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8 Pages
BYMP Week 5
Course: BUSN115 BUSN115, Spring 2011School: DeVry Colorado Springs
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Word Count: 3421
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ExecutiveSummary 2. FiveYearMarketingPlan SeamusChipCompany TableofContents 1. CompanyDescription SeamusChipCompanycameaboutfromtheownerofSeamusIrishPupinSaint Louis,Missouri.ReneeSmithwastheownerandchefforSeamusIrishPup.Itbecame clearthatherallnaturalpotatochipswerequicklybecomingasignatureitem.Saint Louisresidentswouldorderherchipsfortogoorders.Theywerebeingservedatall...
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ExecutiveSummary
2. FiveYearMarketingPlan
SeamusChipCompany
TableofContents
1. CompanyDescription
SeamusChipCompanycameaboutfromtheownerofSeamusIrishPupinSaint
Louis,Missouri.ReneeSmithwastheownerandchefforSeamusIrishPup.Itbecame
clearthatherallnaturalpotatochipswerequicklybecomingasignatureitem.Saint
Louisresidentswouldorderherchipsfortogoorders.Theywerebeingservedatall
eventssuchastournaments,tailgates,andparties.ItbecameevidenttoReneethatthe
chipswereahitandshewantedtoexpandoutoftherestaurantbusiness.SeamusChip
CompanymadeitsfirstappearanceatthelocalStateStreetDeli.Samplingandselling
onspotiswhatstartedtheverybeginningofhernewbusiness.Afterhiringsomefellow
friendstohelpout,thecompanywasabletoexpandclienteleto400+after2andhalf
years.
ReneeSmithcreatedthehandcraftedpotatochipsfromthebeginning.Sheknewthe
servingsizes,howtocookthem,andhowtoseasonthem.Sinceitisherrecipe,sheis
abletoteachnewemployeeshowtomanagethecraft.Shehasrecentlybeeninvitedto
severalwinetastingeventsandlocalgrocerystorestosampleherproduct.Production
hasincreasedoverthepast2andhalfyears,almostdoubling.Reneehasbeenableto
hiremoreemployees,nowthatherproductisbecomingwellknown.SeamusChip
Companyhashighpricedchipsbutalsohighqualityproduct.
SeamusChipCompanystandsbehindthequalityoftheirchips,whichprovestothem
thatbeinghighpriceddoesnotaffectthenumberofsales.Thecustomersappreciatethe
qualityandwillpaytopdollarforthebestpotatochip.SeamusChipCompanywill
expandoutsideoftheSaintLouisarea,intoothercitiesofMissouriby2016.Thelocals
lovethelocallymadechipsandReneeSmithwantsotherstolovethemtoo.
3.
StrategicFocusandPlan
Mission
ThemissionofSeamusChipCompanyistokeepallofourcustomersinmindwhile
servingthemqualitypotatochips.Itisanhonorforustocreatethebestpotato
chips,Midwestborn,sourcedanddistributed.Ourchipsareallnaturalwithno
preservatives.Weuseonlyrussetpotatoes.Theyarecookedincanolaoiland
seasonedwithourownuniqueseasoningblend.Ourchipsaremadebyhand,
packagedbyhandanddeliveredbyustoourvaluedcustomers.
Goals
ForthecomingfiveyearsSeamusChipCompanyseekstoachievethefollowing
goals:
Nonfinancialgoals
1. Addanewlineofproductevery2years
2. Tobeamongthetop10localpotatochips
3. ToexpandoutsideofMissouriby2014
4. Acquire200ormorecustomerseachyear
5. Moveourshoptoanewlocation,sowecanexpandourcompanyand
allthatwehavetooffer.
Financialgoals
1. OpenanothershopinthestateofMissourisoourchipsarestilllocal
2. Obtainequityofatleast15percentonreturn
3. ExpandouradvertisingacrossthestateofMissouri
CoreCompetencyandSustainableCompetitiveAdvantage
Intermsofcorecompetency,SeamusChipCompanyseekstodistributehighquality
potatochipsforanycustomertousenomatterwhatrestrictionstheymayhave.Weare
abletodeliverourproducttoourcustomersandpreparespecialorders24hoursin
advance.
