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Course: MKTG 4820, Fall 2011
School: Kennesaw
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1 Chapter Organization: a group of people that work together to achieve some specific purpose. Management: is (1) the pursuit of organizational goals efficiently and effectively by (2) integrating the work of people through (3) planning, organizing, leading and controlling the organizations resources. Efficient: to use resources (people, money, raw materials) wisely and cost efficiently. Effective: to achieve...

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1 Chapter Organization: a group of people that work together to achieve some specific purpose. Management: is (1) the pursuit of organizational goals efficiently and effectively by (2) integrating the work of people through (3) planning, organizing, leading and controlling the organizations resources. Efficient: to use resources (people, money, raw materials) wisely and cost efficiently. Effective: to achieve results, to make the right decisions and to successfully carry them out so that they achieve the organizations goals. Competitive advantage: is the ability of an organization to produce goods or services more efficiently than competitors do. Innovation: finding ways to deliver new or better goods or services. Four management functions: planning, organizing, leading and controlling. Planning: is defined as setting goals and deciding how to achieve them. Organizing: is defined as arranging tasks, people and other resources to accomplish the work. Leading: is defined as motivating, directing, and otherwise influencing people to work hard to achieve the organizations goals. Controlling: is defined as monitoring performance, comparing it with goals, and taking corrective actions as needed. Top managers: make long term decisions about the overall direction of the organization and establish the objectives, policies, and strategies for it. Middle managers: implement the policies and plans of top managers above them and supervise and coordinate the activities of the first-line managers below them. First-line managers: make short-term operating decisions, directing the daily tasks of nonmanagerial personnel. Function manager: is responsible for just one organizational activity. General Manager: is responsible for several organizational activities. Interpersonal roles: managers interact with people inside and outside their work units. o Figurehead role: show visitors around the company, attend employee birthday parties, and represent ethical guidelines. o Leadership role: responsible for the actions of subordinates. Training, motivating and disciplining people. o Liaison role: develop alliances outside the company to achieve goals Informational Roles: managers receive and communicate information with other people inside and outside the organization. o Monitor role: be constantly alert for useful information no matter where the source comes from. o Disseminator role: disseminate important information to employees. o Spokesperson role: put the best face on the activities of your work unit or organization to people outside it. Decisional roles: managers use information to make decisions to solve problems or take advantage of opportunities. o Entrepreneur role: initiate and encourage change and innovation o Disturbance handler role: fixing unexpected problems o Resource allocator role: setting priorities about the use of resources o Negotiator role: work with others inside or outside the organization to accomplish goals. Entrepreneurship: is the process of taking risks to try to create a new enterprise. Intrapreneur: is someone who works inside an existing organization who sees opportunity for a product or service and mobilizes the organizations resources to try to realize it. Internal locus of control: the believe that you control your own destiny Chapter 2 Evidence based management: means translating principles based on best evidence into organizational practice, bringing rationality to the decision-making process. Historical perspective of management: includes classical, behavioral and quantitative. o Classical: finding ways to manage work more efficient. o Behavioral: emphasized the importance of understanding human behavior and of motivating employees toward achievement. o Quantitative: the application to management of quantitative techniques, such as statistics and computer simulations. Contemporary perspective of management: includes systems, contingency and quality management. o System viewpoint: regards the organization as a system of interrelated parts. Inputs: are people, money, information, equipment, and materials required to produce an organization good or service. Outputs: are the products, services, profits, looses, employee satisfaction or discontent, and the like that are produced by the organization. Transformation Process: are the organizations capabilities in management and technology that are applied to converting inputs into outputs. Feedback: is information about the reaction of the environment to the outputs that affects the inputs. Open system: continually interacts with its environment Close system: has little interaction with its environment o Contingency viewpoint: emphasizes that a managers approach should vary according to the individual and the environmental situation. o Quality management: Quality refers to the total ability of a product or service to meet customer needs. Quality control: is defined as the strategy for minimizing errors by managing each state of production. Quality assurance: focuses on the performance of workers, urging employees to strive for zero defects. Total quality management: is a comprehensive approach dedicated to continuous quality improvement, training, and customer satisfaction. Human capital: the economic or productive potential of the employee knowledge, experience, and actions. Social capital: is the economic or productive potential of strong, trusting, and cooperative relationships. Chapter 5 Planning: setting goals and deciding how to achieve them. Defenders: are expert producing and selling narrowly defined products or services. Prospectors: focus on developing new products or services and in seeking out new markets, rather than waiting for things to happen. Analyzers: let other organizations take the risk of product development and marketing and then imitate what seems to work best. Reactors: make adjustment only when finally forced to by environmental pressures. Mission Statement: expresses the purpose or reason for being of an organization. Vision statement: expresses what the organization should become, where it wants to go strategically. Strategic planning: determine what the long-term goals should be for the next 1-5 years with the resources they expect to have available. Goal (objective): is