ch3
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ch3

Course Number: COMMERCE 398, Spring 2011

College/University: UBC

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ch3 Student: ___________________________________________________________________________ 1. Concept development is one of the typical phases of product development. True 2. Early prototypes of a new product, using the same geometry and material processes as the production versions are usually constructed during the concept development phase of the product development process. True 3. False Quality function...

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___________________________________________________________________________ 1. Concept ch3 Student: development is one of the typical phases of product development. True 2. Early prototypes of a new product, using the same geometry and material processes as the production versions are usually constructed during the concept development phase of the product development process. True 3. False Quality function deployment is an engineering analysis whose purpose is to simplify products and processes. True 9. False The main purpose of concurrent engineering is to improve product quality. True 8. False Target customers are specified during "Phase 0: Planning" of the generic product development process. True 7. False The generic development process outlined in the textbook is followed by many, if not most, of the firms in the Fortune 500. True 6. False A key decision point in the generic development process during "Phase 1: Concept Development" is project approval. True 5. False A key decision point in the generic development process during "Phase 4: Testing and refinement" is concept approval. True 4. False False Quality function deployment involves listening to customers to determine the characteristics of a superior product. True False 10. Designing a new product for aesthetics and for the user is generally termed industrial design. True False 11. One of the methodologies that can aid in designing a new product for customers is a House of Quality matrix. True False 12. Value analysis/value engineering has as its objective to increase product quality and reduce costs. True False 13. DFMA stands for design for manufacturing and assembly. True False 14. In a concurrent engineering approach to product design and development, an integration team insures that various parts of the product are compatible with the needs of the target customer. True False 15. A key tool of a quality function deployment team is the house of quality matrix. True False 16. A contract manufacturer is an organization capable of manufacturing and/or purchasing all of the components needed to produce a finished product or device. True False 17. Specialized design firms tend to have highly developed processes that support the needs of particular industries. True False 18. Core competencies are those things that everyone in the firm must be able to do well. True False 19. A competency is not core if it is easy for competitors to imitate. True False 20. One goal of having a core competency is to do something better than anyone else. True False 21. The conclusion of the product development process is when the product is withdrawn from the market. True False 22. In the generic product development process, phase 2 (system-level design) begins with corporate strategy and incorporates market objectives. True False 23. In the generic product development process, collecting customer needs is accomplished during phase 0 (planning). True False 24. Most purchasers of electronic products cannot fully operate them and use only a small number of the available features. True False 25. The "House of Quality" matrix is a technique that relates customer requirements to concrete operating or engineering goals. True False 26. One of the major benefits of DFMA is that products are designed that customers will want. True False 27. Incorporation of environmental considerations in the design and development of products or services is called ecodesign. True False 28. Ecodesign replaces one or more of the other requirements considered in the design process. True False 29. Because ecodesigned products are innovative and have better environmental performance, they can be of a slightly lesser quality than the market standard. True False 30. The ecodesign approach focuses exclusively on the design and commercial launch phases of the product's life cycle. True False 31. Which of the following is not a typical phases of product development? A. Concept development B. Value engineering C. System-level design D. Testing and refinement E. Production/Ramp-Up 32. Which of the following is a characteristic of concurrent engineering? A. Integrated computer-assisted design B. Using automated guided vehicles C. Separate development teams working at once D. Having an excellent forecasting system E. The design-build-test cycle 33. Which of the following is primarily used to help design products that will connect product attributes with customer desires? A. Phase 0: Planning B. House of quality matrix C. Value analysis/value engineering D. Concurrent engineering E. System-level design 34. Design for manufacturing and assembly delivers product improvements by emphasizing which of the following? A. Reducing product quality during the assembly process B. Simplification of the product by reducing the number of separate parts C. Reducing equipment in the production process D. Design products so they can be manufactured by a virtual factory E. Designing products that customers will want 35. Which of the following is a time-to-market performance measure used in judging product development performance? A. Frequency of new product introductions B. Product reliability C. Customer loyalty D. Yield E. Value analysis 36. What dimension of competitiveness does time-to-market performance in product design and process selection impact? A. Engineering hours per project B. The cost of ongoing service C. Responsiveness to customer needs D. Aesthetics of design E. None of the above 37. What dimension of competitiveness does quality in