Chapter 10 Place and Development of Channel Systems
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Chapter 10 Place and Development of Channel Systems

Course Number: BUSINESS 023, Spring 2011

College/University: Universiti Teknologi...

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Chapter 10: Place and Development of Channel Systems True-false Questions 1. Place is concerned with the selection and use of marketing specialists--intermediaries and collaborators--and making goods and services available in the right quantities and locations when customers want them. | Ans: True | Easy | LO: 1 | Pg. 252 | Definition | 2. The Internet is making it possible for firms to reach customers...

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10: Chapter Place and Development of Channel Systems True-false Questions 1. Place is concerned with the selection and use of marketing specialists--intermediaries and collaborators--and making goods and services available in the right quantities and locations when customers want them. | Register to View Answer | Easy | LO: 1 | Pg. 252 | Definition | 2. The Internet is making it possible for firms to reach customers that were impossible to reach before. | Register to View Answer | Easy | LO: 2 | Pg. 255 | Definition | 3. With the Internet, even very small specialized firms can draw customers from all over the world. | Register to View Answer | Easy | LO: 2 | Pg. 255 | Definition | 4. The Internet gives large firms access to repeat customers, but it does little for small firms trying to develop an initial base of customers. | Register to View Answer | Easy | LO: 2 | Pg. 255 | Definition | 5. Firms that use direct distribution can usually adjust their marketing mixes faster than firms that use indirect distribution. | Register to View Answer | Easy | LO: 2 | Pg. 255 | Definition | 6. Aggressive, market-oriented middlemen are almost always available and eager to handle the distribution of innovative, new products. | Register to View Answer | Easy | LO: 2 | Pg. 255 | Definition | 7. Some firms are forced to use direct distribution when they can't find middlemen willing to carry innovative, new products. | Register to View Answer | Easy | LO: 2 | Pg. 255 | Definition | 8. Selling direct-to-customer is more common with business products than consumer products. | Register to View Answer | Easy | LO: 2 | Pg. 255 | Definition | 9. Direct-to-customer channels are rarely used in business markets because they are much more expensive and less efficient than using middlemen. | Register to View Answer | Easy | LO: 2 | Pg. 255 | Definition | 10. Many business products are sold direct, but hardly any services are. | Register to View Answer | Easy | LO: 2 | Pg. 256 | Definition | Chapter 10: Place and Development of Channel Systems 10 - 1 11. The terms "direct marketing" and "direct distribution" mean the same thing. | Register to View Answer | Easy | LO: 2 | Pg. 256-57 | Definition | 12. Direct marketing and direct distribution are the same thing. | Register to View Answer | Easy | LO: 2 | Pg. 256 | Definition | 13. Firms that use direct marketing promotion may or may not use direct distribution. | Register to View Answer | Easy | LO: 2 | Pg. 256 | Definition | 14. Direct marketing is primarily concerned with Promotion, not Place. | Register to View Answer | Easy | LO: 2 | Pg. 257 | Definition | 15. A producer who wants to reach certain customers may have no choice about which wholesaler to use. | Register to View Answer | Easy | LO: 2 | Pg. 256 | Definition | 16. A wholesaler might help a producer by reducing the producer's need to carry large inventory stocks. | Register to View Answer | Easy | LO: 2 | Pg. 257 | Definition | 17. A wholesaler might help a producer by reducing the producer's need for market research. | Register to View Answer | Easy | LO: 2 | Pg. 257 | Definition | 18. The most important reason to use indirect channels is if intermediaries can help serve customers better and at lower cost. | Register to View Answer | Easy | LO: 2 | Pg. 257 | Definition | 19. Discrepancies of quantity occur because individual producers want to produce large quantities of products while individual consumers prefer to buy products in small quantities. | Register to View Answer | Easy | LO: 3 | Pg. 258 | Definition | 20. Discrepancies of assortment occur because individual producers tend to specialize in producing a large assortment of products while individual consumers prefer to buy a small assortment of products. | Register to View Answer | Easy | LO: 3 | Pg. 258 | Definition | 21. Discrepancies of quantity and assortment occur because individual producers find it economical to produce and sell small quantities of a large assortment of products while individual consumers prefer to buy large quantities of a small assortment of products. | Register to View Answer | Easy | LO: 3 | Pg. 258 | Definition | Chapter 10: Place and Development of Channel Systems 10 - 2 22. "Regrouping activities" involve adjusting the quantities or assortments of products handled at each level in a channel of distribution. | Register to View Answer | Easy | LO: 3 | Pg. 259 | Definition | 23. Accumulating involves collecting products from many small producers--often as a way to get lower transportation rates. | Register to View Answer | Easy | LO: 3 | Pg. 259 | Definition | 24. Bulk-breaking means separating products into grades and qualities desired by different target markets. | Register to View Answer | Easy | LO: 3 | Pg. 259 | Definition | 25. When a warehouse is rearranged to speed up order processing, "regrouping activities" are being performed. | Register to View Answer | Easy | LO: 3 | Pg. 259 | Definition | 26. Assorting activities involve putting together a variety of products to give a target market what it wants. | Register to View Answer | Easy | LO: 3 | Pg. 259 | Definition | 27. In an indirect channel of distribution, both vertical conflict and horizontal conflict may arise. | Register to View Answer | Easy | LO: 4 | Pg. 261 | Definition | 28. Channel conflict often results when a manufacturer opens a new distribution channel, especially if it directly competes with its existing middlemen. | Register to View Answer | Easy | LO: 4 | Pg. 261 | Definition | 29. One way for a producer to reduce conflict with channel partners is to offer different products in each different channel. | Register to View Answer | Easy | LO: 4 | Pg. 261-62 | Definition | 30. A "channel captain" is a manager who helps direct the activities of a whole channel. | Register to View Answer | Easy | LO: 4 | Pg. 262 | Definition | 31. Most traditional channel systems don't have a channel captain. | Register to View Answer | Easy | LO: 4 | Pg. 262 | Definition | 32. According to the text, it's best for the "channel captain" to be a producer rather than a wholesaler or retailer. | Register to View Answer | Easy | LO: 4 | Pg. 262-63 | Definition | 33. Because middlemen are closer to the final user, they are in an ideal position to assume the channel captain role. | Register to View Answer | Easy | LO: 4 | Pg. 263 | Definition | Chapter 10: Place and Development of Channel Systems 10 - 3 34. In Japan, large, wholesale "trading companies" often serve as channel captains. | Register to View Answer | Easy | LO: 4 | Pg. 263 | Definition | 35. In administered channel systems, vertical cooperation is achieved by acquiring firms at different levels of activity. | Register to View Answer | Easy | LO: 5 | Pg. 264 | Definition | 36. Administered and contractual channel systems are vertical marketing systems which depend on informal agreements--or contracts between channel members--to cooperate. | Register to View Answer | Easy | LO: 5 | Pg. 264 | Definition | 37. Any contractual channel system--by definition--is also an administered channel system. | Register to View Answer | Easy | LO: 5 | Pg. 264 | Definition | 38. Vertical marketing systems account for a majority of U.S. retail sales. | Register to View Answer | Easy | LO: 5 | Pg. 265 | Definition | 39. Vertical marketing systems are growing in the U.S., but declining in the rest of the world. | Register to View Answer | Easy | LO: 5 | Pg. 265 | Definition | 40. Traditional channel systems are growing faster than vertical marketing systems. | Register to View Answer | Easy | LO: 5 | Pg. 265 | Definition | 41. "Ideal market exposure" should make a product widely enough available to satisfy target customers' needs, but not exceed them. | Register to View Answer | Easy | LO: 6 | Pg. 266 | Definition | 42. Intensive distribution is selling a product through all responsible and suitable wholesalers or retailers who will stock or sell the product. | Register to View Answer | Easy | LO: 6 | Pg. 266 | Definition | 43. Intensive distribution is selling through only those middlemen who will give the product special attention. | Register to View Answer | Easy | LO: 6 | Pg. 266 | Definition | 44. Selective distribution is growing in popularity because it provides 