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Moderator's guide

Course: MARKETING 327, Fall 2010
School: Texas A&M
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Word Count: 364

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Guide 09/20/2010 MKTG Moderators 323-502 GROUP 3: Haley Amador Cyndi Callaway Lauren Couper Caitlin Donahoe Kristin Holifield Caitlin Mills Kelsye Mire Kendall Repka Moderators Guide ROLE ASSIGNMENT: Moderator: Kendall Repka Note Takers Cyndi Callaway Caitlin Mills Caitlin Donahoe Kristin Holifield Kelsye Mire Lauren Couper Haley Amador Specific Assignment Noting verbal comments Noting verbal comments Noting...

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Guide 09/20/2010 MKTG Moderators 323-502 GROUP 3: Haley Amador Cyndi Callaway Lauren Couper Caitlin Donahoe Kristin Holifield Caitlin Mills Kelsye Mire Kendall Repka Moderators Guide ROLE ASSIGNMENT: Moderator: Kendall Repka Note Takers Cyndi Callaway Caitlin Mills Caitlin Donahoe Kristin Holifield Kelsye Mire Lauren Couper Haley Amador Specific Assignment Noting verbal comments Noting verbal comments Noting verbal comments Noting verbal comments Noting nonverbal body language Noting nonverbal body language Noting nonverbal body language INTRODUCTION: Thank you for helping us and participating in our focus group. Let me explain how this is going to work. This is a discussion as if you were in a conversation with friends. You can agree/disagree or make comments. We ask that only one person speaks at a time. Everyones opinion is valuable and there is no right or wrong answer. Lastly, this focus group will be video tapped in order for us to further study the information discussed. If no one has any further questions we will go ahead and begin. QUESTIONS: 1. Students that live on campus ___________ 2. that Students live off campus ___________ 3. What are the common stereotypes of people who live on campus? Off campus? 4. Which of you have lived on campus? 5. What was your motivation for living on campus? 6. What did you like or dislike when you lived on campus? 7. For those who have never lived on campus, why did you choose not to? 8. What type of housing did you live in? 9. Explain your experience when you lived off campus. 10. For those who have lived both on and off campus, which did you prefer? 11. (Show picture of dorm room) What is the first word that comes to mind when you see this picture? 12. What do you think is convenient about living on campus? Do those conveniences that you listed outweigh the alternative? 13. For those who have lived/live off campus, what did you think about people who lived on campus? 14. For those who have lived/live on campus, what did you think about people who lived off campus? 15. How do you feel the students live up to these stereotypes at A&M? 16. After having experienced either type of living situation, has your opinion changed throughout the years?
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