product design impact? A. Engineering hours per project B. The cost of ongoing service C. Responsiveness to customer needs D. Aesthetics of design E. None of the above 38. A reason that firms must develop more new products than ever is which of the following? A. Product life cycles are shorter B. Commitments to joint venture partners C. They are replacing old customers with new ones D. To amortize heavy investments in development labs E. The increased difficulty of defending patents and trade names 39. Concept development assumes a proven technology in which variant of the generic product development process? A. Technology-push products B. Quick-build products C. Complex systems D. Platform products E. Process-intensive products 40. Similarity of projects allows for a streamlined and highly structured development process in which variant of the generic product development process? A. Technology-push products B. Customized products C. Complex systems D. Quick-build products E. Process-intensive products 41. Sensitivity analysis of the Base-Case Financial Model is a useful tool for which of the following reasons? A. To determine how long the development process can profitably last. B. To understand how many technical people are needed to make the project a success. C. To help understand the basic trade-offs of resources committed and cash received. D. To identify the necessary product launch date. E. To set marketing and sales budgets. 42. Advocates of financial modeling of product design projects argue that: A. Financial analysis focuses on measurable quantities only. B. Financial analysis brings discipline and control to the product development process. C. Sufficiently rigorous financial analysis can accurately forecast the product's profit potential. D. Financial analysis is as solid as the assumptions that go into the model. E. Financial analysis nurtures innovation and creativity. 43. System integration and validation are an important step in which variant of the generic product development process? A. Technology-push products B. Customized products C. Complex systems D. Quick-build products E. Process-intensive products 44. Consumer electronics is an example of a product developed in which variant of the generic product development process? A. Technology-push products B. Customized products C. Platform products D. Quick-build products E. Process-intensive products 45. The most basic categories of cash flow for a typical new product do not include: A. Depreciation B. Ramp-up cost C. Development cost D. Sales revenue E. Marketing cost 46. Economic analysis of product development projects is useful in which of the following circumstances? A. Factory location B. Distribution decisions C. Go/no-go milestones D. Demand estimation E. Pricing 47. Economic analysis of product development projects must evaluate which of the following? A. Planned profitability of the product B. Expected market share to be attained C. Net present value of profits D. Timing and amount of net cash flow E. Demand elasticity of the product 48. Quality Function Deployment (QFD): A. QFD is a manufacturing function aimed at lowering cost by reducing the portion of rejected units. B. Fills the "House of Quality" matrix with the designer's aspirations for the product. C. Starts with studying and listening to customers. D. Is a place where the quality assurance function is housed. E. Another term for Value Engineering. 49. The aim of Quality Function Deployment (QFD) is: A. To facilitate "House of Quality" analysis. B. To provide Value Analysis/Value Engineering input. C. To integrate Design for Manufacturing and Assembly (DFMA). D. To facilitate better cooperation between business functions. E. To get the voice of the customer into the design of a product. 50. The purpose of Value Analysis/Value Engineering (VA/VE) is to: A. Simplify products and processes. B. Improve the value that customers find in existing products. C. Relate the customer's needs to technical specifications. D. Meet budgets and improve the results of financial models. E. Facilitate better cooperation between business functions. 51. What are the six phases of the generic product development process? 1. ______________________________ 2. ______________________________ 3. ______________________________ 4. ______________________________ 5. ______________________________ 6. ______________________________ ________________________________________ 52. What seven variants of the generic product development process are discussed in the text? 1. ______________________________ 2. ______________________________ 3. ______________________________ 4. ______________________________ 5. ______________________________ 6. ______________________________ 7. ______________________________ ________________________________________ 53. What is the name for a matrix that helps a product design team translate customer requirements into operating and engineering goals? _______________________________________ ________________________________________ 54. In product development, what is the analysis called that works toward simplifying products and processes to achieve equivalent or better performance at lower cost? _______________________________________ _ ________________________________________ 55. What are the three characteristics of a core competency? 1. _____________________________ 2. _____________________________ 3. _____________________________ ________________________________________ 56. Describe what rapid prototyping is and where it is particularly useful in the development process. 57. Describe what concurrent engineering teams are and what problems they address. 