Review Burke Scientific Approach: Emphasizes naming and definition function of language Features propositions such as it is or it is not ...
Terministic Screen Definition "Even if any given terminology is a reflection of reality, by its nature as a terminology it must be a selection of reality, and to this extent it must function also as a deflection of reality." (15)
Language as Screen Example 1994 GOPAC, "Language: A Key Mechanism of Control" Handout 2004: Daily Show on Talking Points
Burke's Connection to Nietzsche Sense of Reality
Lloyd Bitzer, "The Rhetorical Situation" 1. One of the most widely single used concepts in modern rhetoric 2. Bitzer shifting to modern rhetoric as Aristotle shifted to classical rhetoric 3. Shift in emphasis from speaking or writing to criticism and analysis
Building Blocks of Rhetorical Situation
A. Exigence B. Rhetorical Audience C. Constraints -Fitting Response-
Exigence: 1. An imperfection marked by urgency. An urgent problem!
Exigence Continued Not all exigencies are rhetorical Exigence can be changed for the better by discourse
Rhetorical Audience is not all listeners and readers Rhetorical Audience must be open to and interested in message Rhetorical Audience must be change agents