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Iowa State - SCM - 301
CHAPTER 10Product Concepts iStockphoto.com/Nikolay TitovLearning OutcomesLO 1 Define the term product LO 2 Classify consumer products LO 3 Define the terms product item, product line, and product mix LO 4 Describe marketing uses of brandingLearning O
Iowa State - SCM - 301
CHAPTER 11 Developing and Managing Products imagesource/photolibraryLearning OutcomesLO 1 Explain the importance of developing new products and describe the six categories of new products LO 2 Explain the steps in the newproduct development process LO
Iowa State - SCM - 301
CHAPTER 12Services and Nonprofit Organization Marketing iStockphoto.com/Rafael Ramirez LeeLearning OutcomesLO 1 Discuss the importance of services to the economy LO 2 Discuss the differences between services and goods LO 3 Describe the components of s
Iowa State - SCM - 301
CHAPTER 13Marketing Channels EIGHTFISH/Stone/Getty ImagesLearning OutcomesLO 1 Explain what a marketing channel is and why intermediaries are needed LO 2 Define the types of channel intermediaries and describe their functions and activities LO 3 Descr
Iowa State - SCM - 301
CHAPTER 14 Supply Chain Management iStockphoto.com/Robert ByronLearning OutcomesLO 1 Define the terms supply chain and supply chain management, and discuss the benefits of supply chain management LO 2 Discuss the concept of supply chain integration and
Iowa State - SCM - 301
CHAPTER 15 Retailing EschCollection/Photonica/Getty ImagesLearning OutcomesLO 1 Discuss the importance of retailing in the U.S. economy LO 2 Explain the dimensions by which retailers can be classified LO 3 Describe the major types of retail operations
Iowa State - SCM - 301
CHAPTER 16 Integrated Marketing CommunicationsLearning OutcomesLO 1 Discuss the role of promotion in the marketing mix LO 2 Discuss the elements of the promotional mix LO 3 Describe the communication process LO 4 Explain the goal and tasks of promotion
Iowa State - SCM - 301
CHAPTER 17 Advertising and Public Relations iStockphoto.com/Lachlan CurrieLearning OutcomesLO 1 Discuss the effects of advertising on market share and consumers LO 2 Identify the major types of advertising LO 3 Discuss the creative decisions in develop
Iowa State - SCM - 301
CHAPTER 18 Sales Promotion and Personal Selling iStockphoto.com/Terry J AlcornLearning OutcomesLO 1 Define and state the objectives of sales promotion LO 2 Discuss the most common forms of consumer sales promotion LO 3 List the most common forms of tra
Iowa State - SCM - 301
CHAPTER 19 Pricing Concepts iStockphoto.com/ktsimageLearning OutcomesLO 1 Discuss the importance of pricing decisions to the economy and to the individual firm LO 2 List and explain a variety of pricing objectives LO 3 Explain the role of demand in pri
Iowa State - SCM - 301
CHAPTER 20Setting the Right Price BUENA VISTA IMAGES/THE IMAGE BANK/GETTY IMAGESLearning OutcomesLO 1 Describe the procedure for setting the right price LO 2 Identify the legal and ethical constraints on pricing decisions LO 3 Explain how discounts, g
Iowa State - SCM - 301
CHAPTER 22 ISTOCKPHOTO.COM/VALERIE LOISELEUX / ISTOCKPHOTO.COM/TORSTEN LORENZSocial Media and MarketingLearning OutcomesLO 1 Describe social media, how it is used, and its relation to integrated marketing communications LO 2 Explain how to create a so
Northern Michigan University - BI - 201
Anatomy Notes February 18, 2010 Cardiovascular system Several actions Function: contraction: the only function! As a result of the contraction, we have actions 3 primary actions 1. Transportation: movement of nutrients, wastes, gases, hormones, other meta
Northern Michigan University - BI - 201
Anatomy The Lymphatic System (Fig 23-1) Continuation of the cardiovascular system Composed of vessels Have same layers as arteries and veins Tunica interma Tunica media Tunica externa Delivers lymph Lymph: excess tissue fluid, interstitial fluid Similar t
Northern Michigan University - BI - 201
Human Anatomy Unit I V Lecture Notes: A. General Structure a. Upper Respiratory a.i. Nose (nasal cavities and sinuses) a.ii. Mouth (oral-accessory) a.iii. Pharynx (throat) b. Lower Respiratory b.i. Larynx b.ii. Trachea b.iii. Bronchi b.iv. Bronchioles b.v
Northern Michigan University - BI - 201
