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Course: MKTG 4820, Fall 2011
School: Kennesaw
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3 Chapter Corporate social responsibility o The goal of CSR is to embrace responsibility for the company's actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere. Ethnocentrism o Is the belief that ones native country, culture, language, abilities, or behavior to those of another culture...

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3 Chapter Corporate social responsibility o The goal of CSR is to embrace responsibility for the company's actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere. Ethnocentrism o Is the belief that ones native country, culture, language, abilities, or behavior to those of another culture Ethical behavior o Is the behavior that is accepted as right or wrong according to the standards; is subjective in nature and varies on each person Ethical dilemma o A situation where you have to decide whether to pursue a course of action that may benefit you or your organization but that is unethical or even illegal Ethics o Standards of right or wrong that influence behavior. External stakeholders o People or groups in the organizations external environment that are affected by it. Can be customers, suppliers, environment, government, owners, etc. General environment o Are the economic, technological, sociocultural, demographic, political-legal, and international forces that can affect your business but that you cant control. Internal stakeholders o Consist of employees, owners, and board of directors. Are the ones who make the business run Individual approach to decide ethical dilemmas o Ethical behavior is guided by what will result in the individuals best long-term interests, which ultimately are in everyones self-interest. You will act ethically in the short-run to avoid other hurting you in the long-run Justice approach to decide ethical dilemmas o Ethical behavior is guided by respect for impartial standards of fairness and equity. One consideration is if the policies are administered impartially and fairly Moral-right approach to decide ethical dilemmas o Ethical behavior is guided by respect for fundamental right of human beings such as the human constitutions bill of rights Philanthropy o Making charitable donations to benefit humankind Social responsibility o Managers duties to take actions that will benefit the interest of society as well as of the organization Strategic allies o Describe the relationship of two organizations who joined forces to achieve advantages neither can perform as well alone Sustainability o Economic development that meets the needs of the present without compromising the ability of future generations to meet their own needs Utilitarian approach to decide ethical dilemmas o Ethical behavior is guided by what will result in the greatest good for the greatest number of people. Value system o The pattern of values within the organization Values o Underlie beliefs and attitudes that help determine persons behavior Chapter 4 Barriers to international trade o Tariff customs duty or tax levied mainly on imports. o Import quotaslimits on the number of a product that can be imported o Embargoes a complete ban on the import or export of certain products Culture o Is the shared set of beliefs, values, knowledge, and patterns of behavior common to a group of people Dumping o The practice of foreign companys exporting products abroad at a lower price than the price in the home market in order to drive down the prices of domestic products Ethnocentric managers o Believe that their native country, culture, language, and behavior are superior to others Exporting o A company produces goods domestically and sells them outside the country Franchising o Is a form of licensing in which a company allows a foreign company to pay it a fee and share of the profit in return for using the firs companys brand name and package of materials and services Free trade o The movement of goods and services among nations without political or economic obstruction Geocentric managers o Accept that there are differences and similarities between home and foreign personnel and practices and that they should use whatever techniques are most effective Global outsourcing o Is defined as using suppliers outside home country to provide labor, goods, or services High-context culture o Cultures in which people rely heavily on situational signals (nonverbal communication, status, position family connection) for meaning when communicating with others. Countries like Mexico, Japan, and Vietnam; the Arab world or South America. Importing o A company buys goods outside the country and resells them domestically Joint venture o A strategic alliance to share the risks, and rewards of starting a new enterprise together in a foreign country. Licensing o A company allows a foreign company to pay it a fee to make or distribute the first companys product or service Low-context culture o In which shared meanings are primarily derived from written and spoken words. Countries like US and Canada; Western Europe, Scandinavian countries. Multinational