58. How might the generic product development process described in the text be different if developing a process-intensive product? ch3 Key 1. Concept development is one of the typical phases of product development. (p. 42) TRUE Our generic product development process consists of six phases, as illustrated in Exhibit 3.1. The process begins with a planning phase, which is the link to advanced research and technology development activities. The output of the planning phase is the project's mission statement, which is the input required to begin the concept development phase. AACSB: Analytic Blooms Taxonomy: Remember Difficulty: Easy Jacobs - Chapter 03 #1 Learning Objective: 03-01 Understand the product development process for both manufactured and service products Topic Area: The Product Design Process 2. (p. 44) Early prototypes of a new product, using the same geometry and material processes as the production versions are usually constructed during the concept development phase of the product development process. FALSE Phase 4: Testing and refinement. The testing and refinement phase involves the construction and evaluation of multiple preproduction versions of the product. Early prototypes are usually built with parts with the same geometry and material properties as the production version of the product but not necessarily fabricated with the actual processes to be used in production. AACSB: Analytic Blooms Taxonomy: Remember Difficulty: Easy Jacobs - Chapter 03 #2 Learning Objective: 03-01 Understand the product development process for both manufactured and service products Topic Area: The Product Design Process 3. (p. 42-43) A key decision point in the generic development process during "Phase 4: Testing and refinement" is concept approval. FALSE Concept approval is not part of the generic development process discussed in the text. AACSB: Analytic Blooms Taxonomy: Remember Difficulty: Medium Jacobs - Chapter 03 #3 Learning Objective: 03-01 Understand the product development process for both manufactured and service products Topic Area: The Product Development Process 4. (p. 42) A key decision point in the generic development process during "Phase 1: Concept Development" is project approval. FALSE Phase 1: Concept development. In this phase, the needs of the target market are identified, alternative product concepts are generated and evaluated, and one or more concepts are selected for further development and testing. A concept is a description of the form, function, and features of a product and is usually accompanied by a set of specifications, an analysis of competitive products, and an economic justification of the project. Project approval is not mentioned. AACSB: Analytic Blooms Taxonomy: Remember Difficulty: Medium Jacobs - Chapter 03 #4 Learning Objective: 03-01 Understand the product development process for both manufactured and service products Topic Area: The Product Development Process 5. (p. 42) The generic development process outlined in the textbook is followed by many, if not most, of the firms in the Fortune 500. FALSE Some firms define and follow a precise and detailed development process, while others may not even be able to describe their processes. Every organization employs a process that is different from that of every other organization; in fact, the same organization may follow different processes for different product groups. AACSB: Analytic Blooms Taxonomy: Remember Difficulty: Medium Jacobs - Chapter 03 #5 Learning Objective: 03-01 Understand the product development process for both manufactured and service products Topic Area: The Product Development Process 6. Target customers are specified during "Phase 0: Planning" of the generic product development process. (p. 42) TRUE Phase 0: Planning. The planning activity is often referred to as "phase zero" since it precedes the project approval and launch of the actual product development process. This phase begins with corporate strategy and includes assessment of technology developments and market objectives. The output of the planning phase is the project mission statement, which specifies the target market for the product, business goals, key assumptions, and constraints. AACSB: Analytic Blooms Taxonomy: Remember Difficulty: Easy Jacobs - Chapter 03 #6 Learning Objective: 03-01 Understand the product development process for both manufactured and service products Topic Area: The Product Development Process 7. The main purpose of concurrent engineering is to improve product quality. (p. 53-54) FALSE Traditionally, the attitude of designers has been "We design it; you build it." This has now been termed the "over-the-wall approach," where the designer is sitting on one side of the wall and throwing the design over the wall to the manufacturing engineers. These manufacturing engineers then have to deal with the problems that arise because they were not involved in the design effort. One way to overcome this problem is to consult the manufacturing engineers during the design stage. The resulting teamwork avoids many of the problems that will arise. These concurrent engineering teams require analysis tools to help them study proposed designs and evaluate them from the point of view of manufacturing difficulty and cost. AACSB: Analytic Blooms Taxonomy: Remember Difficulty: Medium Jacobs - Chapter 03 #7 Learning Objective: 03-01 Understand the product development process for both manufactured and service products Topic Area: Designing Products for Manufacture and Assembly 8. (p. 51) Quality function deployment is an engineering analysis whose purpose is to simplify products and processes. FALSE One approach to getting the voice of the customer into the design specification of a product is quality function deployment (QFD). AACSB: Analytic Blooms Taxonomy: Remember Difficulty: Easy Jacobs - Chapter 03 #8 Learning Objective: 03-03 Align design with the desires of the customer by using quality function deployment (QFD) concepts Topic Area: Designing for the Customer 9. (p. 51) Quality function deployment involves listening to customers to determine the characteristics of a superior product. TRUE The QFD process begins with studying and listening to customers to determine the characteristics of a superior product. AACSB: Analytic Blooms Taxonomy: Remember Difficulty: Easy Jacobs - Chapter 03 #9 Learning Objective: 03-03 Align design with the desires of the customer by using quality function deployment (QFD) concepts Topic Area: Designing for the Customer 10. Designing a new product for aesthetics and for the user is generally termed industrial design. (p. 50) TRUE Designing for aesthetics