jl Chapter 13 questions
5 Pages

jl Chapter 13 questions

Course Number: MKTG 3310, Spring 2012

College/University: Lamar

Word Count: 538

Rating:

Document Preview

MKTG Chapter 13Marketing Channels 1. A _____ is a business structure of interdependent organizations that reaches from the point of product origin to the consumer. a. facilitating agency or place member b. marketing mix intermediary c. selective distribution channel d. marketing channel or channel of distribution e. transportation channel or channel of movement 2. Marketing channels can achieve economies of...

Unformatted Document Excerpt
Coursehero >> Texas >> Lamar >> MKTG 3310

Course Hero has millions of student submitted documents similar to the one
below including study guides, practice problems, reference materials, practice exams, textbook help and tutor support.

Course Hero has millions of student submitted documents similar to the one below including study guides, practice problems, reference materials, practice exams, textbook help and tutor support.

Chapter MKTG 13Marketing Channels 1. A _____ is a business structure of interdependent organizations that reaches from the point of product origin to the consumer. a. facilitating agency or place member b. marketing mix intermediary c. selective distribution channel d. marketing channel or channel of distribution e. transportation channel or channel of movement 2. Marketing channels can achieve economies of scale through: a. overcoming spatial discrepancies b. contact expertise c. specialization and division of labor d. overcoming temporal discrepancies e. overcoming discrepancies of quantity 3. A discrepancy of _____ is the difference between the amount of product produced and the amount an end user wants to buy. a. space b. quantity c. assortment d. accumulation e. possession 4. When an intermediary in the channel of distribution owns the merchandise and controls the terms of the sale, this is referred to as: a. complete control b. exclusive distribution c. taking title d. contact efficiency e. economies of scale 5. Which of the following intermediaries sell mainly to consumers? a. retailers b. merchant wholesalers c. agents d. brokers e. specialists 6. A(n) _____ is an institution that buys goods from manufacturers, takes title to these goods, and resells them to businesses, government agencies, and/or other wholesalers or retailers. a. merchant wholesaler b. agent c. drop shipper d. channel cooperative e. marketing cooperative 7. Agents and brokers: a. have a great deal of control and risk invested in the goods b. only represent manufacturers in sales situations c. have a great deal of input on the terms of the sale d. generally are on salary with the manufacturer e. do not take title to merchandise 8. All of the following are sorting activities EXCEPT: a. assorting b. accumulation c. sorting out d. possession 9. allocation e. Which of the following are examples of facilitating functions performed by wholesaling intermediar ies? a. sorting and storing b. risk taking and promotion c. assorting, accumulating, grading, and allocating d. researching and financing e. financial management and storing 10. _____ is the efficient and cost-effective forward and reverse flow and storage of goods, services, and related information, into, through, and out of channel member companies. a. Disintermediation b. Logistics c. Materials handling d. Intermodal transportation e. Contract logistics 11. Companies selling standardized items of moderate or low value to other businesses (not to consumers) often use: a. retailers b. industrial distributors c. wholesalers d. bulk breakers e. industrial resellers 12. _____ distribution occurs when a producer selects two or more different channels to distribute the same products to target markets. a. Selective b. Intensive c. Dual d. Contractual e. Cumulative 13. Customers can purchase HP computers from retail stores like Best Buy and Office Depot, online dir ectly from HP, and through various catalogs. HP is using a(n) _____ distribution arrangement. a. intensive b. multiple c. exclusive d. cumulative e. aggregated 14. Which of the following enables a company to use another manufacturers already established channel? a. strategic channel alliances b. relationship channels c. reverse channels d. multiple distribution systems e. nontraditional channelization 15. _____ is distribution aimed at maximum market coverage. It is used for many convenience goods and supplies that need to be available in every outlet where the potential customer might want to buy them. a. Selective distribution b. Channel franchising c. Intensive distribution d. Horizontal channeling e. Exclusive distribution

Find millions of documents on Course Hero - Study Guides, Lecture Notes, Reference Materials, Practice Exams and more. Course Hero has millions of course specific materials providing students with the best way to expand their education.

