8 Pages

hw9

Course: ELECTRICAL 263, Fall 2011
School: Stanford
Rating:
 
 
 
 
 

Word Count: 1574

Document Preview

261 EE The Fourier Transform and its Applications Fall 2011 Problem Set Nine Due Friday, December 9 1. (20 points) 2D Fourier Transforms Find the 2D Fourier Transforms of: (a) sin 2ax1 sin 2bx2 (b) e2i(ax+by) cos(2cx) (c) cos(2 (ax + by )) Hint: Use the addition formula for the cosine. 2. Linear Transformations (20 points) Consider a 2D rectangular function (x, y ): This 3D representation is depicted by the...

Register Now

Unformatted Document Excerpt

Coursehero >> California >> Stanford >> ELECTRICAL 263

Course Hero has millions of student submitted documents similar to the one
below including study guides, practice problems, reference materials, practice exams, textbook help and tutor support.

Course Hero has millions of student submitted documents similar to the one below including study guides, practice problems, reference materials, practice exams, textbook help and tutor support.
261 EE The Fourier Transform and its Applications Fall 2011 Problem Set Nine Due Friday, December 9 1. (20 points) 2D Fourier Transforms Find the 2D Fourier Transforms of: (a) sin 2ax1 sin 2bx2 (b) e2i(ax+by) cos(2cx) (c) cos(2 (ax + by )) Hint: Use the addition formula for the cosine. 2. Linear Transformations (20 points) Consider a 2D rectangular function (x, y ): This 3D representation is depicted by the following 2D image, where white corresponds to 1, and black to 0. 1 Student Version of MATLAB This 2D rectangular function is subjected to 3 dierent linear transformations. The following images (A, B, C) are obtained: A: Student Version of MATLAB B: Student Version of MATLAB C: 2 Student Version of MATLAB (a) Each of the gures is a result of a horizontal shear. If |k1 | > |k2 | > |k3 |, match the following linear transformations with gures A, B and C. 1 k1 01 1 k2 01 Student Version of MATLAB 1 k3 01 (b) The 2D Fourier transform of each gure is taken, and the following magnitude plots I, II, and III, below, are obtained. Match gures A, B, and C with their corresponding Fourier transforms. Explain your reasoning. (Hint: Look at the orientation of the crests.) 3 I: II: Student Version of MATLAB III: 4 Student Version of MATLAB 3. (15 points) 2D Discrete Fourier Transform Let f be a M N matrix (you can think of f as an M N image). The 2D DFT of f is given by the following formula: M 1 N 1 f [m, n]Nln Mkm F f [k, l] = m=0 n=0 where N = e2i/N , M = e2i/M . Student Version of MATLAB Independent of the problems to follow, we comment that the 2D DFT is separable in the following sense. Let fm be the mth row of the matrix f : its a vector of length N. Let F fm be the 1D DFT of fm then: N 1 N 1 fm [n]Nln F fm [l] = n=0 f [m, n]Nln = n=0 Then, from the given formula for the 2D DFT, we can easily see that: M 1 F fm [l]Mkm F f [k, l] = m=0 In other words, this is a 1D DFT of the vector of length M which consists of the lt h entry in each vector F fm . We can take advantage of the separability by rst computing the 1D DFT of the rows of f and then doing another 1D DFT to nd the [k, l] entry in F f . 5 (a) Modulation: Let g be an M N image obtained from f in the following way: g [m, n] = mk nl f [m, n]M 0 N 0 where k0 and l0 are integers. What is F g in terms of F f ? (b) 2D convolution Given 2 matrices f and g of size M N , their 2D convolution is given by: M 1 N 1 (f g )[m, n] = f [u, v ]g [m u, n v ] u=0 v =0 Show that F (f g ) = F f F g , where on the right we mean the M N matrix whose elements are the products of the corresponding elements of F f and F g . Hint: Write out the expression for F (f g ). Youll get a nasty looking expression with four nested sums. But swap the order of summation, change the variable of summation (analogous to changing the variable of integration) and use the fact that the 1D DFT can be computed by summing over any N (or M ) consecutive indices. 4. (15 points) Watermarking an image A common application of the 2D Fourier Transform is the compression of images. The rst JPEG compression standard heavily quantizes the high frequency components within an image because the human eye is poor at discriminating between signals with high spatial frequencies. Another application of this property is hiding one signal inside another without experiencing a decrease in the overall quality of the initial signal. (For example, the French television standard SECAM used to encode the sound information in the high frequencies of the image spectrum to save transmission bandwidth.) This procedure is called digital watermarking, which is what this problem is about. The transform commonly used in image processing is a modied version of the DFT, called the Discrete Cosine Transform ; well use it in this problem. The basic principle of the DCT is to replicate the initial signal in all dimensions and obtain an even signal that has twice the size of the original signal in all dimensions and take the DFT of this. The output of the DFT is then