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Chapter 10: Place and Development of Channel Systems True-false Questions 1. Place is concerned with the selection and use of marketing specialists--intermediaries and collaborators--and making goods and services available in the right quantities and locations when customers want them. | Ans: True | Easy | LO: 1 | Pg. 252 | Definition | 2. The Internet is making it possible for firms to reach customers that were impossible to reach before. | Ans: True | Easy | LO: 2 | Pg. 255 | Definition | 3. With the Internet, even very small specialized firms can draw customers from all over the world. | Ans: True | Easy | LO: 2 | Pg. 255 | Definition | 4. The Internet gives large firms access to repeat customers, but it does little for small firms trying to develop an initial base of customers. | Ans: False | Easy | LO: 2 | Pg. 255 | Definition | 5. Firms that use direct distribution can usually adjust their marketing mixes faster than firms that use indirect distribution. | Ans: True | Easy | LO: 2 | Pg. 255 | Definition | 6. Aggressive, market-oriented middlemen are almost always available and eager to handle the distribution of innovative, new products. | Ans: False | Easy | LO: 2 | Pg. 255 | Definition | 7. Some firms are forced to use direct distribution when they can't find middlemen willing to carry innovative, new products. | Ans: True | Easy | LO: 2 | Pg. 255 | Definition | 8. Selling direct-to-customer is more common with business products than consumer products. | Ans: True | Easy | LO: 2 | Pg. 255 | Definition | 9. Direct-to-customer channels are rarely used in business markets because they are much more expensive and less efficient than using middlemen. | Ans: False | Easy | LO: 2 | Pg. 255 | Definition | 10. Many business products are sold direct, but hardly any services are. | Ans: False | Easy | LO: 2 | Pg. 256 | Definition | Chapter 10: Place and Development of Channel Systems 10 - 1 11. The terms "direct marketing" and "direct distribution" mean the same thing. | Ans: False | Easy | LO: 2 | Pg. 256-57 | Definition | 12. Direct marketing and direct distribution are the same thing. | Ans: False | Easy | LO: 2 | Pg. 256 | Definition | 13. Firms that use direct marketing promotion may or may not use direct distribution. | Ans: True | Easy | LO: 2 | Pg. 256 | Definition | 14. Direct marketing is primarily concerned with Promotion, not Place. | Ans: True | Easy | LO: 2 | Pg. 257 | Definition | 15. A producer who wants to reach certain customers may have no choice about which wholesaler to use. | Ans: True | Easy | LO: 2 | Pg. 256 | Definition | 16. A wholesaler might help a producer by reducing the producer's need to carry large inventory stocks. | Ans: True | Easy | LO: 2 | Pg. 257 | Definition | 17. A wholesaler might help a producer by reducing the producer's need for market research. ... View Full Document

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