100 percent coverage of the market. | Register to View Answer | Easy | LO: 6 | Pg. 267 | Definition | 45. The "80/20 rule" is more likely to apply to a firm that uses intensive distribution than a firm that uses selective distribution. | Register to View Answer | Easy | LO: 6 | Pg. 267 | Definition | Chapter 10: Place and Development of Channel Systems 10 - 4 46. Compared to intensive distribution, selective distribution gives a producer a greater opportunity for profit but usually makes it more difficult for middlemen to make a profit. | Register to View Answer | Easy | LO: 6 | Pg. 267 | Definition | 47. Exclusive distribution is selling through only one middleman in each geographic area. | Register to View Answer | Easy | LO: 6 | Pg. 267 | Definition | 48. Horizontal agreements to limit sales by territory or customer are always illegal according to the Supreme Court. | Register to View Answer | Easy | LO: 6 | Pg. 267 | Definition | 49. Vertical agreements to limit sales by customer or territory are always illegal, while horizontal agreements may be legal sometimes. | Register to View Answer | Easy | LO: 6 | Pg. 267-68 | Definition | 50. A manufacturer that uses several competing channels to reach the same target market is using "multichannel distribution." | Register to View Answer | Easy | LO: 6 | Pg. 269 | Definition | 51. A manufacturer may be forced to use multichannel distribution because a big retail chain wants to deal directly with it instead of wholesalers. | Register to View Answer | Easy | LO: 6 | Pg. 269 | Definition | 52. Manufacturers are sometimes forced to use "multichannel distribution" because their present channels are doing a poor job or are not reaching some potential customers. | Register to View Answer | Easy | LO: 6 | Pg. 269 | Definition | 53. Reverse channels are used when multichannel distribution fails. | Register to View Answer | Easy | LO: 6 | Pg. 269 | Definition | 54. Reverse channels may provide a way to retrieve unwanted products from middlemen, business customers, or final consumers. | Register to View Answer | Easy | LO: 6 | Pg. 269 | Definition | Multiple-Choice Questions 55. Strategy "Place" decisions would NOT include: A) geographic pricing policy. B) type of channel of distribution. C) type of intermediaries/collaborators. D) type of physical distribution facilities. E) degree of market exposure desired. | Register to View Answer | Easy | LO: 1 | Pg. 252-53 | Definitional | Chapter 10: Place and Development of Channel Systems 10 - 5 56. Strategy "Place" decisions would NOT include: A) type of physical distribution facilities. B) type of channel of distribution. C) degree of market exposure desired. D) distribution customer service level. E) how to train wholesalers' salespeople. | Register to View Answer | Easy | LO: 1 | Pg. 252-53 | Self-Test | 57. A channel of distribution: A) is any series of firms or individuals who participate in the flow of goods and services from producer to final user or consumer. B) must include a middleman. C) must have at least three members--a manufacturer, a wholesaler, and a retailer. D) can't include use of direct distribution from a website. E) None of the above is a true statement. | Register to View Answer | Easy | LO: 1 | Pg. 252 | Self-Test | 58. A channel of distribution: A) is any series of firms or individuals who participate in the flow of goods and services from producer to consumer or final user. B) is only needed when products must be stored. C) must include one or more middlemen. D) is only needed when products are sold indirectly. E) Both B and C. | Register to View Answer | Easy | LO: 1 | Pg. 252 | Definitional | 59. Which of the following statements about Place is NOT true? A) Most consumer products move from producer to middlemen to final customer. B) A series of participants in the flow of goods and services from producer to final customer is called a channel of distribution. C) There is always one Place arrangement that is "best" for a product. D) Middlemen develop to adjust discrepancies in quantity and assortment. E) All of the above are true. | Register to View Answer | Medium | LO: 1 | Pg. 253 | Comprehension | 60. Which of the following statements about Place is true? A) Most consumer products and most business products are sold to middlemen who then sell them to final customers. B) Place decisions are usually harder to change than other marketing mix decisions. C) There is always one Place arrangement that is "best" for a product. D) A series of individuals who aid in the flow of goods and services from producer to final customer is called a distribution network. E) None of the above is true. | Register to View Answer | Medium | LO: 1 | Pg. 253 | Comprehension | Chapter 10: Place and Development of Channel Systems 10 - 6 61. Because of long-run effects, decisions about one of the four Ps is often harder to change than the others. This P is: A) Product. B) Place. C) Promotion. D) Price. | Register to View Answer | Medium | LO: 1 | Pg. 253 | Comprehension | 62. "Place" decisions: A) may focus on the location of retail stores and wholesale facilities. B) may focus on the selection and use of intermediaries and collaborators. C) can be aided by knowing about the product classes. D) are harder to change than Product, Promotion, or Price decisions. E) All of the above are true. | Register to View Answer | Easy | LO: 1 | Pg. 253 | Comprehension | 63. A direct-to-customer channel A) includes a retailer but not a wholesaler. B) usually helps the producer to be more aware of changes in final customer attitudes. C) eliminates some of the marketing functions. D) is typical to reach final consumer markets. E) is most suitable when a large number of transactions are required in the channel or when orders are smaller. | Register to View Answer | Medium | LO: 2 | Pg. 255 | Comprehension | 64. Which of the following statements about direct channel systems is NOT true? A) There is no reliance on independent middlemen whose objectives may be different from the producer's objectives. B) A product's marketing mix is harder to adjust without the help of middlemen. C) The producer can be more aware of changes in customer attitudes. D) Direct channels are more typical with business products than with consumer products. E) All of the above are true. | Register to View Answer | Medium | LO: 2 | Pg. 255-56 | Comprehension | 65. A disadvantage of direct-to-customer channels is that they A) are not suitable when the number of transactions is small or when orders are large. B) are illegal in business and organizational markets. C) make it more difficult to serve buyers who want to lease rather than buy products. D) require the producer to coordinate with many retailers. E) None of the above is a disadvantage. | Register to View Answer | Easy | LO: 2 | Pg. 255-56 | Self-Test | Chapter 10: Place and Development of Channel Systems 10 - 7 66. A disadvantage of direct-to-customer channels is that A) most organizational buyers are used to relying on middlemen to serve as their purchasing advisors. B) they require producers to shift many marketing functions to others. C) this approach makes is hard to achieve coordination among the required marketing activities. D) they make it more difficult to get information about changing needs of the market. E) None of the above is a disadvantage. | Register to View Answer | Hard | LO: 2 | Pg. 255-56 | Comprehension | 67. Choosing an INDIRECT channel probably will be better than a direct channel if a producer wants to: A) provide special technical service. B) make it easier to do marketing research. C) be more sensitive to coming changes in customer needs and attitudes. D) obtain a very aggressive selling effort. E) adjust large discrepancies of quantity and assortment. | Register to View Answer | Medium | LO: 2 | Pg. 257 | Comprehension | 68. INDIRECT channels are probably a better choice than direct channels when: A) the firm has limited financial resources. B) the product is a consumer product instead of a business product. C) target customers already have established buying patterns for where to search for the product. D) retailers are already conveniently located where consumers shop. E) all of the above. | Register to View Answer | Medium | LO: 2 | Pg. 257 | Comprehension | 69. Which of the following is a function that a middleman is likely to provide for customers? A) reduce inventory costs B) regroup products C) provide delivery D) grant credit E) All of the above are functions provided for customers. | Register to View Answer | Easy | LO: 2 | Pg. 257 | Self-Test | 70. Which of the following is NOT a benefit that a middleman is likely to provide for producersuppliers? A) reduce credit risk B) reduce the need to store inventory C) reduce the need for marketing research D) reduce the need for working capital E) All of the above are likely benefits provided to suppliers. | Register to View Answer | Medium | LO: 2 | Pg. 257 | Comprehension | Chapter 10: Place and Development