SeamusChipCompanyhasacompetitiveadvantagebecauseofitsproduct.Theproduct
consistsofhealthyrussetpotatoes,thatarefriedincanolaoil,nopreservatives,andno
transfats.Thereareothercompaniesthathavesomesimilaradvantagesbutsinceweare
alocalcompany,wepromisethefreshestchipstoourcustomers.Toensurethe
exceptionalpotatochipswefocusonusingtopqualityingredientsinourproduct.
Customerserviceandsatisfactionisalsoahighpriority.Anothercompetitiveadvantage
isthatSeamusChipCompanyislocallyownedandoperated.Wehandslice,season,and
packageourproduct.Customerserviceandsatisfactionisalsoahighprioritywhichis
whywehaveemployeestoworktomakesurecustomerserviceisalwaysmanaged.
4.SituationalAnalysis
TheSWOT(Strength,Weakness,Opportunities,andThreats)analysisprovidesabrief
descriptionofthepresentenvironmentinwhichSeamusChipCompanyisoperating.
Thisisaquickoverviewofourpositionamonginternalandexternalforcesinfluencing
ouroperatingstrategies.
SWOTAnalysis
Strengths
Weaknesses
Newalternatives
Newsocializinglocation
InternalForces
Newproduct
Newbusinesstoownersand
customers
Highdepthofproductline
Expensivemarketingcosts
Relativelyinexpensivesnack
Hiringandtrainingof
employees
Opportunities
Threats
Nolocalcompetitors
ExternalForces
Otherproductsinstores
NoPreservatives
Beinganewproduct
Excellentandconvenient
location
Localcompetition
Ithasbeennoticedthatourcompanyhasmanystrengthsandweaknessestowardsour
internalforces.SomestrengthforSeamusChipCompanyisthingssuchasnew
alternativesforourcustomerswithanewsocializinglocation.Thismakesiteasierfor
ourcustomerstoreceivetheproduct.Weareabletocreateahighdepthofproductline
byproducingchipseveryday,24hoursaroundtheclock.Italsoisapositivetoour
companythatwehavearelativelyinexpensivesnack.Eventhoughourcompanyhas
manystrengthstherearesomeweaknessestoourstrengths.Thefactthatweareanew
companyandoffernewproductthiscanbeaweaknessforourcompanybecausepeople
arenotawareofourproduct.Whichthenleadstobeinganewbusinessitishardtoget
ourfootinthedoortootherbusinessesandcustomers.Fromtheexternalpointofview
wehavegreatopportunitiesbecausewehavenolocalcompetitorsthatproducethesame
productasus.Therearenopreservativesandweofferanexcellentlocationforour
customers.Somethreatstoourcompanymaybetheothercompetitorsinthechipaisle
thatmostshoppersareusetoo.
IndustryAnalysis:TrendsinPotatoChipMarket
Healthydiet.Nationwidenutritionisbecominganimportantfactorinpeopleslives.
Morethaneverbefore,peoplearetakinghealthandnutritionintoconsiderationbefore
selectingwheretheyshouldbuytheirfoodandsnacks.Becauseourchipsarenaturally
lowinfatandcalories,hearthealthysnacksarebecomingincreasinglypopular.
Agriculture.MakingsurethatweusethebestpotatoesfrominsidetheUnitedStates.Ifit
ispossibleforustobuylocalpotatoesthenwemakesureithappens.Potatoesarean
easyandinexpensiveproductforustogetourhandson.
PotatoChips.PotatoeschipsofallflavorsareabigpartofAmericanculture.Itisknown
that9outof10Americanshavesomeformofpotatochipsnackintheirpantries.These
trendsreflectafavorableattitudeforSeamusChipCompanybecausewecanreachout
tomanycustomerstoreceiveourproduct.
