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CHAPTER_12

Course: ECON 101, Fall 2011
School: Waterloo
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Manyfirmssellidenticalproductstomany buyers. 1. CHAPTER12:PERFECTCOMPETITION WhatisPerfectCompetition? Therearenorestrictionstoentryintothe industry. 2. Howperfectcompetitionarises 3. Pricetakers Establishedfirmshavenoadvantagesover newones. 4. EconomicProfitandRevenue,TR,MR&AR curves Sellersandbuyersarewellinformedabout prices. 5. TheFirmsDecisioninPerfectCompetition Shortrundecision...

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Manyfirmssellidenticalproductstomany buyers. 1. CHAPTER12:PERFECTCOMPETITION WhatisPerfectCompetition? Therearenorestrictionstoentryintothe industry. 2. Howperfectcompetitionarises 3. Pricetakers Establishedfirmshavenoadvantagesover newones. 4. EconomicProfitandRevenue,TR,MR&AR curves Sellersandbuyersarewellinformedabout prices. 5. TheFirmsDecisioninPerfectCompetition Shortrundecision Longrundecision 2.HowPerfectCompetitionArises Perfect competition arises when firms minimum 6. ProfitMaximizingOutput efficientscale issmallrelativetomarketdemand 7. MarginalAnalysis sothereisroomformanyfirmsintheindustry. 8. ProfitsandLossesintheShortRun Threepossibleprofitoutcomes 9. TheFirmsShortRunSupplyCurve And when each firm is perceived to produce a goodorservicethathasnouniquecharacteristics, soconsumersdontcarewhichfirmtheybuyfrom. 10. ShortRunIndustrySupplyCurve 11. Output,PriceandProfitinPerfectCompetitionin ShortRun 12. Output,PriceandProfitinPerfectCompetitionin LongRun ChangingTastes ChangingTechnology 3.PriceTakers Inperfectcompetition,eachfirmisapricetaker. No single firm can influence the priceit must taketheequilibriummarketprice. Each firms output is a perfect substitute for the outputoftheotherfirms,sothedemandforeach firmsoutputisperfectlyelastic. 13. CompetitionandEfficiency 4.EconomicProfitandRevenue Thegoalofeachfirmistomaximize economic profit,whichequals totalrevenueminustotal cost. 1.WhatisPerfectCompetition? Perfectcompetitionisanindustryinwhich Totalcostistheopportunitycostofproduction, whichincludesnormalprofit. A firms total revenue equals price, P, multipliedbyquantitysold,Q,whichisPQ. Afirmsmarginalrevenueisthechangeintotal revenuethatresultsfromaoneunitincreasein the quantity sold. Because in perfect competitionthepriceremainsthesameasthe quantitysoldchanges,marginalrevenueequals price. Figure12.1illustratesafirmsrevenueconcepts. Part(a)showsthatmarketdemandandmarketsupplydeterminethemarketpricethatthefirmmusttake. Thedemandforafirmsproductisperfectlyelasticbecauseonefirmssweaterisaperfectsubstituteforthe sweaterofanotherfirm. Themarketdemandisnotperfectlyelasticbecauseasweaterisasubstituteforsomeothergood. Aperfectlycompetitivefirmsgoalistomakemaximumeconomicprofit,giventheconstraintsitfaces. Sothefirmmustdecide: 1.Howtoproduceatminimumcost 2.Whatquantitytoproduce 3.Whethertoenterorexitamarket Westartbylookingatthefirmsoutputdecision. 