and for the user is generally termed industrial design. AACSB: Analytic Blooms Taxonomy: Remember Difficulty: Easy Jacobs - Chapter 03 #10 Learning Objective: 03-03 Align design with the desires of the customer by using quality function deployment (QFD) concepts Topic Area: Designing for the Customer 11. (p. 51) One of the methodologies that can aid in designing a new product for customers is a House of Quality matrix. TRUE Customer requirement information forms the basis for a matrix called the house of quality. By building a house of quality matrix, the cross-functional QFD team can use customer feedback to make engineering, marketing, and design decisions. The matrix helps the team translate customer requirements into concrete operating or engineering goals. However, the most important benefit of the house of quality is that it helps the team focus on building a product that satisfies customers. AACSB: Analytic Blooms Taxonomy: Remember Difficulty: Easy Jacobs - Chapter 03 #11 Learning Objective: 03-04 Explain how design can significantly impact manufacturing cost Topic Area: Designing for the Customer 12. Value analysis/value engineering has as its objective to increase product quality and reduce costs. (p. 52) FALSE The purpose of value analysis/value engineering is to simplify products and processes. AACSB: Analytic Blooms Taxonomy: Remember Difficulty: Easy Jacobs - Chapter 03 #12 Learning Objective: 03-03 Align design with the desires of the customer by using quality function deployment (QFD) concepts Topic Area: Designing for the Customer 13. DFMA stands for design for manufacturing and assembly. (p. 38) TRUE How does design for manufacturing and assembly (DFMA) work? AACSB: Analytic Blooms Taxonomy: Remember Difficulty: Easy Jacobs - Chapter 03 #13 Learning Objective: 03-04 Explain how design can significantly impact manufacturing cost Topic Area: Designing Products for Manufacture and Assembly 14. (p. 46) In a concurrent engineering approach to product design and development, an integration team insures that various parts of the product are compatible with the needs of the target customer. FALSE Detail design of the components is a highly parallel process, often referred to as concurrent engineering, with many separate development teams working at once. AACSB: Analytic Blooms Taxonomy: Remember Difficulty: Medium Jacobs - Chapter 03 #14 Learning Objective: 03-01 Understand the product development process for both manufactured and service products Topic Area: The Product Development Process 15. A key tool of a quality function deployment team is the house of quality matrix. (p. 54) TRUE Concurrent engineering teams require analysis tools to help them study proposed designs and evaluate them from the point of view of manufacturing difficulty and cost. AACSB: Analytic Blooms Taxonomy: Remember Difficulty: Easy Jacobs - Chapter 03 #15 Learning Objective: 03-04 Explain how design can significantly impact manufacturing cost Topic Area: Designing Products for Manufacture and Assembly 16. (p. 40) A contract manufacturer is an organization capable of manufacturing and/or purchasing all of the components needed to produce a finished product or device. TRUE Companies that specialize in designing and manufacturing products for other companies have become very successful. The producing companies are called contract manufacturers. AACSB: Analytic Blooms Taxonomy: Remember Difficulty: Easy Jacobs - Chapter 03 #16 Learning Objective: 03-04 Explain how design can significantly impact manufacturing cost Topic Area: The Product Design Process 17. (p. 40) Specialized design firms tend to have highly developed processes that support the needs of particular industries. TRUE Companies that specialize in the design of products have highly developed processes to support the activities needed for an industry. AACSB: Analytic Blooms Taxonomy: Remember Difficulty: Easy Jacobs - Chapter 03 #17 Learning Objective: 03-04 Explain how design can significantly impact manufacturing cost Topic Area: The Product Design Process 18. Core competencies are those things that everyone in the firm must be able to do well. (p. 41) FALSE A company's core competency is the one thing that it can do better than its competitors. AACSB: Analytic Blooms Taxonomy: Remember Difficulty: Easy Jacobs - Chapter 03 #18 Learning Objective: 03-04 Explain how design can significantly impact manufacturing cost Topic Area: The Product Design Process 19. A competency is not core if it is easy for competitors to imitate. (p. 41) TRUE A core competency must have three characteristics: 3. It is hard for competitors to imitate. AACSB: Analytic Blooms Taxonomy: Remember Difficulty: Medium Jacobs - Chapter 03 #19 Learning Objective: 03-04 Explain how design can significantly impact manufacturing cost Topic Area: The Product Design Process 20. One goal of having a core competency is to do something better than anyone else. (p. 41) FALSE The goal is to have a core competency that yields a long term competitive advantage to the company. AACSB: Analytic Blooms Taxonomy: Remember Difficulty: Medium Jacobs - Chapter 03 #20 Learning Objective: 03-04 Explain how design can significantly impact manufacturing cost Topic Area: The Product Design Process 21. The conclusion of the product development process is when the product is withdrawn from the market. (p. 42) FALSE The conclusion of the product development process is the product launch. AACSB: Analytic Blooms Taxonomy: Remember Difficulty: Medium Jacobs - Chapter 03 #21 Learning Objective: 03-01 Understand the product development process for both manufactured and service products Topic Area: The Product Development Process 22. (p. 42) In the generic product development process, phase 2 (system-level design) begins with corporate strategy and incorporates market objectives. FALSE Phase 0: Planning. This phase begins with corporate strategy and includes assessment of technology developments and market objectives. AACSB: Analytic Blooms Taxonomy: Remember Difficulty: Easy Jacobs - Chapter 03 #22 Learning Objective: 03-01 Understand the product development process for both manufactured