CompetitorsinthePotatoChipMarket
PotatochipshavebecomeasignatureitemintheAmericanculture.Whenpeoplethink
ofchips,peoplethinkofthemasanunhealthysnack.SeamusChipscanbefactoredas
justanotherchipinthesnackaislebutthatsnotjustallthereistoit.Wekeepour
customersinmindstartingwithwhatwefrythemin.Theyareconsideredaheart
healthychip.Nopreservatives,notransfats,andtheyareglutenfree.Ourchipsrange
about$1.00to$5.00abag.Thisdoesdependonthesizeofthebag.Weoffer1ozsnack
size,3oz,and1lbfamilysizebags.Ourproductsarenothighinfatandcaloriesbecause
wefrythemincanolaoil.Weofferaverityofflavorsaswell.Thereareseveralother
chipcompaniesthatofferconsumersdifferenthealthyfacts,butnoneseemtohaveallof
thefactorsthatourcompanyhas.Theotherestablishmentshavegainedareputationfor
lowqualityandminimalcustomerservice.Wetreateachcustomerasaspecialpersonin
ordertomeettheirsatisfactioninhopesoftheirreturn.Wemakesuretomakecustomer
servicestopstohaveapersonaloneononeconversationwithourcustomers.Other
companiesdonothavethisadvantagebecausetheyaretoobig.Havingtheadvantageof
beingalocalbusinessweareabletotakevisittoourconsumers.Theclosestchip
productionisabout100milesoutsideoftheSaintLouisarea.Theyarealsoahuge
franchisethatsnotcapableofmakingweeklytripstotheircustomers.
CompanyAnalysis
SeamusChipCompanyisownedbyReneeSmith.Shehasexperienceinthe
managementandmarketingaspectsofbusiness.Shehasalsoparticipatedinthestartup
ofanewbusiness.HavingtheseskillsmakesiteasyforReneetosuccessfullymanage
thecompanyandherstaff.However,Reneewillcontinuetolearnnewaspectsofthe
chipindustrydailywhensheencountersnewsituationsandhavingtomakenew
decisions.
SeamusChipCompanyisintheintroductionstageofitsmarketingstrategy.Reneehopes
tomakeitasuccessfulbusinessventureintheSaintLouisarea.Reneeishopingto
spreadthecompanyspopularitythroughoutotherpartsofMissouri.Inordertoprovide
highqualityproductswithhighqualityingredients,Reneewillworkincloseassociation
withlocalfarmerstoreceivetopquality,nutritiouspotatoesfortheproduct.Itisagoal
forourcompanytogivebacktothecommunityastheygivetheirsupporttous.
CustomerAnalysis
Descriptionofcustomercharacteristicsandhealthfactsarelisted.
CustomersCharacteristics.ThecustomersofSeamusChipCompanywillbeofawide
range.TheresidentsofSaintLouisareofmiddleincomeandarenaturalists.They
enjoypurchasingallnaturalproducts.ConsumersaroundtheSaintLouisareaare
startingtobecomemorehealthconscious.ItisbecomingaregulationoftheSaintLouis
areatostartateamtomanagethehealthofthecity.Therearemanytouriststhat
enjoyingtastingapartofSaintLouisandaresuretotakesomebackhomewiththem.
HealthFacts.Partofourobjectiveasacompanyistoprovidecustomerswithaheart
healthysnack.InthisSaintLouisareaitisbecomingmorepopularforconsumersto
purchasehealthyororganicfoods.Customershavesaidthatisareasontheyarepleased
withourproductbecausewethinkaboutindividualsandnotgroups.Thisbeingsaid,it
preservatives,transfats,MSGandareglutenfree.
5.MarketProductFocus
ThissectiondescribesthemarketingandproductdevelopmentforSeamusChip
isanhonortosaythatarepotatochipsarelowcalorie,friedincanolaoil,haveno
Companyandalsoprovidesinformationconcerningthemarketingandproduct
objectives,marketproductgrid,targetmarkets,pointsofdifference,andpositioningof
SeamusChipCompany.
Market
Segments
ProductOfferings
Original
Hot&Spicy
Sour
Cream
BBQ
Total
LocalGrocery
Stores
Local
Restaurantsand
Bars
LocalDeliand
Markets
Tourists
Attractions
3
3
2
2
10
3
2
2
2
9
3
2
0
1
6
2
2
0
0
4
3=large 2=medium 1=small
0=none
Accordingtothemarketproductgridanditscalculations,itisinthebestinterest
forSeamusChipCompanytosegmentitsmarkettowardlocalDelisandMarketsaswell
as,touristsattractions.Thisisduetothefactthatlocalmarketsanddelisdontreceive
asmuchbusinessasourlocalgrocerystores.Touristsattractionareasisduetothefact
thattouristsarejustnotawareofwhattheyare.Ibelievethatforbothplacesweneedto
makesuretohavesamplesgivenoutregularly.Also,weneedtotakeadvantageofany
eventstheywillcomeupinthefuturetoseeifwecanbepartofthem.Thiswayitwill
helppromoteourproductwhilelettingpeoplegetthechancetotastethem.