5.TheFirmsOutputDecision Aperfectlycompetitivefirmchoosestheoutputthatmaximizesitseconomicprofit. Onewaytofindtheprofitmaximizingoutputistolookatthefirmsthetotalrevenueandtotalcostcurves. Figure12.2looksatthesecurvesalongwiththefirmstotalprofitcurve. At low output levels, the firm incurs an economic lossit cant coveritsfixedcosts. Atintermediateoutputlevels,thefirmmakesaneconomicprofit. Athighoutputlevels,thefirmagainincursaneconomiclossnow thefirmfacessteeplyrisingcostsbecauseofdiminishingreturns. Thefirmmaximizesitseconomicprofitwhenitproduces9sweaters aday. 7.MarginalAnalysisandSupplyDecision The firm can use marginal analysis to determine the profit maximizingoutput. Becausemarginalrevenueisconstantandmarginalcosteventually increasesasoutputincreases,profitismaximizedbyproducingthe outputatwhichmarginalrevenue,MR,equalsmarginalcost,MC. Figure12.3showsthemarginalanalysisthatdeterminestheprofitmaximizingoutput. IfMR>MC,economicprofitincreasesifoutputincreases. IfMR<MC,economicprofitdecreasesifoutputincreases. IfMR=MC,economicprofitdecreasesifoutputchangesineither direction,soeconomicprofitismaximized. 8.TemporaryShutdownDecision Ifthefirmmakesaneconomiclossitmustdecidetoexitthe marketortostayinthemarket. If the firmdecides to stay inthemarket, it must decide whether to produce somethingor to shut down temporarily. Thedecisionwillbetheonethatminimizesthefirmsloss. LossComparison ThefirmslossequalsTotalfixedcost(TFC)plusTotalvariablecost(TVC)minusTotalrevenue(TR). Economicloss=TFC+TVCTR =TFC+(AVCP)Q Ifthefirmshutsdown,Qis0andthefirmstillhastopayitsTFC. SothefirmincursaneconomiclossequaltoTFC. Thiseconomiclossisthelargestthatthefirmmustbear. Shutdownpoint: Afirms shutdownpoint isthepriceandquantityatwhichitisindifferentbetweenproducingandshutting down. ThispointiswhereAVCisatitsminimum. ItisalsothepointatwhichtheMCcurvecrossestheAVCcurve. Attheshutdownpoint,thefirmisindifferentbetweenproducingandshuttingdowntemporarily. ThefirmincursalossequaltoTFCfromeitheraction. Figure12.4showstheshutdownpoint. MinimumAVCis$17asweater. Ifthepriceis$17,theprofitmaximizingoutputis7sweatersaday. ThefirmincursalossequaltoTFC. Ifthepriceofasweaterisbetween$17and$20.14,thefirmproducesthequantityatwhichmarginalcost equalsprice. Thefirmcoversallitsvariablecostandatleastpartofitsfixedcost. ItincursalossthatislessthanTFC. 9.TheFirmsSupplyCurve Aperfectlycompetitivefirmssupplycurveshowshowthefirmsprofitmaximizingoutputvariesasthe marketpricevaries,otherthingsremainingthesame. Becausethefirmproducestheoutputatwhichmarginalcostequalsmarginalrevenue,andbecausemarginal revenueequalsprice,thefirmssupplycurveislinkedtoitsmarginalcostcurve. Butatapricebelowtheshutdownpoint,thefirmproducesnothing. TheFirmsDecision Figure12.5showshowthefirmssupplycurveisconstructed . Ifpriceequalsminimum AVC,$17inthisexample,thefirmisindifferentbetweenproducingnothingand producingattheshutdownpoint,T. If the price is $25, the firm produces 9 sweaters a day, the quantityatwhichP=MC. If the price is $31, the firm produces 10 sweaters a day, the quantityatwhichP=MC. The blue curve in part (b) traces the firms shortrun supply curve. 