and service products Topic Area: The Product Development Process 23. (p. 42) In the generic product development process, collecting customer needs is accomplished during phase 0 (planning). FALSE Phase 1: Concept development. In this phase, the needs of the market target are identified. AACSB: Analytic Blooms Taxonomy: Remember Difficulty: Medium Jacobs - Chapter 03 #23 Learning Objective: 03-01 Understand the product development process for both manufactured and service products Topic Area: The Product Development Process 24. (p. 51) Most purchasers of electronic products cannot fully operate them and use only a small number of the available features. TRUE Most purchasers of electronic products cannot fully operate them and use only a small number of the available features. This has occurred because computer chips are inexpensive and adding more controls has negligible cost. AACSB: Analytic Blooms Taxonomy: Remember Difficulty: Easy Jacobs - Chapter 03 #24 Learning Objective: 03-03 Align design with the desires of the customer by using quality function deployment (QFD) concepts Topic Area: Designing for the Customer 25. (p. 51) The "House of Quality" matrix is a technique that relates customer requirements to concrete operating or engineering goals. TRUE By building a house of quality matrix, the cross-functional QFD team can use customer feedback to make engineering, marketing, and design decisions. The matrix helps the team translate customer requirements into concrete operating or engineering goals. AACSB: Analytic Blooms Taxonomy: Remember Difficulty: Easy Jacobs - Chapter 03 #25 Learning Objective: 03-03 Align design with the desires of the customer by using quality function deployment (QFD) concepts Topic Area: The Product Development Process 26. One of the major benefits of DFMA is that products are designed that customers will want. (p. 54) FALSE The greatest improvements related to DFMA arise from simplification of the product by reducing the number of separate parts. This has little or nothing to do with making the products more attractive to customers except in the sense that the cost of manufacture will be less. AACSB: Analytic Blooms Taxonomy: Remember Difficulty: Easy Jacobs - Chapter 03 #26 Learning Objective: 03-04 Explain how design can significantly impact manufacturing cost Topic Area: Designing Products for Manufacture and Assembly 27. (p. 58) Incorporation of environmental considerations in the design and development of products or services is called ecodesign. TRUE Ecodesign is the incorporation of environmental considerations in the design and development of products or services. AACSB: Analytic Blooms Taxonomy: Remember Difficulty: Easy Jacobs - Chapter 03 #27 Learning Objective: 03-03 Align design with the desires of the customer by using quality function deployment (QFD) concepts Topic Area: Ecodesign 28. Ecodesign replaces one or more of the other requirements considered in the design process. (p. 58) FALSE Ecodesign is an extension of the other important requirements considered in the design process such as quality, costs, manufacturability, functionality, durability, ergonomics, and aesthetics. AACSB: Analytic Blooms Taxonomy: Remember Difficulty: Easy Jacobs - Chapter 03 #28 Learning Objective: 03-03 Align design with the desires of the customer by using quality function deployment (QFD) concepts Topic Area: Ecodesign 29. (p. 58) Because ecodesigned products are innovative and have better environmental performance, they can be of a slightly lesser quality than the market standard. FALSE Ecodesigned products are innovative, have better environmental performance, and are of a quality at least equal to the market standard. AACSB: Analytic Blooms Taxonomy: Remember Difficulty: Medium Jacobs - Chapter 03 #29 Learning Objective: 03-03 Align design with the desires of the customer by using quality function deployment (QFD) concepts Topic Area: Ecodesign 30. (p. 58) The ecodesign approach focuses exclusively on the design and commercial launch phases of the product's life cycle. FALSE The whole life cycle of the product or service is considered. AACSB: Analytic Blooms Taxonomy: Remember Difficulty: Medium Jacobs - Chapter 03 #30 Learning Objective: 03-03 Align design with the desires of the customer by using quality function deployment (QFD) concepts Topic Area: Ecodesign 31. Which of the following is not a typical phases of product development? (p. 42-44) A. B. C. D. E. Concept development Value engineering System-level design Testing and refinement Production/Ramp-Up The six phases of the generic development process are: Phase 0: Planning. Phase 1: Concept development. Phase 2: System-level design. Phase 3: Design detail. Phase 4: Testing and refinement. Phase 5: Production ramp-up. AACSB: Analytic Blooms Taxonomy: Remember Difficulty: Medium Jacobs - Chapter 03 #31 Learning Objective: 03-01 Understand the product development process for both manufactured and service products Topic Area: The Product Development Process 32. Which of the following is a characteristic of concurrent engineering? (p. 46) A. B. C. D. E. Integrated computer-assisted design Using automated guided vehicles Separate development teams working at once Having an excellent forecasting system The design-build-test cycle Detail design of the components is a highly parallel process, often referred to as concurrent engineering, with many separate development teams working at once. AACSB: Analytic Blooms Taxonomy: Remember Difficulty: Medium Jacobs - Chapter 03 #32 Learning Objective: 03-01 Understand the product development process for both manufactured and service products Topic Area: The Product Development Process 33. (p. 51) Which of the following is primarily used to help design products that will connect product attributes with customer desires? A. B. C. D. E. Phase 0: Planning House of quality matrix Value analysis/value engineering Concurrent engineering System-level design The House of Quality matrix helps translate customer requirements into concrete operating or engineering goals. However, the most important benefit of the house of quality is that it helps focus on