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PGS 315, Lec 7 (Behavioral Approach)
Course: PGS 315, Fall 2011School: ASU
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Howdowelearnourpersonalities(behaviors)? Welearnourpersonalities(behaviors!)by: Classicalconditioning: Operantconditioning: Observationallearning: Behavioristshaveshownthatmuchofyourpersona TheBehavioralApproach TheBehavioralApproach Focus: observablebehavior lity islearnedthroughclassicaloroperantconditioning andobservationallearning.However,behaviorists believethatwemustfocusonbehavior(theoutcome...
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Howdowelearnourpersonalities(behaviors)?
Welearnourpersonalities(behaviors!)by:
Classicalconditioning:
Operantconditioning:
Observationallearning:
Behavioristshaveshownthatmuchofyourpersona TheBehavioralApproach
TheBehavioralApproach
Focus:
observablebehavior
lity
islearnedthroughclassicaloroperantconditioning
andobservationallearning.However,behaviorists
believethatwemustfocusonbehavior(theoutcome
ofpersonality)ratherthanpersonalityitself
J.B.Watson
Thoughallbehaviorwaslearnedthroughassociation
Weknownowthatthisisnotthecase;itisoneofmanyways
thatbehaviorislearned
TaughtLittleAlberttobefearful/anxious
Whenaratwouldapproachhim,thelabworkerswouldplaya
loud,scarysound
Resultedinthelittleboyassociatingfearwiththerat
IvanPavlov
Originallywenttoschooltobeapriest,droppedout
tostudysciences
NobelPrizeforresearchindigestion
LivedinthetimeoftheBolshevikrevolution
Pavlov&ClassicalConditioning
Pavlovsdogslearnedtoassociateabellwithfood
Classicalconditioning:
Learningbyassociation
ClassicalConditioningTerminology
UnconditionedStimulus(UCS):
NaturallyevokesUCR
UnconditionedResponse(UCR):
NaturalresponsetoUCS
ConditionedStimulus(CS):
Learned,associationtoUCS
ConditionedResponse(CR):
LearnedresponsetoCS
StimulusGeneralization:CRspreadstosimilar
stimuli
Abell(CR)andasimilartoneofhorn
StimulusDiscrimination:CRisrestrictedto
specificstimuli;subjectcandifferentiatebetween
similarstimuli
ClassicalConditioning&Personality
Phobiasfearofsomethingintheirpersonality
classicalconditioningintoourmind
Philiassexualthingrecognizedthathavebecame
classicallyconditionedintoourmind
B.F.Skinner&OperantConditioning
nopersonalfreedomorfreewill behaviorislearned
throughenvironment
Operantconditioning(reward&punishment):
behaviorislearnedthroughenvironment
Skinnerbox(rats):rodentboxwithaleverforfood
Shaping:Rewardforalittlebitoftheactionatatime
claimedthathecouldtakeachildfrombirthandformitinto
whatevertypesofpersonhewantedjustbyraisingitinacertain
way
Alsoincludesusingreinforcementtopromotecertainbehaviors
(teachernoddingtogetstudenttowriteonchalkboard)
SchedulesofReinforcement
inOperantConditioning
Continuousrewardseverytimetheymakethe
response
Intermittentrewardssomeofthetimetheymake
theresponse
worksbestformaintainingbehavioronceitslearned.