MarketingandProductObjectives
SeamusChipCompanysmarketingaimistopromoteitsproductashealthychip
alternativetothenormalhighfatchipswhichmostothergrocerystoresandmarkets
provide.Inordertoaccomplishthistask,SeamusChipCompanywillfocusoncurrent
markets,looktoexpandintonewmarketsbyextendingourservices,andcontinually
offernewproducts.
TheprimaryobjectiveofSeamusChipCompanyistomarkettoourcustomersthatwe
areanallnaturallowfatpotatochipforallevents.Sincewearelocatedbydowntown
SaintLouis,wewanttousethistoouradvantagebycreatingasignatureSaintLouis
item.Ourgoalistocreatethebestpotatochips,Midwestborn,sourcedanddistributed!
SeamusChipCompanyalsodesirestoextenditsservicesinordertotapintonew
markets.Graduations,tailgates,familygatherings,andotherspecialeventswewantto
delivertoo.Deliveringourproductwillincreasethevolumewesellandmore
importantly,willgiveourselvesexposuretoalargevarietyofpotentialcustomers.
Tastesandpreferencesdiffersogreatly,amongourcustomerswemakeitagoalofour
companytooffernewflavorsofproductasmuchaspossible.Also,lettingcustomers
samplenewproductsotheycangiveustheirinputofwhattheytaste.Forexample,we
mayofferanewchipflavorandmakepromotiondealswithotherrestaurantsand
businesses.Usingthisstrategywillbenefitusbecauseifanitemdoeswell,wehavethe
optionofaddingnewproducttotheshelvesofourexistingcustomers.
MarketProductGrid
Thefollowingmarketproductgridprovidesvitalinformationtohelpsegmentthechip
market.AccordingtothesurveythatSeamusChipCompanyconducted,thefollowing
informationwasanalyzedandutilizedtoformtheappropriatemarketproductgrid.
Accordingtothemarketproductgridanditscalculations,itissuggestedthattheHot&
SpicyBulkpackagingneedtobeidentified.Itmaybepossiblethatarecustomersarenot
awarethatwecarrythebulkpackageinthisflavorortheyjusthavenevertriedthem.
AlsoneedtofocusontheHot&Spicy3ozand16oz.bags.Thetotalsof48seemtobe
lowerthantheothermarketsegmentsandweneedtomakesurethattheflavorand
sizesarebeingpromotedeffectively.
TargetMarkets
OurtargetmarketforSeamusChipCompanyisusuallycustomerswhohaveahigher
payingsalaryandarewillingtopayforthequalityoftheirfood.Therereallyisnoage
groupforthisproductsincemostpeopletendtosnackonpotatochips.Normallyour
customersarepeoplewhoenjoygourmetfoodandarewillingtopurchaseit.Most
consumersarewillingtotrynewthingsandbuylocalproduct.
PointsofDifference
ThepointsofdifferencethatmakeSeamusPotatoChipsuniquefromotherpotatochip
companiesaresetaroundfourmainpoints.
1. LocallymadeOurchipsarehandsliced,seasoned,packagedandproducehere
locallygivingthefreshestpotatochiptoourcustomers.
2. NopreservativesWehavemadeourchipswithnopreservativessotheyplease
everyonesneeds.
3. GlutenFreeIthascometoourattentionthatmoreandmorepeoplearestarting
tohaveanallergytoglutenproducts,sowehavedecidedthatourchipswillbe
glutenfreesononeofourcustomerswillhavetoturnaway.
4. CustomerServiceSincewearealocalbusiness,wehavemadeapromisetoour
customersthatwewillprovidethebestcustomerservice.Thisentails;inside
customerservicesuchasfollowupcalls.Alsooutside;ustakingthetimeevery
daytovisitourcustomersandseehowthingsaregoing.Evenifitisjusttostopin
andsay,Hi!