of Channel Systems 10 - 8 71. Marketing specialists develop to adjust "discrepancies" in the marketplace. Which of the following best explains the concept of "discrepancies"? A) There are many more consumers than there are producers. B) The assortment and quantity of products wanted by a customer may be different than the assortment and quantity of products normally produced by a manufacturer. C) Supply and demand is no longer determined by market forces because "big business" is more powerful than the individual consumer. D) Price is not always a reliable measure of a product's quality. E) Although most manufacturers claim to be marketing-oriented, most firms would rather produce what they want to sell rather than what customers want to buy. | Register to View Answer | Easy | LO: 3 | Pg. 258 | Self-Test | 72. "Discrepancies of quantity" occur because A) producers seek economies of scale. B) most middlemen specialize in selected product lines and buy in large enough quantities to get a good price. C) adding middlemen in a channel of distribution increases the cost of getting products to consumers. D) consumers want the convenience of buying many different types of products at one time. E) all of the above. | Register to View Answer | Easy | LO: 3 | Pg. 258 | Self-Test | 73. Discrepancies of quantity occur because: A) some consumers have more money than others. B) individual producers tend to specialize while individual consumers want a broad assortment of products. C) consumers demand more product variety than producers can make. D) to obtain economies of scale, individual producers often make larger quantities of products than individual consumers normally want to buy. E) there are many more consumers than producers. | Register to View Answer | Easy | LO: 3 | Pg. 258 | Self-Test | 74. "Discrepancies of quantity" means: A) there are more producers than consumers. B) there are more consumers than producers. C) the difference between the product lines the typical producer makes and the assortment wanted by consumers or final users. D) consumers want more products than producers can make. E) the difference between the quantity of products it is economical for an individual producer to make and the quantity normally wanted by individual consumers or users. | Register to View Answer | Medium | LO: 3 | Pg. 258 | Definitional | Chapter 10: Place and Development of Channel Systems 10 - 9 75. "Discrepancies of quantity" means: A) some consumers buy more products than others. B) there are more consumers than producers. C) some manufacturers can produce more products than others. D) the difference between the quantity of products it is economical for an individual producer to make and the quantity normally wanted by individual consumers or users. E) that demand is greater than what a company can supply. | Register to View Answer | Easy | LO: 3 | Pg. 258 | Definitional | 76. Which of the following best illustrates "discrepancies of quantity"? A) Michelin makes tires, but most consumers also want a large selection of car-care services. B) Some stores sell large quantities of Michelin tires, but only small quantities of tires made by other companies. C) There are over 309 million consumers in the U.S. but only a small portion buy tires in any given year. D) Four firms make over 90 percent of all the tires sold in the United States. E) Michelin made millions of tires last year--but most customers bought only one set. | Register to View Answer | Hard | LO: 3 | Pg. 258 | Application | 77. "Discrepancies of assortment" means: A) some producers can produce more products than others. B) some consumers buy more products than others. C) consumers want more output than producers can make. D) there are more producers than wholesalers. E) the difference between the product lines the typical producer makes and the assortment wanted by final consumers or users. | Register to View Answer | Easy | LO: 3 | Pg. 258 | Definitional | 78. "Discrepancies of assortment" means: A) there are more producers than consumers. B) consumers want more output than producers make. C) the difference between the product lines the typical producer makes and the assortment wanted by final consumers or users. D) there are more consumers than producers. E) the difference between the quantity of products the typical producer makes and the quantity wanted by individual consumers. | Register to View Answer | Medium | LO: 3 | Pg. 258 | Definitional | Chapter 10: Place and Development of Channel Systems 10 - 10 79. Which of the following best illustrates adjusting "discrepancies of assortment?" A) General Motors makes Hummer for one product-market and Chevrolet for another productmarket. B) A hardware store sells all the hardware items wanted by most people. C) Over 309 million U.S. consumers are served by around 351,000 manufacturers. D) RCA sold more than 2,000,000 TVs last year. E) Three firms produce over 60 percent of all the DVD players sold in the United States. | Register to View Answer | Easy | LO: 3 | Pg. 258 | Self-Test | 80. A publisher of photography books finds that it is cost-effective to print 10,000 or more at a time. But a bookstore orders only a few copies of each book since its customers want to select from a wide variety. This example shows A) why discrepancies of quantity occur. B) why both discrepancies of quantity and assortment occur. C) neither discrepancies of assortment or quantity. D) why discrepancies of assortment occur. E) dual distribution. | Register to View Answer | Medium | LO: 3 | Pg. 258 | Application | 81. Which of the following is NOT one of the "regrouping activities?" A) Assorting B) Ranking C) Sorting D) Bulk-breaking E) Accumulating | Register to View Answer | Medium | LO: 3 | Pg. 259 | Definitional | 82. Yakima Valley Produce, Inc. buys artichokes from many small farmers, assembles them into larger quantities, and ships in carload quantities to a central market where they are sold to large food processors. This "regrouping activity" is called: A) bulk-breaking. B) assorting. C) sorting. D) wholesaling. E) accumulating. | Register to View Answer | Medium | LO: 3 | Pg. 259 | Application | Chapter 10: Place and Development of Channel Systems 10 - 11 83. Small farmers in the mountains of Peru pick coffee beans by hand, obtaining only a bucket a day. Then they sell them to buyers who put the beans in large bags to be shipped to processors. This regrouping activity is called: A) Assorting B) Wholesaling C) Bulk-breaking D) Sorting E) Accumulating | Register to View Answer | Easy | LO: 3 | Pg. 259 | Application | 84. The regrouping activity which involves collecting products from many small producers so that the products can be handled more economically further along in the channel is called: A) sorting. B) wholesaling. C) accumulating. D) assorting. E) bulk-breaking. | Register to View Answer | Easy | LO: 3 | Pg. 259 | Definitional | 85. The "regrouping activity" which involves breaking carload or truckload shipments into smaller quantities as products get closer to final customers is called: A) sorting. B) retailing. C) assorting. D) accumulating. E) bulk-breaking. | Register to View Answer | Easy | LO: 3 | Pg. 259 | Definitional | 86. InterContinental Hardware Co. buys carload quantities of bolts, screws, nuts, washers, and other hardware from a large producer in the Netherlands, breaks these shipments into smaller quantities, and sells them to other wholesalers and retail chains. This "regrouping activity" is called: A) assorting. B) wholesaling. C) accumulating. D) bulk-breaking. E) sorting. | Register to View Answer | Medium | LO: 3 | Pg. 259 | Application | Chapter 10: Place and Development of Channel Systems 10 - 12 87. The regrouping activity which involves grading or sorting products into the grades and qualities desired by different target markets is called: A) assorting. B) sorting. C) wholesaling. D) accumulating. E) allocation. | Register to View Answer | Easy | LO: 3 | Pg. 259 | Definitional | 88. Lacey Springs Apple Co. buys fresh apples in truckload quantities, regroups the heterogeneous commodities into homogeneous lots according to grade and quality, and then sells them to retailers. This "regrouping activity" is called: A) accumulating. B) bulk-breaking. C) sorting. D) wholesaling. E) assorting. | Register to View Answer | Medium | LO: 3 | Pg. 259 | Application | 89. Retail stores that sell "seconds" and "irregular" products at discount prices are flourishing all over the country. These stores are needed because of what regrouping activity? A) Accumulating B) Bulk-breaking C) Sorting D) Assorting E) None of the above | Register to View Answer | Easy | LO: 3 | Pg. 259 | Application | 90. The regrouping activity which involves putting together a variety of products to give a target market what it wants is called: A) assorting. B) bulk-breaking. C) wholesaling. D) accumulating. E) sorting. | Register to View Answer | Easy | LO: 3 | Pg. 259 | Definitional | Chapter 10: Place