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Psych Study Guide 4

Course: PSYCH 202, Fall 2011
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overtimeandacrosscircumstances PsychStudyGuide#3 00:56 Personality:characteristics,emotions,thoughtsbehaviorsthatarerelativestable whatmakesyouwhoyouare?Whatmakesyouunique?Whatisthesame overtime? Howwemanageemotions,behavior,situation,andadventure Personalitytraits:characteristicsoftheperson,adispositionaltendencytoactina certainwayovertime Relativelystabledispositiontobehaveinaparticularandconsistentway...

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overtimeandacrosscircumstances PsychStudyGuide#3 00:56 Personality:characteristics,emotions,thoughtsbehaviorsthatarerelativestable whatmakesyouwhoyouare?Whatmakesyouunique?Whatisthesame overtime? Howwemanageemotions,behavior,situation,andadventure Personalitytraits:characteristicsoftheperson,adispositionaltendencytoactina certainwayovertime Relativelystabledispositiontobehaveinaparticularandconsistentway Introversionvs.extraversion Introversion:highstress,depression,neuroticism,pronetomorenegativeemotions Extraversion:notquicklyoverwhelmedbystimulusseekingmorestimuli,moreproneto dodrugs,rockclimb,skydive Howhavescientistsstudiedpersonality Psychodynamictheoriesemphasizeunconsciousanddynamicprocesses dynamicrelationshipsw/otherpeople Humanisticapproachesemphasizeintegratedpersonalexperience o Unconditionalpositiveregardyouregoodenoughtryingto understandhowpersonisfindingmeaninginlife Socialcognitiveapproach:howpeoplethinkaboutsituations,butalsohowtheywould respondinthosesituations Typeandtraitapproachdescribesbehavioraldispositions:categorizepeopleindifferent ways TheFreudianorPsychodynamicapproach Theroleofunconsciousinfluencesonpersonality(lifeisunconsciously driven) Id=unconscious,pleasurecenter o Bornw/it,havetorestrainit(devilchildishimpulses) Superego=dictatesfromsociety,parents DoesntacceptdesiretomeetIddesire(angelorparent) SexualinterestinoppositeparentneedtocontrolId Ego=mediatesbetweenIdandSuperego Senseofself,howwewanttooperate Introducesconceptofunconsciousdefensemechanisms Defensemechanisms:feelokayintimeofstruggle Almosteverythingisunconscioussomethingsarepreconsciousorconscious(Freuds topographicalmodel) Therapistcansuggestunconsciousfeeling,andbringittopreconsciousor subconscious PenisEnvyTheorythefemaleacknowledgesthefactofhercastrationandw/it toothesuperiorityofthemaleandherowninferiority,butsherebelsagainstthis unwelcomestateofaffairsFreud decidedthatwomanhadpenisenvyphallicsymbols=monumenttopenis CommonDefenseMechanisms Denial:refusingtoacknowledgesourceofanxiety(ignore,pretenditdoesnt exist) o EX:illpersonignoresmedicaladvice Repression:excludingsourceofanxietyfromawareness EX:personfailstorememberanunpleasantevent Projection:attributingunacceptablequalitiesoftheselftosomeoneelse EX:competitivepersondescribesothersassupercompetitive ReactionFormation:Wardingoffanuncomfythoughtbyoveremphasizingtheopposite EX:personwithunacknowledgedhomosexualdesiresmakeshomophobicremarks Rationalization:concoctingaseeminglylogicalreasonorexcuseforbehaviorthatmight otherwisebeshameful EX:personcheatsontaxesbecauseeveryonedoesit Displacement:shiftingattentionofemotionfromoneobjecttoother(takeemotionsout onothers) EX:personyellsatchildrenafterabaddayofwork Sublimination:channelingsociallyunacceptableimpulsesinconstructive,evenpositive way EX:sadistbecomesasurgeonordentist TheHumanisticexistentialapproach:personalityaschoice Humanisticexistentialtheoristsfocusonhowhealthychoicescreate personality(muchmorepositiveandoptimistic) o Humanisticpsychologistsemphasizeapositive,optimisticviewof