Below is a small sample set of documents:

Lamar - MKTG - 3310
MKTG Chapter 14Supply Chain Management1. The connected chain of all of the business entities, both internal and external to the company, that per form or support the logistics function is known as the:a. channel of distributionb. intermediary linkc. p
Lamar - MKTG - 3310
MKTG Chapter 17Advertising and Public Relations1. _ is any form of impersonal, sponsor-paid, one-way mass communication.a. Publicityb. Advertisingc. Promotiond. Public relationse. Direct marketing2. How can advertising affect consumers?a. changes
Lamar - MKTG - 3310
MKTG Chapter 18Sales Promotion and Personal Selling1. _ is marketing communication activities in which a short-term incentive is offered to induce thepurchase of a particular good or service.a. Publicityb. Sales promotionc. Promotiond. Advertisinge
University of Phoenix - MAT 117 - 117
NameWeekOneCheckPointLastWorked10/05/118:20amCurrentScore 93.75%(45pointsoutof48)Numberoftimesyoucanworkeachquestionunlessotherwiseindicated:unlimitedQuestions:48Scored:48Correct:45PartialCredit:0Question1(1/1)Question2(1/1)Question3Ques
University of Phoenix - MAT 117 - 117
Mat 117 week 1 dqsWeek One - DQ #1 - ExponentsDue Week One Day Two (Tuesday)Post your response to these questions by clicking on Reply.Explain three rules for exponents listed in the chart on p. 239 (section 4.2). Donot explain the first two definiti
University of Phoenix - MAT 117 - 117
Axia College MaterialAppendix CPolynomialsRetail companies must keep close track of their operations to maintain profitability. Often, thesales data of each individual product is analyzed separately, which can be used to help setpricing and other sal
University of Phoenix - MAT 117 - 117
Mat 117 Week 2 Concept CheckThomas EvansPost a 50-word response to the following: How do you determine if a polynomial is thedifference of two squares?You can determine that a polynomial is the difference of two squares by looking at theequation. The
University of Phoenix - MAT 117 - 117
QuizSummary LegendNameWeekTwoAssignment:WeeksOneandTwoQuizDateSubmitted10/17/119:57amTimeSpent1h18m45sScore86.04%(31.83of37pts)Questions:37Correct:31PartialCredit:1Question1(1/1)Question4(1/1)Question7(0/1)Question 10(1/1)Questio
University of Phoenix - MAT 117 - 117
HomeworkOverview LegendNameWeekThreeCheckPointLastWorked10/19/114:32pmCurrentScore100%(27pointsoutof27)Numberoftimesyoucanworkeachquestionunlessotherwiseindicated:unlimitedChangesWILLaffectyourscore.GotoResultstopracticewithoutchangingyourscore.
University of Phoenix - MAT 117 - 117
Mat 117 week 3 dqs#1 Take any number (except for 1). Square that number and then subtract one.Divide by one less than your original number. Now subtract your originalnumber. You reached 1 for an answer, didnt you? How does this numbergame work? (Hint:
University of Phoenix - MAT 117 - 117
Axia College MaterialAppendix DThe EnvironmentEnvironmental and wildlife preservation ensures future generations will have available resources and canenjoy the beauty of Earth. On the other hand, some of the damage humans have already done to theenvi
University of Phoenix - MAT 117 - 117
Mat 117 Week 4 Checkpoint AssignNameWeekFourCheckPointLastWorked10/26/1110:38pmCurrentScore 100%(24pointsoutof24)Numberoftimesyoucanworkeachquestionunlessotherwiseindicated:unlimitedChangesWILLaffectyourscore.GotoResultstopracticewithoutchangingyou
University of Phoenix - MAT 117 - 117
Mat 117 week 5 checkpointHomeworkOverview LegendNameWeekFiveCheckPointLastWorked11/03/118:42pmCurrentScore100%(38pointsoutof38)Number of times you can work each question unless otherwise indicated: unlimitedChanges WILL affect your score. Go to
University of Phoenix - MAT 117 - 117
Mat 117 Week 5 Dqs1. Post your response to these questions by clicking on Reply.Why is it important to simplify radical expressions before adding or subtracting? How isadding radical expressions similar to adding polynomial expressions? How is itdiffe