truncated to keep only the same amount of samples as initially present. Given that we take the DFT on real and even signals, the output is then also real and even. Truncating the signal does not delete any information, and this technique thus has the advantage of outputting only real numbers. (You can nd many descriptions of the DCT with a little Googling, and I hope to include a discussion in future versions of the reader.) (a) the Download image watermarked from the course website. This image has been watermarked (i.e. another smaller image was hidden in it) using the following scheme: - The image has been decomposed in 8 8 blocks. - We computed the DCT on each of these blocks. - In each block, the bottom-right 2 2 block were erased and replaced by the amplitudes of the corresponding 2 2 block of the hidden image, divided by 10. Thus, the dimensions of the hidden image are equal to a quarter of those from the original image. Write a Matlab program that reads the original image, and reconstructs the hidden image inside it. Please turn in your code and the discovered image. 6 Use the functions dct, idct, imread and imwrite. Go through Matlab help to get some information about those functions. If we dene the matrix D = dct(I8 ) then the 2-D Discrete Cosine Transform of an 8 8 block A is given by the following equation: A = DADT . What/Who/Where is the hidden signal? (b) What happens if you reiterate the process on the image you just discovered? 5. (20 points) Echo planar MRI CT and MRI scans are ubiquitous in society today. What does the doctor order when you have a head injury? CT scan. Knee injury? MRI. Neither of these imaging modalities would be possible without Fourier transforms. In this problem, we will look at a simple MR image reconstruction example. It turns out that the data acquired from an MRI scan are samples of the Fourier transform of the image. The Fourier transform of the image is referred to as k -space, and dierent readout techniques sample k -space along dierent trajectories. To recover the image, the trajectory must cover all of k -space, but one of the beauties of MRI is the exibility in how to traverse k -space. A simple trajectory is echo planar imaging (EPI), which alternately samples k -space from left to right and then right to left as it moves down each row. ky ky > < < 1> 2 >< < > < < > > kx kx < < < < (a) Single shot < < (b) Two shot The EPI trajectory zig-zags from top to bottom, lling up k -space. (a) Download epiMRI.mat from the course website and load it into Matlab. The single shot EPI readout data k is a vector of length 256 256 = 65536 samples. Populate a matrix K of size 256 256 with the readout data so that the matrix K is the Fourier transform of the image, which is 256 256 pixels. Reconstruct the MR image (can you tell what 7 it is a scan of?). Remember to use fftshift so that Matlab takes the inverse 2DFT (ifft2) properly. (b) Suppose your trajectory is a two shot interleaved EPI sequence. That is, you rst acquire trajectory (1), then you acquire trajectory (2). Reconstruct the second image from the readout data ki, where the rst row is the data for trajectory (1) and the second row is the data for trajectory (2). What happens if you only use the rst shot (and use zeros for the second shot)? What about if you only use the second shot (and use zeros for the rst shot)? Why is the rst shot image nonnegative, whereas the second shot image is positive and negative? What happens when you add these two images together, and what basic property of the FT gives us this result? Hint: To explain the artifact in the image from the rst shot, look back at Hw 7, #4. You may also nd the command colorbar useful. Note: There are many other trajectories, including spiral, interleaved spiral, and radial projections. Because the sampling is not on a Cartesian grid, one way to reconstruct the image is to map the acquired data to the Cartesian grid through an operation called gridding. Then the inverse 2DFT can be applied. Projection sampling is very important for CT imaging, because a CT scan gives you the data to ll in k -space along the radial spokes. In addition to gridding, there is an alternative reconstruction technique that involves ltering each projection (spoke) and backprojecting (i.e., smearing) each ltered projection across a blank image. Believe it or not, the sum of these ltered, backprojected images reconstructs the image! If you are interested in medical imaging, I (Adam) highly recommend the EE369A/B Medical Imaging Systems series, which is oered in Winter/Spring 2011 (a shameless plug, I know). Guess what the only prerequesite is EE261! ky ky < < < k > x < ky k k x x > > (c) Spiral (d) Interleaved spiral (e) Projection Figure 1: Various other trajectories that cover k -space. 8
Find millions of documents on Course Hero - Study Guides, Lecture Notes, Reference Materials, Practice Exams and more. Course Hero has millions of course specific materials providing students with the best way to expand their education.