corporation o Is a business firm with operations in several countries (EX: Wal-Mart, Ford, etc) Multinational organization o Is a nonprofit organization with operations in several countries (EX: International Red Cross) Outsourcing o Using suppliers outside the company to provide goods and services Polycentric managers o Take view that native managers in the foreign offices best understand native personnel and practices, and so the home office should leave them alone Turnkey projects Wholly owned subsidiaries o Is a foreign subsidiary that is totally owned and controlled by an organization, might be an existing company that is purchased outright Greenfield venture is a foreign subsidiary that the owning company has built from scratch Example: GM owns Opel in Germany, Vauxhall in UK, Holdens in Australia and Saab in Sweden. Chapter 6 Competitive intelligence o Means gaining information about ones competitors activities so that you can anticipate their moves and react appropriately Cost-focus strategy (Porters 4 competitive strategy) ^^ o Is to keep the costs, and hence prices, of a product or service below those of competitors and to target a narrow market. Cost-leadership strategy (Porters 4 competitive strategy) ^^ o Is to keep the costs, and hence prices, of a product or service below those competitors and to target a wide market Decline stage (Products Life Cycle) ** o The period in which the product falls out of favor and the organization withdraws from the marketplace. Defensive strategy (Grand Strategies) o Involves reduction into the organizations efforts Differentiation strategy (Porters 4 competitive strategy) ^^ o Is to offer products or services that are of unique and superior value compared to those of competitors but to target wide market Diversification o Operating several business in order to spread the risk Environmental scanning o Careful monitoring of an organizations internal and external environments to detect early signs of opportunities and threats that may influence the firms plans Focused-differentiation strategy (Porters 4 competitive strategy) ^^ o Is to offer products or services that are of unique and superior value compared to those of competitors and to target a narrow market Forecast o A vision or projection of the future Grand strategy o Explains how the organizations mission is to be accomplished. Growth stage (Products Life Cycle) ** o Is the most profitable stage; is the period in which customer demands increases, the products sales grow, and competitors may enter the market Growth strategy (Grand Strategies) o Involves expansion as in sales revenues, market share, number of employees, or number of customers Introductions stage (Products Life Cycle) ** o Is the stage in which a new product is introduced into the marketplace Maturity stage (Products Life Cycle) ** o The period in which the product starts to fall out of favor and sales and profits begin to fall off Organizational strengths o The skills and capabilities that give the organization special competencies and competitive advantages executing strategies in pursuit of its mission. Organizational threats o Environmental factors that hinder an organizations achieving a competitive advantage Organizational opportunities o Environmental factors that hinder an organizations achieving a competitive advantage Organizational weaknesses o The drawback that hinder an organization in executing strategies in pursuit of it mission Related diversification o An organization under one ownership operates separate business that are related to one another Scenario analysis or contingency planning o Is the creation of alternative hypothetical but equally likely future conditions Single-product strategy o A company makes and sells only one product within its market Stability strategy (Grand Strategies) o Involves little or no significant change Strategic control o Consists of monitoring the execution of strategy and making adjustments, Strategic if necessary. management o Is a process that involves managers from all parts of the organization in the formulation and the implementation of strategies and strategic goals Strategic positioning o Attempt to achieve sustainable competitive advantage by preserving what is distinctive about a company Strategy o Is a large scale action plan that sets the direction for an organization SWOT analysis o Is a search for strengths (S), weaknesses (W), opportunities (O), and threats (T) affecting the organization Synergy o The economic value of separate, related business under one ownership and management is greater together than the business are worth separately Trend analysis o Is a hypothetical extension of a past series of events into the future Unrelated diversification o Operating several business under one ownership that are not related to one another (EX: P&G) Chapter 7 Brainstorming o Is a technique used to help groups generate multiple ideas and alternatives for solving problems Consensus o Occurs when members are able to express their opinions and reach agreement to support the final decision Decision o Is a choice made from among available alternatives Decision making o Is the process of