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Course: ECON 101, Spring 2005School: UCSC
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Gadomski 10-28-07 Check Mik Point #2 S.W.O.T. Strengths: No product similar on the market. A large number of potential consumers. More than 11 resort benefits/ ties More than 11 benefits/ ties Business located within lake Tahoe Good Consumer ties(web site relations) Cost friendly Weaknesses: Only good for one year Benefits are limited Opportunities: Ability to in gain size/ reach larger markets...
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Gadomski
10-28-07
Check Mik Point #2
S.W.O.T.
Strengths:
No product similar on the market.
A large number of potential consumers.
More than 11 resort benefits/ ties
More than 11 benefits/ ties
Business located within lake Tahoe
Good Consumer ties(web site relations)
Cost friendly
Weaknesses:
Only good for one year
Benefits are limited
Opportunities:
Ability to in gain size/ reach larger markets
Multi-season capabilities
Threats:
Can lose resort benefits/ ties
Can lose retailer benefits/ ties
Possible competitors can enter market
Consumers may lose interest
Positioning Statement:
SnowBomb is the only company to offer great benefits/discounts to the motivated,
extreme athlete that loves to visit the beautiful Lake Tahoe.
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