humannature;goodnessandpotentialforgrowth o Existentialistpsychologistsfocusontheindividualnegotiatingtheissue ofmeaningandtherealityofdeath Personalitiesdevelopwhentryingtounderstandlifesmeaning Selfactualizationapproach(Maslow) Kidswillbeokayifparentsprovidepositive(unconditional)love HumanNeeds,SelfActualization,andPersonalityasexistence Selfactualizingtendency:thehumanmotivetowardrealizingoutinner potential(Maslow) o Engagementintasksthatmatchourabilitiescauseastateoffocus calledflow Existentialapproach:regardspersonalityasgovernedbyanindividualsongoing choicesanddecisionsinthecontextoftherealitiesoflifeanddeath; Angstcanariseaswefindmeaninginlifeanddeathandtakeresponsibilityformaking freechoices Onemustdealwithissuesheadoninsteadofusingdefenses Engagementintasksthatmatchourabilitiescauseastateoffocus Thesocialcognitiveapproach:personalitiesinsituations Socialcognitiveapproach:anapproachthatviewspersonalityintermsofhow thepersonthinksaboutthesituationsencountersindailylifeandbehavesin responsetothem o Notjustaskingwhattheythinkofsituation,askingwhatyouwoulddo inthatsituation Personsituationcontroversy:thequestionofwhetherbehavioriscausedmoreby personalityorbysituationalfactors Studyingpersonality:projectiveapproaches(unconsciousthought) Rorschachinkblottest:individualinterpretationsofthemeaningofasetof unstructuredinkblotsareanalyzedtoidentifyarespondentsinnerfeelingand interpretpersonalitystructure o Notthemostreliable ThematicApperceptionTest(TAT):respondentsrevealunderlyingmotives,concerns, andthewaytheyseethesocialworldthroughstoriestheymakeupaboutambiguous pictures Usedmoreoften Studyingpersonality:selfreportinventories Personalityinventoriesusemultiplechoice/forcedchoice Validityscalehelpsalleviateresponsestylebiases SelfReport:aseriesofanswerstoaquestionnairethataskspeopletoindicatethe extenttowhichsetsofstatementsoradjectivesaccuratelydescribetheirown behavior/mentalstate Tendencytopresentthemselvesinwaythatissociallyacceptable MMPI2:awellresearchedclinicalquestionnaireusedtoassesspersonalityand psychologicalproblems Mostcommon 500trueorfalsequestions notsurewhyitsaskingcertainquestionsbutitcomparesresponsesofpeople,linked w/otheritems sensationseekingscale:partofextroversion newsituations,crazythings,explore,tryanythingonce Rotterslocusofcontrolscale Dothingshappeninternallyorexternally? Studyingpersonality:thenarrativeapproach DanMcadams,personalityresearch Tounderstandpeople,needtounderstandtheirpersonalnarrativeoftheir wholelives o Tellmeaboutyourlife theSearchforCoretraits traitscanbeclassifiedbyusingadjectives(language),whichmaybe organizedinahierarchicalpattern o factoranalysissortstraititemsintosmalldimensions.Researchers havearguedhowmanycorefactorsexist TheBig5,andEysenkstwofactormodel Eysenkpositsthreesuperordinatepersonalitytraits: Organizedsubordinatetraitsandhabitualandspecificresponsesystems, importanttocareaboutallthree o Emotionalstabilityv.emotionalinstability(neuroticism) o Extraversion/introversion o Psychoticism(impulsivityandaggression) Dependsonhowintroverted/extrovertedmatchw/stability,notjustalone TheBigFive(eachtraitexistsonahigh/lowscale)isperhapsmostdominant currentpsychometricmeasurementperspectiveinpersonalitypsychology(OCEAN) Traitsofthefivefactormodel:conscientiousness,agreeableness, neuroticism,opennesstoexperience,andextraversion o Accountsforvariabilitywithoutoverlap,multipleobserveragreeability, anditsreliableacrosscultures(maybeuniversal) 1.Opennesstoexperience: imaginativevs.downtoearth varietyvs.routine independentvs.conforming 2.Conscientiousness: organizedvs.disorganized carefulvs.careless selfdisciplinesvs.weakwilled 3.Extraversion: socialvs.retiring