identifying and choosing alternative courses of action Defensive avoidance o In defensive avoidance a manager cant find a good solution and follows by (a) procrastination (b) passing the buck (c) denying the risk of any negative consequences Diagnosis o Analyzing the underlying causes Goal displacement o Occurs when the primary goal is subsumed by a secondary goal Groupthink o Occurs when group members strive to agree for the sake of unanimity and thus avoid accurately assessing the decision situation Heuristics o Are strategies that simplify the process of making decisions Non-rational models of decision making o Explain how managers make decisions; they assume that decision making is nearly always uncertain and risky Satisfying managers seek alternatives until they find one that is satisfactory, not optimal Incremental managers take small, short-term steps to alleviate a problem Intuition Is making a choice without the use of conscious thought or logical inference Opportunities o Situations that present possibilities for exceeding existing goals Panic o A manager is so frantic to get rid of the problem that it cant deal with the situation realistically. It occurs in crisis situations Participative management o The process of involving employees in Setting goals Making decisions Solving problems Making changes Predictive modeling o Is data mining technique used to predict future behavior and anticipate the consequences of change Problems o Difficulties that inhibit the achievement of goals Rational model of decision making o Explains how managers should make decisions; it assumes managers will make logical decisions that will be the optimum in furthering the organizations best interests Risk propensity o Is the willingness to gamble or undertake risk for the possibility of gaining an increased payoff Chapter 8 Accountability o Managers must report and justify work results to the managers above them Adaptive perspective o Assumes that the most effective cultures help organizations anticipate and adapt to environmental changes Adhocracy culture (Organizational Culture) o Has an external focus and values flexibility. Attempts to create innovative products; employees are encourage to take risks and experiment with new ways of getting alone. Authority o Refers to the rights inherited in a managerial position to make decisions, give orders, and utilize resources Centralized authority o Important decisions are made by top-level managers Clan culture (Organizational Culture) o Has internal focus and values flexibility rather than stability control. Encourages collaboration among employees, encourage consensus and job satisfaction. Common purpose o Unifies employees or members and gives everyone an understanding of the organizations reason for being Contingency design o The process of fitting the organization to its environment Coordinated effort o Is the coordination of individual efforts into a group or organization-wide effort Customer divisions (Divisional Structure) o Tend to group activities around common customers or clients Decentralized authority o Important decisions are made by middle-level and supervisory-level managers Delegation o The process of assigning managerial authority and responsibility to managers and employees lower in the hierarchy. Differentiation o Is the tendency of the parts of an organization to disperse and fragment; the more subunits the more differentiated Enacted values o Represent the values and norms actually exhibited in the organization Espoused values o Are the explicit stated values and norms preferred by an organization Fit perspective o Assumes that an organizations culture must align, or fit, with its business or strategic context Geographic divisions (Divisional Structure) o Group activities around regional locations Hero o Is a person whose accomplishments embody the vales of the organization Hierarchy culture (Organizational Culture) o Internal focus and values stability and control over flexibility. Companies have formalized, structured work environment aimed at achieving effectiveness through control that measures efficiency. Hierarchy of authority o Is a control mechanism for making sure the right people do the right thing at the right time Integration o Is the tendency of the parts of an organization to draw togueter to achieve a common purpose Market culture (Organizational Culture) o Strong external focus and values stability and control. strong desire to deliver results, customers, productivity, and profits take precedence over employee development, Mechanistic organization o Authority is centralized, tasks and rules are clearly specified, and employees are closely supervised Modular structure o A firm assembles product chunks, or modules, provided by outside contractors Organic organization o Authority is decentralized, there are fewer rules and procedures, and network of employees are encouraged to cooperate and respond quickly to unexpected tasks Organization o Is a system of consciously coordinated activities or forces of two or more people Organizational life cycle o Has a natural sequences of stages Birth stage is the non-bureaucratic stage; when the organization