Anatomy Exam #1 1. 2. 3. 4. 5. 6. 7. The bones are classified according to? Shape The calcaneous membrane is separated from underlying structures by the? The endosteum does not do what? Line joint cavities A tissue type of cells that resemble hexagonal bo
Northern Michigan University - BI - 202
The respiratory system The respiratory system General Structures Upper Portion Ds Mouth Secondary structure Kldjf ;lkdsjf Larynx ;lkdsf Lkdfj Ds;lfkj Alveolar ducts and sacs Alveoli Functions Gas Excahnge Ventilation Protection Prevention of dehydration K
Northern Michigan University - BI - 202
Fig. 8.1Fig. 8.4Fig. 8.19Diencephalon Thalamus (~4/5 of diencephalon) relay station and integrating center for most input to cerebral cortex (all sensory except olfaction) Epithalamus (includes choroid plexus and pineal gland) Pineal gland melatonin on
Northern Michigan University - BI - 202
Peripheral Nervous System (PNS) Afferent Division Sensory neurons Efferent Division Motor neurons *Somatic motor neurons (cell bodies in the CNS and axons to skeletal muscles). *Autonomic motor neurons (two neurons in series) *Sympathetic division *Parasy
Northern Michigan University - BI - 202
September 28, 2010 a. Thick filaments a.i. Composed of just one protein: myosinHead and arm region are usually referred to as the cross-bridge Myosin, at the top, are sites that bind to actin Sites on head are ATP binding sites Head can act as an ATPase,
Northern Michigan University - BI - 202
BI 202 Human Physiology Physiology: study of biological function; how the body works Different levels of organization which physiology can be studied at: o Organism o Organ o Tissue o Cellular o Molecular Cells o We're made up of 75 trillion cells o Diffe
Northern Michigan University - BI - 202
Fig 6.1COMPOSITION OF EXTRACELLULAR AND INTRACELLULAR FLUIDSExtracellular Concentration mM Intracellular Concentration mMNa+ K+ Ca+ Mg+ ClHCO3Pi Amino Acids Glucose ATP Protein145 4 1 1.5 110 24 2 2 5.6 0 0.215 150 1.5 12 10 10 40 8 1 4 4Mechanisms
Northern Michigan University - BI - 202
Table 11.2Fig. 11.8Adenylate cyclaseFig. 11.9Fig. 11.10Fig. 11.11Fig. 11.4Fig. 11.5Fig. 11.6Fig. 11.7Fig. 11.12Fig. 11.13Posterior Pituitary Hormones Antidiuretic Hormone (ADH) (aka arginine vasopressin)Target tissue - kidneys Function - sti
Northern Michigan University - BI - 202
November 9, 2010 CHAPTER 16: RESPIRATION I. Respiratory Passagewaysa. Fig 16.4b. Anatomy b.i. Conducting Zone b.i.1. From nasal cavities, down through pharynx and trachea, down through bronchial tree, until get to respiratory bronchioles b.i.2. Function
Northern Michigan University - BI - 202
Fig. 12.32Fig. 12.33Fig. 13.10Fig 13.20Fig. 13.20Fig 13.18Fig. 13.18Fig 13.20Fig. 13.20Fig 13.20Fig. 13.20Fig 14.1Fig 13.19Fig. 13.21Fig 13.21Fig. 13.10Fig. 13.11Fig. 13.13Fig 13.14Fig. 13.14Fig. 13.26Fig. 14.16Fig. 13.27Fig. 13.28
Northern Michigan University - BI - 202
Fig. 12.1Fig. 12.2Fig. 12.5Fig. 12.6Fig. 12.8Fig. 12.7Fig. 12.9Fig. 12.13Fig. 12.12Fig. 12.10Fig. 12.11Fig. 12.13Fig. 12.14Fig. 12.15Fig. 12.16Fig. 12.17Fig. 12.3Fig. 12.4Fig. 12.18Muscle Contraction Tension generated by crossbridge cy
Northern Michigan University - BI - 202
o rg a ni smPhysiology can be studied at different levels of organizationo rg an tis s ue c e llul arm o le c uInternal EnvironmentICFECF: Extracellular Fluid, 14 L ICF: Intracellular Fluid, 28 LInternal and External Environments C e lls a re e xp
Northern Michigan University - BI - 202
Fig. 7.2Fig. 7.1Fig. 7.4Fig. 7.3Fig 7.3Table 7.1Fig. 7.5Fig. 7.2Fig. 7.6Fig. 7.7Fig. 7.8Fig. 7.10Astrocytes Take up K+ from the extracellular fluid Take up neurotransmitters released from axon terminals Take up glucose from the blood Necessary
Northern Michigan University - BI - 202
Fig 3.1 Three Principal Parts: (1) Plasma (cell) membrane (2) Cytoplasm and organelles cytosol (3) NucleusCellsFig 3.8(m ic ro fila m e nts ) Plasma membrane/Cell membrane Function: selective barrier, regulates passage of substances into and out of t
Northern Michigan University - BI - 202
Fig. 16.4Fig. 16.1Fig. 16.7Pressure of a given quantity of gas is inversely proportional to its volume.Fig. 16.13Fig. 16.12Fig. 16.14Fig. 16.11Fig 16.21Dalton's LawTotal pressure of a gas mixture is equal to the sum of the pressures that each ga
Northern Michigan University - BI - 202
BI 202 September 14, 2010 Material for Exam 2 Specific Neurotransmitters o Acetylcholine (ACh) CNS neurotransmitter Alzheimer's Disease Lose ACh, leads to alzheimer's NT of somatic motor neurons Released in the connection between the nervous system to con
