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Course: MKTG 4820, Fall 2011
School: Kennesaw
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Word Count: 1927

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1 Chapter Organization: a group of people that work together to achieve some specific purpose. Management: is (1) the pursuit of organizational goals efficiently and effectively by (2) integrating the work of people through (3) planning, organizing, leading and controlling the organizations resources. Efficient: to use resources (people, money, raw materials) wisely and cost efficiently. Effective: to achieve...

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American University of Kuwait - ECON - 101
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Kennesaw - MKTG - 4820
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Kennesaw - MKTG - 4820
FinanceChapter 7 Stock valuation Major source of financing for a firm is issuing stock, or selling ownership in the firm tothe public. Unlike debt, stock is considered permanent financing Common stock represents an equity claim, a claim to firm assets
American University of Kuwait - ECON - 101
Errors in hypothesis testingHo is trueType I error = Correct decisionReject HoDo not reject HoHo is falseCorrect decisionType II error = Type I = false positiveType II = false negative; cannot generally be computed because itdepends on the popu
Kennesaw - MKTG - 4820
International MarketingExam # 1 Study GuideChapter 1 Globalization and its implicationso Refers to the increasing unification of the world's economic order throughreduction of such barriers to international trade as tariffs, export fees, and importq
American University of Kuwait - ECON - 101
Mini-project #1Descriptive statisticsPlease see handout and data file onBlackboardCE4001 Transportation Safety1df\area0.9950.9900.9750.9500.9000.7500.5000.2500.1000.0500.0250.0100.0051.0000.0000.0000.0010.0040.0160.1020.4551.3
American University of Kuwait - ECON - 101
F-TestThe F-test is designed to test if twopopulation variances are equal.Recall the Chi-squared TestCompares ratio of two variances.If the variances are equal, the ratioof the variances will be 1.CE4001 Transportation Safety1F-TestWhat are the
Kennesaw - MKTG - 4820
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American University of Kuwait - ECON - 101
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American University of Kuwait - ECON - 101
Ranking or Filtering LocationsShould we consider severity? If so, how?extremetech, 2011CE4001 Transportation Safety1Ranking or Filtering LocationsHow should we consider severity? Focus on fatalities, if sample size allows Compute equivalent crashe
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Chapter 11-1. Define Operations Management (OM). Provide an example of OM, including inputs,outputs, resources, and transformation. OM is the process of managing resources to transform inputs into outputs to create value.Can be goods or services. Int
American University of Kuwait - ECON - 101
Compare Classic w/ Rate ControlOBi XA K * S0.51 XS OBRi XS K 2Vi Vi CE4001 Transportation Safety1Empirical Bayesian MethodBased on conditional probability, orcompute posterior based on priori.e. the probability that something istrue given th
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Kennesaw - MGT - 3200
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American University of Kuwait - ECON - 101
Crash Prediction, How?You are tasked with assessing thepossible safety benefits of the RLCon I/S of Stadium &amp; ProvidenceHow would you go about it?What data would you need to collect? How much data would you need? What would you do with such data?C
American University of Kuwait - ECON - 101
Midterm ReviewCE4130 Transportation Safety1Guest SpeakerPlease mark on your calendarsJoint class with CE3100 at 8am inKetcham on Nov. 3, ThursdayRefreshments providedSpeakers on transportation safetyCE4001 Transportation Safety2FormatNumerical
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Kennesaw - MGT - 3200
Chapter 99-9. Interpret the tracking signal for a forecast It shows if the company is over or under forecasting it demand. It is over (+3 Stand. Dev)or under (-3 Stand. Dev) forecasted. We want a random patter within +or- 39-10. List and describe step
Kennesaw - MGT - 3200
Chapter 1111-1. Recognize contradicting objectives of sales, manufacturing, and distribution Sales want high inventory and production levels because their incentive is to sell Manufacturing:o Operations want efficiency in production at low costo Ware
Kennesaw - MGT - 3200
Chapter 33-1. Define quality Quality is the ability of a product or service to meet customer expectations and/or needs3-2. Describe the importance of process improvement to quality The point here is that quality as experienced by the customer is gener
Kennesaw - GEOG - 1101
Review Guide for the Final TestChapter 6 Sub Saharan Africa1. What vegetation zones are supported by the major river systems of Sub Saharan Africa?Tropical Rain Forests (Congo river)2. *Know the location of the countries of Sub Saharan Africa in relat
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EUROPE1. The student will have an understanding of Europes relative location in relation to therest of the world. 2. The student will know the difference between irredentist, balkanization, centripetal,and centrifugal forces as they relate to the impa