funlovingvs.sober affectionatevs.reserved 4.Agreeableness: softheartedvs.ruthless trustingvs.suspicious helpfulvs.uncooperative 5.Neuroticism: worriedvs.calm insecurevs.secure selfpityingvs.selfsatisfyied importanttounderstandwheresomeoneisonall5 Whatisbiologicalbasispersonality Personalityisrootedingenetics o Manifestationcouldmakeadifference,environmentdetermineshow yourpersonalitywillmanifestitself Outlettoexpresssomethingvs.nothavinganoutlet Twinshavemanyofthesametraits(extraversionandopennesstonewexperiencesare themostgeneticallyinfluenced) AdoptionStudiesshow: Adoptedsiblingsarenomorealikeinpersonalitythanrandomlyselectedpersonsare Personalitiesofadoptedchildrenarelargelyunrelatedtotheiradoptiveparents Temperamentsareevidentininfancycantellat4months o Personalityisreflectininfanttemperamentthroughactivitylevel, emotionality,sociability,shychildrenareinhibited Personalityislinkedtospecificneurophysiologicalmechanisms Personalityisadaptive TraitsintheBrain HansEysenckpostulatedthatextraversionismostrelevantto neurophysiologicalmechanisms;variationinalertness o Over/understimulationofthereticularformation(arousal) JeffreyGrayproposetwobrainsystemsresponsibleforextraversionandneuroticism Behavioralactivationsystem(BAS):moreextraverted,morelikelytoactivategostraight toreward Behavioralinhibitionsystem(BIS):activatedinintroverted,firsttendencyistonotdo anythingandinsteadthinkwhatcouldgowronghere ArousalandExtraversion/introversion Theory:differencesincorticalarousalwhydifferencesbetweenextravertsand introverts CorticalarousalregulatedbyAscendingReticularActivatingSystem(ARAS) Extravertsunderaroused Introvertshyperaroused Trytogettooptimallevelofarousal Zuckermanssensationseekingsimilartoextraversionbutwithimpulsive element o Neurochemicaldeficit Examplesofsometraits: Selfefficacy(control)(bandura) Optimismpessimism TypeA(highstrung)vs.TypeB(laidback)personalities Neuroticism/emotionalstability Extraversion/introversion Hardiness(orchidordandelion) Shyness Narcissism Stressreactivity DSMIVsperspectiveonnormalandabnormal/psychopathologicaldimensionsof personalitytraits DSMIVstandsforthediagnosticandstatisticalmanualoftheAmerican psychiatricassociation(4thedition) Itisthestandardizednomenclatureofpsychopathologyinthebusinessof mentalhealthinNorthAmerica Personalitydisorder: Anenduringpatternofinnerexperienceandbehaviorthathas5 characteristics o Deviatesmarkedlyfromtheexpectationsoftheindividualsculture o Ispersuasiveandinflexibile o Hasanonsetinadolescenceorearlychildhood o Isstableovertime o Andleadstoeithersignificantpersonaldistressorimpairmentin socialoccupationalrolefunctioning NarcissiticPersonalityDisorder: Coredefinition:apersuasivepatternofgradiosity(infantasyorbehavior) needforadmirationandlackofempathy,beginningbyearlyadulthoodand presentinavarietyofcontextsasindicatedbythefollowing o 1.Grandiosesenseofselfimportance o 2.preoccupiedwithfantasiesofunlimitedsuccess,power,brilliance, beautyorideallove o 3.Believeshe/sheisspecialanduniqueandcanonlybeunderstood by,orshouldassociatewith,otherspecialorhighstatuspeople o 4.Requiresexcessiveadmiration o 5.Hassenseofselfentitlement,i.e.,unreasonableexpectationsof especiallyfavorabletreatmentorautomaticcompliancewithhisorher expectations o 6.Isinterpersonallyexploitative o 7.Lacksempathy:isunwillingtorecognizeoridentifywiththefeelings andneedsofothers o 8.Isoftenenviousofothersorbelievesothersareenviousofhim/her o 9.Showsarrogant,haughtybehaviorsorattitudes DSMIVNarcissismvideo Manatclinicfoundthathisgirlfriendwasinadequatenotinterestedinpeoplethat havenothingtoofferme sheexpectsmetofillhervoidhowallhisrelationshipsare peopleseemeasbeingspecial,fairlyintelligent,jealousofmyabilities