Below is a small sample set of documents:

Stanford - EE - 263
EE263 Summer 2010-11Laurent LessardEE263 homework 71. Some true/false questions. Determine if the following statements are true or false. For each statement,either provide a proof that it is always true, or a counterexample demonstrating that it may f
Stanford - EE - 263
EE 261 The Fourier Transform and itsApplications Fall 2011Problem Set SevenDue Friday, November 181. (20 points) Handels HallelujahIn this problem we will explore the eects of sampling with or without anti-aliasinglters. As we saw in lecture there i
Stanford - EE - 263
EE 261 The Fourier Transform and its ApplicationsFall 2006Final Exam SolutionsNotes:There are 7 questions for a total of 120 pointsWrite all your answers in your exam bookletsWhen there are several parts to a problem, in manycases the parts can be
Stanford - EE - 263
EE263 Autumn 2011-12Prof. S. LallEE263 homework problems1. A simple power control algorithm for a wireless network. First some background. We consider anetwork of n transmitter/receiver pairs. Transmitter i transmits at power level pi (which is positi
Stanford - EE - 263
EE263 Summer 2010-11Laurent LessardEE263 nal examIf you received this document via email, print out this page, sign it, and submit it with your completed nalexam. You may scan and email your nal if you like, but we prefer that you turn it in to the dr
Stanford - EE - 263
EE263 Summer 2010-11Laurent LessardEE263 homework 61. Optimal choice of initial temperature prole. We consider a thermal system described by an n-elementnite-element model. The elements are arranged in a line, with the temperature of element i at time
Stanford - EE - 263
EE263 Summer 2010-11Laurent LessardEE263 homework 51. Curve-smoothing. We are given a function F : [0, 1] R (whose graph gives a curve in R2 ). Our goalis to nd another function G : [0, 1] R, which is a smoothed version of F . Well judge the smoothed
Stanford - EE - 263
EE263Dec. 89 or Dec. 910, 2006.Prof. S. BoydFinal exam solutions1. Analysis and optimization of a communication network. A communication networkis modeled as a set of m directed links connecting nodes. There are n routes in thenetwork. A route is a
Stanford - EE - 263
EE 261 The Fourier Transform and itsApplicationsFall 2011Problem Set Six Due Friday, November 111. (35 points) Frequency Modulation and MusicA frequency modulated (FM) signal is one whose frequency is a function of time:x(t) = A cos(2f (t).FM signa
Stanford - EE - 263
EE 261 The Fourier Transform and its ApplicationsFall 2007Solutions to Midterm Exam There are 5 questions for a total of 110 points. Please write your answers in the exam booklet provided, and make sure that your answersstand out. Dont forget to wri
Stanford - EE - 263
EE 261 The Fourier Transform and itsApplicationsFall 2010Midterm ExamOctober 27, 2010 There are ve questions for a total of 75 points. Please write your answers in the exam booklet provided, and make sure that youranswers stand out. Dont forget to
Stanford - EE - 263
EE 261 The Fourier Transformand its Applicationscn =T1Te2int/T f (t) dt =0Te2int/T e2imt/T dt =0Integration by parts:be2int/T f (t) dtT /20,T,n=mn=mThe normalized exponentials (1/ T )e2int/T , n =0, 1, 2, . . . form an orthonormal basi
Stanford - EE - 263
EE 261 The Fourier Transform and its ApplicationsFall 2010Solutions to Problem Set Four1. (10 points) Solving the wave equationAn innite string is stretched along the x-axis and is given an initial displacement describedby a function f (x). It is the
Stanford - EE - 263
EE 261 The Fourier Transform and its ApplicationsFall 2011Solutions to Problem Set Three1. (5 points) Equivalent width: Still another reciprocal relationshipThe equivalent width of a signal f (t), with f (0) = 0, is the width of a rectangle having hei
Stanford - EE - 263
EE 261 The Fourier Transform and its ApplicationsFall 2011Solutions to Problem Set Two1. (30 points) Convolution, Autocorrelation and Fourier SeriesRecall the convolution of two functions f (t) and g (t) of period 1 is dened by1(f g )(t)f ( )g (t )
Stanford - EE - 263