and Development of Channel Systems 10 - 13 91. Some sporting goods manufacturers do not make a "full line" of equipment. So the Sports World retail chain carefully selects the brands of several manufacturers to sell. This regrouping activity is called: A) accumulating. B) assorting. C) retailing. D) bulk-breaking. E) sorting. | Register to View Answer | Easy | LO: 3 | Pg. 259 | Self-Test | 92. Every morning, Sycamore Dairy picks up milk which farmers have "milked" that morning. The dairy processes the milk and separates the cream from the milk. Some of the cream is made into butter and packaged in various sizes. The milk and remaining cream are blended into various products, sealed in pint, quart and half-gallon containers, and delivered to supermarkets in the quantities and assortments they want. The dairy is providing what regrouping activity? A) Assorting B) Accumulating C) Sorting D) Bulk-breaking E) All of the above. | Register to View Answer | Easy | LO: 3 | Pg. 259 | Self-Test | 93. The desirability of a common "product-market commitment" is based on the idea that: A) each member of the channel should focus on a different target market. B) the whole channel is competing with other channel systems. C) the producer should always be the "channel captain." D) a channel can eliminate the marketing functions. E) All of the above are true. | Register to View Answer | Medium | LO: 4 | Pg. 260 | Comprehension | 94. A common "product-market commitment" in a channel system helps to eliminate: A) the need for a channel captain. B) unnecessary and costly duplication of marketing functions. C) all production-oriented channel members. D) competition among different channel systems. E) the need for marketing managers in individual firms. | Register to View Answer | Medium | LO: 4 | Pg. 260 | Comprehension | 95. When a channel has a "product-market commitment": A) all members focus on the same target market at the end of the channel. B) its members attempt to share the various marketing functions in appropriate ways. C) there is no need for a channel captain to develop. D) all of the above. E) A and B above--but not C. | Register to View Answer | Easy | LO: 4 | Pg. 260 | Self-Test | Chapter 10: Place and Development of Channel Systems 10 - 14 96. Traditional channels of distribution A) do not perform bulk-breaking activities. B) are usually preferred to other distribution arrangements. C) are easier to control than corporate channel systems. D) may involve little or no cooperation among channel members. E) are usually controlled through strong legal contracts. | Register to View Answer | Hard | LO: 4 | Pg. In 261 | Comprehension | 97. "traditional channel systems," the channel members: A) consider traditional values--like cooperation and respect--as central to their relationship. B) have franchise contracts. C) usually have a common product-market commitment. D) make little or no effort to cooperate with each other. E) are integrated. | Register to View Answer | Easy | LO: 4 | Pg. 261 | Definitional | 98. In "traditional channel systems" A) the producer is usually responsible for assorting. B) only one middleman is used at each level of the channel. C) it is easy to coordinate the necessary marketing functions. D) members at each level of the channel often have a very different view of who the competitors are. E) the producer sets the objectives for all channel members. | Register to View Answer | Easy | LO: 4 | Pg. 261 | Self-Test | 99. Channel systems in which the various channel members make little or no effort to cooperate with each other are called ______________ systems. A) traditional channel B) vertically integrated C) direct-to-customer channel D) franchising E) administered channel | Register to View Answer | Easy | LO: 4 | Pg. 261 | Definitional | 100. Channels of distribution: A) that include middlemen result in higher distribution costs than for channels without middlemen. B) should be designed to increase discrepancies of quantity between producers and consumers. C) usually do not involve conflicts as long as each channel member has profit as a goal. D) usually require longer-term planning than other market mix elements because channel decisions are more difficult to change quickly. E) are always characterized by conflict among channel members. | Register to View Answer | Medium | LO: 4 | Pg. 261-62 | Comprehension | Chapter 10: Place and Development of Channel Systems 10 - 15 101. The marketing manager for a producer of mattresses and box springs distributes its products through discount stores (like Costco), department stores, furniture stores, and specialty bedding stores. To avoid conflict with channel members, the manager A) should offer purchase discounts based on the quantity of mattresses that the retailer sells. B) assume that all channel members have a common commitment to target consumers at the end of the channel. C) trust retailers to emphasize sales of his brand rather than the brand of some other manufacturer. D) develop different brands or product lines for different channels. E) expect one of the large retail chains to step up to the responsibilities of being the channel captain. | Register to View Answer | Medium | LO: 4 | Pg. 261-62 | Application | 102. Some channel conflict may A) be inevitable when channel members have different objectives. B) be useful if that is what it takes for customers at the end of the channel to receive better value. C) be avoided when a producer does not sell identical products through different (competing) channels. D) reduced if there is a channel captain who thinks about all of the members of a channel and helps to direct their activities. E) All of the above are true. | Register to View Answer | Medium | LO: 4 | Pg. 261-62 | Comprehension | 103. The role of "channel captain": A) should be taken by producers because they have more power. B) is to force other channel members to accept the channel captain's plan. C) should be taken by retailers because they are closer to consumers. D) may not be necessary if the channel members are satisfied with the "status-quo." E) is to help a channel system compete more effectively with other channel systems. | Register to View Answer | Medium | LO: 4 | Pg. 262 | Comprehension | 104. A good "channel captain" knows that: A) direct-to-customer channels usually cost less and perform more efficiently than indirect channels. B) marketing functions can be shifted and shared within a channel--but they cannot be completely eliminated. C) a channel system works best when all its members have a shared product-market commitment. D) some marketing functions can usually be completely eliminated by using short channels instead of long channels. E) Both B and C are true. | Register to View Answer | Medium | LO: 4 | Pg. 262 | Comprehension | Chapter 10: Place and Development of Channel Systems 10 - 16 105. The text suggests that a "channel captain" should be: A) a strong wholesaler. B) a market-oriented producer. C) a large retailer. D) any of the above--i.e. whoever can provide leadership. | Register to View Answer | Easy | LO: 4 | Pg. 262-63 | Definitional | 106. A "channel captain" A) might be any member of the channel (that is, at any level in the channel) B) views the members of the channel as a unit. C) should help to make the channel more efficient by reducing conflict. D) all of the above. E) none of the above. | Register to View Answer | Medium | LO: 4 | Pg. 262-63 | Comprehension | 107. Ideally, a "channel captain": A) has sufficient market power to force his policies on other channel members. B) is a manufacturer. C) is a strong retailer or wholesaler. D) is assigned this role by majority vote among channel system members. E) earns that "position" by effective leadership. | Register to View Answer | Easy | LO: 4 | Pg. 262 | Self-Test | 108. A good reason for developing or joining a vertical marketing system A) is that the whole channel focuses on the same target market at the end of the channel and seems to be more effective. B) market competition at each level of the channel eliminates inefficient firms and serves consumers' needs better. C) is that no member of the channel has to bear the costs of the regrouping activities. D) is that no member of the channel has to plan for the whole channel since good decisions at each level run the channel. E) All of the above. | Register to View Answer | Hard | LO: 5 | Pg. 263 | Integrating | 109. A large food retailer acquiring a cheese factory is an example of: A) dual distribution. B) vertical integration. C) a tying contract. D) horizontal integration. E) internal expansion. | Register to View Answer | Easy | LO: 5 | Pg. 264 | Application | Chapter 10: Place and Development of Channel Systems 10 - 17 110. If a large furniture retailer were to purchase Drexel (a manufacturer of sofas and chairs), this would be an example of: A) a tying contract. B) an administered channel system. C) internal expansion. D) vertical integration. E) horizontal