Northern Michigan University - BI - 202
CHAPTER SEVEN: Introduction to the Nervous System Can divide the nervous system into two parts: o Central Nervous System (CNS) Brain and spinal cord o Peripheral Nervous System (PNS) All of the nerves and receptors outside of the CNS Functional units: neu
Northern Michigan University - BI - 202
CHAPTER 18: DIGESTIVE SYSTEM I. Processes of Digestion a. DIGESTION: dissolving and break down of ingested materials (occurs primarily in the first 2025% of the small intestine-not in the large intestine) b. Fig 18.1c. Secretion-release of substances int
Northern Michigan University - BI - 202
Chapter 15 The Immune System The immune system all structures andprocesses that provide a defense against potential pathogens (disease-causing agents).Two categories: Innate or nonspecific immunity Adaptive or specific immunityInnate immunityExternal
Northern Michigan University - BI - 202
November 8, 2010 Adaptive Immunity o Emil Adolf von Behring 1890 injected guinea pigs with diphtheria toxin o Antibodies proteins in serum responsible for humoral immunity Now called plasma proteins o Antigen molecules that stimulate the production of spe
Northern Michigan University - BI - 202
September 28, 2010 a. Thick filaments a.i. Composed of just one protein: myosinHead and arm region are usually referred to as the cross-bridge Myosin, at the top, are sites that bind to actin Sites on head are ATP binding sites Head can act as an ATPase,
Northern Michigan University - BI - 202
Fig. 17.1Functions of the Kidneys Regulation of water and ion balance Removal of metabolic wastes from the blood and elimination in the urine urea protein metabolism uric acid nucleic acid metabolism creatinine muscle creatine products of hemoglobin met
Northern Michigan University - BI - 202
Exam Three MaterialTuesday, October 18, 2011 8:00 AMChapter Thirteen Cardiovascular Physiology: Heart and CirculationFunctions of Cardiovascular System Transportation of respiratory gases, delivery of nutrients & hormones, waste removal, temperature re
Northern Michigan University - BI - 202
Monday, November 14, 2011 8:00 AMChapter Sixteen Respiratory SystemDiffusion from high to low. air into the blood Steps of RespirationEverything is driven by diffusioin. NO ATP. Just concentration gradients of the gasses. Respiration Red=blood O2 and
Northern Michigan University - BI - 202
FALL 2011: Introduction to BI 202 Human PhysiologyLECTURE Instructor: Dr. N. Cumberlidge (M, T, W, Thurs)FALL 2011: Introduction to BI 202 Human Physiology: LABSAll in the Physiology Lab, NSF 1204 8 Lab Sections, 3 Lab InstructorsE-mail Day 1. Wednesd
Northern Michigan University - BI - 202
CH 3: Cell Structure and Genetic Control Plasma Membrane and Associated Structures Structure of the plasma membrane Phagocytosis Endocytosis Exocytosis Cilia and Flagella Microvilli Cytoplasm and its Organelles Cytoplasm and cytoskeleton Lysosomes Peroxi
Northern Michigan University - BI - 202
CH 6: Interactions between Cells and the Extracellular EnvironmentI. Extracellular Environment II. Diffusion and Osmosis III. Carrier-Mediated Transport IV. The Membrane Potential V. Cell Signaling (not this)I. Extracellular EnvironmentICF 67%ECF 33%
Northern Michigan University - BI - 202
CH 7: Nervous System Neurons and Synapses (pp 162-170)Neurons & supporting cells: REVIEW (pp152-162) Electrical Activity in Axons (pp 162-170) Ion Gating in Axons Action Potentials All or none law Coding for stimulus intensity Refractory periods Cable p
Northern Michigan University - BI - 202
Chapter 7 The Nervous System (2): The Synapse (pp 170-191)The Synapse Electrical Synapses: Gap Junctions Chemical Synapses Release of neurotransmitter Action of neurotransmitter Acetylcholine as a Neurotransmitter Chemically regulated Channels LigandOper
Northern Michigan University - BI - 202
CH 13 Heart and Circulation Functions and Components of the Circulatory System: REVIEW Composition of the Blood: IN LAB Structure of the Heart Cardiac Cycle and Heart Sounds Electrical Activity of the Heart & the EKG Pulmonary & Systemic Circulations He
Northern Michigan University - BI - 202