EE 261 The Fourier Transform and its ApplicationsFall 2011Solutions to Problem Set One1. Some practice combining simple signals. (5 points each)The (scaled) triangle function with a parameter a &gt; 0 is11 a |t| ,0,a (t) = (t/a) =|t| a|t| &gt; aThe g
Stanford - EE - 263
EE 261 The Fourier Transform and its ApplicationsDirections for using sinsum2sinesum2 is a Matlab application that allows you to experiment with sums of the formNAn sin(2nt + n ) .n=1You rst choose the number of harmonics, N , and then you can adjus
Stanford - EE - 263
EE263 Autumn 2011-12Prof. S. BoydEE263 homework problemsLecture 2 Linear functions and examples2.1 A simple power control algorithm for a wireless network. First some background. We consider anetwork of n transmitter/receiver pairs. Transmitter i tra
Stanford - EE - 263
EE 261 The Fourier Transform and its ApplicationsFall 2011Problem Set One Due Wednesday, October 51. Some practice combining simple signals. (5 points each)The (scaled) triangle function with a parameter a &gt; 0 is11 a |t| ,0,a (t) = (t/a) =|t| a|
Stanford - EE - 263
Lecture Notes for EE263Stephen BoydIntroduction to Linear Dynamical SystemsAutumn 2010-11Copyright Stephen Boyd. Limited copying or use for educational purposes isne, but please acknowledge source, e.g., taken from Lecture Notes for EE263,Stephen Bo
Stanford - EE - 263
Contents1 Fourier Series11.1Introduction and Choices to Make . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11.2Periodic Phenomena . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .21.3Periodicity: De
University of Phoenix - ACC - 225
Running head: ANALYZING FINANCIAL STATEMENTS1Analyzing Financial StatementsAmanda KelleyACC/225November 11, 2011Jason JonesANALYZING FINANCIAL STATEMENTS2Analyzing Financial StatementsIt is important for every business to have financial statemen
Purdue - MGMT - 200
First name: _Last name: _PUID: _Purdue UniversityKrannert School of ManagementMGMT 200 Introductory Financial AccountingSpring 2010Exam 1 February 23, 2010 - SOLUTIONThis exam consists of 4 questions on 12 pages (excluding this cover page) for a t
Purdue - MGMT - 200
First name: _Last name: _PUID: _Purdue UniversityKrannert School of ManagementMGMT 200 Introductory Financial AccountingSpring 2010Exam 2 March 30, 2010 - SOLUTIONThis exam consists of 4 questions on 11 pages (excluding this cover page) for a tota
Purdue - MGMT - 200
LAST NAME: _ FIRST NAME_PUID_Please write your name in BLOCK letters and in the format: Last name, First name.Management 20000 Introductory Financial Accounting Spring 2010Krannert School of Management - Purdue UniversityHomework 1 due Friday, January
Purdue - MGMT - 200
LAST NAME: _ FIRST NAME_PUID_Please write your name in BLOCK letters and in the format: Last name, First name.Management 20000 Introductory Financial Accounting Spring 2010Krannert School of Management - Purdue UniversityHomework 1 due Friday, January
Purdue - MGMT - 200
LAST NAME: _ FIRST NAME_PUID_Please write your name in BLOCK letters and in the format: Last name, First name.Management 200 Introductory Financial Accounting Spring 2010Krannert School of Management - Purdue UniversityHomework 2 due Wednesday, Februa
Purdue - MGMT - 200
LAST NAME: _ FIRST NAME_PUID_Please write your name in BLOCK letters and in the format: Last name, First name.Management 200 Introductory Financial Accounting Spring 2010Krannert School of Management - Purdue UniversityHomework 2 due Wednesday, Februa
Purdue - MGMT - 200
LAST NAME: _ FIRST NAME_PUID_Please write your name in BLOCK letters and in the format: Last name, First name.Management 200 Introductory Financial Accounting Spring 2010Krannert School of Management - Purdue UniversityHomework 3 due Wednesday, Februa
Purdue - MGMT - 200
LAST NAME: _ FIRST NAME_PUID_Please write your name in BLOCK letters and in the format: Last name, First name.Management 200 Introductory Financial Accounting Spring 2010Krannert School of Management - Purdue UniversityHomework 3 due Wednesday, Februa
Purdue - MGMT - 200