whensomethingisoutstandyoudonttreatitlikeitisordinary putsfaultsonotherpeople,canthandlenegfeedback,doesntlikebeingcalledinferior, unemotionalaboutbreakup,arrogant,preoocupiedwithhimself,doesntchangehowhe actsblamesitonthefactthatpeoplearejealousofhim peoplewithnarcissismarenotalwayslikeablegoodataligningwithpeople experiencinggreatdealofemotionalpainnarcississticbubblepsychologicallycollapse fromnegcomment usuallyifyoudiagnosedisorder,youcantstopitbutyoucanmitigateagainstit(stable disorder) AntiSocialPersonalitydisorderandpsychopathy Bothinvolvecombinationofpersonalitytraitsandsociallydeviantdisorders Butdistinctdisorders AntiSocialPersonality=pervasivepatternofdisregardforandviolationoftherightof others Lawviolations,deceit,impulsivity,aggressiveness,disregardforsafety, irresponsibility,lackofremorse Behaviorbased 75%ofmaleprisonersinjailhaveantisocialpersonalitydisorder hardertodiagnosewithoutpatternoflawinvolvement Psychopathy:focusesmoreonpersonality Hardcorecriminals,killers 25%ofmales,15%offemales moreextremethanAntiSocialPersonalitydisorder MaskofSanity(Checkley) o criminalpsych,describespsychopathicpersonality afundamentalincapacityforloveortruefriendship(Karpman) o donthaveabilitytoloveorformbonds/relationships Pictureofbrideandgroombotharepsychopathic Dayofwedding,2ndmurdervictimfound,husbandandwifeworkedtogether todomurder Wifesaidshewasabatteredwoman,andgotoutafter12years,butitwas laterfoundoutthatmoreinvolvedthanpeoplethought Cantalwaystellhighpsychopathicpeople,easiertotellantisocialdisorder Psychopathychecklist:beyondthebehaviorsthepersonalityitems Glibness/Superficialcharmverylikeable Grandiosesenseofselfworth o dontcarewhatpeoplethinkofthem(unlikenarcissisism) Needforstimulationillegalthings,burglary Pathologicallying o lyingjustforthesakeoflying,aboutthingsthatdontmatter o Justtopulloneoveronotherpeople,dupingdelight Conning/manipulativepretendingtobeinjured,togetpeopletohelpyouthen whentheydoharmingthem Lackofremorsenotsorryforwhattheydid Shallowaffectnothingreallyphasesthem Callous/lackofempathy o Havetroublerelatingtoothers,andunderstandinghowpeopleare feeling Psychopathyvideoclip Assessmentinterviewaboutinnerpersonalstyle,noticehowtheytalk,what typeoflanguagetheyuse,andbodylanguage Talksaboutdeath,shooting,rapeverycasually Asajuvenilehegotawaywithalotofstuff Currentlyinjailforaddictiontococaine,30months Everythingrevolvesaroundhim,grandioseconceited,notembarrassed,he enjoystheattentionheisgetting Verypolite Remorsedidntfeelguilty,eventhoughhesaidhedid o Saidthatthepersonhadinsurancesohedidntfeelbadaboutrobbing them o Inordertounderstandiftheyareactuallyremorsefulyouhaveto continuetolistentotheirstory LykkensLowFearHypothesis Peoplearehighinpsychopathybecausethatdonthaveanormalleveloffear, borndifferent,anddontexperiencefearinthesameway Poorfearconditioningamygdaladoesnotlightupinthesameway Poorsocializationbecausenofear Poorattachmentbecausedontneedcomfort o Earlyattachmenthappensbecausetoddlershavefearofbeingleft o Highpsychopathicpeopledonthavebondsunlessitservesapurpose Insensitivetopunishmentcues o (i.e.money,food,ahouse) fearkeepsusfromdoingthingsthattherecouldbeconsequencesfor o Highpsychopathicpeopledonthavefears,sotheyfinditfun EX:seeingsirenswouldscarenormalpeoplebutnothigh psychopathicpeople NewmansResponseModulationHypothesis MorespecificthanLykkensmodelnotinconsistent Insensitivetopunishmentcueswhentheyareperipheral o Ifnotthefocus,theywontpayattentiontofear o Iftheyaretrainedtofocusonfearcuesthentheywillhavenormal amountsoffear Insensitivetoemotionalneutralcuesaswellasfear Immediateactingonurgeslackofresponsemodulationsobehaviorisnot