integration. | Register to View Answer | Easy | LO: 5 | Pg. 264 | Application | 111. Yukon Sportswear, a manufacturer of textile products, bought out the wholesaler that had been handling its distribution in Canada. This is an example of: A) dual distribution. B) reverse distribution. C) a contractual channel system. D) vertical integration. E) accumulating. | Register to View Answer | Medium | LO: 5 | Pg. 264 | Application | 112. A firm acquiring another firm at a different level of activity within a channel of distribution is called: A) vertical integration. B) a tying contract. C) dual distribution. D) horizontal integration. E) a regrouping activity. | Register to View Answer | Easy | LO: 5 | Pg. 264 | Definitional | 113. Which of the following is NOT a likely advantage of vertical integration? A) Lower capital requirements. B) Lower executive overhead. C) Better control of distribution. D) Better quality control. E) Greater buying power. | Register to View Answer | Medium | LO: 5 | Pg. 264 | Comprehension | 114. Which of the following is NOT an advantage of vertical integration? A) Lower executive overhead B) Better control of distribution C) Easier adjustment of discrepancies of quantity and assortment. D) Greater buying power E) Stable sources of supplies | Register to View Answer | Medium | LO: 5 | Pg. 264 | Comprehension | Chapter 10: Place and Development of Channel Systems 10 - 18 115. Which of the following statements about channel systems is true? A) Some administered channel systems have achieved the advantages of vertically integrated systems while retaining more flexibility. B) All vertical marketing systems are also contractual channel systems. C) The independence of firms in traditional channel systems has led to channel efficiencies because of greater freedom of decision making. D) Indirect channel systems seem to be generally more effective than direct channels. E) Corporate channel systems are competitively superior to administered channel systems. | Register to View Answer | Easy | LO: 5 | Pg. 264 | Self-Test | 116. Which of the following statements about channel systems is TRUE? A) Traditional channel systems are more efficient because of their greater freedom. B) Vertical integration works best when discrepancies of quantity are large. C) Most corporate channel systems use multichannel distribution. D) Some administered channel systems obtain the advantages of vertically integrated systems while still retaining flexibility. E) All of the above are true. | Register to View Answer | Hard | LO: 5 | Pg. 264 | Integrating | 117. A computer manufacturer runs training programs for its "cooperating" retailers' salespeople, as well as providing newspaper advertising layouts, point-of-purchase materials, and sales manuals. This is an example of: A) an administered channel system. B) a contractual channel system. C) a traditional channel system D) a vertically integrated corporate channel system. E) a franchising system. | Register to View Answer | Medium | LO: 5 | Pg. 264 | Application | 118. A channel system in which the various members informally agree to cooperate with each other is called a(an) ______________ system. A) contractual channel B) dual distribution C) traditional channel D) administered channel E) franchising | Register to View Answer | Easy | LO: 5 | Pg. 264 | Definitional | Chapter 10: Place and Development of Channel Systems 10 - 19 119. A channel system in which the various members agree by contract to cooperate with each other is called a(an) ______________ system. A) dual distribution B) contractual channel C) traditional channel D) administered channel E) vertically integrated channel | Register to View Answer | Easy | LO: 5 | Pg. 264 | Definitional | 120. When planning channels of distribution, a marketing manager should know that A) vertically integrated systems are seldom used--because of the difficulty of maintaining control. B) a contractual system offers both flexibility and stability for its members. C) the disadvantage of a corporate channel system is reduced control over distribution activities. D) all of the above. E) none of the above. | Register to View Answer | Medium | LO: 5 | Pg. 264 | Comprehension | 121. With respect to consumer products, which of the following is the most common system for distributing consumer products in the U.S.? A) direct channel systems. B) vertical marketing systems. C) traditional channel systems. D) horizontal marketing systems. E) none of the above. | Register to View Answer | Easy | LO: 5 | Pg. 265 | Comprehension | 122. The best level of market exposure for a product A) always costs more, but the higher costs lead to higher sales and profits. B) is the level which will result in the highest level of attention by middlemen. C) is the one which minimizes distribution costs. D) is intensive distribution. E) makes a product available widely enough to satisfy target customers' needs but NOT exceed them. | Register to View Answer | Easy | LO: 6 | Pg. 266 | Self-Test | 123. Which of the following is NOT one of the degrees of market exposure? A) Selective distribution B) Multichannel distribution C) Intensive distribution D) Exclusive distribution E) None of the above, i.e. all are degrees of market exposure. | Register to View Answer | Easy | LO: 6 | Pg. 266 | Definitional | Chapter 10: Place and Development of Channel Systems 10 - 20 124. Middlemen are needed MOST when the desired degree of market exposure is: A) selective. B) intensive. C) exclusive. D) administered. E) none of the above. | Register to View Answer | Easy | LO: 6 | Pg. 266 | Application | 125. Middlemen are needed LEAST when the desired degree of market exposure is: A) intensive. B) ideal. C) selective. D) exclusive. E) none of the above. | Register to View Answer | Easy | LO: 6 | Pg. 266 | Application | 126. "Intensive distribution" means selling through: A) only one channel of distribution. B) all responsible and suitable retailers or wholesalers. C) only one middleman in a particular geographic area. D) only those middlemen who give the product special attention. E) all retail outlets. | Register to View Answer | Medium | LO: 6 | Pg. 266 | Definitional | 127. ______________ means selling a product through all responsible and suitable wholesalers or retailers who will stock or sell the product. A) Selective distribution B) Multichannel distribution C) Exclusive distribution D) Intensive distribution E) Aggressive distribution | Register to View Answer | Easy | LO: 6 | Pg. 266 | Definitional | 128. "Selective distribution" means selling through: A) retailers but not wholesalers. B) multichannel distribution. C) all responsible and suitable wholesalers. D) only those middlemen who give the product special attention. E) only one middleman in each geographic area. | Register to View Answer | Medium | LO: 6 | Pg. 266 | Definitional | Chapter 10: Place and Development of Channel Systems 10 - 21 129. ______________ means selling a product only through those middlemen who will give the product special attention. A) Multichannel distribution B) Selective distribution C) Administered distribution D) Exclusive distribution E) Intensive distribution | Register to View Answer | Easy | LO: 6 | Pg. 266 | Definitional | 130. "Exclusive distribution" means selling through: A) the most prestigious retail outlets. B) only one middlemen in a particular geographic area. C) only responsible and suitable retailers or wholesalers. D) retailers that handle specialty products. E) only those middlemen who will give the product special attention. | Register to View Answer | Medium | LO: 6 | Pg. 266 | Definitional | 131. ______________ means selling a product through only one middleman in a particular geographic area. A) Exclusive distribution B) Direct distribution C) Intensive distribution D) Multichannel distribution E) Selective distribution | Register to View Answer | Easy | LO: 6 | Pg. 266 | Definitional | 132. Intensive distribution is often very appropriate for: A) shopping products and convenience products. B) convenience products and business supplies. C) business products of all classes. D) unsought products and specialty products. E) shopping, specialty, and unsought products. | Register to View Answer | Medium | LO: 6 | Pg. 266 | Comprehension | 133. Intensive distribution: A) gives a retailer more incentive to promote a product than he would have with exclusive distribution. B) is not very likely to be used in combination with multichannel distribution. C) is more likely to be used with relatively high priced products than with low priced products. D) is often used for convenience products and business supplies. E) none of the above. | Register to View Answer | Medium | LO: 6 | Pg. 266 | Comprehension | Chapter 10: Place and Development of Channel Systems 10 - 22 134. Intensive distribution at the retail level would probably be most appropriate for: A) Sports coats B) Batteries C) 10 speed bicycles D) Tennis rackets E) 35mm cameras | Register to View