Positioning
Ourpositiontotheproductismakingsuretheyaresetinthestoresandmarketssoour
customershaveeasyaccesstothem.Makingsurethatourshelvesarefullandwell
presented.Thisistoshowourcustomersthatweputtimeandthoughtintoourdisplays
sotheyhavethebestservicepossible.
6.MarketingProgram
ThefourmarketingmixelementsfortheSeamusChipCompanymarketingprogramare
listedbelow:
ProductStrategy
Providedisadescriptionofourproductline,productquality,andpackaging.
Productline.SeamusChipCompanyoffersproductofallsizesandtwoflavors.Wehavea
snacksizethatis1ozthatretailsfor$1.09.Thenwehavea3ozsizethatretailsfor$2.99
thenfollowingwithourfamilysizebagsof16ozthatretailfor$4.50.Allofthesesizes
areforbothflavors;ouroriginalandhot&spicy.
ProductQuality.Weareproudtosaythatourchipsarebasedaroundquality.Wemakeit
aprioritytogiveourcustomersthefreshestpotatochips.Theyarehandpickedeveryday
makingsurethattherearenoburntorunfavorablechips.Theyarehandseasonedso
eachbatchisgivenfullattention.Nopreservatives,transfats,MSG,orglutenadditive
areinourchips.
Packaging.Sincetheenvironmentissuchabigpartofourcompany,wemakesureto
givebackbyusingrecycledpackaging.Ithasacleancutdesign,inasimplisticbag.We
handpackageourentireproductsoeachbagreceivesthebestconsideration.
PriceStrategy
Nowdays,everyoneseemstobepinchingforpennys.Ithasbeenmadecleartousthat
foodpricesskyrocketallthetime.Keepinginthesamepricerangeasourcompetitors
hasbeenakeyfactorfortheSeamusPotatoChipCompanybecausewedontwanttobe
overpriced.
PromotionStrategy
Descriptionofourpromotionprograms,discounts,andcoupons.
Instoredemonstrations.Tohelppromoteourproductwehavebeenabletoteamupwith
someofourcustomerstoproducedemosforcustomers.Thisiswhenwemake
appointmentswithstoresandmarketstosetupatableandletthecustomersinthestore
sampleourproduct.Theyareabletogiveusfeedbackwhichalsoallowsustoreachout
tonewconsumers.
Discounts.Wehavebeenabletoprovideourcustomerswithdiscountsonourwebsite.If
theyvisitourwebsiteandpurchaseproductfromourwebsitetheygeta15%discount
forordersthatareproducedonline.
Coupons.Whenwedoourdemoswepassoutcouponsthatgiveourcustomersachance
tosavesomemoneywhenbuyingourchips!Wehavelearnedthatanythingcustomers
canreceivefreeormoneyofftheywilltakeitandtheyloveit!
Place(Distribution)Strategy
SeamusChipCompanyisdistributedinitspresentmarketthroughmanydistributors.
Placeslikegrocerystoresandmarketsbuytheproduct,stocksit,andthensellitoutof
theirstores.Otherplaceslikerestaurantsandbarsbuyourbulkpackagingthenpricethe
chipsintotheirmenusasasideforsandwichesandsuch.
7. FinancialProjections
Inordertocalculateabreakevenamount,weaveragedthepricesofthepoundsof
potatoes,seasoning,andpackagingtodeterminethepriceofthebagofchips.Thisprice
isaveragedat$5.00.ThefixedcostsforSeamusChipCompanyare$70,000peryear,
whichincludeloanpayments,equipmentcosts,andsellingandadministrativecosts.The
unitvariablecostis$2.00.Thisincludesproductioncostsperbag,employeecostsper
bag,andothermiscellaneouscosts.Usingthefollowingformula,wecalculatedthe
breakevenpointforSeamusChipCompany:
BEP=[FC(PUVC)]
BEPQuantity=[$70,000($5.00$2.00)]=23,500bags
BEPRevenue=23,500bags$5.00/bag=$117,500
Thefigurethatwascalculatedwasthenumberofbagsthatmustbesoldtobreakeven.
Inordertodeterminethedollaramount,wemultipliedthisfigurebythecostofatypical
bag,$5.00.ForSeamusChipCompanytobreakeveninitsfirstyearofbusiness,itmust
have$117,500inrevenue.