a specific commitment to achieve a measurable goal within a stated period of time. Action plan: defines the course of action needed to achieve the stated goal. Operating plan: defines how you will conduct your business based on the action plan; it identifies clear targets such as revenues, flows, cash and market share. Policy: is a standing plan that outlines the general response to a designated problem or situation. Procedure: is a standing plan that outlines the response to particular problems or circumstances. Rule: is a standing plan that designates specific required actions. Program: is a single-use plan encompassing a range of project or activities. Project: a single-use plan of less scope and complexity than a program. Smart goal: is a specific, measurable, attainable, result-oriented, and target dates (time specific) goal. Planning control cycle: (1) make the plan, (2) carry out the plan, (3) compare results with the expectations (4) correcting deviations or improve future plans Project planning: the preparation of single-use plans, or projects. Chapter 13 Group: is defined as two or more freely interacting individuals who share collective norms, share collective goals, and have common identity. Team: is defined as a small group of people with complementary skills who are committed to a common purpose, performance goals, and approach for which they told themselves mutually accountable. Forming: is the process of getting oriented and getting acquainted. Storming: is characterized by the emergence of individual personalities and roles and conflicts within the group. Norming: conflicts are resolve, close relationships develop, and unity and harmony emerge. Performing: members concentrate on solving problems and completing the assigned task. Adjourning: members prepare for disbandment. Role: is a socially determined expectation of how an individual should behave in a specific position. Norms: are general guidelines or rules of behavior that most groups or team members follow. Chapter 14 Leadership: is the ability to influence employees to voluntarily pursue organizational goals. Legitimate power: influencing behavior because of ones formal position. Results from managers formal position within the organization. Reward power: influencing behavior by promising or giving rewards. Results from managers authority to reward their subordinates. Coercive power: influencing behavior by threatening or giving punishment. Results from managers to punish their subordinates. Expert power: influencing behavior because of ones expertise. It is power resulting from ones specialized information or expertise on a particular subject. Referent power: influencing behavior because of ones personal attraction. Results from the ability to persuade others by dint their personality, attitudes or background. Trait approach: attempt to identify distinctive characteristics that account for the effectiveness of leaders. Behavioral approach: attempt to determine the distinctive styles used by effective leaders. Contingency approach: Effective leadership behavior depends on situation at hand. Full-range approach: leadership behavior varies along a full range of leadership styles, from take-no-responsibility leadership at one extreme, through transactional leadership, to transformational leadership at other extreme. o Transactional leadership: focuses on clarifying employees roles and task requirements and providing rewards and punishments contingent on performance. o Transformational leadership: transforms employees to pursue organizational goals over self-interests. Path-goal leadership model: holds that the effective leader makes available to followers desirable rewards in the work place and increases motivation by clarifying the paths, or behavior, that will help them achieve those goals and providing them with support. Situational leadership theory: leadership behavior reflects how leaders should adjust their leadership style according to the readiness of the followers. Additional perspectives: o Leader-member exchange: emphasizes that leaders have different sorts of relationships with different subordinates. o Shared leadership: is a simultaneous, ongoing, mutual influence process in which people share responsibility for leading. o Servant leaders: focus on providing increased services to others rather than to themselves. o E-leadership: can involve one-to-one, one-to-many, within-group and betweengroup and collective interactions via information technology. Chapter 16 Controlling: is defined as monitoring performance, comparing it with goals, and taking corrective actions as needed. Control standard: is the desired performance level for a given goal. Management by exception: states that managers should be informed of a situation only if data show a significant deviation from standards. Balance scorecard: give managers a fast but comprehensive view of the organization via four indicators (1) customer satisfactions (2) internal process (3) innovation and improvement activities and (4) financial measures. Financial perspective: how do we look to shareholders? Customer perspective: how do customers see us? Internal business perspective: what must we excel at? Innovative and learning perspective: can we continue to improve and create value? Strategic control: is monitoring performance to ensure that strategic plans are being implemented and taking corrective action as needed. Tactical control: is monitoring performance to ensure that tactical plans are being implemented and taking corrective action as needed. Operational control: is monitoring performance to ensure that operational plans are being implemented and taking corrective action as needed. Bureaucratic control: is an approach to organizational control that is characterized by use of rules, regulations, and formal authority to guide performance. Decentralized control: is an approach to organizational control that is characterized by informal and organic structural arrangements. Budget: a formal financial projection. Financial statement: a summary of some aspects of an organizations financial status. Balance sheet: summarizes an organizations overall financial worth at a specific point in time. Income statement: summarizes an organizations financial results over a specified period of time. Ratio analysis: the practice of evaluating financial ratios to determine an organizations financial health. Audits: formal verifications of an organizations financial and operational systems. PDCA cycle: Plan, Do, Check, Act. Total quality management: is defined as a comprehensive approach dedicated to continuously quality improvement, training, and customer satisfaction. Six Sigma: is a rigorous statistical analysis process that reduces defects in manufacturing and service-related processes.
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