CHAPTER 7
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CHAPTER 7

Course: MARKETING 1234s, Spring 2011

School: Abu Dhabi University

Word Count: 5701

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CHAPTER 7: PROCESS STRATEGY TRUE/FALSE 1. Dell's approach to personal computer manufacturing is to use a product focus, which gives the company its low-cost competitive advantage. False (Global company profile, easy) 2. A firm's process strategy is its approach to transforming resources into goods and services. True (Introduction, easy) 3. Intermittent processes are organized around processes. True (Four...

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CHAPTER 7: PROCESS STRATEGY TRUE/FALSE 1. Dell's approach to personal computer manufacturing is to use a product focus, which gives the company its low-cost competitive advantage. False (Global company profile, easy) 2. A firm's process strategy is its approach to transforming resources into goods and services. True (Introduction, easy) 3. Intermittent processes are organized around processes. True (Four process strategies, easy) 4. In process-focused facilities, equipment utilization is low. True (Four process strategies, moderate) 5. The typical full-service restaurant uses a product-focused process. False (Four process strategies, moderate) 6. Harley-Davidson, because it has so many possible combinations of products, utilizes the process strategy of mass customization. False (Four process strategies, moderate) 7. A value-stream map includes both (1) inventory quantities, and (2) symbols for customers and suppliers. True (Process analysis and design, moderate) 8. The assembly line is a classic example of a repetitive process. True (Four process strategies, easy) 9. One essential ingredient of mass customization is modular design. True (Four process strategies, moderate) 10. The tool that calculates which process has the lowest cost at any specified production volume is a crossover chart. True (Four process strategies, moderate) 11. The term focused processes refers to the quest for increased efficiency, whether in goods or services, that results from specialization. True (Four process strategies, moderate) 12. Service blueprinting is a process analysis technique that focuses on the customer and the provider's interaction with the customer. True (Process analysis and design, moderate) 13. Activity times should not be included in a service blueprint. False (Process analysis and design, moderate) 156 14. A process map with the addition of a time axis becomes a process chart. False (Process analysis and design, moderate) 15. Time-function mapping is a flow diagram with time added to the horizontal axis. True (Process analysis and design, moderate) 16. Process maps use distance, but not time, to show the movement of material, product, or people through a process. False (Process analysis and design, moderate) 17. Professional services typically require low levels of labor intensity. False (Service process design, moderate) 18. An example of the postponement strategy for improving service productivity is having the customer wait until you have sufficient time to serve the customer. False (Service process design, moderate) 19. Process control is the use of information technology to monitor and control a physical process. True (Production technology, easy) {AACSB: Use of IT} 20. One use of camera-and-computer-based vision systems is to replace humans doing tedious and error-prone visual inspection activities.

