notes
Food-Past 1/22/09
AGB and Future
-Wheat, Peas and Olives were domesticated 10,500 years ago
-Almost all domestication, plant and animal, stopped about 4,500 years ago
-Therefore, generally speaking almost all foods consumed in the 21 st century are genetically modified
What is a food(scientifically)?
-Food is a substance usually composed primarily of carbohydrates, fats, water, and/or
protein, may contain vitamins and and/or minerals, usually eaten or drunk for nutrition or
pleasure. (wikipedia)
-Nutrition is the provision to cells or organisms of materials necessary to support life.
(wikipedia)
-Diet is what you eat (wikipedia)
What is a food(psychologically and philosophically)?
-Food is personal-it is consumed
-Food is sensual-it is appealing
-Food is intimate-it becomes a part of you
-Food is emotional
-Food is your friend-source: and consolation reward
-Food is your enemy-source: calories and allergies
-Food is a necessity-life is impossible without it
Origin of new food(products)
Food Scientist: product should appeal to consumer, be convenient to prepare, pose no
health risk, enhance gustatory experience, possess market appeal and retail at a reas onable price
Consumer: should be innovative and unique, traditional in appearance, easy to pre pare, contain a healthy aspect, consumable without concern about calories or other de leterious effects and inexpensive
New foods: The Triumph of Trial and Error
-Crayons are good, but bad
-Medicine flavor is bad, but good
Constraints on New Food Development
-Health Concerns/Risks
Real-Allergies
Perceived-organic vs non-organic
-Market Concerns
Cost of ingredients
Availability of commodity
Value perception