is created Youth stage organization becomes pre-bureaucratic ;stage of growth and expansion Midlife stage organizations becomes bureaucratic; a period of growth evolving into stability Maturity stage organization becomes very bureaucratic, large and mechanistic Product divisions (Divisional Structure) o Group activities around similar products or services Responsibility o The obligation you have to perform the tasks assigned to you Simple structure o Has authority centralized in a single person, a flat hierarchy, few rules, and low work specialization Strength perspective o Assumes that the strength of a corporate culture is related to a firms long-term financial performance Symbol o Is an object, act, quality, or event that conveys meaning to others Team-based structure o Teams or workgroups are used to improve horizontal relations and solve problems throughout the organization Unity of command o In which an employee should report to no more than one manager Chapter 10 Adaptive change o Is reintroduction of a familiar practice the reimplementation of a kind of change that has already been experienced within the same organization; low complexity, uncertainty and cost Benchmarking o A process by which a company compares its performance with that of highperforming organizations Incremental innovations o The creation of products, services or technologies that modify existing ones Innovative change o Is the introduction of practices that are new to the organization; moderate complexity, cost and uncertainty. Intervention o The attempt to correct the diagnosed problem Organization development o Is the set of techniques for implementing planned change to make people and organizations more effective Proactive change o Involves making carefully thought-out changes in anticipation of possible or expected problems or opportunities Radically innovative change o Involves introducing a practice that is new to the industry; more complex, higher costs, and uncertain Radical innovations o The creation of products, services, or technologies that replace existing ones Reactive change o Making changes in response to problems or opportunities as they arise Technology o Any machine or process that enables an organization to gain a competitive advantage in changing materials used to produce a finished product
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American University of Kuwait - ECON - 101
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American University of Kuwait - ECON - 101
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Kennesaw - MKTG - 4820
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American University of Kuwait - ECON - 101
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American University of Kuwait - ECON - 101
Mini-project #1Descriptive statisticsPlease see handout and data file onBlackboardCE4001 Transportation Safety1df\area0.9950.9900.9750.9500.9000.7500.5000.2500.1000.0500.0250.0100.0051.0000.0000.0000.0010.0040.0160.1020.4551.3
American University of Kuwait - ECON - 101
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American University of Kuwait - ECON - 101
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American University of Kuwait - ECON - 101
Ranking or Filtering LocationsShould we consider severity? If so, how?extremetech, 2011CE4001 Transportation Safety1Ranking or Filtering LocationsHow should we consider severity? Focus on fatalities, if sample size allows Compute equivalent crashe
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American University of Kuwait - ECON - 101
Compare Classic w/ Rate ControlOBi XA K * S0.51 XS OBRi XS K 2Vi Vi CE4001 Transportation Safety1Empirical Bayesian MethodBased on conditional probability, orcompute posterior based on priori.e. the probability that something istrue given th
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Crash Prediction, How?You are tasked with assessing thepossible safety benefits of the RLCon I/S of Stadium & ProvidenceHow would you go about it?What data would you need to collect? How much data would you need? What would you do with such data?C
American University of Kuwait - ECON - 101
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UVA - PSYCH - 2400
206-2141. Humanism questions on the characteristics of self-actualizers; how to self-actualize;about Peak experiences, the 3 necessary and sufficient conditions for therapy.a. Self Actualizers:a.i. Are Realistically oriented - they set realistic goals
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215-222Applications of the Rogerian Viewpoint: Humanistic therapies. Humanistic therapies deal with conscious (rather thanunconscious) thoughts and with present (rather than past) occurrences and areconducted with goals of client growth and fulfillmen
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SUMMARY OF PAGES 223-230Q-Sort TechniqueDesigned to systematically assess the way people perceive themselves through the use ofa set of self-descriptive statementsSelf-ideal sortIndividual is asked first to perform a self sort (individual sorts the s
UVA - PSYCH - 2400