Reinforcedoesntbecomedevalued
Preventssatiation
FourTypesofConsequences
Givesomethingpleasant
PositiveReinforcement
Removesomethingunpleasant
NegativeReinforcement
Givesomethingunpleasant
positivepunishment(givingspanking)
Removesomethingunpleasant
Negativepunishment(takeawaybikingprivileges)
PositiveandNegativeterminologyInPsychology:
Positivemeansadding(orgiving)
Hallucination,delusion
Negativemeansremoving(ortakingaway)
Regardlessofwhetherthethingbeingtakenawayisgoodorbad
BandurasObservationalLearning
Modelinglearningthroughobservation
Vicariouslearning
FamousBoboDollstudy:
Selfefficacy:
Howwellyouthinkyoucanperformanactivityisadecent
indicatorofhowwellyouactuallyperformit
Bestpredictorofabehavior
ResearchFromthe
BehavioralApproach
Behavioralmodificationtherapies(manykinds)
Androgyny&mentalhealth
Howinfantbondingplaysintoadultrelationships
BehaviorModificationTherapies
Throughoperantconditioning
Changingcontingencieschangeconsequence
Takeneconomiesamethodofencouragingdesirablebehavior
especiallyinahospitalsetting,byofferingrewardsoftokenmoneythatcanbe
exchangedforspecialfood,accesstotelevision,andotherbonuses.
Throughclassicalconditioning
Systematicdesensitization(shaping)slowlytakingstepstowardgetting
ridofafear
Mosteffectiveinhelpingcurephobias,createpositiveassociationwithphobia
(relaxationtechniques,thentakethemonavirtualjourney,thenthereal
thing)
Aversiontherapy:helpsgetfidofundesirablebehavior:creatinga
negativetriggerassociation
Ex.Smokingwithapatchthatmakeyounauseouswhenyousmoke
BehaviorModificationTherapies
continues
Throughmodeling
Socialskilltraining
Bestwaytoteachsocialskillistomodelingthem
Selfefficacytherapy:buildingdesirablebehavior
Guidedmastery:learningtomastereachstepofthewaytothe
ultimategoal
Vicariouslearning:learningthroughwatchingother
Verbalpersuasion:Icandoitsaying.Surroundinggoodpeople
TheSpecialCaseofBinging
Keeparecord
Makeitpublic:tell35peopleyoureallytrust
Incrementalpunishment:
ex.Putadollarintoajarwhenyouhaveacigarette,atthe
end,usedtohelppayforadinnertocelebratehowwell
peoplearedoing
Moreresearchinspiredbythebehavior
approach
GenderStereotypes
Agentictraits:taskorientedtraitsleadership,skill
confidence,competent,assertive,leadership
Menareassumedtohavethesetraitsmoresothanwomen
Men:risktakers,macho,assertive,aggressiveleadership
Communaltraits:helppeopletoworktogether
nurturance,cooperating,mediationskills,sympathy
Womenareassumedtohavethesetraitsmoresothanmen
Assumptionsinearlyresearch
Mentalhealth=stereotypeconsistency
Menwhoweremoreagenticwouldbemorementallyhealthy;women,
communal
Dependency:
Dependencycontinuumproblem
Agentic1234567Communal
Independence
Agentic:(highA,LowC)
Communal:(highC,lowA)
Androgenous:(highboth)
Undiffentiated:(lowboth)
PsychologicalAndrogynyResearch
Androgynous:bestpsychologicalhealth
Firstimpressionsstudies
Dyadicinteractionstudies:oneagenticandonecommunalthat
interactactuallygetalongworst
Androgynouswerelikedthemostandwererankedthemost
interesting.Betteradjusted
Moreintelligent,betterpsychologicallystable,moreinteresting
Dyadicpairsofindividualsinteracting
Highesthappinessrateisreportedbypeoplewhohavean
androgynousspouse
Relationshipsatisfactionstudies:androgynous
AinsworthInfantAttachment
Secure
Caretakerleaves:distressed
Caretakerreturns:easilycomforted
Caretakerthere:explores
Anxious/Ambivalent
Caretakerleaves:distressed
Caretakerreturns:clings
Caretakerthere:untrusting
Avoidant
Caretakerleaves:notvisiblydistressed
Caretakerreturns:ignore
Caretakerthere:ignores,avoidscontact
AttachmentinAdultRelationships
Hazan&Shaver
Reactionstotroubledtimes:
Secure:trusting,opencommunication
Anxious/Ambivalent:distrust,clingy
Avoidant:distrust,distance
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