Chapter 02
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Chapter 02

Course: ECONOMIC 101, Spring 2011

School: Academy of Art University

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Chapter 2 Adaptation and the Selection of Words True/False Questions 1. A good rule is to write so that a person just like you can understand the message. Answer: False Page: 25 Difficulty: Medium Rationale: You should adapt the writing to your readers. Learning Objective: 1 AACSB Standard: 1 2. In many business situations, adapting to your readers means writing on a level lower than your own. Answer: True Page:...

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Chapter 2 Adaptation and the Selection of Words True/False Questions 1. A good rule is to write so that a person just like you can understand the message. Answer: False Page: 25 Difficulty: Medium Rationale: You should adapt the writing to your readers. Learning Objective: 1 AACSB Standard: 1 2. In many business situations, adapting to your readers means writing on a level lower than your own. Answer: True Page: 25 Difficulty: Easy Rationale: One should adapt and adapting sometimes means writing at a lower level. Learning Objective: 1 AACSB Standard: 1 3. Adaptation of writing means writing in the simplest language possible. Answer: False Page: 25 Difficulty: Medium Rationale: It means fitting the words to the specific reader, which does not always mean simplifying the writing. Learning Objective: 1 AACSB Standard: 1 4. Using familiar words means using the language of normal conversation. Answer: True Page: 28 Difficulty: Easy Rationale: We use the familiar words in normal conversation. Learning Objective: 1 AACSB Standard: 1 5. In adapting writing to a wide range of educational backgrounds, one should write for those in the middle. Answer: False Page: 26 Difficulty: Medium Rationale: One should write for the lowest level in order to communicate with all in the group. Learning Objective: 1 AACSB Standard: 1 6. Readability research supports simplifying writing. Answer: True Page: 28 Difficulty: Easy Rationale: The readability techniques mentioned in the book are based on extensive research. Learning Objective: 1 AACSB Standard: 1 7 Chapter 2 Adaptation and the Selection of Words 7. It is good to use unfamiliar words in business because they help readers improve their vocabulary. Answer: False Page: 28 Difficulty: Easy Rationale: Only familiar words communicate clearly, and the goal of communicating in business is to communicate. Learning Objective: 2 AACSB Standard: 1 8. Because the short words tend to communicate better than the long ones, you should prefer them in your writing. Answer: True Page: 29 Difficulty: Easy Rationale: A statement explained in the text. Learning Objective: 2 AACSB Standard: 1 9. You should use the short words because all the long ones are difficult. Answer: False Page: 29 Difficulty: Medium Rationale: Although length and difficulty are correlated, some exceptions exist. Some long words are easy and some short ones are difficult. Learning Objective: 2 AACSB Standard: 1 10. Although they may be misunderstood, some words not in the reader's vocabulary should be used as a device to gain his or her respect. Answer: False Page: 29-30 Difficulty: Hard Rationale: Such words do not communicate.