Kennesaw - GEOG - 1101
Chapter 7, 8 and 9 Study GuideTRUE/FALSE1.AkPharm, Inc. has developed Cat-Sip, lactose-free milk designed to be digestible by cats. The market forthis product is cats. FALSE (A Market is: people or organizations with needs or wants, and with the abili
Kennesaw - GEOG - 1101
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Kennesaw - GEOG - 1101
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Kennesaw - GEOG - 1101
True/ False questionsStrategic planning is most effective when managers view it as an annual exercise FalseCustomer value is the ratio of benefits to the pleasure necessary to obtain thosebenefits FalseHaving a global vision means management recognize
Kennesaw - GEOG - 1101
Chapter 17 New brands spend proportionately more for advertising than old ones Direct mail is assumed to have the lowest noise level, if opened and read Advertising may change a consumers attitude toward a product Advertising Campaign is: A series of
Kennesaw - GEOG - 1101
Study Guide, Chapter 19Multiple ChoiceIdentify the letter of the choice that best completes the statement or answers the question._a.b.c.d.e.1. Which of the following statements about the financial implications of the Internetis true?The implem
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Kennesaw - GEOG - 1101
Study Guide, Chapter 18_1. The price-skimming strategy is sometimes called a &quot;market-plus&quot; approach to pricingbecause it denotes a high price relative to the prices of competing products. This strategy works bestwhen:e. demand is greater than supply
Kennesaw - GEOG - 1101
TRUE AND FALSEA broker that takes title and physical possession of the goods is called a merchant wholesalerFalseA wholesaler that takes title and physical possession of the goods is called a merchantwholesaler. TrueAdvertising is any form of persona
Kennesaw - GEOG - 1101
Chapter 1Marketing is the process of planning and executing the conception, pricing, promotion,and distribution of ideas, goods, and services to create exchanges that satisfy the individual andorganizational objectives. OR a social, economic and manage
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A Cookie is an electronic piece of information written to the user's local hard drive. It is keyed to a specific serverand is passed back to the server when the user's browser again accesses the site.A price tactic that requires the purchaser to absorb
UVA - PSYCH - 2400
206-2141. Humanism questions on the characteristics of self-actualizers; how to self-actualize;about Peak experiences, the 3 necessary and sufficient conditions for therapy.a. Self Actualizers:a.i. Are Realistically oriented - they set realistic goals
UVA - PSYCH - 2400
215-222Applications of the Rogerian Viewpoint: Humanistic therapies. Humanistic therapies deal with conscious (rather thanunconscious) thoughts and with present (rather than past) occurrences and areconducted with goals of client growth and fulfillmen
UVA - PSYCH - 2400
SUMMARY OF PAGES 223-230Q-Sort TechniqueDesigned to systematically assess the way people perceive themselves through the use ofa set of self-descriptive statementsSelf-ideal sortIndividual is asked first to perform a self sort (individual sorts the s
UVA - PSYCH - 2400
Summary of Pg, 231-238The Need for sleep Has survival value just like food&amp;water, helps restore both body and mind. Maslow: when physiological needs are routinely met, people can devote more of theirenergies to meeting the next levels.Safety NeedsDe
UVA - PSYCH - 2400
Pages 239-246 Maslows Hierarchy of Needs:ooo Self Actualizers (characteristics) Are Realistically oriented - they set realistic goals and expectations forthemselves, others and the natural world. They are non-defensive andaccept themselves, others
UVA - PSYCH - 2400
Pg. 247-255 Summary:Global Perspective on Worker Motivation: A Cross-Cultural Look at Why We Work Simcha Ronen Studyo Obtained ratings of workers of certain work goals finding provide evidence foruniversal classification of worker needs. Analysis fou
UVA - PSYCH - 2400
Moira CroninChapter 7 pages 256-264 NotesTraits- dimensions of personality that influence in a particular way a persons thoughts, feelingsor behaviors. CONSISTENT EXPRESSIONBasic Assumptions of the Trait Viewpoint: Expression of Uniqueness: Individua
UVA - PSYCH - 2400
Pages 265-272 Allports View of personality: Definitions from the bookooo Theorists: Allport had both Humanist and trait theories Generalized personality dispositions that account for regularitiesin the functioning of a person across situations over
UVA - PSYCH - 2400
Pages 273-280Catells definition of personality: Raymond Cattell, by means of a statistical technique called factor analysis, organized thehuge number of words used generally to describe personality (over 17,000) and reducedthem to 16 basic factors. e
UVA - PSYCH - 2400
Pages 281-289Eysencks Trait Viewpoint:Behavioral acts and dispositionsLevelsLeast GeneralA person may buy food, telephone a friend, or move furnitureHabitualResponseLess generalA person may give a lot of parties, and each time he does sohe may g
UVA - PSYCH - 2400
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UVA - PSYCH - 2400
Pages 298-306Big 5 traits The &quot;big five&quot; are broad categories of personality traits. While there is a significant bodyof literature supporting this five-factor model of personality, researchers don't alwaysagree on the exact labels for each dimension.
