Construction Introduction:
PA has come to us to improve their current website and make it more presentable.
This websites purpose is to display what a great company PA construction really is while
keeping the website professional. We designed this website so it is extremely user friendly so
viewers wont leave this website with questions about PA Construction. This website is intended
on keeping a professional tone and targeting a very wide demographic that this company needs to
reach.
Below is the most professional and user-friendly design we came up with for PA Constructions
company.
Targeted Business Demographics:
PA Construction conducts large amounts of business in the north east area. So from this fact we
will make sure to show the very noticeable and well known projects PA Construction has worked
on and advertise them on the webpage. So the largest picture is of the Captree Bridge which is
one of their most well known projects they have completed to date. Also PA construction is such
a large company that they are able to conduct business in the residential, commercial and
government sectors. So it is important to let viewers of this website right of the bat that PA
Construction can meet to all of these groups needs.
Problem:
The current I-81 highway is elevated above downtown Syracuse for 1.4 miles or also known as
the Viaduct. It currently splits the city in half has caused the property value around the
highway to decrease significantly since its installation in the 1950s. The Viaduct is also in need
for a complete reworking as the bracing for the bridge sections and the roads on the Viaduct itself
are deteriorating rapidly. This is a major safety concern for the traffic on the bridge as well as the
people and buildings that are located under the Viaduct. Another concern is the design of the
Viaduct has very narrow lanes, has no breakdown lanes, and has a high speed limit. This causes
the high amount of accidents on this small stretch of road. The projected latest start of
construction the on Viaduct is 2017 and could be finished as soon as 2025.
PA Construction has submitted bids on this project and came to us in need of a professional
website. If PA Construction wins this bid they will have the resources to expand the business out
of the north east region. The problem is their current website looks very unprofessional and if
their potential client sees this they wont give them the job. PA Construction needs the website
up and running in a timely manner with a very professional look so they can impress their
clients.
Objective:
Our objective is to create a website quickly that will impress people accessing it. PA
Construction needs their clients to see that they are a trust worthy company that is large enough
to take on a project of this size. We also need to keep in mind that PA Construction does business
with clients much different from this project. This website cannot be geared towards one type of
client. We formulated a very impressive webpage that will catch all of these clients eyes.
Method:
ContentWe included a news link, about us link and projects link to show company history. This content
is probably the most important because it allows future clients to see the great work PA
Construction has done or will be doing. These links will really attract the larger possible clients
and make them feel comfortable with this company. The Client Service and Blog will be geared
towards PAs smaller clients. The client service tab will allow the potential clients to see what PA
offers like their team of engineers and workers that will be working on the clients project. The
Blog will allow all of the clients to see an honest representation of what past clients felt about the
service this company gives. The Contact Us tab will be a list of emails and phone numbers from
various members of the company to help potential clients out with their possible project.
We also made sure that all of the pictures exemplify the wide range of business this company
conducts.