Course Hero has millions of student submitted documents similar to the one
below including study guides, practice problems, reference materials, practice exams, textbook help and tutor support.
Find millions of documents on Course Hero - Study Guides, Lecture Notes, Reference Materials, Practice Exams and more.
Course Hero has millions of course specific materials providing students with the best way to expand
their education.
Below is a small sample set of documents:
BYU - CHEM - 391
Creating and Using an OutlineChem 391 Winter 2009Adapted from S. Scott ZimmermanOverview Why should you outline? When should you outline? Types of outlines Information to include in an outline Practical principles for application Strategies Refi
BYU - CHEM - 391
Chem 391Writing Cohesion ParagraphsChem 391 Tech Writing Using Chem Lit Dr. ZimmermanCompare this paragraph . . .Proton-induced x-ray emission (PIXE) functions by analyzing x-raysemitted from an excited sample. A Van de Graaf accelerator createschar
BYU - CHEM - 391
Patents: Key PrinciplesThese ideas are taken from the pamphlet What Every Chemist Should Know About Patents, American ChemicalSociety, Washington, D.C., 19921.A patent is a grant from a government to an inventor giving the inventor the right to exclud
BYU - CHEM - 391
Getting Coordinates from the Protein Data BankChem 391The Protein Data Bank (PDB) is a repository of 41,814 macromolecular coordinates (as of 20Feb 2007) run by the Research Collaboratory for Structural Bioinformatics (RCSB). Most of thecoordinates ar
BYU - CHEM - 391
Chem 391Preparing EffectivePoster PresentationsTechnical Writing Using Chemical LiteratureHow a poster differs from an oralpresentation You talk to interestedpeople one-on-one You have time todiscuss details with afew people You have little tim
BYU - CHEM - 391
PowerPoint TipsUsing Text Effectively Think of your overheads or slides as a visual map to your oral presentation. Show your organization by using overviews, by making headings larger than subheadings, bynumbering steps to show sequence, and by bullet
BYU - CHEM - 391
Preparing Poster PresentationsKey Issues in Preparing PostersVisibility! Typical board size is 4 ft 6 ft, Typical viewer will be 3 ft away.Attracting an audiencePrepare for large crowds.Design your poster to stand out without appearing gaudy. Be prepa
BYU - CHEM - 391
Preparing TablesWhen Is a Table Appropriate?When data can=t be presented clearly as narrative; use a table only when text wontsufficeWhen precise numbers are neededTo supplement (not duplicate) text and figuresTo succinctly summarize informationGen
BYU - CHEM - 391
Preparing TransparenciesUse the following guidelines to prepare overhead transparencies:Use 8.5 in 11 in or similar sheet of transparent filmsthey are easy to makeand inexpensive.Prepare typed or drawn artwork and print it directly to transparency mas
BYU - CHEM - 391
Principles of Preparing and Giving Presentations1Planning a PresentationPlanning a presentation before you create it improves the quality of your presentation, makesyour presentation more effective and enjoyable, and in the long run saves you time and
BYU - CHEM - 391
ReadabilityThe following table is adapted from The Art of Readable Writing by Rudolf Flesch (Macmillan:New York, 1949; p 163).AveSentenceLength(Words)Ave No.Syllablesper WordReadingEaseScoreGradeLevelScoreEst. %of U.S.AdultsVery Easy8
BYU - CHEM - 391
Design of a Rsum and Letter of ApplicationSee also http:/www .ch emistry .org/portal/r esources/A CS/A CSConten t/car eers/pdf/tips.pdf. Many of the ideas presentedhere are tak en from this source, as well as th e ear lier American Ch emical Society pam
BYU - CHEM - 391
Rsum Writing Chem 391Chem 391Writing Rsums andCover LettersChem 391 Tech Writing Using Chem Lit Dr. ZimmermanRsum Types and UsesChronologicalFunctionalCombinationCurriculum VitaeFrom Tips on Rsum Preparation, American ChemicalSociety, 1994 (pam
BYU - CHEM - 391
Reviewing ManuscriptsWhen manuscripts are submitted for publication, most journal editors send out the manuscriptsfor evaluation by two or three experts in the field. This process is called peer review. Reviewersare asked to evaluate whether the work i
BYU - CHEM - 391
Chem 391Revising Prose: The LanhamParamedic MethodChem 391 Tech Writing Using Chem Lit Dr. ZimmermanThe Official StylePassive voiceThe NMR spectrum was determined by Jones and coworkers.(passive)Jones and coworkersref determined the NMR spectrum.