LAST NAME: _ FIRST NAME_PUID_Please write your name in BLOCK letters and in the format: Last name, First name.Management 200 Introductory Financial Accounting Spring 2010Krannert School of Management - Purdue UniversityHomework 4 due Wednesday, March
Purdue - MGMT - 200
LAST NAME: _ FIRST NAME_PUID_Please write your name in BLOCK letters and in the format: Last name, First name.Management 200 Introductory Financial Accounting Spring 2010Krannert School of Management - Purdue UniversityHomework 4 due Wednesday, March
Purdue - MGMT - 200
LAST NAME: _ FIRST NAME_PUID_Please write your name in BLOCK letters and in the format: Last name, First name.Management 200 Introductory Financial Accounting Spring 2010Krannert School of Management - Purdue UniversityHomework 5 due Friday, March 26,
Purdue - MGMT - 200
LAST NAME: _ FIRST NAME_PUID_Please write your name in BLOCK letters and in the format: Last name, First name.Management 200 Introductory Financial Accounting Spring 2010Krannert School of Management - Purdue UniversityHomework 5 due Friday, March 26,
alfaisal.edu - ECON - 101
Homework 31. Consider an abrupt p-n diode - made of an unknownsemiconductor - in thermal equilibrium with as many donors inthe n-type region as acceptors in the p-type region and amaximum electric field of -13 kV/cm and a total depletion layerwidth o
alfaisal.edu - ECON - 101
Homework 41. A high-frequency capacitance voltage measurement of a siliconMOS structure was fitted by the following expression:C(VG) = 6 pF + 12 pF/(1 + exp(3VG)a) Calculate the oxide capacitance per unit area and the oxidethickness. The area of the
LSU - MKT - 3401
MKT 3401 Spring 2006 Exam #3Exam #3 StatisticsThe following question proved to be overwhelmingly problematic with approximately 70% of youanswering incorrectly and, as a result, everyone received credit for this question:When a product is in the growt
LSU - MKT - 3401
MarketingExam#1InClassReview17:40DefinitionofmarketingOccurswhenabusinessdefinesofbusinessandservicesratherthanbenefitsMarketingMyopiaAfirmwithaproductionorientationismostlikelytosurviveif.DemandexceedssuppliesCovergirlandRevlonareleadingmerchandi
LSU - MKT - 3401
TestQuestion1:Whatarethe4categoriesofproducts?1. ProductsofConveniencelowinvolvement,low$,lowrisk2. Shoppingalittlehigherinvolvement,stuffyoureallyshouldlookaroundfor&amp;doinfo searchlikeclothes3. Specialtymorelikenichegroup,prodsmorebranded,satisfyMaslo
LSU - MKT - 3401
Exam Practice #3Multiple ChoiceIdentify the letter of the choice that best completes the statement or answers the question.Exam Practice #3E1. In 2004, the movie company that produced The Bourne Supremacy usedadvertising, personal selling, public re
LSU - MKT - 3401
Exam 3 study guide:Chapter 14:1. What is promotion strategy?2. What are the 4 promotional mixes?3. What is advertising and what are the various advertising media? Their advantagesand disadvantages.4. What is public relations and its characteristics?
LSU - MKT - 3401
Chapter 1: What is Marketing?What is marketing?o Marketing is the organizational function and a set of processes for creating, communicating, anddelivering value to customers and for managing customer relationships in ways that benefit theorganization
LSU - MKT - 3401
Marketing 3401 Fall 2005Final Exam ReviewChapters 1 through 20Chapter 1: An Overview of MarketingFALSE True or False?This shows a strong productionorientationFord, founder of of theMotorHenry given the focus Ford firmscapabilitiesonce said about h
LSU - MKT - 3401
Marketing 3401 Exam 1 ReviewChapter 1:1. What is marketing?a. An organizational function and a set of processes for creating,communicating, and delivering value to customers and for managingcustomer relationships in ways that benefit the organization
LSU - MKT - 3401
MKT 3401 Assignment #21 Coca-Cola is on of the worlds largest manufacturers of beverages. It makes over 2,800 different beverageproducts, including sparkling drinks, waters, juices, juice drinks, teas, coffees, sports drinks, and energy drinks.The grea
LSU - MKT - 3401