UVA - PSYCH - 2400
320-327 Nature-Nurture Controversyo The relative contributions of nature (genetic and biological inheritance) andnurture (environmental factors) in developmental processes has been andcontinues to be debated.o Psychologists investigate, by using both
UVA - PSYCH - 2400
Pg. 336-343Full siblings tend to be less similar than DZ twins suggests the influence ofenvironmental effects since these two groups should be genetically similarAt the Cutting Edgeo Similarity of both MZ and DZ twin groups for the retrospective (rati
UVA - PSYCH - 2400
UVA - PSYCH - 2400
Chapter8:Studyguide18:32The Biological ViewpointThe Behavioral Genetics and Psychophysiological Perspectives on PersonalitySummary of pages 352 to 358Applications of the Biological ViewpointApplication of the Behavioral Genetics PerspectiveBehavior
UVA - PLIR - 2050
Definitions: Home economy: where the MNC starts Host economy: where it goes to invest Greenfield: build a new factory/ firm M&amp;A: buy someone elses factory Portfolio investment: equities, bonds, but no control FDI: gives you control Joint venture, s
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PLIR Chapters Mid Term Cohn, GPE, pp 1-18, 19-22Schwartz, ch. 8 Cohn, GPE, pp 22-51, 52-72, 132-147 Benjamin Cohen, The Triad and the Unholy Trinity, In R. Higgott, etal., PacificEconomic Relations in the 1990s pp.133-158 Cohn, pp 77-98, 103-122, 14
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PLIR Research PaperTopic: What should be done about the Euro crisis? And/or more integration or lessintegration?Key terms: Euro Crisis: IntegrationDear Mr President,1. Intro:a. The current Euro Crisis lays on numerous pillars that affect Euro Zone
UVA - PLIR - 2050
Realism: Hobbes: Power is what mattersNeo-liberal institutionalism: Wealth is what mattersConstructivism: Rosseau: Relations between states are driven by honor, status and standingMax webber class statuExchange is central, voluntary aimed at maximizin
UVA - PLIR - 2050
PLIR Session 2Triffin Paradox:Currency faces trade off betweeno Liquidityo Confidence1. Difference in inflation rates2. Difference in productivity3. Does the U.S make products you want?4.
UVA - PLIR - 2050
PLIR Study guide: Chapter 2 (Questions 4-6)4. What Is the human development index, and what are its strengths and weaknesses? It is an index that measures social as well as economic development. The HDI includesthree dimensions: a long life measured by
UVA - PLIR - 2050
Articles/Collab ReadingsGeorge Soros The Crisis &amp; the Euro Origin: bankruptcy of the Lehman Brothers and financial market collapse of 2008o Response to this crisis was artificial life support consisting of substitution ofsovereign credit for the credi
UVA - PLIR - 2050
Cohns GPE OutlinesChapter 1What is International Political Economy?State-a sovereign territorial unitMarket-a coordinating mechanism where buyers and sellers exchange goods and services at pricesdetermined by supply and demandInfrastructure-the unde
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Cohn QuestionsChapter OneCohn, Chapter 1: Questions 1-31) What is IPE and why do IPE scholars criticize some economists and politicalscientists? What is the relationship between the state and the market. IPE is concerned with interaction between the
UVA - PLIR - 2050
Cohns GPE TermsChapter OneBan of International Settlements: The oldest international financial institution formed in 1930to oversee the settlement of German reparations after WW1. However, its main purpose was topromote cooperation among central banks
UVA - PLIR - 2050
Schwartz ReadingsChapter 8 American Hegemony was built on the subsequent petroleum, car, and assembly-linecluster. This allowed the US economy to continuously expand it productivity lead over the rest ofthe world from late 1890s until around 1960Amer