10.Output,Price,andProfitintheShortRun MarketSupplyintheShortRun: Theshortrunmarketsupplycurveshowsthequantitysuppliedbyallfirms inthemarketateachpricewheneachfirmsplantandthenumberoffirms remainthesame. Figure12.6showsthesupplycurveforamarketthathas1,000firmslikeCampusSweaters. Thequantitysuppliedbythemarketatanygivenpriceisthesumofthequantitiessuppliedbyallthefirmsinthe marketatthatprice. Atapriceequaltominimum AVC, theshutdownprice, somefirmswillproducetheshutdownquantityandotherswill produceszero.Themarketsupplycurveisperfectlyelastic ShortRunEquilibrium Shortrunmarketsupplyandmarketdemanddeterminethemarketprice andoutput.Figure12.7showsashortrunequilibrium ShortRunEquilibrium Shortrunmarketsupplyandmarketdemanddeterminethemarketprice Maximumprofitisnotalwaysapositiveeconomicfthemarketdemandcurve:Thepricefallsandthequantitydecreases. ProfitsandLossesintheShortRun andoutput. Figure12.7showsashortrunequilibrium AChangeinDemand Anincreaseindemandbringarightwardshiftofthemarketdemandcurve:Thepricerisesandthequantityincreases. Adecreaseindemandbringaleftwardshifto profit. Todeterminewhetherafirmismakinganeconomic profitorincurringaneconomicloss,wecomparethe firms average total cost at the profitmaximizing outputwiththemarketprice. Figure12.8 showsthethreepossibleprofitoutcomes. In part (b), price exceeds average total cost and the firm makes a positive economicprofit. Inpart(c)priceislessthanaveragetotalcostandthefirmincursaneconomiclosseconomicprofitisnegative. 11.Output,Price,andProfitintheLongRun Inshortrunequilibrium,afirmmaymakeaneconomicprofit, breakeven,orincuraneconomicloss. Inthelongrunasfirmscanenterorexitthemarket,thereis neithereconomicprofitnoreconomicloss. EntryandExit Newfirmsenteranindustryinwhichexistingfirmsmakean economicprofit. Firmsexitanindustryinwhichtheyincuraneconomicloss. Figure12.9showstheeffectsofentryandexit. ACloserLookatEntry Whenthemarketpriceis$25asweater,firmsinthemarketaremakingeconomicprofit. Newfirmshaveanincentivetoenterthemarket. Whentheydo,themarketsupplyincreasesandthemarketpricefalls. Whenthemarketpriceis$17asweater,firmsinthemarketareincurringeconomicloss. Firmshaveanincentivetoexitthemarket. Whentheydo,themarketsupplydecreasesandthemarketpricerises. APermanentChangeinDemand A decreaseindemandshiftsthemarketdemandcurveleftward.Themarketpricefalls,andeachfirmdecreasesthe quantityitproduces. Figure12.10illustratestheeffectsofapermanentdecreaseindemandwhen themarketisinlongrunequilibrium . Themarketpriceisnowbeloweachfirmsminimumaveragetotalcost,sofirmsincureconomiclosses. Economiclossesinducesomefirmstoexitinthelongrun,whichdecreasesthemarketsupplyandthepricestartsto rise. Themaindifferencebetweentheinitialandnewlongrunequilibriumisthenumberoffirmsinthemarket. Fewerfirmsproducetheequilibriumquantity. Apermanentincreaseindemandhastheoppositeeffectstothosejustdescribed.(Drawthediagramyourself) Apermanentincreaseindemandshiftsthedemandcurverightward.Thepricerisesandthequantityincreases. Economic profit induces entry, which increases shortrun supply and shifts the shortrun market supply curve rightward. Asthemarketsupplyincreases,thepricefallsandthemarketquantitycontinuestoincrease. Withafallingprice,eachfirmdecreasesitsoutputasitmovesalongitsmarginalcostcurve(supplycurve). Anewlongrunequilibriumoccurswhenthepricehasfallentoequalminimumaveragetotalcost. Firmsmakezeroeconomicprofit,andfirmshavenoincentivetoenterthemarket. Themaindifferencebetweentheinitialandnewlongrunequilibriumisthenumberoffirms.Inthenewequilibrium,a largernumberoffirmsproducetheequilibriumquantity. ExternalEconomicsandDiseconomies Thechangeinthelongrunequilibriumpricefollowingapermanentchangeindemanddependsonexternaleconomiesand externaldiseconomies. Externaleconomiesarefactorsbeyondthecontrolofanindividualfirmthatlowerthefirmscostsastheindustryoutput