building a product that satisfies customers. AACSB: Analytic Blooms Taxonomy: Remember Difficulty: Easy Jacobs - Chapter 03 #33 Learning Objective: 03-03 Align design with the desires of the customer by using quality function deployment (QFD) concepts Topic Area: Designing for the Customer 34. (p. 54) Design for manufacturing and assembly delivers product improvements by emphasizing which of the following? A. B. C. D. E. Reducing product quality during the assembly process Simplification of the product by reducing the number of separate parts Reducing equipment in the production process Design products so they can be manufactured by a virtual factory Designing products that customers will want The greatest improvements related to DFMA arise from simplification of the product by reducing the number of separate parts. AACSB: Analytic Blooms Taxonomy: Remember Difficulty: Medium Jacobs - Chapter 03 #34 Learning Objective: 03-04 Explain how design can significantly impact manufacturing cost Topic Area: Designing Products for Manufacture and Assembly 35. (p. 59) Which of the following is a time-to-market performance measure used in judging product development performance? A. B. C. D. E. Frequency of new product introductions Product reliability Customer loyalty Yield Value analysis See exhibit 3.11. AACSB: Analytic Blooms Taxonomy: Remember Difficulty: Medium Jacobs - Chapter 03 #35 Learning Objective: 03-05 Be introduced to product development performance measures Topic Area: Measuring Product Development Performance 36. (p. 59) What dimension of competitiveness does time-to-market performance in product design and process selection impact? A. B. C. D. E. Engineering hours per project The cost of ongoing service Responsiveness to customer needs Aesthetics of design None of the above See exhibit 3.11. AACSB: Analytic Blooms Taxonomy: Remember Difficulty: Medium Jacobs - Chapter 03 #36 Learning Objective: 03-05 Be introduced to product development performance measures Topic Area: Measuring Product Development Performance 37. What dimension of competitiveness does quality in product design impact? (p. 59) A. B. C. D. E. Engineering hours per project The cost of ongoing service Responsiveness to customer needs Aesthetics of design None of the above See exhibit 3.11. AACSB: Analytic Blooms Taxonomy: Remember Difficulty: Easy Jacobs - Chapter 03 #37 Learning Objective: 03-05 Be introduced to product development performance measures Topic Area: Measuring Product Development Performance 38. A reason that firms must develop more new products than ever is which of the following? (p. 58-59) A. B. C. D. E. Product life cycles are shorter Commitments to joint venture partners They are replacing old customers with new ones To amortize heavy investments in development labs The increased difficulty of defending patents and trade names Because the number of new products has increased while model lives and life cycles have shrunk, firms must mount more development projects than previously, and these projects must use substantially fewer resources per project. AACSB: Analytic Blooms Taxonomy: Remember Difficulty: Medium Jacobs - Chapter 03 #38 Learning Objective: 03-02 Demonstrate how the development of products can have significant economic impact on the firm Topic Area: Measuring Product Development Performance 39. (p. 45) Concept development assumes a proven technology in which variant of the generic product development process? A. B. C. D. E. Technology-push products Quick-build products Complex systems Platform products Process-intensive products See exhibit 3.2. AACSB: Analytic Blooms Taxonomy: Remember Difficulty: Medium Jacobs - Chapter 03 #39 Learning Objective: 03-01 Understand the product development process for both manufactured and service products Topic Area: The Product Development Process 40. (p. 45) Similarity of projects allows for a streamlined and highly structured development process in which variant of the generic product development process? A. B. C. D. E. Technology-push products Customized products Complex systems Quick-build products Process-intensive products See exhibit 3.2. AACSB: Analytic Blooms Taxonomy: Remember Difficulty: Medium Jacobs - Chapter 03 #40 Learning Objective: 03-01 Understand the product development process for both manufactured and service products Topic Area: The Product Development Process 41. (p. 50-51) Sensitivity analysis of the Base-Case Financial Model is a useful tool for which of the following reasons? A. B. C. D. E. To determine how long the development process can profitably last. To understand how many technical people are needed to make the project a success. To help understand the basic trade-offs of resources committed and cash received. To identify the necessary product launch date. To set marketing and sales budgets. Sensitivity analysis uses the financial model to answer "what if" questions by calculating the change in NPV corresponding to a change in the factors included in the model. AACSB: Analytic Blooms Taxonomy: Remember Difficulty: Medium Jacobs - Chapter 03 #41 Learning Objective: 03-05 Be introduced to product development performance measures Topic Area: Measuring Product Development Performance 42. Advocates of financial modeling of product design projects argue that: (p. 50) A. B. C. D. E. Financial analysis focuses on measurable quantities only. Financial analysis brings discipline and control to the product development process. Sufficiently rigorous financial analysis can accurately forecast the product's profit potential. Financial analysis is as solid as the assumptions that go into the model. Financial analysis nurtures innovation and creativity. Financial modeling and sensitivity analysis are powerful tools for supporting product development decisions, but these techniques have important limitations. Many argue that rigorous financial analyses are required to bring discipline and control to the product development process. Others argue that financial analysis only focuses on measurable quantities and that it is often extremely difficult to predict these values accurately. AACSB: Analytic Blooms Taxonomy: Remember Difficulty: Medium Jacobs - Chapter 03 #42 Learning Objective: 03-05 Be introduced to product development performance measures Topic Area: Measuring Product Development Performance 43. (p. 45) System integration and validation are an important step in which variant of the generic product development process? A. B. C. D. E. Technology-push products Customized products Complex systems Quick-build products Process-intensive products See exhibit 3.2. AACSB: Analytic Blooms Taxonomy: Remember Difficulty: Easy Jacobs - Chapter 03 #43 Learning Objective: 03-01 Understand the product development process for both manufactured and service products Topic Area: The Product Development Process 44. (p. 45) Consumer electronics is an example of a product developed in which variant of the generic product development process? A. B. C. D. E. Technology-push products Customized products Platform products Quick-build products Process-intensive products See exhibit 3.2. AACSB: Analytic Blooms Taxonomy: Remember Difficulty: Medium Jacobs - Chapter 03 #44 Learning Objective: 03-01 Understand the product development process for both manufactured and service products Topic Area: The Product Development Process 45. The most basic categories of cash flow for a typical new product do not include: (p. 47) A. B. C. D. E. Depreciation Ramp-up cost Development cost Sales revenue Marketing cost The most basic categories of cash flow for a typical new-product-development project are: Development cost. Ramp-up cost. Marketing and support cost. Production cost. Sales revenue. AACSB: Analytic Blooms Taxonomy: Remember Difficulty: Easy Jacobs - Chapter 03 #45 Learning Objective: 03-01 Understand the product development process for both manufactured and service products Topic Area: Economic Analysis of Product Development Projects 46. Economic analysis of product development projects is useful in which of the following circumstances? (p. 47) A. B. C. D. E. Factory location Distribution decisions Go/no-go milestones Demand estimation Pricing Economic analysis is useful in at least two different circumstances: 1. Go/no-go milestones. 2. Operational design and development decisions. AACSB: Analytic Blooms Taxonomy: Remember Difficulty: Easy Jacobs - Chapter 03 #46 Learning Objective: 03-05 Be introduced to product development performance measures Topic Area: Economic Analysis of Product Development Projects 47. Economic analysis of product development projects must evaluate which of the following? (p. 48) A. B. C. D. E. Planned profitability of the product Expected market share to be attained Net present value of profits Timing and amount of net cash flow Demand elasticity of the product Computing the NPV requires that the net cash flow for each period be determined. AACSB: Analytic Blooms Taxonomy: Remember Difficulty: Medium Jacobs - Chapter 03 #47 Learning Objective: 03-01 Understand the product development process for both manufactured and service products Topic Area: Economic Analysis of Product Development Projects 48. Quality Function Deployment (QFD): (p. 51) A. B. C. D. E. QFD is a manufacturing function aimed at lowering cost by reducing the portion of rejected units. Fills the "House of Quality" matrix with the designer's aspirations for the product. Starts with studying and listening to customers. Is a place where the quality assurance function is housed. Another term for Value Engineering. The QFD process starts with studying and listening to customers to determine the characteristics of a superior product. AACSB: Analytic Blooms Taxonomy: Remember Difficulty: Easy Jacobs - Chapter 03 #48 Learning Objective: 03-03 Align design with the desires of the customer by using quality function deployment (QFD) concepts Topic Area: Designing for the Customer 49. The aim of Quality Function Deployment (QFD) is: (p. 51) A. B. C. D. E. To facilitate "House of Quality" analysis. To provide Value Analysis/Value Engineering input. To integrate Design for Manufacturing and Assembly (DFMA). To facilitate better cooperation between business functions. To get the voice of the customer into the design of a product. One approach to getting the voice of the customer into the design specification of a product is quality function deployment (QFD). AACSB: Analytic Blooms Taxonomy: Remember Difficulty: Medium Jacobs - Chapter 03 #49 Learning Objective: 03-03 Align design with the desires of the customer by using quality function deployment (QFD) concepts Topic Area: Designing for the Customer 50. The purpose of Value Analysis/Value Engineering (VA/VE) is to: (p. 52) A. B. C. D. E. Simplify products and processes. Improve the value that customers find in existing products. Relate the customer's needs to technical specifications. Meet budgets and improve the results of financial models. Facilitate better cooperation between business functions. The purpose of value analysis/value engineering (VA/VE) is to simplify products and processes. AACSB: Analytic Blooms Taxonomy: Remember Difficulty: Easy Jacobs - Chapter 03 #50 Learning Objective: 03-05 Be introduced to product development performance measures Topic Area: Designing for the Customer 51. (p. 42) What are the six phases of the generic product development process? 