University of Phoenix - MAT 117 - 117
Mat 117 Week 6 Assign Appendix EAxia College MaterialAppendix ERadicalsApplication PracticeAnswer the following questions. Use Equation Editor to write mathematical expressions and equations. First, savethis file to your hard drive by selecting Save
University of Phoenix - MAT 117 - 117
HomeworkOverview LegendNameWeekSixCheckPointLastWorked11/10/1110:51pmCurrentScore100%(17pointsoutof17)Number of times you can work each question unless otherwise indicated: unlimitedChanges WILL affect your score. Go to Results to practice withou
University of Phoenix - MAT 117 - 117
MAT 117 Week 6 Concept CheckPost a 50-word response to the following question:What is the Pythagorean Theorem? How is it used?The Pythagorean Theorem is the assumption that A squared added to B squared equals C squared whenthe triangle is a right tria
University of Phoenix - MAT 117 - 117
Mat 117 Week 7 dqs1. How do you know if a quadratic equation will have one, two, or no solutions?How do you find a quadratic equation if you are only given the solution? Is itpossible to have different quadratic equations with the same solution? Explai
University of Phoenix - MAT 117 - 117
Mat 117 Week 8Appendix FTicket SalesLiving in or near a metropolitan area has some advantages. Entertainment opportunities are almostendless in a major city. Events occur almost every night, from sporting events to the symphony. Tickets tothese event
University of Phoenix - MAT 117 - 117
Mat 117 Week 8 CheckpointQuestions:16Question1Question4Question7Question 10Question 13Question 16Scored:16(1/1)(1/1)(1/1)(1/1)(1/1)(1/1)Correct:16Question2(1/1)Question5(1/1)Question8(1/1)Question (1/1) 11Question (1/1)
University of Phoenix - MAT 117 - 117
Mat 117 Week 8 QuizThomas EvansThis quiz was the hardest thing we have had yet in this class.NameDateSubmittedTimeSpentScoreWeekEightAssignment:WeeksSevenandEightQuiz11/27/118:44pm2h6m58s70%(16.1of23pts)Questions:23Question1Question4Questi
University of Phoenix - MAT 117 - 117
NameDateSubmittedTimeSpentScoreWeekNineFinalExam12/04/1111:43pm4h51m8s68.84%(45.43of66pts)Questions:66Question1Question4Question7Question 10Question 13Question 16Question 19Question 22Question 25Question 28Question 31
University of Phoenix - MAT 117 - 117
Mat 117 Week Eight Concept CheckThomas EvansIf you are looking at a graph of a quadratic equation, how do you determine where the solutionsare?If you are looking at a graph of a quadratic equation, you determine where the solutions are bylooking for
University of Phoenix - MAT 117 - 117
Mat 117 Week four checkpointPost a 50-word response to the following question:When solving a rational equation, why is it necessary to perform a check?
University of Phoenix - MAT 117 - 117
Mat 117 Week four Concept CheckPost a 50-word response to the following question:When solving a rational equation, why is it necessary to perform a check?A check is always necessary when solving a rational equation for one major reason.When you multip
University of Phoenix - MAT 117 - 117
Mat 117 Week Seven CheckpointQuestions:26Question1Question4Question7Question 10Question 13Question 16Question 19Question 22Question 25Scored:26(1/1)(1/1)(1/1)(0.50/1)(1/1)(1/1)(1/1)(1/1)(1/1)Correct:25Question2(1/1)
University of Phoenix - MAT 117 - 117
Mat 117 Week 2Thomas EvansNameWeekTwoCheckpointLastWorked10/14/118:33pmCurrentScore 97.44%(38pointsoutof39)Numberoftimesyoucanworkeachquestionunlessotherwiseindicated:unlimitedChangesWILLaffectyourscore.GotoResultstopracticewithoutchangingyourscor
University of Phoenix - SCI 162 - SCI 162
Some of the key guidelines to follow when stretching are stretching and holding theinside of your thighs, the upper arm, the triceps, the trunk and hip, back of the thigh, thecalf, and the thigh and the hip flexor. All of this is part of your warm-up an
University of Phoenix - SCI 162 - SCI 162
There are a few cardio-respiratory activities listed in the book which sound fun but thebest one to me was in-line skating. One of the benefits of this exercise is that it is anaerobic one which means that during this exercise your heart rate is increas