3401_Final exam3 : Practice QuestionsTrue/FalseIndicate whether the sentence or statement is true or false._1. Marketers typically use either a push or a pull strategy exclusively._2. A person buying a Valentine's Day gift for his significant other is
LSU - MKT - 3401
Review for the final exam:Chapter 1:1. Conditions for exchange and when exchange does not take place? An exchange iswhen an agreement is made between at least 2 parties. Necessary Conditions ForExchange: at least 2 parties, something of value, communi
LSU - MKT - 3401
MKT 3401 quiz #1Name: _LSU Student ID #: _Section #: _This is a closed book quiz to be finished in 20 minutes. There are 15 True/False questions.The quiz is worth 5 points in total (which may also be considered as one of your 5participation opportun
LSU - MKT - 3401
MKT 3401 Homework #31. Marketers can control the external environment in which their organizations operate._ANS:FAlthough marketers can control the marketing mix and perhaps influence the externalenvironment, they cannot control the external environ
LSU - MKT - 3401
Study Guide:The exam will have 50 multiple choice and true or false questions. There will be no shortanswer or essay answer questions. The majority will be multiple choice questions. Youwill need to know the concepts discussed in class, with examples.
LSU - MKT - 3401
Study Guide for Exam 2Chapter 9:1. Difference between the types of products (convenience, shopping, specialty andunsought)2. Product item, line, mix, width, depth, line extension : understand with examples.3. Types of adjustments of products.4. Bran
LSU - MKT - 3401
Study Guide for Exam 2Chapter 7 Segmenting and Targeting MarketsWhat are the terms, market, market segment, and segmentation?Market People or organizations with needs or wants and the ability and willingness tobuyMarket Segment A aubgroup of people o
LSU - MKT - 3401
Study Guide for Exam 1Chapter 1What is marketing?What is exchange? Relationship between marketing and exchange.What are four marketing management philosophies?(Production, sales, marketing, and societal marketing)What is marketing myopia?What are t
LSU - MKT - 3401
Lamb, Hair, McDaniel2011-2012CHAPTER 1Chapter 1Copyright 2012 by Cengage Learning Inc. All rights reserved1 WINDSOR &amp; WIEHAHN/STONE/GETTY IMAGESAn Overview of MarketingLearning OutcomesLO 1 Define the term marketingLO 2 Describe four marketing m
LSU - MKT - 3401
MKTGLamb,Hair,McDaniel 201020092CHAPTERDesigned byAmy McGuire, B-books, Ltd.Chapter 2StrategicPlanningforCompetitiveAdvantagePrepared byDana Freeman, B-books, Ltd.Copyright 2010 Cengage Learning Inc. All rights reserved1LearningOutcomesL
LSU - MKT - 3401
Lamb, Hair, McDaniel2011-2012CHAPTER 3Chapter 3Copyright 2012 by Cengage Learning Inc. All rights reserved1 Quayside/Shutterstock.comEthics and Social ResponsibilityLearning OutcomesLearningLO 1 Explain the concept of ethical behaviorLO 2 Descr
LSU - MKT - 3401
Lamb, Hair, McDaniel2011-2012CHAPTER 4Chapter 4Copyright 2012 by Cengage Learning Inc. All rights reserved1 Mark Herreid/Shutterstock.comThe Marketing EnvironmentLearning OutcomesLearningLO 1 Discuss the external environment of marketing,and ex
LSU - MKT - 3401
Lamb, Hair, McDaniel2011-2012CHAPTER 5Chapter 5Copyright 2012 by Cengage Learning Inc. All rights reserved1 Photos.com/JupiterimagesDeveloping a Global VisionBeyondtheBookChapter 5 VideosChapter 5Method Developing a GlobalVisionWhat is innova
LSU - MKT - 3401
Lamb, Hair, McDaniel2011-2012CHAPTER 6Chapter 6Copyright 2012 by Cengage Learning Inc. All rights reserved1 Nonstock/JupiterimagesConsumer Decision MakingConsumer Opportunitieshttp:/blog.ted.com/2009/05/11/why_tribes_not/Chapter 6Copyright 2012
LSU - MKT - 3401
Lamb, Hair, McDaniel2011-2012CHAPTER 7Chapter 7Copyright 2012 by Cengage Learning Inc. All rights reserved1 iStockphoto.com/YinYangBusiness MarketingLearning OutcomesLO 1 Describe business marketingLO 2 Describe the role of the Internet in busin
LSU - MKT - 3401
Marketing 3401 Exam 1 ReviewChapters 1-7, bring small scantron1. Unlike a production oriented firm, a firm embracing a sales orientation focuses oncustomer wants and needs so it can develop the best product at the lowest costthat will require very lit