8. Organization
SeamusChipCompanyislocallyownedandoperated.Thereisoneowner,ReneeSmith.
Sheoperatesthedaytodaybusinessofproduction.Shemakesthedecisionsconcerning
products,ingredients,management,andpersonnel.BecauseSeamusChipCompanyisa
newbusiness,Reneewilloftenworklonghourstoestablishagoodreputationforthe
company.Therewillbenineotheremployeeswhowillbeemployedattheopeningof
thecompany,andasthebusinessgrows,Reneehopestoaddmorepeopletothestaffat
SeamusChipCompany.
9. ImplementationPlan
Asanewbusiness,SeamusChipCompanyhasarelativelyshortterm
implementationplan.Wehavescheduledthefollowingactivitiestobecompletedbythe
givendates:
Activities
Dates
Advertisementsinnewspapersand
July,2012
socialmedia
September,
OpenSeamusChipCompany
2012
September
Distributeflyers
2012
Begincouponsinsupermarketpapers January,2013
Reevaluationcustomersurvey
April,2013
Researchcateringservices
June,2013
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DeVry Colorado Springs - BUSN115 - BUSN115
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DeVry Colorado Springs - BUSN115 - BUSN115
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Business PlanD&S Accounting takes prides with the accounting services we offer. D&S Accounting isconsidered a sole proprietorship since the business will be a small accounting firm centering onpersonal finance and small business finances. In this busin
University of Phoenix - ACC 220 - 220
Course SyllabusACC220Survey of Accounting: The Maze of Numbers1|PageCourse DescriptionEvery business depends on its accountants to organize and maintain financial information. Accountantstranslate the maze of numbers most people see into valuable in
University of Phoenix - ACC 220 - 220
Financial PapersThe business world has various financial statements that are utilized in making all kindsof choices, which include the manufactured goods, or the service that should be provide be to thebusiness in which they have the funds for hiring a
University of Phoenix - ACC 220 - 220
Week Two: Introductions to Statements IDetailsObjectivesCheckPointProprietorships,Partnerships, &CorporationsIndividualFinancialStatements1.1 Compare and contrast sole proprietorships, partnerships, andcorporations.1.2 Define commonly used acc
University of Phoenix - ACC 220 - 220
Classified Balance SheetsA classified balance sheet organizes the balance sheet into an easier design building it a lotsimpler to understand. The majority of balance sheets utilize the four different categories thatsignify assets.Current assets are re
University of Phoenix - ACC 220 - 220
Week Three: Introduction to Statements IIDetailsObjectives1.1 Discuss characteristics to consider when reviewing a financialreport.1.2 Identify the components of groups within a classified balancesheet.ReadingsRead Ch. 2 & 4 of Essentials of Accou
University of Phoenix - ACC 220 - 220
Week Nine: Principles and PracticesDetailsObjectivesParticipationCapstoneDiscussionQuestionFinal ProjectBusiness Plan1.1 Assess how accounting principles and practices function within abusiness.Participate in class discussion.Respond to the ca
University of Phoenix - ACC 220 - 220
MondayWednesdayThursdayFridaySaturdaySundayDay 1Day 2Day 3Day 4Day 5Day 6Day 710/3/2011Week 1Tuesday10/4/201110/5/201110/6/201110/7/201110/8/201110/9/2011DQ 2CareerOpportunitiesCheckPointDay 3Day 4Day 5Day 6Day 710/12/20111
University of Phoenix - ACC 220 - 220
A feature that is capable of affecting the capability of many businesses is his or heroption of accounting or fiscal year-end.Many businesses decide to finish their accounting year when inventory or processes areat a low. This is beneficial because col
University of Phoenix - ACC 220 - 220
CERTIFICATEOFORIGINALITYIcertifythattheattachedpaperismyoriginalwork.Iamfamiliarwith,andacknowledgemyresponsibilitieswhicharepartof,theUniversityofPhoenixStudentCodeofAcademicIntegrity.Iaffirmthatanysectionofthepaperwhichhasbeensubmittedpreviouslyisatt