University of Phoenix - SCI 162 - SCI 162
There are several ways you can motivate friends or relatives to exercise even if they donot currently. One of the biggest ways to motivate them is to challenge them to get inshape and then go to the gym with them or workout together at home (even if it
University of Phoenix - SCI 162 - SCI 162
The textbook defines stress as the experience of a perceived threat (real or imagined)to ones well-being, resulting from a series of physiological responses and adaptations.Some common stressors are war time activities, divorce, marital conflict, econom
University of Phoenix - SCI 162 - SCI 162
Cortisol is the stress hormone released by the human body when a person is stressedout. Cortisol is considered toxic stress because of its effect on the body causing aperson to gain lethal fat deep in their abdomen. Toxic stress has many health issuest
University of Phoenix - SCI 162 - SCI 162
Stressful events can affect physiological health in many ways. They can leave a personwith a lingering sense of survivors guilt after an accident or a murder. The developmentof post-traumatic stress disorder is a severe response to the fight or flight r
University of Phoenix - SCI 162 - SCI 162
There are several risk factors a person can control to try to avoid serious illness in theirlife time. These risk factors include avoid tobacco and all its carcinogens (cancercausing chemicals). This one factor alone (according to statistics) could help
University of Phoenix - SCI 162 - SCI 162
Hypertension is when someone has high blood pressure regularly. This disease isknown as the silent killer because there are not really any symptoms to warn peoplethat they have it and that is what makes it so dangerous. The symptoms that can occurare;
University of Phoenix - SCI 162 - SCI 162
The most common types of cancer are Lung, Breast, Colon and Rectal, Skin, Prostate,Ovarian, Uterine, Testicular, and Pancreatic cancers. Leukemia is also a form of cancer.Each of these cancers belongs to a type or category. These categories are;Carcino
University of Phoenix - SCI 162 - SCI 162
Birth control affects your reproductive health because you have to take so many issuesinto hand. Trying to balance the risk of pregnancy, the risk of catching a STD, how usingthe method will affect the mood and all the while trying to receive as much pl
University of Phoenix - SCI 162 - SCI 162
Plan B is called the Morning After pill. It is a pill that if taken within 72 hours ofunprotected sex prevents pregnancy in one of 2 ways; it prevents the fallopian tubesfrom releasing an egg to be fertilized, and the pill also prevents a fertilized egg
University of Phoenix - SCI 162 - SCI 162
One major option for contraception is withdrawal in which the male times when he isabout to ejaculate and removing his penis from the vagina right before. 27 out of 100women become pregnant the first year with typical use (inconsistent or incorrect use)
University of Phoenix - SCI 162 - SCI 162
Grains, vegetables, fruits, oils, milk, meat and beans are the information that is shown inthe MyPyramid plan. The guideline is to improve your personal nutrition is,understanding serving size. Eating foods from each group daily in order to get theprop
University of Phoenix - SCI 162 - SCI 162
In the past three days I have not eaten very well. On the first day all ate were someramen noodles and a candy bar and did not have time for breakfast. On the second dayI ate some spaghetti and meatballs with some green beans for lunch and again nobrea
University of Phoenix - SCI 162 - SCI 162
SCI 162 wk 9 dqsDQ 1 According to Figure 7.4, what are the effects of Amphetamines on the body andmind?Amphetamines have many effects on the body and mind of those who take them. Lowdoses and high doses effects differ as well. A low dose on the body w
University of Phoenix - SCI 162 - SCI 162