regulated Amygdaladifferencesbecausenotattendtothecues,sonotactivation StroopTest:animalsw/names(likethecolortest) Mostresponsetimesslowdown,highpsychopathypeopleperformbetternot distractedbyperipheralcues Overselectiveattentionabletoignore,emotionalcues,stress PsychopathicBrainVideoClip SPECT:radioactivetracersareinjectedandlookatbrainactivity Normalpeople:processneutralandemotionalexperiencesdifferently o Highpsychopathicpeopleprocessinthesameway,dontextract emotionalinformation Normalpeople,withaneutralstimulihavewidespreadactivation,andforemotional stimulitheyhavehighactivationinrighthemisphere Psychopathicpeopleseeaneutralstimuliandonlythebackpartofthebrainlightsup Noaffectinassociationinpsychopath,thetaskisstraightforward Individualisnotcapableifdeepsemanticaffectiveprocessingsuperficially MentalDisordersareclassifiedintocategories DSMIVmultiaxialclassificationsystem Importanttocarefullyaddressallaxiss o Axis1:clinicaldisordersandotherconditionsthatmaybeafocusof clinicalattention Treatable,changeable,notpermanent schizophrenia,mooddisorders,anxietydisorders,sexualandgenderdisorders,sleep disorders,eatingdisorders Axis2:mentalretardationandpersonalitydisorders(antisocialpersonalitydisorder, paranoidpersonalitydisorder,borderlinepersonalitydisorder) Ifpersonalityisdiagnosedanditispermanent,butthereisawaytomaketheperson higherfunctioning Axis3:generalmedicalconditionsthatmayberelevanttomentaldisorders(cancer, epilepsy,obesity,ParkinsonsDisease,Alzheimers) Axis4:psychosocialandenvironmentalproblemsthatmightaffectthediagnosis, treatment,andprognosisofmentaldisorders(unemployment,divorce,legalproblems, homelessness,poverty,parentaloverprotection TheValueandDangerofLabelsCategorizationandDiagnosis ProblemswithDSM:facilitatesprofessionalcommunication o Leadstoshorthanddescription,impliedmeaning(puttingageneral label) o Canstigmatizeandleadtoselffullfilingprophecyhowpeoplereact andhowitaffectsabilitytobeatthedisease RosenhanVideoClip Onbeingsaneininsaneplaces fakedasinglesymptom o saidtheyheardvoices(schizophrenia) noonetalkstoyouinside,nocontact,verydehumanizing,fewvisitors oncetheyenteredthementalhealthcenternoonethoughttheyweresaneeverifthey were saidtheywereinremissionmeaningitwouldnevergoaway notcollectionofsymptomstheyarepeoplewhoareunhappy cantdiagnosewithjustonesymptom CritiqueandimpactondevelopmentofDSMs Singlesymptomsareinadequatebiasesfordiagnosis DSMsubsequentlyarticulateddetaileddiagnosticcriteria Mentaldisordersmustbeassessedbeforediagnosis Assessmentusesstructuredandunstructuredinterviews o Spendtimegettingtoknowthemfirst Assessmentutilizesbehavioralinformation Assessmentprofitfrompsychologicaltestinginformation MentalDisordershavemanycauses Familyandsocioculturalfactors Cognitivebehavioralfactors Biologicalfactors Thediathesisstressmodelintegratesmultipleperspectives o Helpstounderstandwhypeoplehavetendencyofdisorder o Predisposingfactors:e.g,genetics;personalitytraits;environment; earlyandprolongedstressorsandstressresponsesresultingin emotionallyandbehaviorallymaladaptivecircuitsinthebrain whetheryouareleftorrightbrainedmakesadifference ifyouhaveaschizophreniagene,youaremorevulnerable canbetriggeredinutero Stress=precipitatingfactorsortriggeringfactors Stressfulmajorlifeeventsassociatedwiththeonsetof psychopathologicalsymptomsinadulthood) Neuroticdisorders=nonpsychotic Nodelusionsorhallucinations Nomarkedlyimpairedrealitytesting o Operationally,absenceofmarkedlyimpairedrealitytestisseemin personswhoareawarethattheirthinkfeelingsaredistorted, unreasonable,orproductsofimagination AnxietyDisorders:Descriptions 1.Generalizedanxietydisorder o excessiveanxietyandworrymoredaysthannotfor6months o