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Abu Dhabi University - MARKETING - 1234s
CHAPTER 8: LOCATION STRATEGIESTRUE/FALSE1.FedEx chose Memphis, Tennessee, for its central location, or "hub," primarilybecause of the incentives offered by the city of Memphis and the state of Tennessee.False (Global company profile, easy)2.General
Abu Dhabi University - MARKETING - 1234s
CHAPTER 10: HUMAN RESOURCES AND JOBDESIGNTRUE/FALSE1.Self-directed teams may mean having no supervision on the factory floor.True (Job design, moderate)2.The goal of a human resource strategy is to manage labor and design jobs so people areeffecti
Abu Dhabi University - MARKETING - 1234s
CHAPTER 11: SUPPLY CHAIN MANAGEMENTTRUE/FALSE1.Operations managers are finding online auctions a fertile area for disposing ofdiscontinued inventory.True (E-procurement, moderate) cfw_AACSB: Use of IT2.The key to effective supply chain management i
Abu Dhabi University - MARKETING - 1234s
CHAPTER 12: INVENTORY MANAGEMENTTRUE/FALSE1.According to the global company profile, Amazon.com's advantage in inventorymanagement comes from its almost fanatical use of economic order quantity andsafety stock calculations. False (Global company prof
Abu Dhabi University - MARKETING - 1234s
CHAPTER 13: AGGREGATE PLANNINGTRUE/FALSE1.High levels of efficiency at Anheuser-Busch are the result of excellence in aggregateplanning and in high facility utilization.True (Global company profile, easy)2.Aggregate planning occurs over the medium
Abu Dhabi University - MARKETING - 1234s
CHAPTER 14: MATERIAL REQUIREMENTS PLANNING(MRP) AND ERPTRUE/FALSE1.Wheeled Coach obtains competitive advantage through MRP in part because of theirexcellent record integrity and insistence on record accuracy.True (Global company profile, easy)2.MR
Abu Dhabi University - MARKETING - 1234s
CHAPTER 15: SHORT-TERM SCHEDULINGTRUE/FALSE1.Delta uses mathematical short-term scheduling techniques and a high-tech nerve center tomanage the rapid rescheduling necessary to cope with weather delays and similardisruptions.True (Global company prof
Abu Dhabi University - MARKETING - 1234s
CHAPTER 16: JUST-IN-TIME AND LEANPRODUCTION SYSTEMSTRUE/FALSE1.TPS stands for Toyota Production System.True (Just-in-time, the Toyota production system, and lean operations; easy)2.TPS stands for Total Production Streamlining.False (Just-in-time,
Abu Dhabi University - MARKETING - 1234s
CHAPTER 17: MAINTENANCE AND RELIABILITYTRUE/FALSE1.Orlando Utilities Commission uses a computerized maintenance managementprogram, and devotes significant dollar and labor resources to power plantmaintenance, because the costs of unexpected failure a
Abu Dhabi University - MARKETING - 1234s
MODULE A: DECISION-MAKING TOOLSTRUE/FALSE1.Analytic decision making is based on logic and considers all available data andpossible alternatives.True (The decision process in operations, easy) cfw_AACSB: Analytic Skills2.The last step in the analyti
Abu Dhabi University - MARKETING - 1234s
MODULEB: LINEARPROGRAMMING1.Linearprogramming helpsoperationsmanagersmakedecisionsnecessaryto makeeffectiveuse ofresourcessuch asmachinery, labor,money,time, andrawmaterials.True(Introduction, easy)the product-mix linear program
Abu Dhabi University - MARKETING - 1234s
MODULE C: TRANSPORTATION MODELSTRUE/FALSE1.The transportation model is an excellent tool for minimizing shipping costs amongexisting facilities, but it is not useful when firms consider new facility locations.False (Introduction, easy)2.The transpo
Abu Dhabi University - MARKETING - 1234s
MODULED:WAITINGLINEMODELSs in such diverse settings as service systems, maintenanceactivities, and shop-floor control.True (Introduction, easy)WaitinglinemodelsareusefultooperationThe two characteristics of the
Abu Dhabi University - MARKETING - 1234s
MODULEE:LEARNINGCURVES4.The earliest application of learning curves appears in the work ofarchitect Frank Lloyd Wright.False (Introduction, easy)5.1.Experiencecurvesmaybevalidforindustrialapplications,buthaveno roleinservices su
Abu Dhabi University - MARKETING - 1234s
MODULEF:SIMULATIONworld situation mathematically, (2) then to study itsproperties and operating characteristics, and (3) finally todraw conclusions and make action decisions based on theresults of the simulation.True (What is simulation?, easy)4.
Abu Dhabi University - MARKETING - 1234s
SUPPLEMENT 6: STATISTICAL PROCESS CONTROLTRUE/FALSE1.Some degree of variability is present in almost allprocesses.True (Statistical Process Control (SPC), easy)2.The purpose of process control is to detect when natural causes of variation are prese
Abu Dhabi University - MARKETING - 1234s
SUPPLEMENT 7: CAPACITY PLANNINGTRUE/FALSE1.Utilization is the number of units a facility can hold, receive, store, or produce in a period oftime.False (Capacity, easy)2.Design capacity is the theoretical maximum output of a system in a given period
Abu Dhabi University - MARKETING - 1234s
SUPPLEMENT 10: WORK MEASUREMENTTRUE/FALSE1.Two uses of labor standards are to determine the labor content of items produced and todetermine staffing needs.True (Labor standards and work measurement, easy)2.One use of labor standards is to determine
Abu Dhabi University - MARKETING - 1234s
SUPPLEMENT 11: OUTSOURCING AS ASUPPLY CHAIN STRATEGYTRUE/FALSE1.Some organizations use outsourcing to replace entire purchasing, information systems,marketing, finance, and operations departments.True (Introduction, moderate)2.Offshoring is the pr
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