BYU - CHEM - 391
Revising ProseChem 391The Lanham Paramedic MethodThe Official Style1. Passive voiceThe NMR spectrum was determined by Jones and coworkers. (passive)Jones and coworkersref determined the NMR spectrum. (active)2. Remove subjectThe NMR spectrum was d
BYU - CHEM - 391
Stress ManagementS. Scott ZimmermanChem 391 Tech Writing Using Chem Lit Dr. ZimmermanEffects of EpinephrineStimulates glycogenolysis fat mobilization glucagon releaseInhibits insulin releaseIncreases heart rateDiverts blood to musclesIncreases
BYU - CHEM - 391
4/3/09ManagingStressDaily schedule from the deskof man who died of a heartattack hurrying to make the5:43 train Immediate use:Get you through finalsand review paper submission Future use: Prepare you to be successfulin your career Avoid burn-o
BYU - CHEM - 391
Chem 391Tips for Improving Your Scientific Writing1.2.3.4.5.6.7.8.9.10.11.12.13.14.15.16.17.Be aware of writing as you read. As you read a textbook, a review article, or an originalresearch paper, notice the style of writing. Criticall
BYU - CHEM - 391
Using UCSF ChimeraD. BelnapUCSF Chimera (Chimera, www.cgl.ucsf.edu/chimera) is a freely available program for viewing,manipulating, and analyzing molecular coordinates and densities. Below are instructions for basicoperations. See "Help" (below) if yo
BYU - CHEM - 391
what everyCHEMIST should know about PATENTSWritten and edited by Le-Nhung McLeland for the ACS Joint BoardCouncil Committee on Patents and Related MattersThe American Inventors Protection Act (AIPA) of 1999 introduced major changes in U.S. patent laws.
BYU - CHEM - 391
Writing Cohesive Paragraphs1.Start the paragraph with a clear, direct topic sentence with one key idea. Whenappropriate, include a transition from the previous paragraph.Weak:The signal transduction pathways mediated by adenosine 3',5'-cyclicmonopho
BYU - CHEM - 391
Writing with the Reader in MindQuoted material in this discussion comes from Gopen, G. D.; Swan, J. A. The Science of ScientificWriting, Am. Sci. 1990, 78, 550558. Other material is by Dr. Zimmerman.1. If the reader is to grasp what the writer means, t
University of Wisconsin-Madison - ED PSYCH - 321
Sp12AdolescenceExam 1 Review GuideIntroduction (pp 4-19), Chapters 1,2 (excluding pp74-76), & 11The following is an outline of topics to help organize your preparation for the exam. It is notan exhaustive list. There may be information on the exam t
University of Wisconsin-Madison - NUTRI - 132
Proteins01:24Structure:Proteinscontaincarbon,hydrogen,andoxygeno Nitrogenisdistinguishingcharacter(onlymacronutrientw/nitrogen)o Joinedtogetherbypeptidebondspeptide=shortchainofaminoacidsProteinshavehundredsorthousandsofaminoacidso Anyparticularpr
University of Wisconsin-Madison - PSYCH - 202
PsychStudyGuide#300:56Personality:characteristics,emotions,thoughtsbehaviorsthatarerelativestable overtimeandacrosscircumstances whatmakesyouwhoyouare?Whatmakesyouunique?Whatisthesame overtime? Howwemanageemotions,behavior,situation,andadventure Pe
University of Wisconsin-Madison - PSYCH - 202
Georgia Tollin and Meg RappeportPsych Test Study Guide #1I. Course Introduction:-The epistemological question: how do we know what we know?1) We know something when we can explain it:-Nomothetic Explanation: useful for physical eventsWe being a part
University of Wisconsin-Madison - PSYCH - 202
EdPsych321Lecture2/719:47Whatpurposedoesaneatingdisorderserve?Control,attractattentionAlfredAlderIndividualPsychologyTheimportantthingisnotwhatoneisbornwith,butwhatuseonemakesofthat equipment5BasicAssumptions1.AllbehaviorhasasocialmeaningPeers,wo
University of Wisconsin-Madison - ZOO - 101
Zoology 101 Exam #1 Study GuideProperties of Life1. Order/Organization2. Energy processinga. Sunlightfoodatp3. Response to environmenta. Sunlight tracks sun4. Regulationa. Homeostasis (maintain internal conditions despite outside temps)5. Reprodu
University of Wisconsin-Madison - ZOO - 101