Answer | Easy | LO: 6 | Pg. 266 | Application | 135. From a producer's viewpoint, which of the following is an advantage of INTENSIVE DISTRIBUTION over selective distribution? A) Middlemen price-cutting may be reduced. B) Middlemen facilities will be more convenient for customers. C) Middlemen can be required to carry larger stocks. D) More aggressive selling can be expected from middlemen. E) Better service can be required from middlemen. | Register to View Answer | Easy | LO: 6 | Pg. 266 | Self-Test | 136. Which degree of market exposure would probably be most suitable for a heterogeneous shopping product which has achieved brand preference and sells for about $300? A) Concentrated distribution B) Selective distribution C) Administered distribution D) Intensive distribution E) Exclusive distribution | Register to View Answer | Medium | LO: 6 | Pg. 267 | Application | 137. Selective distribution: A) is likely to reduce high administrative expenses caused by a large proportion of small orders. B) may be suitable for all categories of products. C) is becoming more popular. D) is a good idea if some of the available middlemen are not financially solid. E) All of the above are true. | Register to View Answer | Medium | LO: 6 | Pg. 267 | Comprehension | 138. If a producer's marketing manager wants middlemen to take over all responsibility for promoting his product he probably should use A) exclusive distribution. B) any of the above, since every channel member must support a product with promotion. C) intensive distribution. D) a vertically integrated distribution system. E) selective distribution. | Register to View Answer | Hard | LO: 6 | Pg. 267 | Comprehension | Chapter 10: Place and Development of Channel Systems 10 - 23 139. If a producer has a technically superior and expensive product--which has achieved brand preference--and wants retailers to provide aggressive promotion and maximum customer service, this producer should seek: A) Multichannel distribution. B) Exclusive distribution. C) Administered distribution. D) Intensive distribution. E) Selective distribution. | Register to View Answer | Medium | LO: 6 | Pg. 267 | Application | 140. Exclusive distribution A) should generally be used only if it is not possible to generate middleman interest in intensive distribution. B) is legal as long as it does not involve vertical channel arrangements. C) arrangements between a producer and middleman are illegal for most types of products, and thus they are not very common in the U.S. D) usually involves middlemen who are willing to take over all responsibility for promoting the producer's product. E) None of the above is true. | Register to View Answer | Hard | LO: 6 | Pg. 267 | Comprehension | 141. Which of the following statements about ideal market exposure is TRUE? A) As a firm goes from exclusive to intensive distribution, it loses progressively more control over price and service offered by retailers. B) A producer usually should seek maximum market exposure. C) Intensive distribution means trying to sell through all retail stores. D) It is necessary to get almost 100 percent market exposure to justify national promotion. E) All of the above are true. | Register to View Answer | Hard | LO: 6 | Pg. 266-67 | Integrating | 142. Legal concerns about channel of distribution arrangements are most likely to arise when: A) a traditional channel system is involved. B) there are horizontal arrangements between firms at the same level of the channel. C) the firm is using intensive distribution. D) a firm uses multichannel distribution to reach its target markets. E) a corporate channel system is involved. | Register to View Answer | Medium | LO: 6 | Pg. 267 | Comprehension | Chapter 10: Place and Development of Channel Systems 10 - 24 143. Distribution agreements which limit sales by customer or territory: A) are always illegal. B) may be legal if they are vertical agreements between producers and middlemen. C) are definitely illegal if they are horizontal agreements among competing producers or middlemen. D) are definitely illegal if they are vertical agreements between producers and middlemen. E) Both B and C are true. | Register to View Answer | Easy | LO: 6 | Pg. 267-68 | Self-Test | 144. When selecting the degree of market exposure for a firm's products, it's important to remember that: A) vertical arrangements between producers and middlemen which limit sales by customer or territory are definitely illegal. B) The Federal Trade Commission prohibits exclusive distribution. C) vertical arrangements between producers and middlemen which limit sales by customer or territory may be legal according to a recent Supreme Court ruling. D) horizontal arrangements among competing producers or middlemen which limit sales by customer or territory are generally considered legal. E) Both B and D are true. | Register to View Answer | Hard | LO: 6 | Pg. 267-68 | Comprehension | 145. Marketing managers should know that: A) a Supreme Court ruling prohibits exclusive distribution. B) vertical arrangements between manufacturers and middlemen which limit sales by customer or territory may be legal according to a Supreme Court ruling. C) horizontal arrangements among competing manufacturers or middlemen which limit sales by customer or territory are generally considered legal. D) vertical arrangements between manufacturers and middlemen which limit sales by customer or territory are always illegal. E) both C and D are true statements. | Register to View Answer | Easy | LO: 6 | Pg. 267-68 | Self-Test | Chapter 10: Place and Development of Channel Systems 10 - 25 146. If Penn Hills Mfg. Corp. gives the Johnstown Distributing Co. the exclusive right to distribute Penn Hills' products in Ohio--with the understanding that Johnstown can't sell Penn Hills' products outside Ohio or to other wholesalers in Ohio, this arrangement: A) WOULD DEFINITELY BE ILLEGAL because the courts have ruled that all vertical arrangements between producers and middlemen are illegal. B) MAY OR MAY NOT BE LEGAL--the courts would weigh the possible good effects of this vertical arrangement against possible restrictions on competition. C) WOULD DEFINITELY BE LEGAL because the courts have ruled that all vertical arrangements between producers and middlemen are legal. D) WOULD DEFINITELY BE ILLEGAL because the courts have ruled that all horizontal arrangements between competitors are illegal. E) WOULD DEFINITELY BE LEGAL because the courts have ruled that all horizontal arrangements between competitors are legal. | Register to View Answer | Hard | LO: 6 | Pg. 267-68 | Application | 147. A producer using several competing channels to distribute its products to its target market is using ______________ distribution. A) multichannel B) intensive C) administered D) horizontal E) selective | Register to View Answer | Easy | LO: 6 | Pg. 269 | Definitional | 148. Although some middlemen may resent this approach, a manufacturer may have to use "multichannel distribution" because: A) present channel members are doing a poor job. B) the firm desires to reach different target markets. C) big retail chains want to deal directly. D) antitrust regulations prohibit relying on just one channel system. E) both A and C above. | Register to View Answer | Easy | LO: 6 | Pg. 269 | Self-Test | 149. Producers often have to use "multichannel distribution": A) because they want to sell both direct with a website and indirectly through middlemen. B) because big retail chains want to deal directly with producers. C) because competitors use a variety of channels. D) All of the above. E) None of the above. | Register to View Answer | Easy | LO: 6 | Pg. 269 | Self-Test | Chapter 10: Place and Development of Channel Systems 10 - 26 150. Reverse channels may be used to retrieve products from: A) business customers B) final consumers C) intermediaries D) all of the above E) only A and C above | Register to View Answer | Easy | LO: 6 | Pg. 269 | Definitional | Reference: World Tennis Ball Use the information below to answer questions that reference World Tennis Ball (WFB) World Tennis Ball Co. (WTB) makes tennis balls and sells them only in the U.S. Raul Fernandez, the firm's marketing manager, is comparing his firm's distribution with two major competitors. 1) WTB sells its products through four regional distributors who then sell to 22 sporting goods wholesalers. The wholesalers sell to a total of 7,000 retail outlets. From its website, WTB also sells directly to any customer who will purchase a minimum quantity of 24 tennis balls. WTB cooperates with members of its channel, but maintains some control through its economic power and leadership. It helps to direct the activities of the whole channel and tries to avoid or resolve channel conflicts. 