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Academy of Art University - ECONOMIC - 101
Chapter 3 Construction of Clear Sentences and ParagraphsTrue/False Questions1. Because long sentences are hard to understand, the business writer should make nosentence longer than 25 words.Answer: False Page: 49 Difficulty: EasyRationale: Long sente
Academy of Art University - ECONOMIC - 101
Chapter 4 Writing For EffectTrue/False Questions1. Building goodwill through messages is gratifying to business people personally, but itis difficult to justify as a profitable business practice.Answer: False Page: 68 Difficulty: EasyRationale: Goodw
Academy of Art University - ECONOMIC - 101
Chapter 5 The Writing Process and an Introduction to Business MessagesTrue/False Questions1. There is one recommended writing process that all business writers should use.Answer: False Page: 87 Difficulty: MediumLearning Objective: 1 AACSB Standard: 1
Academy of Art University - ECONOMIC - 101
Chapter 6 Directness in Good News and Neutral MessagesTrue/False Questions1. Message situations that are clearly good news appropriately are written in the indirectorder.Answer: False Page: 111 Difficulty: EasyRationale: The writer will have to decid
Academy of Art University - ECONOMIC - 101
Chapter 7 Indirectness in Bad-News MessagesTrue/False Questions1. Negative messages are received more positively when presented directly followed byconvincing explanation.Answer: True Page: 164 Difficulty: EasyRationale: Most people accept bad news w
Academy of Art University - ECONOMIC - 101
Chapter 8 Indirectness in Persuasive MessagesTrue/False Questions1. The best organizational pattern for a persuasive message is to say what you want yourreaders to do right away and then use the rest of the message to support your point.Answer: False
Academy of Art University - ECONOMIC - 101
Chapter 9 Strategies in the Job-Search ProcessTrue/False Questions1. An accounting major who worked his way through school as a part-time janitor shouldconceal this information in his search for a first job after graduation.Answer: False Page: 241 Dif
Academy of Art University - ECONOMIC - 101
Chapter 10 Basics of Report WritingTrue/False Questions1. As defined in the text, a report is any casual, routine exchange of information inbusiness.Answer: False Page: 294 Difficulty: EasyLearning Objective: 1AACSB Standard: 1Rationale: The text d
Academy of Art University - ECONOMIC - 101
Chapter 11 Short Reports and ProposalsTrue/False Questions1. In determining the physical arrangement of a report, the writer selects one of a fewwell-defined standardized types.Answer: False Page: 324-326 Difficulty: MediumLearning Objective: 1AACSB
Academy of Art University - ECONOMIC - 101
Chapter 12 Long, Formal ReportsTrue/False Questions1. The presence of prefatory parts in a report should be determined primarily by theformality of the situation and the length of the problem.Answer: True Page: 374 Difficulty: MediumLearning Objectiv
Academy of Art University - ECONOMIC - 101
Chapter 13 GraphicsTrue/False Questions1. A report covering four major areas of information should have four graphics.Answer: False Page: 413 Difficulty: EasyRationale: Such arbitrary decisions should not be made. Although four is a possibility,the n
Academy of Art University - ECONOMIC - 101
Chapter 14 Informal Oral CommunicationTrue/False Questions1. Talking is the oral expression of knowledge, viewpoints, and emotions through words.Answer: True Page: 442 Difficulty: EasyRationale: This definition is given in Chapter 14.Learning Objecti
Academy of Art University - ECONOMIC - 101
Chapter 15 Public Speaking and Oral ReportingTrue/False Questions1. The time-honored order of a formal speech is conclusion, introduction, bodyandperhaps a repetition of the conclusion.Answer: False Page: 463 Difficulty: MediumRationale: Introduction
Academy of Art University - ECONOMIC - 101
Chapter 16 Techniques of Cross Cultural CommunicationTrue/False Questions1. Ethnocentrism can be disastrous to effective communication across cultures.Answer: False Page: 487 Difficulty: EasyRationale: Explaining the fallacy of this view is the goal o
Academy of Art University - ECONOMIC - 101
Chapter 17 Correctness of CommunicationTrue/False Questions1. It's is the possessive for of it.Answer: False Page: 505 Difficulty: MediumRationale: It is the contraction meaning "it is" (Apos 2).Learning Objective: 1AACSB Standard: 12. Words insert
Academy of Art University - ECONOMIC - 101
Chapter 18 Technology-Enabled CommunicationTrue/False Questions1. Technology assists the business writer with both creative and tedious tasks.Answer: True Page: 528 Difficulty: EasyRationale: By taking care of the tedious tasks the computer frees the
Academy of Art University - ECONOMIC - 101
Chapter 19 Business Research MethodsTrue/False Questions1. Even though secondary research materials are potentially the most accessible andcomplete sources of information, they are also the most costly.Answer: False Page: 550 Difficulty: MediumLearni
ASU - MUS - 354
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