Mini MKTG043101-F10R: test 8
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iLearn MKTG043101-F10R Quizzes Mini test 8 Review of attempt 4
Mini test 8 Review of attempt 4
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Friday, October 29, 2010, 11:04 AM Friday, October 29, 2010, 11:11 AM Time taken 6 mins 23 secs Grade 4 out of a maximum of 10 (40%)
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1
Marks: 1
I can't believe it, said Wiley Coyote, I am the president of Acme enterprises and we make $200,000 a year profit with me working my tail off. Our distributor, Road Runner Representatives, made over $800,000 in commissions. I don't understand why they are making all of that money when all they do is run around all day and say beep-beep to customers. I think we should lower the commission rate to bring their income down to a more reasonable level. This is an example of? Choose one answer. a. Horizontal conflict b. Vertical conflict. c. A price war d. Suspended animation e. Vertical integration
Correct
Marks for this submission: 1/1.
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Marks: 1
Thomasville furniture decided to reduce the number of dealers carrying its line fine furniture. Stores who wished to carry Thomasville were required to dedicate at least 10,000 square feet in their store for a Thomasville gallery. This meant that only the larger dealers in a given market would be able to carry Thomasville. This is an example of? Choose one answer. a. Exhaustive b. Discriminating c. Intensive d. Selective e. Exclusive
Incorrect
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A direct channel of distribution consists of? Choose one answer. a. A retailer and a customer b. A customer c. A producer and a customer d. A producer and a retailer e. A producer, a truck, and a retailer.
Correct
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MKTG043101-F10R: Mini test 8
https://ilearn.sfsu.edu/mod/quiz/review.php?attempt=195325
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Marks: 1
A ___________ is a strategic partnership where one company agrees to sell its products through another company's distribution network. Choose one answer. a. Channel alliance b. Channel of distribution c. Co branding arrangement d. Intermediary relationship e. Cross elasticity
Correct
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5
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Kendra runs a wholesale distribution center for candy. Each week she receives candy from all of the major manufacturers and repackages it so that a retailer can buy a case of candy bars and have some from every manufacturer in the case. Kendra is adding value ___________? by Choose one answer. a. Storing b. Disintermediating c. Grading. d. Transporting e. Creating assortment
Incorrect
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Carlina operates a wholesale lumber business serving contractors in her Midwestern city. She takes orders from a central location and delivers the lumber and other building materials to the contractor's jobsite using her own trucks. She orders her lumber from a mill in Washington State. Because the lumber is bulky and she orders large quantities she uses _________ transportation for this part of her business? Choose one answer. a. Air b. Pipeline c. Rail d. Water e. Truck
Incorrect
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Marks: 1
A supply chain consists of both a __________ and a ___________? Choose one answer. a. Intermediary, end user b. Process, product c. Supplier network, marketing channel d. producer, consumer e. Product, market
Incorrect
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MKTG043101-F10R: Mini test 8
https://ilearn.sfsu.edu/mod/quiz/review.php?attempt=195325
Marks: 1
Carlina operates an automobile parts manufacturing plant in Chillicothe, Ohio. She has automotive customers in Michigan, Ohio, Tennessee, Georgia and Indiana. Because most of her customers insist on Just In Time inventory management she needs to know exactly when the shipments of her product to the customer will arrive. Carlina uses _________ transportation for this part of her business? Choose one answer. a. Pipeline b. Rail c. Truck d. Air e. Water
Correct
Marks for this submission: 1/1.
9
Marks: 1
Which of the following is NOT an example of a third-party provider of logistics? Choose one answer. a. A parcel delivery company b. A freight forwarder c. An export/import firm d. A design firm e. A fulfillment company.
Incorrect
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10
Marks: 1
The supply chain centers on the producer. Downstream activities consist of? Choose one answer. a. Quality control and service monitoring after production begins b. Actions that will allow the company to exit from an unattractive market. c. The flow of raw materials from the supplier to the producer d. The channel flows that deal with the physical product. e. The flow of finished product from the producer to the end user
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