2) American Tennis Ball (ATB) is a competitor that sells through two distributors each with half the country. The distributors then sell through 6 sporting goods wholesalers, and they, in turn, sell to 1,000 retail outlets (split between two national sporting goods chains and two general merchandise stores). ATB and its channel make little effort to work together. However, because of a relatively low level of competition between the distributors, the wholesalers, or the retail stores, each member of the channel gives the product special attention. 3) National Tennis Ball (NTB) sells its products through only three tennis specialty wholesalers that sell only to tennis clubs. NTB actually owns the wholesale firms that handle its products. NTBs balls are only available at certain tennis clubs and NTB limits coverage to only one club in a particular geographic area. 151. Which of the following describes WTB's channel arrangements: A) Intensive distribution B) Corporate channel system C) Exclusive distribution D) Traditional channel system E) Reverse channels | Register to View Answer| Hard | LO: 4,6 Refer To: World Tennis Ball | Pg. 261-66 | Integrating | Chapter 10: Place and Development of Channel Systems 10 - 27 152. Which of the following appears to best describe ATB's channel arrangements: A) Intensive distribution B) Exclusive distribution C) Selective distribution D) Global distribution E) Direct distribution | Register to View Answer| Hard | LO: 6 Refer To: World Tennis Ball | Pg. 266-67 | Application | 153. Which of these companies appears to operate as a channel captain? A) WTB B) ATB C) NTB D) All of the companies appear to be channel captains E) None of the companies is a channel captain | Register to View Answer| Medium | LO: 4 Refer To: World Tennis Ball | Pg. 262 | Application | 154. A wholesaler for American Tennis Ball is likely to perform which of the following regrouping activities: A) Accumulating B) Bulk-breaking C) Assorting D) All of the above E) None of the above | Register to View Answer| Medium | LO: 3 Refer To: World Tennis Ball | Pg. 259 | Application | 155. National Tennis Ball's channel arrangement: A) is called horizontal distribution B) is an example of intensive distribution C) illustrates a traditional channel system D) relies on exclusive distribution E) is likely to be characterized by a high level of conflict between channel members. | Register to View Answer| Hard | LO: 5,6 Refer To: World Tennis Ball | Pg. 267-68 | Application | 156. Which tennis ball manufacturer is involved in direct distribution? A) World Tennis Ball B) American Tennis Ball C) National Tennis Ball D) All of the firms use direct distribution E) None of the firms use direct distribution | Register to View Answer| Medium | LO: 2 Refer To: World Tennis Ball | Pg. 255-56 | Application | Chapter 10: Place and Development of Channel Systems 10 - 28 157. Which of these companies uses a corporate channel of distribution? A) World Tennis Ball. B) American Tennis Ball. C) National Tennis Ball. D) Both World Tennis Ball and National Tennis Ball use a corporate channel. E) There is not enough information to tell which company uses a corporate channel of distribution. | Register to View Answer| Hard | LO: 5 Question Type: Application | Pg. 263 | Tennis Ball | 158. These three tennis ball producers all rely on retailers to reach consumers who want to buy only a few balls at a time. Apparently they all think that this is an efficient way to A) deal with sorting activities. B) address discrepancies of quantity C) handle discrepancies of assortment D) minimize the potential for conflict in the channel E) achieve intensive distribution. | Register to View Answer| Medium | LO: 3 Refer To: World Tennis Ball | Pg. 258 | Application | 159. If American Tennis Ball adds more wholesalers and more retail outlets, this is likely to A) create horizontal channel conflict. B) lead to vertical channel conflict. C) require that the largest wholesaler take over the channel captain role. D) increase trust and cooperation in the channel. E) prompt both vertical and horizontal channel conflict. | Register to View Answer| Medium | LO: 4 Refer To: World Tennis Ball | Pg. 261-62 | Application | 160. If American Tennis Ball adds more retail outlets, which of the following would help it to manage channel conflict: A) assign the channel captain role to the largest retail chain. B) sell a different brand of tennis ball through the new retailers than what it sells through current retailers. C) select new retail outlets that target the same customers as those who buy from its current retailers D) choose new retailers in the same geographic market as its current retailers but who sell at lower prices E) drop its national advertising and leave it to retailers to promote its tennis balls. | Register to View Answer| Hard | LO: 4 Refer To: World Tennis Ball | Pg. 261-62 | Application | Chapter 10: Place and Development of Channel Systems 10 - 29

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Universiti Teknologi Malaysia - BUSINESS - 023
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Universidad Industrial de Santander - FISICA - 7
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Universidad Industrial de Santander - FISICA - 7
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Universidad Industrial de Santander - FISICA - 7
UNIVERSIDAD INDUSTRIAL DE SANTADERFACULTAD DE CIENCIASESCUELA DE FISICALABORATORIO DE FISICA IIIDavid Ricardo GutirrezMonica Patricia SantamaraLaura Andrea VargasI1A207007520701032070086TITULO: L1 MOVIMIENTO ARMONICO SIMPLE DE UN RESORTEOBJETI
Universidad Industrial de Santander - FISICA - 7
UNIVERSIDAD INDUSTRIAL DE SANTADERFACULTAD DE CIENCIASESCUELA DE FISICALABORATORIO DE FISICA IIIDavid Ricardo GutirrezMonica Patricia SantamaraLaura Andrea VargasI1A207007520701032070086TITULO: L1 MOVIMIENTO ARMONICO SIMPLE DE UN RESORTEOBJETI
Universidad Industrial de Santander - FISICA - 7
UNIVERSIDAD INDUSTRIAL DE SANTADERFACULTAD DE CIENCIASESCUELA DE FISICALABORATORIO DE FISICA IIIDavid Ricardo GutirrezI1A2070075Monica Patricia SantamaraLaura Andrea Vargas20701032070086TITULO: L2 OSCILACIONES ROTATORIAS LIBRES Y FORZADASOBJET
Universidad Industrial de Santander - FISICA - 7
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Universidad Industrial de Santander - FISICA - 7
UNIVERSIDAD INDUSTRIAL DE SANTADERFACULTAD DE CIENCIASESCUELA DE FISICALABORATORIO DE FISICA IIIDavid Ricardo GutirrezMonica Patricia SantamaraLaura Andrea Vargas207007520701032070086I1ATITULO: L3 ONDAS ESTACIONARIAS TRANSVERSALESOBJETIVOSEst
Universidad Industrial de Santander - FISICA - 7
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UNIVERSIDAD INDUSTRIAL DE SANTANDERESCUELA DE FISICALABORATORIO DE FISICA IIIINFORME: RESONANCIA EN CIRCUITOS RLC EN SERIE ACFECHA DE ENTREGA: 14 MAYO DE 2008SUSAN BELN PEREZ CABEZA 2060647ADRIAN RODRIGUEZ 2051864JOAO ARIAS 2050519GRUPO:K2CSUBGRU
Universidad Industrial de Santander - FISICA - 7
UNIVERSIDAD INDUSTRIAL DE SANTANDERESCUELA DE FISICALABORATORIO DE FISICA IIIINFORME: RESONANCIA EN CIRCUITOS RLC EN SERIE ACFECHA DE ENTREGA: 16 DE JULIO DE 2008SUSAN BELN PEREZ CABEZA 2060647ADRIAN RODRIGUEZ 2051864JOAO ARIAS 2050511. OBJETIVOS
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31deJuliode2008AL12:DIFRACCINDEELECTRONESANALOGAPTICAInformeGrupo:H3CNombres:MaraCamilaVillamizarVlez.AlejandroTorres.Cdigos:2051840OBJETIVOS Determinacin de la longitud de onda de los electrones. Comprobacin de la ecuacin de De Broglie. Determi
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Integrantes:JessikaAndreaHerreraCamposJoulinAnyinethParraMendezGrupo:B2ASupgrupo:2CarlosAlbertoSaurithManjarrezPNDULOCOMPUESTOOBJETIVOS Estudiarydeterminarelmovimientodeunpndulocompuesto. Tomarmedidasdetiempopromedio,analizarestosdatosypoderconst
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M OVIMIENTO ARMNICO SIMPLE DE UN RESORTEEileen Catalina Castilla Duarte Cd. 2051874Gabriel Hernando Jaimes Alfonso Cd. 2022579Presentado a:Mnica FloresUNIVERSIDAD INDUSTRIAL DE SANTANDERFacultad de FsicaLaboratorio de ondasBucaramanga2008OBJETIV
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ESCUELA DE FSICALABORATORIO DE FISICA III - GRUPO J1B19 de Diciembre de 2007A-L3 ONDAS ESTACIONARIAS TRANSVERSALESInformeNombres: Dayanna Katherine Duarte TrianaCamilo Andrs Rodrguez GilJos Manuel Colmenares LenCdigos: 206002520518582041989OBJE
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Integrantes:JessikaAndreaHerreraCamposGrupo:B2AJoulinAnyinethParraMndezSubgrupo:2CarlosAlbertoSaurithManjaresONDASSONORASOBJETIVOS Determinarelmovimientoondulatorioenunaonda Afianzarlosconocimientoobtenidosdelalongituddeondasyvelocidaddelsonido
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M OVIMIENTO ARMNICO SIMPLE DE UN RESORTEEileen Catalina Castilla Duarte Cd. 2051874Presentado a:Mnica FloresUNIVERSIDAD INDUSTRIAL DE SANTANDERFacultad de FsicaLaboratorio de ondasBucaramanga2008OBJETIVOS: Calcular la amplitud y el periodo del p
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ESCUELA DE FSICALABORATORIO DE FISICA III - GRUPO K2C28 de Mayo de 2008B-L1: OSCILACIONES ARMNICAS-ACOPLAMIENTO DE OSCILACIONESCon CASSYINFORMENombres:Adrin David Rodrguez SurezSusan Beln Prez CabezaJoao Fernando AriasCdigo: 2051864Cdigo: 20606
