Chapter12
Consumerism:From
WhatDoesItMeanTo
BeaFoodConsumer?
HowDoAdvertisingand
MarketingAffectYourFood
Choices?
WhereDoesYourFood
ComeFrom?
TheLocationandNumberofFarms
intheUS,2007
ChallengesofFarming
WhereDoesYourFood
ComeFrom?
WhatisAgribusiness?
TheLocationandNumberof
FoodandBeverageProcessing
Facilities,2007
WhatisGlobesity?
Foodproduction
OutsidetheUS
GoodandBadNews
RegardingImportingFood
EnvironmentalImpactof
FoodProduction
http://www.usda.gov/wps/portal/usda/knowyourfarm
http://kyf.blogs.usda.gov/
http://www.jamieoliver.com/us/foundation/jamies-fo
HowFarDidYourFood
Travel?
Figure 12.6
SustainableFood
SystemsModel
Misc 12.10
HormonesandCows
Growth hormone
Naturally occurring bovine
growth hormone and
synthetic version
(recombinant bovine
somatropin also known as
rbST and rbGH)
Synthetic version
developed by Monsanto
Antibiotics
Used for three purposes
in farming:
1.
Treat animals that are sick
2.
Preventatively treat animals at
risk of becoming sick
3.
Promote growth by keeping
intestines healthy
70% of antibiotics sold in US are
Pesticides
Substances that kill or repel pests
such as insects, weeds,
microorganisms or fungi
Chemically based
Harm to environment
Harm to human health
Harm to animals
Biologically based
Pesticides
Pesticideswidelyusedinagriculture
Typesofpeststheyaimtofight
againstincludeinsects,weeds,
microorganisms,fungi(mold),and
rodents
Organophosphatesaffectnervoussystems
ofpests,arebeingrereviewedbyEPAto
ensuresafety
Biopesticides(naturallyderived)typically
lesstoxicthansyntheticchemicalpesticides
Examples:insectsex
Alternativesto
Pesticides
Alternativestopesticides:
Integratedpestmanagement(IPM):
usesmosteconomicalandleast
harmfulmethodsofpestcontrol
Usepreventivemeasures(rotating
crops,plantpestresistantstrains),
biopesticides,targetedsprayingof
syntheticpesticidesonlywhenother
approachesdontsucceed
Minimizepesticidesinyourdiet:
ReducingPesticidesin
Food
Figure 12.7
WhatIsBiotechnology
andWhyIsItUsed?
Plantbreedinghasbeenusedfor
thousandofyearstoproducedesired,
improvedcrops.
Geneticengineering(GE)isthelatest
formofbiotechnology.
v
GenefromaplantcellisinsertedintoDNA
ofanothercelltocreateagenetically
modifiedproduct
Geneticengineeringcanproducemore
andbettercrops.
PlantBreedingversusGenetic
Engineering
Figure 12.8
MoreonGEFoods
SomepeoplehaveconcernsaboutGE
crops(Frankensteinfoodsor
Frankenfoods).
GEfoodsareregulatedintheUnited
States
FDAmustreviewandapproveallGE
productsbeforetheyareallowedtoenter
market
NoU.S.labelingrequirementforGE
foods:becausetheUSgovernmenthas
determinedthatthereisnoscientific
WhatIsOrganicandHow
DoYouFindOrganic
Foods?
Organicfarming:growingcropswithout
theuseofsomesyntheticpesticides,
syntheticfertilizers,bioengineeringor
irradiation
Organicmeat,poultry,eggs,dairyfoods
arefreeofantibioticsandgrowth
hormone
USDA:NationalOrganicStandards
USDAorganiccertification:mustcontainatleast
95%organicingredients
TheUSDAOrganicSeal
Figure 12.9
Some people do not feel like the FDA is doing enough to protect Americans
and to really verify the safety of GE foods.
Table 12.6
Orthorexia
Extreme healthy eating; an
obsession with eating to promote
good health
http://abcnews.go.com/GMA/OnCall/video/ortho
http://www.time.com/time/health/article/0,85
99,1963297,00.html