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S.F. State - COMM - 150
Bibliography1. "What Muscles Does Swimming Exercise? | LIVESTRONG.COM." LIVESTRONG.COM - LoseWeight & Get Fit with Diet, Nutrition & Fitness Tools | LIVESTRONG.COM. Web. 13 Nov.2011. <http:/www.livestrong.com/article/145931-what-muscles-does-swimming-e
S.F. State - COMM - 150
Marissa DuenasCOMM 150HortonPersuasive Discussion PaperI chose this topic because I have experience in swimming and I felt my persuasion wouldbe more powerful because of that. i had a little trouble figuring out what my thesis statement wasgoing to
S.F. State - WGS - 150
STATEMENT OF INTERVIEW CONTEXTI chose interview my mother for this Oral History Project. We decided the interview takeplace in our living room in Sacramento, California around 3:00 p.m., when the kids wereoutside playing and my dad went onto his work b
S.F. State - WGS - 150
Life as a Teenager1. What was your social and work life like as a teenager?2. Where did you and your family live? What did you like about living there?3. How are things different for women today than when you were a child or a youngwoman?4. While you
S.F. State - WGS - 150
EDITED TRANSCRIPTMe: So theres going be 15 questions. My first question for you is going to be about yourlife as a teenager. With that, what was your social and work life like as a teenager?Interviewee: Mm, my social life was [pause] at age 14, I think
UBC - POLI - 260
Poli Sci 260Lecture 1What is international politics?International politics is the study of relations between states. Interaction can be violent (war) or peaceful/collaborative (trade)Why do wars begin?When are states more likely to cooperate with ea
UBC - POLI - 260
Poli 260Lecture 2: The International SystemTwo fundamental changes: Two levels of organization/systemo International (relations between states)o Domestic (relations within states) Look at different types of governments in states, then figure out how
UBC - POLI - 260
Week 2: System Structure: Anarchy, self-help, survival(Mearsheimer Pg. 1-54)INTRODUCTION Security competition and war between great powers have not been purged from the international system Great powers always want more power and will use force to alt
UBC - POLI - 260
Poli 260Week 3: Strategy, Game Theory, and the Security DilemmaThe Anarchic World States live in a world characterized by ANARCHY, UNCERTAINY, OFFENSE In this world, states seek security (survival)o May not want war States try to maximize relative p
UBC - POLI - 260
Poli 260Week 3 ReadingWEALTH AND POWER The balance of power is a function of tangible assets (such as armored divisions and nuclear weapons) that each great powercontrols 2 kinds of power:o Latent power: socio-economic ingredients that go into build
UBC - POLI - 260
Poli 260Week 3 TutorialPrisoners Dilemma How to negotiate and assess your needs with others needs1)2)3)4)You and your colleague are in jail.Isolated from each other and dont know what the other is saying.Police invite you to implicate the other
UBC - POLI - 260
Poli 260Week 4:What is the balance of power?What types of balancing behaviour are there?How does the balance of power help us understand war and peace? (analyze WW1, WW2)Recall from last week: Outer layer of onion: under anarchy, there is always a C
UBC - POLI - 260
Poli 260Week 5:INTERNATIONAL ORGANIZATIONS International organizations are set up by stateso International Monetary Fund (fix financial crisis), World Bank (provide aid for development projects damns,infrastructures, schools), WTO (provide harmonized
UBC - POLI - 260
Poli 260THE IMPACT OF DOMESTIC POLITICS ON INTERNATIONAL POLITICSRECALL:- States pursue survival and security in an anarchic world- Uncertainty + offence = fear of CD- Why are we not all dead? Or why aren't we always at DD?- States have incentives t
UBC - POLI - 260
Poli 260Week 7 LectureOctober 18, 2011Puzzle: Irrational States? Would you expect a state to ban an activity that had been extremely profitable for its citizens and itself (through taxes)? E.g. the slave tradeo In 1700s, blacks seen as inferioro Sl