CH 14 Cardiac Output, Blood Flow, and Blood Pressure Cardiac Output Regulation of cardiac rate Regulation of Stroke Volume Venous return Blood & Body Fluid Volumes Exchange of Fluid Between Capillaries and Tissues Regulation of Blood Volume by the Kidney
Northern Michigan University - BI - 202
Chapter 16: RESPIRATION Outline Respiratory Structures Physical Aspects of Ventilation Mechanics of Breathing Gas Exchange in the Lungs Regulation of Breathing/Control of Ventilation Hemoglobin and Oxygen Transport CO2 Transport AcidBase Balance of the
Northern Michigan University - BI - 202
FINAL EXAM FOR BI 202 LECTURE TUESDAY DECEMBER 13 8:00-9:50 am in West Science 2904 Chapters: 16: Respiratory Physiology 17: Urinary Physiology 18: Digestive Physiology Not comprehensive Remember To Do The Course Evaluation Us e Course Evaluation link o n
Northern Michigan University - BI - 202
Chapter 18: The Digestive System Summary; Review Activities Introduction to the Digestive System From Mouth to Stomach Small Intestine Large Intestine Liver, Gall Bladder, & Pancreas Neural and Endocrine Regulation of the Digestive System Digestion & Abso
Northern Michigan University - BI - 202
Chapter 20 Reproduction: pp 674-696 Sexual Reproduction Endocrine Regulation of Reproduction Male Reproductive System Female Reproductive System Menstrual Cycle Fertilization, Pregnancy, Parturition Chorionic gonadotropin (p. 701)Male Reproductive System
Wisconsin - SOC - 101
SOC 101 Topic 1 1. What did early European social scientists find about patterns of suicide in Europe? (pp. 4-6) Guerry, Quetelet, and Durkheim. In any given French city or department, year after year, almost exactly the same number of people committed su
Wisconsin - SOC - 101
SOC 101 Topic 2 1. What is positivism? What is Comte's contribution to the founding of sociology as a discipline? (Course Notes) Positivism refers to such a belief that only knowledge acquired through science is the true and authentic knowledge. Comte's c
Wisconsin - SOC - 101
SOC 101 Topic 3 1. Understand what each of the eight steps of sociological inquiry means. (pp. 21-22) A. Theory Construction A.1. Wonder: become curious about some phenomenon A.2. Conceptualize: isolate and define key elements A.3. Theorize: state why and
Wisconsin - SOC - 101
SOC 101 Topic 4 1. What is socialization? Why is socialization important? Socialization is learning after birth. It is important because it is the key to human social reproduction. 2. What are the major arguments in Piaget's cognitive development theory?
Wisconsin - SOC - 101
SOC 101 Topic 5 1. What are the definitions of crime and deviance? Crime: acts of force and fraud undertaken in pursuit of self-interest. Deviance: behavior that violates norms. 2. What are the sociological questions to crime/deviance? How is it different
Wisconsin - SOC - 101
SOC 101 Topic 6 1. How do Marx, Weber, Davis and Moore each perceive "social inequality"? Familiarize yourself with the following terms (better with examples): means of production, class, class-consciousness (false consciousness), exploitation, alienation
Wisconsin - SOC - 101
SOC 101 Topic 7 1. Give facts to demonstrate that underneath the skin or physical looks we are genetically almost identical. We are nearly identical in our genetic makeup. There is a tiny amount of genetic variation between groups but it mainly lies betwe
Wisconsin - SOC - 101
SOC 101 Topic 8 1. What is the difference between the concept of "gender" and the concept of "sex"? Sex refers to biological differences. Gender refers to the roles, the social expectations regarding how a male or a female (or a person of some alternative
Wisconsin - SOC - 101
SOC 101 Topic 9 1. What is your textbook's definition of "family" (p. 361) and what is the Census Bureau's definition of "family"? Family (textbook): a small kinship-structured group with the key function of nurturant socialization of the newborn. Family
Wisconsin - SOC - 101
SOC 101 Topic 10 1. How do Rodney Stark and Durkheim define "religion" differently? Stark: religion is beliefs and practices that concerns ultimate meanings and presumes the existence of a supernatural being. Assumes that religion meets some kind of etern
Wisconsin - SOC - 101
SOC 101 Topic 11 1. Why do we study social movements? We study social movements because they are the ways in which individuals can get together to cause or prevent social change, thus changing their lives and society. 2. What constitutes a social movement