personfindsitdifficulttocontroltheworry o anxiety/worryassociatedwithatleast3offollowingsymptoms: restlessness/feelingkeyeduporonedge beingeasilyfatigued difficultyconcentratingormindgoingblank irritability muscletension sleepdisturbance 2.Panicdisorder withorwithoutagoraphobia havingpanicattacks(needtoescape)morebiologicallyprone,dontknowwhyit happens,areafraid 3.Phobicdisorders agoraphobia:fearofpanicattacksneverlearnitsokay,avoidance socialphobia:socialsituations,peoplearenegativelyfocusedonyou,trouble specificphobias:claustrophobia,planes,spidersdebilitatingindailylife 4.ObsessiveCompulsiveDisorder: obsessions:thoughtsassociatedw/disorder(toucheddoor,havegerms) compulsions:behavior(washinghands) 5.PostTraumaticStressDisorder anxietybecausepeopledontwanttobebackinsituation experienceanxietyinpanic,worldbecomessmarterandhardertooperate Panicdisorder:adisordercharacterizedbythesuddenoccurrenceofmultiple psychologicalandphysiologicalsymptomsthatcontributetoafeelingofstarkterror; panicattacks Approx..22%oftheU.Spopulationreportshavingatleastonepanicattack Agoraphobia:anextremefearofventuringintopublicplaces;correlateswith panicdisorder Thingsdevelopinadisorderwhenweavoidnegativereinforces Takingcontrolofbreathingbehavioraltreatment Cognitivetreatment:talkingselfoutofit Bestthingtodoistoputselfbackinsituation VideoClip:sportswriter Discussionofsymptomatology:panicattack,anxiety,agoraphobia Diagnoses:panicdisorder,w/agoraphobia Etiology:avoideddealingwithit,socialstress,divorce Treatment:wontbeeffectiveifonlydealingwithpanicattacks,helpingexpose someonetowhattheyareafraidof Talkingaboutdrinkingalot,wifedivorcedhim(heusedtoenjoylife) o InBaltimorehispalmsweresweaty,heartracing,dizziness,afraid (strongphysiologicalresponse) o Controllednervousnessw/scotch,andsleptthroughinterview ObsessiveCompulsiveDisorder:adisorderinwhichrepetitive,intrusive,thoughts (obsessions)andritualisticbehaviors(compulsions)designedtofendoffthose thoughtsinterferesignificantlywithanindividualsfunction Roughly1.3%ofthepopulationsuffers Moderateheritability OCDyoungmothersstrugglevideoclip Hastowatchoutforson,needstolookathimatallstopsigns Setstrapuptoseeiftheyaremoveddiagnosedbeforehavingson Knowsherthoughtsareirrational,butcantdoanythingaboutit o Ifshelooksawayforonesecondthereisachancesomethingcould happen Fearofcontaminationwashedhands22timesinhalfanhour,verycomplexprocess drieshandsup CommoninpeoplewithOCD Spinsincirclestomakesuresheisokayhardforhertotakeawalk Triestostop,butcantdebilitating CausesofOCD: Caudatenucleusdysfunctiondifferent,abnormalstructure Caudatenucleuspartofbasalganglia Basalgangliainvolvedinimpulsesuppression(notabletosuppress) Theory:impulsesleakintoconsciousandprefrontalcortexbecomes overactive o Sinceimpulsesarebeingwellmanaged,wehavetodosomething aboutthoseimpulses Strepinfection:canleadtoovernightOCDsymptoms AnxietyDisorder Focusonthreateningevents,content Biologicalfactorsplayrole o Afterbeingtoldtohyperventilate,thepanicdisorderpatientswill actuallyhyperventilateafter ThedoctorexaminedEmmasGrowth ifaskedtoanonanxiouspersontheywillthinkthegrowthistalkingabouttheheight, butifaskedtoahighanxietypersontheywillthinkitisreferringtoatumor,orsomething bad Inhibitedtemperamentsrelatedtoanxiety IncreasedCNSactivationrelatedtopanicdisorder Treatmentthatfocusonbehaviorandcognitionareimportantforanxietydisorders Forspecificphobias,thesourcesofanxietyarebetteraddressedwith cognitivebehavioralapproachesthanwithmedicationalone Systemicdesensitizationusesfearhierarchiestohelppeoplelearnto managedimensionsoffear o Gradualprocess,learningtheory Virtualtreatmentscanreducefearresponses