ZoologyExam2AllcellscomefrompreexistingcellsCellDivisioncellreproduction=copyDNA,separateDNAInEukaryotes:MeiosisleadstoproductionofgametesMitosisleadstoproductionofothercelltypessomaticcellsInprokaryotes:BinaryfissionMitosis(mitosis/cytokinesis)
University of Wisconsin-Madison - ZOO - 101
ZoologyExam3NeuroscienceNervoussystemsIntegrateinternal+externalinfoNeuronsCellsthatsendandreceiveelectricalorchemicalsignalsSimilaracrossspeciesMorecomplexorganismshavemorecomplexnervoussystemsandmoreneuronsThehumanbrainhas100billionneuronsWheni
UNC - BUSI - 101
Business 101- AccountingMonday, January 10, 201112:28 PMFather of Accounting: Luca Pacioli (1494)Financial Accounting: ExternalFinancial Statements, for investors/people outside the companyManagerial: InternalNot as regulated; for personal, company
UNC - BUSI - 101
Chapter 2Monday, August 29, 20118:09 AMAccounting Misstatements: Errors (accidental), Fraud (intentional)Materiality: The importance of a piece of information. How much does it matter?Uncertainty: Contingent liabilities (pending lawsuits, etc)U.S. -
UNC - BUSI - 406
Chapter 1Production: actually making goods or performing servicesCustomer satisfaction: extent to which a firm fulfills a customer's needs, desires, andexpectationsMarketing: the performance of activities that seek to accomplish an organization's obje
UNC - BUSI - 406
Chapter 2Marketing management process:Planning marketing activitiesSet objectivesEvaluate opportunitiesCreate strategiesPrepare plansDevelop marketing programoDirecting the implementation of the plansoControlling these plansMeasure resultsEva
UNC - BUSI - 406
Chapter 3External market environmentoEconomic environmentEconomic and technological environment: affect the way firms use resourcesChanges quite rapidlyEffects can be far reachingChanges in economy are often accompanied by changes in interest rates
UNC - BUSI - 406
Chapter 4MARKET: group of potential customers with similar needs who are willing to exchangesomething of value with sellers offering various goods or servicesSegmentation and targetingoDefining generic markets and product marketsGeneric market: mar
UNC - BUSI - 406
Chapter 5Economic needs affect most buying decisionsoEconomic buyers: people who know all the facts and logically compare choices to getthe greatest satisfaction from spending their time and moneyoEconomic needs: concerned with making the best use
UNC - BUSI - 406
Chapter 6Business and organizational customers: any buyers who buy for resale or toproduce other goods and servicesProducers of goods and servicesIntermediariesGovernment unitsNonprofit organizationsCollectively called the B2B market, or the busine
UNC - BUSI - 406
Chapter 7Marketing research: procedures that develop and analyze new informationabout a marketMay involve use of questionnaires, interviews, experiments, and manyother approachesoMarketing information system (MIS): an organized way of continuallyga
UNC - BUSI - 406
Chapter 8ooooooWhat is a product?Product: means the need satisfying offering of a firmMust customers think about a good in terms of the total satisfaction itprovidesQuality: product's ability to satisfy a customer's needs or requirementsFocuse
UNC - BUSI - 406
Chapter 9Successful new products are critical in driving profitable growth for both new andestablished companiesConstant life and death struggle where old products are replaced by new productsInnovations show that products, customer behavior, and com
UNC - BUSI - 406
Chapter 10Marketing strategy planning decisions for placePlace: making goods and services available in the right quantities and locations,when customers want themPlace arrangements can dramatically change the competition in a productmarketoChannel
UNC - BUSI - 406
Chapter 11: Distribution Customer Service and LogisticsoPhysical distribution gets it to customersLogistics: transporting, storing, and handling of goods in ways thatmatch target customers' needs with a firm's marketing mix-both within individual firm
UNC - BUSI - 406
Chapter 12: Retailers, Wholesalers, and their strategy planningoRetailers and wholesalers plan their own strategiesTo provide value for target marketRetailing: covers all activities involved in sale of products to final consumersIn case of service re