University of Massachusetts Boston - ACCOUNTING - ac312
Problem: APCmanufacturerclaimsthatnomorethan2%oftheirmachinesaredefective.Inarandomsampleof100machines,itisfoundthat4.5%aredefective.Themanufacturerclaimsthisisaflukeofthesample.Ata.02levelofsignificance,testthemanufacturesclaimData:npp'1000.020.04
Hong Kong Baptist University - COMP - 0112
Chapter 11Multiple ChoiceIdentify the letter of the choice that best completes the statement or answers thequestion._1. The term _ refers to online or Internet-based illegal acts.a. malicious-logic programc. cybercrimeb. computer crimed. system f
Hong Kong Baptist University - COMP - 0112
After these three months, I found out my personality during the Career and Personal Planning. Otherthan knowing more about my own personalities, I have learnt how we can apply our own skills into ourstudies and choosing career. Before the lessons start,
Hong Kong Baptist University - COMP - 0112
IntroductionThe reaction between zinc and copper (II) sulphate is endothermic. If an excess of zinc powder is added to ameasured amount of aqueous copper (II) sulphate in a calorimeter and the temperature change is recorded overa period of time, the en
Hong Kong Baptist University - COMP - 0112
IKEA SWOT AnalysisDescribe what meant by a SWOT analysis.SWOT analysis is a tool for auditing an organization and its environment. It is the first stage ofplanning and helps marketers to focus on key issues. SWOT stands for strengths, weaknesses,oppor
Hong Kong Baptist University - COMP - 0112
Setting up a small BusinessMrs. Yarwoods BakeryF5Bus1 CandyTask OneA business plan is a report detailing how a new business sets out to achieve its aims andobjectives. Mrs. Yarwood needs to find out business plans are useful for starting a new busine
UCSD - CHEM 143C - Chem134C
Welcome to chem114C:Biosynthesis of MacromoleculesAlexander HoffmannSignaling Systems LaboratoryChemistry and BiochemistryNatural Science Building, Room 3328ahoffmann@ucsd.edu1Course Objective:The biochemistry of storage, inheritance, repair, tra
UCSD - CHEM 143C - Chem134C
UCSD - CHEM 143C - Chem134C
UCSD - CHEM 143C - Chem134C
UCSD - CHEM 143C - Chem134C
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Rutgers - BIO 101 - 101
Chapters 34,35,36 and 38 outlinesRoots and Mineral Nutrition - Chapter 36Tap root, fibrous roots, lateral roots and root hairsRoot tip, root cap and growthPlant Tissue SystemsEudicot (dicot) versus monocot rootPrimary Root Tissue SystemDermal: epid
Rutgers - BIO 101 - 101
Chapter 36: Roots and mineral nutrition:1. Absorption of positively charged mineral ions by the root is facilitated by (application)A.the movementB.the movementC.the movementD.the movementE.the movementAnswer: Dofofofofofclay particles i
Rutgers - BIO 101 - 101
12/12/11 Bio Final ReviewSessionCovalent bonds inBiologically importantmoleculesHydrogen H 1Oxygen O 2Carbon C 4Nitrogen N 3Question 7The following structure has no hydrogenatoms. How many shouldAnswer is 5 HBased on C =4 , O=2, H=1, S=2, N=3
Purdue - ECE - 201
Homework 1 SolutionsECE 2011. a) i(t) = dq/dt= -48e-2sin(48t) Ab)Figure 1: Current Across Boundary over Time2. a) q(t) = i()d from 0 to t= 2t + e-3t/3 - sin(4t)/4 1/3 Cb) i(t) = t , 0<t<2t-4 , 2<t<4q(t) = i()d from 0 to t= t2/2 , 0<t<2t2/2 4t
Purdue - ECE - 201
Homework 1Due: Wednesday, August 241(a) Suppose the charge transported across the cross section of the conductor for t 0is q (t) = e2 cos (48 t) C. Find the current, i(t), t 0, owing in the conductor.(b) The charge crossing a boundary in a wire is gi
Purdue - ECE - 201
Homework 2 SolutionsECE 2011. a) All of them are labeled with passive sign conventionb) i) P = iV = (1 A)(20 V) = 20 Wii) P = (3 A)(10 V) = 30 Wiii) P = (2 A)(20 V) = 40 W2. a) P1 = iV = (-2 A)(10 V) = -20 WP2 = (1 A)(6 V) = 6 Wb) 3 A Current Sour