Cognitivetherapy:involveshelpingaclientidentifyandcorrectanydistortedthinking aboutself,others,ortheworld Cognitiverestructuring:atherapeuticapproachthatteachesclientsto questiontheautomaticbeliefsassumptionandpredictionsthatoftenleadto negativethinkingwithmorerealisticandpositivebeliefs Mindfulnessmeditation:teachesanindividualtobefullypresentineach moment;tobeawareofhisorherthoughts,feelings,andsensations;andto detectsymptomsbeforetheybecomeaproblem CognitiveBehavioralTherapy(CBT):ablendofcognitiveandbehavioraltherapeutic strategies Effectiveforaranchofdisorders whatstheworstthingthatcanhappentalkitthroughwithpatientabouthow realisticisit Treatmentsthatfocusonbehaviorandcognitionaresuperiorforanxiety SSRIshelpsocialphobia,butcognitiveandbehavioralmethodsare treatmentsofchoice o Addcognitivepartbecauseitisalsoalearnedresponse o Notgoingforimmediaterelief,gradualandlongterm PanicdisordertreatmentsarecombinationofmedicationandCBTbutrelapse islesswithCBT OCDtreatmentsblendmedicationandCBTwithafocusonexposeandresponse prevention Exposeandresponseprevention:exposepatienttowhattheyareafraidof,so theyareunlearningtheirfear o Exposetogerm,talkaboutvalidityofthoughts,calmdownandtryto stopthinkingaboutit Suicideriskandprevention Suicideisthe11thleadingcauseofdeathintheU.Sandthirdamonghigh schoolandcollegestudents o 50%ofthosewhocommitsuicidedosoduringadepressiveepisode thereexistavarietyofmotivesforsuicide maybebiologicaland/orcontagious(Werthereffect) predictionandpreventionisdifficulthoweverwarningsignsareabundant people dontseeriskbecausepersonhidesit stemsfromdepressiondontbeliefitmatterstolive,notworthanything distortedworldview Depression Dark,desperatefeelingpeoplearehaving,notrational,buttothemitistheir reality Depressedmood Markedlydiminishedinterestandpleasure Significantweightlossorweightgain Insomniaorhypersomnia Psychomotoragitationorpsychomotorretardation(lossofenergy) Fatigueorlossofenergy Feelingsofworthlessnessandexcessiveguilt Diminishedabilitytothink,concentrateandmakedecisions Recurrentthoughtsofdeathorsuicidalideation Psychoticfeaturesasspecifer: Hallmarkssofpsychosisdelusionsandhallucinations(havetomatchwith depressivethoughts) o voiceswillsaydepressivethings,havedepressinghallucinations presenceofpsychoticfeaturesinmooddisordersisseenin MoodCongruentDelusions:Depressivedelusionsofutterworthlessness/repulsiveness ofself;manicdelusionsofGrandeur,unlimitedpowerandinfluence Hallucinations(typicallyauditory) Depressivedisorders Dysthymicdisorderordydthymia(neuroticdepression) o Chronic(2yeardurationormore)lowgradedepression(doesntmeet criteriaforMajorDepression,thoughstillveryseriousdebilitating) o Neverfeelhappy o indicatedby2ormoreoffollowing: Poorappetiteorovereating Insomniaorhypersomnia Lowenergyorfatigue Lowselfesteem Poorconcentrationordifficultymakingdecisions Feelingsofhopelessness Bipolardisordersinclude: Manicandorhypomanicepisodes Bipolardisorders(includedepression) o Oftenneedmedicationtobestable o Comesgenetically Cyclothymia(hypomanic+nomajordepression) o Oppositeofdysthamia,strugglesfrommildmania o Notinanextremeway ManicMoodEpisodes:showasadistinctperiodofabnormallyandpersistently elevated,expansiveandirritablemood,indicatedbythreeormoreofthefollowing Inflatedselfesteemorgrandiosity Decreasedneedforsleep Moretalkativethanusualorpressuretokeeptalking Flightofideasorsubjectiveexperiencethatthoughtsareracing Distractibility(i.e.,attentiontooeasilydrawntounimportant,andirrelevant externalstimuli) Increaseingoaldirectedactivityorpsychomotoragitation Excessiveinvolvementinpleasurableactivitiesthathavehighpotentialfor painfulconsequences(e.g.,unrestrainedbuyingsprees,sexualindiscretions, foolishbusinessinvestments) Hypomanicepisodes