UNC - BUSI - 406
Chapter 13: PromotionPromotion: communicating info between the seller and potential buyer or othersin the channel to influence attitudes and behavioroSeveral promotion methods are availablePersonal selling: involves direct spoken communication betwee
UNC - BUSI - 406
Chapter 14: Personal selling and customer serviceooImportance and role of personal sellingAbsolutely essential in promotion blends of some firmsOften a company's largest single operating expenseIn US, 1 in 10 of total labor force is involved in sale
UNC - BUSI - 406
Chapter 15: Advertising and Sales PromotionAdvertising and sales promotion provide relatively low cost ways to inform,persuade, and activate customersResults are uneven thoughoDecisions to be madeAdvertising objectives and what they want to achieve
UNC - BUSI - 406
Chapter 16: pricing objectives and policiesoPrice has many strategy dimensionsHow flexible prices will beLevel of prices over product life cycleTo whom and when discounts/allowances will be givenHow transportation costs will be handledPrice: amount
UNC - BUSI - 406
Chapter 17: Price Setting in the Business WorldooPrice setting is a key strategy decisionTwo basic approachesCost orientedDemand orientedSome firms just use markupsMarkup: a dollar amount added to the cost of products to get the sellingpriceUsua
UNC - BUSI - 406
Chapter 18: Ethical Marketing in a Consumer Oriented World:Appraisal and Challenges (pages 471-475)oMarketing strategy planning process requires logic and creativityThe effectiveness and value of marketing efforts in individual firms isimproved signi
UNC - BUSI - 406
Appendix B- Marketing ArithmeticMonday, February 21, 20113:53 PM1.Operating statement: a simple summary of the financial results of a company's operationsover a specified period of time1.a.Main purpose of the operating statement is determining the
UNC - BUSI - 406
Chapter 1-Marketing's Value to Consumers, Firms, and SocietyMonday, February 14, 20115:33 PM1.1.1.1.Marketing1.a.Provides needed direction for production and helps make sure that the rightgoods and services are produced and find their way to cus
UNC - BUSI - 406
Chapter 2-Marketing Strategy PlanningMonday, February 14, 20119:55 PM1.1.1.1.Marketing Management Process1.a.Planning marketing activities1.a.Directing the implementation of the plans1.b.Controlling these plansStrategic (management) Planning
UNC - BUSI - 406
Chapter 3-Evaluating Opportunities in the Changing MarketEnvironmentThursday, February 10, 20114:23 PM1.Marketing Environment1.a.Direct: customers, company, and competitors1.a.External:1.a.i.Economic environment1.a.ii.Technological environmen
UNC - BUSI - 406
Chapter 4-Focusing Marketing Strategy with Segmentation andPositioningFriday, February 11, 20111:56 AM1.Market: a group of potential customers with similar needs who are willing to exchangesomething of value with sellers offering various goods or se
UNC - BUSI - 406
Chapter 5-Final Consumers and Their Buying BehaviorSaturday, February 12, 201112:43 PM1.1.Economic Needs affect most Buying Decisions1.a.Economic buyers: people who know all the facts and logically compare choicesto get the greatest satisfaction f
UNC - BUSI - 406
Chapter 6-Business and Organizational Customers and Their BuyingBehaviorSunday, February 13, 201112:16 AM1.1.1.Business and Organizational Customers1.a.Are any buyers who buy for resale or to produce other goods and services(business-to-business
UNC - BUSI - 406
Chapter 7-Improving Decisions with Marketing InformationTuesday, February 22, 201111:01 PM1.1.Effective Marketing requires Good Information1.a.Marketing research: procedures that develop and analyze new information abouta market1.a.i.May involve
UNC - BUSI - 406
Chapter 8-Elements of Product Planning for Goods and ServicesThursday, February 24, 20112:50 PM1.1.1.1.1.What is a Product?1.a.Companies are selling satisfaction, use, or benefit the customer wants1.a.i.Marketing managers deliver the highest l