1. ______________________________ 2. ______________________________ 3. ______________________________ 4. ______________________________ 5. ______________________________ 6. ______________________________ Phase 0: Planning; Phase 1: Concept development; Phase 2: System level design; Phase 3: Design detail; Phase 4: Testing and refinement; Phase 5: Production ramp-up The six phases of the generic development process are: Phase 0: Planning Phase 1: Concept development Phase 2: System level design Phase 3: Design detail Phase 4: Testing and refinement Phase 5: Production ramp-up AACSB: Analytic Blooms Taxonomy: Remember Difficulty: Hard Jacobs - Chapter 03 #51 Learning Objective: 03-01 Understand the product development process for both manufactured and service products Topic Area: The Product Development Process 52. (p. 44) What seven variants of the generic product development process are discussed in the text? 1. ______________________________ 2. ______________________________ 3. ______________________________ 4. ______________________________ 5. ______________________________ 6. ______________________________ 7. ______________________________ 1. Technology-push; 2. Platform; 3. Process intensive; 4. Customized; 5. High risk; 6. Quickbuild; 7. Complex systems In addition to the generic market-pull processes, several variants are common and correspond to the following: technology-push products, platform products, process-intensive products, customized products, high-risk products, quick-build products, and complex systems. AACSB: Analytic Blooms Taxonomy: Remember Difficulty: Hard Jacobs - Chapter 03 #52 Learning Objective: 03-01 Understand the product development process for both manufactured and service products Topic Area: The Product Development Process 53. (p. 51) What is the name for a matrix that helps a product design team translate customer requirements into operating and engineering goals? _______________________________________ House of Quality By building a house of quality matrix, the cross-functional QFD team can use customer feedback to make engineering, marketing, and design decisions. AACSB: Analytic Blooms Taxonomy: Remember Difficulty: Easy Jacobs - Chapter 03 #53 Learning Objective: 03-03 Align design with the desires of the customer by using quality function deployment (QFD) concepts Topic Area: Designing for the Customer 54. (p. 52) In product development, what is the analysis called that works toward simplifying products and processes to achieve equivalent or better performance at lower cost? ____________________________ ____________ Value analysis/value engineering (VA/VE) The purpose of value analysis/value engineering (VA/VE) is to simplify products and processes. Its objective is to achieve equivalent or better performance at a lower cost while maintaining all functional requirements defined by the customer. AACSB: Analytic Blooms Taxonomy: Remember Difficulty: Easy Jacobs - Chapter 03 #54 Learning Objective: 03-01 Understand the product development process for both manufactured and service products Topic Area: Designing for the Customer 55. (p. 41) What are the three characteristics of a core competency? 1. _____________________________ 2. _____________________________ 3. _____________________________ 1. It provides potential access to a wide variety of markets.; 2. It increases perceived customer benefits.; 3. It is hard for competitors to imitate. A core competency has three characteristics: 1. It provides potential access to a wide variety of markets. 2. It increases perceived customer benefits. 3. It is hard for competitors to imitate. AACSB: Analytic Blooms Taxonomy: Remember Difficulty: Medium Jacobs - Chapter 03 #55 Learning Objective: 03-01 Understand the product development process for both manufactured and service products Topic Area: The Product Design Process 56. Describe what rapid prototyping is and where it is particularly useful in the development process. There are two non-contradictory answers to this question supported by the text. The first, on page 40 in the discussion of IDEO Product Development, indicates that rapid prototyping has to do with communication and trying out abstract ideas cheaply with rough, rapid and right physical representations of the product. The second answer is supported on page 45 (exhibit 3.2) where rapid modeling and prototyping enables many design-build-test cycles. AACSB: Analytic Blooms Taxonomy: Remember Difficulty: Hard Jacobs - Chapter 03 #56 Learning Objective: 03-01 Understand the product development process for both manufactured and service products Topic Area: The Product Development Process 57. Describe what concurrent engineering teams are and what problems they address. (p. 60) Concurrent engineering teams include both designers and manufacturing engineers and, by applying Design for Manufacturing and Assembly (DFMA) techniques, help avoid problems that arise in manufacturing stages of the project that result from these groups working in isolation. These teams are discussed on page 42 of the text. AACSB: Analytic Blooms Taxonomy: Remember Difficulty: Medium Jacobs - Chapter 03 #57 Learning Objective: 03-04 Explain how design can significantly impact manufacturing cost Topic Area: Designing Products for Manufacture and Assembly 58. How might the generic product development process described in the text be different if developing a process-intensive product? A successful answer to this question will include the basic outline of the generic product development process (pages 42-44) and the notion that the process either is already extant or thus imposes constraints on product design or that the process needs to be developed in consort with the product. AACSB: Analytic Blooms Taxonomy: Create Difficulty: Medium Jacobs - Chapter 03 #58 Learning Objective: 03-01 Understand the product development process for both manufactured and service products Topic Area: The Product Development Process ch3 Summary Category # of Questions AACSB: Analytic 58 Blooms Taxonomy: Create 1 Blooms Taxonomy: Remember 57 Difficulty: Easy 28 Difficulty: Hard 3 Difficulty: Medium 27 Jacobs - Chapter 03 58 Learning Objective: 03-01 Understand the product development process for both manufactured and service products 25 Learning Objective: 03-02 Demonstrate how the development of products can have significant economic impact on the 1 firm Learning Objective: 03-03 Align design with the desires of the customer by using quality function deployment (QFD) 14 concepts Learning Objective: 03-04 Explain how design can significantly impact manufacturing cost 11 Learning Objective: 03-05 Be introduced to product development performance measures 7 Topic Area: Designing for the Customer 12 Topic Area: Designing Products for Manufacture and Assembly 6 Topic Area: Ecodesign 4 Topic Area: Economic Analysis of Product Development Projects 3 Topic Area: Measuring Product Development Performance 6 Topic Area: The Product Design Process 8 Topic Area: The Product Development Process 19
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