UBC - POLI - 260
Poli 260Week 8: Origins of the Global EconomyMONEY! Need to figure out what the hell is going on between Germans, Greek sovereign debt, deadbeats buying houses Chinesesurpluses, synthetic Collateralized Debt Obligation Puzzle of globalization Basics
UBC - POLI - 260
Poli 260Week 10 LectureDespite gains from trade, economy doesnt function in a vacuum Globalization is a CHOICE, not a fact - Friedeno Is not constant: happened around 1900, is happening now, but trade diminished significantly between 1930s and1980s
UBC - POLI - 260
Poli 260Week 11 NotesUnderstand economic policies in the developing world from the 1950s onward. Inward turn: why did developing countries (DCs) reject trade/open economies from 1950s on? What policies did they use? Return to global economy: why did D
UBC - POLI - 260
Poli 260Week 12: Return to GlobalizationWhat is the return to globalization?Why did this happen? (Structural adjustment)Explore implications (onion i.e. war/IOs etc, for state power)What is the return to globalization? What is globalization?o Inter
UBC - POLI - 260
Poli 260Week 13 NotesHow is the majority of folks, who are poor and in developing countries, dealing with their world?Political society: democracy from below.Insights from Appadurai (slum-dwellers in Mumbai) and Maathai (womens activism in Kenya)Bott
UBC - COMM - 296
Comm 296Chapter 1: Marketing: Creating and Capturing Customer ValueWHAT IS MARKETING?Marketing is managing profitable customer relationships. To attract new customers by promising superior value To keep and grow current customers by delivering satisf
UBC - COMM - 296
Comm 296Chapter 2: Company and Marketing Strategy: Partnering to Build Customer RelationshipsCOMPANY-WIDE STRATEGIC PLANNING: DEFINNG MARKETINGS ROLEStrategic planning: the process of developing and maintaining a strategic fit between the organizations
UBC - COMM - 296
Comm 296Chapter 3: Sustainable Marketing Social Responsibility and EthicsSUSTAINABLE MARKETINGSustainable marketing: socially and environmentally responsible actions that meet the present needs of consumers and businesseswhile also preserving or enhan
UBC - COMM - 296
Comm 296Chapter 4: Analyzing the Marketing EnvironmentSITUATION ANALYSISMarketing environment: the actors and forces outside marketing that affect marketing managements ability to build and maintainsuccessful relationships with target customers Marke
UBC - COMM - 296
Comm 295Managing Marketing Information to Gain Customer InsightsMARKETING INFORMATION AND CUSTOMER INSIGHTS To create value for customers and build meaningful relationships must gain fresh, deep insights into what customersWANT and NEED use this to de
UBC - COMM - 296
Comm 296Chapter 6: Understanding Consumer and Business Buyer BehaviourCONSUMER MARKETS AND CONSUMER BUYING BEHAVIOURConsumer buyer behaviour: buying behaviour of final consumers (individuals/households for personal consumption)Consumer market: all ind
UBC - COMM - 296
Comm 296Segmentation, Targeting and Positioning Companies have moved away from mass marketing and toward market segmentation and targetingSegmentation: dividing a market into distinct groups with distinct needs, characteristics or behaviours that might
UBC - COMM - 296
Comm 296Chapter 8: Developing and Managing Products and ServicesWHAT IS A PRODUCT?Product: anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or needServices: an activity, benefit or satis
UBC - COMM - 296
Comm 296Chapter 8 Lecture NotesPRODUCT STRATEGY (PART 1)WHAT IS A PRODUCT? Variety, quality, design, features, brand name (symbols, colors, what the brand stands for), packaging, serviceso All relate to desired position Anything that can be offered
UBC - COMM - 296
Comm 296Chapter 9 (Lecture) Service MarketingServices Marketing Services are the most important industry in Canadas economy and includes:o Business services segment (for-profit companies) such as banks, airlines, hotels, real-estate firmso Government
UBC - COMM - 296