Summary of Pg, 231-238The Need for sleep Has survival value just like food&water, helps restore both body and mind. Maslow: when physiological needs are routinely met, people can devote more of theirenergies to meeting the next levels.Safety NeedsDe
UVA - PSYCH - 2400
Pages 239-246 Maslows Hierarchy of Needs:ooo Self Actualizers (characteristics) Are Realistically oriented - they set realistic goals and expectations forthemselves, others and the natural world. They are non-defensive andaccept themselves, others
UVA - PSYCH - 2400
Pg. 247-255 Summary:Global Perspective on Worker Motivation: A Cross-Cultural Look at Why We Work Simcha Ronen Studyo Obtained ratings of workers of certain work goals finding provide evidence foruniversal classification of worker needs. Analysis fou
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Moira CroninChapter 7 pages 256-264 NotesTraits- dimensions of personality that influence in a particular way a persons thoughts, feelingsor behaviors. CONSISTENT EXPRESSIONBasic Assumptions of the Trait Viewpoint: Expression of Uniqueness: Individua
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Pages 265-272 Allports View of personality: Definitions from the bookooo Theorists: Allport had both Humanist and trait theories Generalized personality dispositions that account for regularitiesin the functioning of a person across situations over
UVA - PSYCH - 2400
Pages 273-280Catells definition of personality: Raymond Cattell, by means of a statistical technique called factor analysis, organized thehuge number of words used generally to describe personality (over 17,000) and reducedthem to 16 basic factors. e
UVA - PSYCH - 2400
Pages 281-289Eysencks Trait Viewpoint:Behavioral acts and dispositionsLevelsLeast GeneralA person may buy food, telephone a friend, or move furnitureHabitualResponseLess generalA person may give a lot of parties, and each time he does sohe may g
UVA - PSYCH - 2400
290-297 Evaluating Eysencks viewpoint: Strengthso Emphasis on empiricism: He had a strength on developing the scientific viewpoint of personalitypsych from empirical datao Eclectic thinking: His thinking style made him able to integrate a variety o
UVA - PSYCH - 2400
Pages 298-306Big 5 traits The "big five" are broad categories of personality traits. While there is a significant bodyof literature supporting this five-factor model of personality, researchers don't alwaysagree on the exact labels for each dimension.
UVA - PSYCH - 2400
320-327 Nature-Nurture Controversyo The relative contributions of nature (genetic and biological inheritance) andnurture (environmental factors) in developmental processes has been andcontinues to be debated.o Psychologists investigate, by using both
UVA - PSYCH - 2400
Pg. 336-343Full siblings tend to be less similar than DZ twins suggests the influence ofenvironmental effects since these two groups should be genetically similarAt the Cutting Edgeo Similarity of both MZ and DZ twin groups for the retrospective (rati
UVA - PSYCH - 2400
02:38Summaryofpages344351Thesensationseekingscale:AssessingthesensationseekingpersonalityZuckermandevolvedtheSensationSeekingScale,forthepurposeofassessingthe degreetowhichpeoplepossessthetraitofsensationseeking.TheThrillandAdventureSeekingsubscaleme
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UVA - PLIR - 2050
Definitions: Home economy: where the MNC starts Host economy: where it goes to invest Greenfield: build a new factory/ firm M&A: buy someone elses factory Portfolio investment: equities, bonds, but no control FDI: gives you control Joint venture, s
UVA - PLIR - 2050
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PLIR Research PaperTopic: What should be done about the Euro crisis? And/or more integration or lessintegration?Key terms: Euro Crisis: IntegrationDear Mr President,1. Intro:a. The current Euro Crisis lays on numerous pillars that affect Euro Zone
UVA - PLIR - 2050
Realism: Hobbes: Power is what mattersNeo-liberal institutionalism: Wealth is what mattersConstructivism: Rosseau: Relations between states are driven by honor, status and standingMax webber class statuExchange is central, voluntary aimed at maximizin
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PLIR Session 2Triffin Paradox:Currency faces trade off betweeno Liquidityo Confidence1. Difference in inflation rates2. Difference in productivity3. Does the U.S make products you want?4.
UVA - PLIR - 2050
PLIR Study guide: Chapter 2 (Questions 4-6)4. What Is the human development index, and what are its strengths and weaknesses? It is an index that measures social as well as economic development. The HDI includesthree dimensions: a long life measured by
UVA - PLIR - 2050
Articles/Collab ReadingsGeorge Soros The Crisis & the Euro Origin: bankruptcy of the Lehman Brothers and financial market collapse of 2008o Response to this crisis was artificial life support consisting of substitution ofsovereign credit for the credi
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Cohns GPE OutlinesChapter 1What is International Political Economy?State-a sovereign territorial unitMarket-a coordinating mechanism where buyers and sellers exchange goods and services at pricesdetermined by supply and demandInfrastructure-the unde