Axia College MaterialAppendix GCase Study: Gayle and PatrickRead the following case study about Gayle and Patrick. You may also click on the Audio:Thinking It Over if you prefer to listen to the case study. After reviewing the case study,answer the q
University of Phoenix - SCI 162 - SCI 162
Axia College MaterialAlcoholTHE DRINKING GAMEBARBARA WALTERS, host: We're not New Year's Eve party poppers, but the drinking gamewe want you to play now is extremely important, especially if you think you know your drinkinglimits. The contest involve
University of Phoenix - SCI 162 - SCI 162
Axia College MaterialAppendix CHow Much Am I Actually Eating?For many people, the most difficult part about following a diet is understanding what constitutes aserving size. How many servings of meat are you actually getting in that double cheeseburge
University of Phoenix - SCI 162 - SCI 162
Axia College MaterialAppendix DThe Presidents Challenge: Adult Fitness TestHow Fit Are You?The Presidents Challenge: Adult Fitness Test is located at www.adultfitnesstest.org. Click on theTake the Adult Fitness Test: Are You Ready? Start Here button
University of Phoenix - SCI 162 - SCI 162
Axia College MaterialAppendix ECreate-A- DietThis activity demonstrates how to select a healthful food regime. Go to www.nhlbi.nih.gov/cgibin/chd/diet.cgi to begin the activity. Select foods from a variety of choices and then review areport on how clo
Queensland - POLS - 2221
Queensland - POLS - 2221
Queensland - POLS - 2221
Queensland - POLS - 2221
Queensland - POLS - 2221
Queensland - POLS - 2221
5:45 pm (arrive 15 minutes early) UQ Union Complex-HoltFormat Pick 3/5 short answers (total 15%)o Each answer approx. 350 words worth 5% Pick 1/2 essay questions (15%)o Answer approx. 1000-1200 wordsMake an argument that directly answers the topicR
Queensland - POLS - 2221
POLS2221 The US & the Evolving International Order Lecture Notes 9-14-2011Week Eight: The post-Cold War: Order or Disorder? Todays order of procedureso The end of the Cold War: the unipolar momento The new world order and Operation Desert Stormo Post
Queensland - POLS - 2221
Week Nine: Post-9/11 - IdeationalStructuresOn Todays TrailC. Rice: The fall of the Berlin Wall and thefall of the World Trade Center were thebookends of a long transition period (2003) ended last class with this quote9/11 & Ontological (in)security
Queensland - POLS - 2221
POLS2221 The US & the Evolving International Order Lecture Notes 10-26-2011Week Thirteen Whither this lecture?o Mapping possible futures For the international order For the US For POLS2221o SECatso Exam previewo Our destiny is not written for us,
Queensland - POLS - 2221
Lecture Three:Manifest Destiny; Contents &DiscontentsManifest Destiny as the confluence ofthe religiousTrail Todayand the secularThe Monroe DoctrineBenevolent interventionWorld order in 1914This lecture rests on two premises.Premise OneThe gre
Queensland - POLS - 2221
1.2.3.4.Lecture Two: New World onOrders? Power andTouch on course leading theme: Linking USHegemonyexceptionalism and the idea of an AmericanorderTodays Road MapVisit Meads categoriesReflect on order authorshipReflect on the order and hegemon
Queensland - POLS - 2221
POLS2221 The US & theEvolvingInternationalOrderLecture Five: Wilson, Versailles &TodaysInterventionPre-war WilsonismThe War to end allwarsThe Fourteen PointsPlanCongress turnsThe legacy: WilsonismtodayAmerican National Mission:Humanitarian
Queensland - POLS - 2221
Lecture Six: Post-1945 NWO;the Cold WarTodays JourneyWhat this lecture will not do;One word about rhetoric;1945 Big Bang;Theory and the rocks;The Cold War; order or disorder?Focus on VietnamImportant to keep in mind that the U.S. has alwaysseen
Queensland - POLS - 2221
Lecture Seven: From BrettonWoodstRationale for the new economic order &o the Washington ConsensusBeyond The Way AheadEconomic Liberalism and its scepticsBretton Woods and the N.E.O.Embedded liberalismMonetarismThe GFCThe ContextWould the U.S. a