Comm 296Chapter 9: Brand Strategy and ManagementWHAT IS A BRAND?Brand: a name, term, sign, symbol or design, or a combination of these, that identifies the maker/seller of a product/service Help consumers:o Identify products that might benefit themo
UBC - COMM - 296
Comm 296Brand StrategyDivisibility: ability for a consumer to try somethingStrongest brands are positioned on beliefs and valuesWHAT IS A BRAND? More than just a logo, name, tagline Identify maker/seller of a product or service Legal protection (tr
UBC - COMM - 296
Comm 296Chapter 10: Pricing: Understanding and Capturing Customer Value Firms should strive to sell value, not priceWHAT IS PRICE?Price: amount of money charged for a product or a service, or the sum of the values that customers exchange for the benef
UBC - COMM - 296
Comm 296Chapter 10 LecturePRICING Price: only mix tool that generates revenue A highly visible tool Not only for accounting key marketing function Most flexible of marketing mixo Can be changed and implemented very quickly Indicator of quality in
UBC - COMM - 296
Comm 296Chapter 11 (Lecture)DISTRIBUTION All activities required to get the right product to the right place at the right time System of organization that enhances the flow of products from producers to usersExamples of Channel Structures A set of i
UBC - COMM - 296
Comm 296Chapter 12: Communicating Customer Value: Advertising and Public RelationsTHE PROMOTION MIX Advertising: any paid form of non-personal presentation and promotion of ideas, goods or services by an identifiedsponsor; mass media (broadcast throug
UBC - COMM - 296
Comm 296Chapter 12 Lecture NotesIntegrated Marketing Communications (IMC)The Communication Process Source encode (in a way consumers find believable and understandable) channel of communication (message) (noise interruption points) decode receiver re
UBC - COMM - 296
Comm 296Chapter 13 (Lecture)Promotion Objectives Promotion objectives can be classified by purpose:o Informative communicationo Persuasive communicationo Reminder communication AIDA model promotion should move consumers toward actiono Awareness (t
UBC - COMM - 296
Comm 296Chapter 14: Direct and Online MarketingDirect marketing: connecting directly with carefully targeted individual consumers to obtain an immediate response and cultivatelasting customer relationships Used for brand and relationship building Dir
UBC - COMM - 295
UBCCommerce/ FRE 295MIDTERM EXAM ANSWERSOctober 26, 2009NAME:_STUDENT NUMBER _SECTION: _PROFESSORS NAME: _Instructions: This exam will be marked out of 100. You will have 1 hr. and 45 minutes to do theexam. There are two parts to this exam. The f
UBC - COMM - 295
UBCCommerce/ FRE 295MIDTERM EXAMOctober 26, 2009NAME:_STUDENT NUMBER _SECTION: _Section 101Section 102Section 103Section 104Section 105Section 106MWF 10:00 am Mati DubrovinskyMWF 3:00 pm Ratna ShresthaMWF 4:00 pm Nate SchiffTu-Th 9.30 am J
UBC - COMM - 295
Commerce 295 Midterm AnswersOctober 27, 2010PART IMULTIPLE CHOICE QUESTIONSEach question has one correct response. Please circle the letter in front of the correctresponse for each question. There are 20 questions. Each question is worth 2 pts.1. Co
UBC - COMM - 295
UBCCommerce/ FRE 295MIDTERM EXAMOctober 27, 2010NAME: _(Last)_(First)STUDENT NUMBER _Section 101Section 102Section 103SECTION: _MWF 11.00 am Ratna ShresthaT/Th 9.30 am Jim VercammenT/Th 3.30 pm Jim BranderPROFESSORS NAME: _Instructions: T
UBC - COMM - 295
Comm 295Supply and Demand (2.1-2.4)SUPPLY AND DEMAND2.1 DEMANDDemand: the quantity of a good or service that consumers demand depends on price and other factors Factors: consumer income, prices of other goods, tastes, information about product, gover
UBC - COMM - 295
Comm 295Supply and Demand, Elasticity (2.5, 3.1)SUPPLY AND DEMAND2.5 EFFECTS OF GOVERNMENT INTERVENTIONPolicies that Shift Curves Governments limit who can buy goods decreases quantity demanded and shifts demand curves to the lefto Eg age limit, lic
UBC - COMM - 295
Comm 295Estimation (3.2)3.2 REGRESSION ANALYSISRegression analysis: a statistical technique used to estimate the mathematical relationship between a dependent variable (such asQd) and one or more explanatory variables (eg price, income) Usually p is