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UNIVERSIDAD INDUSTRIAL DE SANTANDEREscuela de FsicaLaboratorio de Fsica IIIB-L4 ONDAS SONORASOBJETIVOS GENERALES: Aprender a manejar los instrumentos requeridos para la practica Entender los conceptos bsicos necesarios para llevar a cabo la practica
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UNIVERSIDAD INDUSTRIAL DE SANTANDEREscuela de FsicaLaboratorio de Fsica IIIB-L4 ONDAS SONORASOBJETIVOS GENERALES: Aprender a manejar los instrumentos requeridos para la practica Entender los conceptos bsicos necesarios para llevar a cabo la practica
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RESONANCIAENCIRCUITORLCENSERIEACJersonFabinRicoAlbarracnCd.2051883Grupo:Subgrupo:Presentadoa:UNIVERSIDADINDUSTRIALDESANTANDERFacultaddeFsicaLaboratoriodeondasBucaramanga2008 OBJETIVOS RealiceyconocaprofundidadlascaractersticasdeuncircuitoRLCense
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ONDASESTACIONARIASTRANSVERSALESOBJETIVOS Analizamos cmo podemos encontrar los modos en una cuerda estacionariavariandolatensinydejandoconstantelafrecuencia. Encontramoslarelacinentrelaamplituddeunaondaestacionariaylade unaondaviajera. Medianteelusod
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Integrantes:JessikaAndreaHerreraCamposJoulinAnyinethParraMndezGrupo:B2ASubgrupo:2CarlosAlbertoSaurithManjarrezONDASESTACIONARIASTRANSVERSALESOBJETIVOS Estudiarlasdistintasmanerasdevariacindelasondasestacionarias. Mirarcomovaraelexperimentocuandos
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Integrantes:JessikaAndreaHerreraCamposJoulinAnyinethParraMndezGrupo:B2ASupgrupo:2CarlosAlbertoSaurithManjarrezAL9DETERMINACIONDELACARGAESPECFICADELELETRONOBJETIVOSEstudiarlacargaespecificadeunelectrntantoexperimentalcomotericaDeterminar por medio
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Integrantes:EileenCatalinaCastillaDuarteGrupo:H1AGabrielHernandoJaimesAlfonsoSubgrupo:06HenryAndrsDelgadoZabalaDIFRACCIONDEELECTRONES.ANALOGIAOPTICAOBJETIVOS: Conocereidentificarlosfenmenosdelmovimientoondulatorioysuformadepropagaci nalpasarporuna
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Integrantes:Jessika Andrea Herrera CamposJoulin Anyineth Parra MndezCarlos Alberto Saurith ManjarrezGrupo: B2ASubgrupo: 2Longitud de ondas y velocidad del sonidoOBJETIVOS Determinar el movimiento ondulatorio en una onda Afianzar los conocimiento
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Integrantes:JessikaAndreaHerreraCamposJoulinAnyinethParraMendezGrupo:B2ASupgrupo:2CarlosAlbertoSaurithManjarrezONDASDECIMTRICAS:Radiacinypolarizacin.Constantedielctricadelagua.OndasestacionariasOBJETIVOSExaminarelcomportamientodeladireccindepolar
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Integrantes:EileenCatalinaCastillaDuarteGabrielHernandoJaimesAlfonsoGrupo:H1ASubgrupo:06HenryAndrsDelgadoZabala000ONDASDECIM TRICASRadiaci nyPolarizaci n.ConstanteDiel ctricadelAgua.OndasEstacionarias.OBJETIVOS:Identificaryaprenderlascaracterst
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Integrantes:JessikaAndreaHerreraCamposJoulinAnyinethParraMndezGrupo:B2ASupgrupo:2CarlosAlbertoSaurithManjarrezPTICADELOJOOBJETIVOS Estudiarlasdistintascaractersticasdelasimgenesqueseproyectanenlaretinadelmodelodeojo Detallarydeterminarlosdefectos
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Integrantes:Eileen Catalina Castilla DuarteJoulin Anyineth Parra MendezCarlos Alberto Saurith ManjarrezGrupo: B1ASupgrupo: 2OSCILACIONES ROTATORIAS LIBRES Y FORZADASOBJETIVOS Conocer y dominar el marco terico y conceptos como amplitud, periodo,mo
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Integrantes:B2AJessika Andrea Herrera CamposJoulin Anyineth Parra MendezCarlos Alberto Saurith ManjarrezGrupo:Supgrupo: 2PNDULO COMPUESTOOBJETIVOS Estudiar y determinar el movimiento de un pndulo compuesto. Tomar medidas de tiempo promedio, anal
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SUPERPOSICINDEONDASPrincipiodesuperposicinCuandodosomsondasviajerassemuevenatravsdeunmedio,laondaresultanteencualquierpuntoeslasumaalgebraicadelasondasindividuales.Del principio de superposicin: dos ondas viajeras pueden pasar una a travs de otra sin
Universidad Industrial de Santander - FISICA - 7
Integrantes:JessikaAndreaHerreraCamposJoulinAnyinethParraMndezGrupo:B2ASupgrupo:2CarlosAlbertoSaurithManjarrezPTICADELOJOOBJETIVOS Estudiarlasdistintascaractersticasdelasimgenesqueseproyectanenlaretinadelmodelodeojo Detallarydeterminarlosdefectos
Universidad Industrial de Santander - FISICA - 7
Integrantes:JessikaAndreaHerreraCamposJoulinAnyinethParraMndezGrupo:B2ASupgrupo:2CarlosAlbertoSaurithManjarrezAL9DETERMINACIONDELACARGAESPECFICADELELETRONOBJETIVOSEstudiarlacargaespecificadeunelectrntantoexperimentalcomotericaDeterminar por medio
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Integrante:EileenCatalinaCastillaDuarteGrupo:H1AGabrielJaimesSubgrupo:06MOVIMIENTOARM NICOSIMPLEDEUNRESORTEOBJETIVOSDemostrarquesecumplelaleydeHookeenlosresortes. Mirarcomovaraelexperimentocuandoesutilizadootrascargassuspendidas. Determinarelperi
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Fnix ArdilaGrupo: L3BFabio NaranjoDiego RojasULTRASONIDOSOBJETIVOS:Determinar el ngulo de reflexinDemostrar el principio de una ecosondaDeterminar la velocidad del sonido en el aire.Marco tericoEfecto doppler:Un observador O se mueve hacia una
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Integrantes: Eileen Catalina Castilla DuarteGabriel Hernando Jaimes AlfonsoHenry Andrs Delgado ZabalaGrupo: H1ASubgrupo: 06OSCILACIONES ROTATORIAS LIBRES Y FORZADASOBJETIVOS: Conocer conceptos como amplitud, periodo, movimiento libremente amortigua
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UNIVERSIDAD INDUSTRIAL DE SANTADERFACULTAD DE CIENCIASESCUELA DE FISICALABORATORIO DE FISICA IIIDavid Ricardo GutirrezMonica Patricia SantamaraLaura Andrea Vargas207007520701032070086I1ATITULO: L3 ONDAS ESTACIONARIAS TRANSVERSALESOBJETIVOS Es
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UNIVERSIDAD INDUSTRIAL DE SANTADERFACULTAD DE CIENCIASESCUELA DE FISICALABORATORIO DE FISICA IIIDavid Ricardo GutirrezMonica Patricia SantamaraLaura Andrea Vargas207007520701032070086I1ATITULO: L1 MOVIMIENTO ARMONICO SIMPLE DE UN RESORTEOBJETI
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UNIVERSIDAD INDUSTRIAL DE SANTADERFACULTAD DE CIENCIASESCUELA DE FISICALABORATORIO DE FISICA IIIDavid Ricardo GutirrezMonica Patricia SantamaraLaura Andrea Vargas207007520701032070086I1ATITULO: L2. OSCILACIONES ROTATORIAS LIBRES Y FORZADASOBJE
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MARIA PAULA CRIADOSERGIO ANDRESMARIO ALEJANDRO SUAREZ RODRIGUEZI1ASUBGRUPO: 03UNIVERSIDAD INDUSTRIAL DE SANTANDERESCUELA DE FSICALABORATORIO DE FSICA IIIA-L3. ONDAS ESTACIONARIAS TRANSVERSALESOBJETIVOS1. Reproducir ondas estacionarias especficam
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UNIVERSIDAD INDUSTRIAL DE SANTADERFACULTAD DE CIENCIASESCUELA DE FISICALABORATORIO DE FISICA IIIDavid Ricardo GutirrezMonica Patricia SantamaraLaura Andrea Vargas207007520701032070086I1ATITULO: L4- ONDAS SONORASOBJETIVOS Determinar experiment
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UNIVERSIDAD INDUSTRIAL DE SANTADERFACULTAD DE CIENCIASESCUELA DE FISICALABORATORIO DE FISICA IIIDavid Ricardo GutirrezMonica Patricia SantamaraLaura Andrea Vargas207007520701032070086I1ATITULO: L9.INDICE DE REFRACCINOBJETIVOS Analizar el efec
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UNIVERSIDAD INDUSTRIAL DE SANTADERFACULTAD DE CIENCIASESCUELA DE FISICALABORATORIO DE FISICA IIIDavid Ricardo GutirrezMnica Patricia SantamaraLaura Andrea Vargas207007520701032070086I1ATITULO: L7- ONDAS DECIMETRICASOBJETIVOS Examinar el compo
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UNIVERSIDAD INDUSTRIAL DE SANTADERFACULTAD DE CIENCIASESCUELA DE FISICALABORATORIO DE FISICA IIIDavid Ricardo GutirrezMnica Patricia SantamaraLaura Andrea Vargas207007520701032070086I1ATITULO: L8 - MICROONDAS I: POLARIZACIN Y ABSORCIN.OBJETIVO
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UNIVERSIDAD INDUSTRIAL DE SANTADERFACULTAD DE CIENCIASESCUELA DE FISICALABORATORIO DE FISICA IIIDavid Ricardo GutirrezMonica Patricia SantamaraLaura Andrea Vargas207007520701032070086I1ATITULO: L3 ONDAS ESTACIONARIAS TRANSVERSALESOBJETIVOS Es
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MSOM 3101Intro 2008 Prentice Hall, Inc.11Intro Introduction Book Syllabus 2008 Prentice Hall, Inc.12OperationsManagementChapter 1 ChapterOperations andProductivityProductivity 2008 Prentice Hall, Inc.13Learning ObjectivesWhen you compl
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OperationsManagementChapter 3 ChapterProject ManagementProjectPowerPoint presentation to accompanyPowerPointHeizer/RenderPrinciples of Operations Management, 7ePrinciplesOperations Management, 9eOperations 2008 Prentice Hall, Inc.31Learning