCF
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Analysis SWOT Smith Snacks Julie Geary MKT305-1101A-10 December 7, 2011 Strengths, Weaknesses, Opportunities, Threats Environment Internal Evaluation Strengths Retail network Local bakery network Patent approved Evaluation Weaknesses Rapid growth may hinder actual processes Reliance on outside company for distribution Threats Competition with other Amish markets Former employees working for competition...
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Analysis SWOT Smith Snacks
Julie Geary MKT305-1101A-10 December 7, 2011
Strengths, Weaknesses, Opportunities, Threats
Environment Internal Evaluation
Strengths
Retail network Local bakery network Patent approved
Evaluation
Weaknesses Rapid growth may hinder actual processes Reliance on outside company for distribution Threats Competition with other Amish markets Former employees working for competition
Opportunities
External
Expansion into regional market Amish contract
Strengths
Smith
Snacks is based in Haverton, PA and has many different storefronts. This makes for a strong network of retail stores. Snacks has a strong network with other local vendors and bakeries to whom sell they their products. approved for coating process.
Smith
Patent
Weaknesses
Smith
snacks is experiencing rapid growth which may provide lack of time for paying attention to details. is in negotiations with another company to act as distribution channel for the company.
Kiana
Opportunities
The
company is attempting to extend its business to a regional level. of signing contract with Amish company to supply products.
Possibility
Threats
Many
others in the Amish community have turned down offers made my Smith's snacks in hopes of starting a similar business of their own. few former employees of Smith's snacks are now working for a competitor .
A
SWOT
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