UBC - COMM - 295
Comm 295Consumer Theory (4.1-4.5)4.1 CONSUMER PREFERENCESPROPERITES OF CONSUMER PREFERENCES1. Completeness When facing a choice between any two bundles of goods, a consumer can rank them so that:o Consumer prefers first bundle to second, oro Consum
UBC - COMM - 295
Comm 295Production (5.1-5.5)5.1 PRODUCTION A firm uses a technology or production process to transform inputs or factors of production into outputs 3 types of inputs:o Capital (K): services provided by long-lived inputs such as land, buildings and eq
UBC - COMM - 295
Comm 2956.1-6.3 CostsTechnologically efficient: produce level of output without any wasted/unnecessary inputsEconomically efficient: minimizing the cost of producing a specified output level6.1 THE NATURE OF COSTS Explicit costs: direct (out-of-pocke
UBC - COMM - 295
Comm 2957.1-7.5 Organization of the Firm, Profit Maximization7.1 OWNERSHIP AND GOVERNANCE OF FIRMSPRIVATE, PUBLIC AND NONPROFIT FIRM Private sector/for-profit private sector: consists of firms that are owned by individuals or non-government entities,
UBC - COMM - 295
Comm 2958.1-8.3 Perfect Competition8.1 PERFECT COMPETITIONPerfect competition: a market structure in which buyers and sellers are price takers; industry is highly competitivePRICE TAKING AND HORIZONTAL FIRM DEMAND CURVES All firms and buyers are PRIC
UBC - COMM - 295
Comm 2958.4-8.6 Surplus and Efficiency of Competition8.4 CONSUMER SURPLUSConsumer surplus: a measure of how much more a consumer value a good than it costs him to buy itMEASURING CONSUMER SURPLUS USING A DEMAND CURVEMarginal Willingness to PayMargin
UBC - COMM - 295
Comm 2959.1-9.4 MonopolyMonopoly: sole supplier of a good for which there is no close substitute Patents provide firms with monopoly protection Monopoly can set its price (not a price taker) Monopolys output = market output Monopolys demand curve =
UBC - COMM - 295
Comm 29510.1-10.5 Pricing with Market PowerUniform pricing: charging same price for every unit sold of a particular goodNonuniform pricing: where a firm charges consumers different prices for same product or charges a single customer a price thatdepen
UBC - COMM - 295
Comm 29610.6-10.7 Bundling; Peak-Load Pricing10.6 BUNDLINGBundle: sell multiple goods or services for a single price Done for efficiency as it reduces transaction costs Allows firms to apply nonuniform pricing increase profit by charging different pr
UBC - COMM - 295
Comm 29511.1, 11.4 Cartels, Monopolistic CompetitionOligopoly: a market structure with only a few sellers and limited entry Each can influence price Need to consider behaviour of rivals harder to find profit-maximization decision May act independentl
UBC - COMM - 295
Comm 29511.2, 11.3 Cournot and Bertrand Oligopoly11.2 COURNOT OLIGPOLY Cournot model most widely used oligopoly models Four assumptions:1) Firms set their quantities (Q) independently and simultaneously2) Firms have identical costs3) Firms sell ide
UBC - COMM - 295
Comm 295Lecture 1Demand Relationship between quantity consumers want and priceo Graph: price (y-axis) vs. quantity (x-axis) Law of demand: demand curve has negative slop the lower the price the more we want Other factors which have influence (usuall
IIPM - NETWORKING - PM
CDMA COMMUNICATIONCDMASYSTEMSYSTEMSignaler, Sensorer & SystemSystem31/05/012E1366 Project Course in Signal Processing and Digital Communication1Project Organisation31/05/012E1366 Project Course in Signal Processing and2Project GoalsImplement
UNL - ACCT - 202
Managerial Accounting, 2eBraun/Tietz/HarrisonTest Item FileChapter 2: Building Blocks of Managerial Accounting2.1-1Retailers sell their products to other wholesalers.Answer: FalseLO: 2-1Diff: 1EOC: E 2-1AACSB: Reflective ThinkingAICPA Business
UNL - ACCT - 202
Managerial Accounting, 2eBraun/Tietz/HarrisonTest Item FileChapter 1: Introduction to Managerial Accounting1.1-1Controlling means overseeing the companys day-to-day operations.Answer: FalseLO: 1-1Diff: 1EOC: QC1-1AACSB: Reflective ThinkingAICPA