increases. Externaldiseconomiesarefactorsbeyondthecontrolofafirmthatraisethefirmscostsasindustryoutputincreases. Intheabsenceofexternaleconomiesorexternaldiseconomies,afirmscostsremainconstantasthemarketoutput changes. Figure12.11illustratesthethreepossiblecasesandshowsthelongrunmarketsupplycurve. Thelongrunmarketsupplycurveshowshowthequantitysuppliedinamarketvariesasthemarketpricevariesafter allthepossibleadjustmentshavebeenmade,includingchangesineachfirmsplantandthenumberoffirmsinthe market. Figure12.11(a)showsthatintheabsenceofexternaleconomiesorexternaldiseconomies,anincreaseindemanddoesnotchange thepriceinthelongrun. ThelongrunmarketsupplycurveLSAishorizontal. Figure12.11(b)showsthatwhenexternaldiseconomiesarepresent,anincreaseindemandbringsahigherpriceinthe longrun. ThelongrunmarketsupplycurveLSBisupwardsloping Figure12.11(c)showsthatwhenexternaleconomiesarepresent,anincreaseindemandbringsalowerpriceinthelong run. ThelongrunmarketsupplycurveLSCisdownwardsloping. TechnologicalChange Newtechnologiesareconstantlydiscoveredthatlowercosts. Anewtechnologyenablesfirmstoproduceataloweraveragecostandalowermarginalcostfirmscostcurvesshift downward. Firmsthatadoptthenewtechnologymakeaneconomicprofit. Newtechnologyfirmsenterandoldtechnologyfirmseitherexitoradoptthenewtechnology. Industrysupplyincreasesandtheindustrysupplycurveshiftsrightward. Thepricefallsandthequantityincreases. Eventually,anewlongrunequilibriumemergesinwhichallfirmsusethenewtechnology,thepriceequalsminimum averagetotalcost,andeachfirmmakeszeroeconomicprofit. 12.CompetitionandEfficiency EfficientUseofResources Resourcesareusedefficientlywhennoonecanbemadebetteroffwithoutmakingsomeoneelseworseoff. Thissituationariseswhenmarginalsocialbenefitequalsmarginalsocialcost Choices,Equilibrium,andEfficiency Wecandescribeanefficientuseofresourcesintermsofthechoicesofconsumersandfirmscoordinatedinmarket equilibrium. Choices Aconsumersdemandcurveshowshowthebestbudgetallocationchangesasthepriceofagood changes. Soconsumersgetthemostvalueoutoftheirresourcesatallpointsalongtheirdemandcurves. Acompetitivefirmssupplycurveshowshowtheprofitmaximizingquantitychangesasthepriceofagood changes. Sofirmsgetthemostvalueoutoftheirresourcesatallpointsalongtheirsupplycurves. Withnoexternalcost,themarketsupplycurveisthemarginalsocialcostcurve. EquilibriumandEfficiency In competitive equilibrium, resources are used efficientlythe quantity demanded equals the quantity supplied,somarginalsocialbenefitequalsmarginalsocialcost. Thegainsfromtradeforconsumersismeasuredbyconsumersurplus.Thegainsfromtradeforproducersis measuredbyproducersurplus. Totalgainfromtradeequaltotalsurplus.Inlongrunequilibriumtotalsurplusismaximized. Figure12.12illustratesanefficientallocationofresourcesinaperfectlycompetitivemarket. Atthemarketprice P*,eachfirmisproducingthequantity q*atthelowestpossiblelongrunaveragetotal cost. Figure12.12(b)showsthemarket. AlongthemarketdemandcurveD=MSB,consumersareefficient. AlongthemarketsupplycurveS=MSC,producersareefficient The quantity Q* and price P* are the competitive equilibrium values.So competitive equilibrium is efficient. Totalsurplus,thesumofconsumersurplusandproducersurplus,ismaximized.
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