Restless,consumedwithconfidence,energized Notaspronetothegloomfollowingmania DrJamison:wroteexuberancebookaboutthis o Hypomanicstatesgenerateburstsofcreativework Butcanbeproblemstheviewmaybebetterontheedge,butitiseasytoloseyou balance Bipolardisorders Bipolar1:Hxofmanicepisodes o Hxofdepressiveepisodesformost Bipolar2:hxofhypomanicepisodes Hxofmajordepressiveepisodes Cyclothymia:2yeardurationofnumerousalternatingperiodsofhypomanic(lowlevel manic)symptonsanddepressivesymptons(shyofmajordepressiveepisode) Bipolardisorder:withoutpsychoticfeatures Presentmentalstatecanbeprincipallyamanicepisodeormixedepisodeora majordepressiveepisode Diagnosisisbipolaraslongastherehasbeenapasthistoryofmania Specifically,ifcurrentlydepressedwithahistoryofmanicepisodes,thediagnosis becomesbipolardisorder,depressed Mooddisturbanceissufficientlyseveretocausemarkedimpairmentinoccupational functioningorinusualsocialactivitiesorrelationshipswithothers,tonecessitate hospitalizationtopreventharmtoselforothers,ortherearepsychoticfeatures Notethatthiscriteriondistinguisheshypomanicepisodesfrommanicepisodes InhypomanicepisodethereisNOTmarkedimpairmentNORarethere ever psychoticfeatures Inmanicepisodesthereisalwaysmarkedimpairmentandsometimespsychotic features.ThustheSxsaremoresevere,moreinterferingwithadaptivefunction inmaniathaninhypomania Mixedepisode Alternationbetweenmoodstateswithinanepisode Therespecialcaseofrapidcycling Latiffa:Goddessofwindandrainvideo Crazylady,veryhappy Manicandweird Didntwanttostayhome,boyfriendtoldhertogetout,nowheretogo Believesshehasspecialpowers Doesntsleepanymoreatnight,praysinstead o Hasaspecialmission Distractability,movefromthingtothing,disjointed Delusional,notdistressedfeelinggood Bipolarepisodenotschizophrenic,allovertheplace 00:56 00:56
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Business 101- AccountingMonday, January 10, 201112:28 PMFather of Accounting: Luca Pacioli (1494)Financial Accounting: ExternalFinancial Statements, for investors/people outside the companyManagerial: InternalNot as regulated; for personal, company
UNC - BUSI - 101
Chapter 2Monday, August 29, 20118:09 AMAccounting Misstatements: Errors (accidental), Fraud (intentional)Materiality: The importance of a piece of information. How much does it matter?Uncertainty: Contingent liabilities (pending lawsuits, etc)U.S. -
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Chapter 1Production: actually making goods or performing servicesCustomer satisfaction: extent to which a firm fulfills a customer's needs, desires, andexpectationsMarketing: the performance of activities that seek to accomplish an organization's obje
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Chapter 2Marketing management process:Planning marketing activitiesSet objectivesEvaluate opportunitiesCreate strategiesPrepare plansDevelop marketing programoDirecting the implementation of the plansoControlling these plansMeasure resultsEva
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Chapter 3External market environmentoEconomic environmentEconomic and technological environment: affect the way firms use resourcesChanges quite rapidlyEffects can be far reachingChanges in economy are often accompanied by changes in interest rates
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Chapter 4MARKET: group of potential customers with similar needs who are willing to exchangesomething of value with sellers offering various goods or servicesSegmentation and targetingoDefining generic markets and product marketsGeneric market: mar
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Chapter 5Economic needs affect most buying decisionsoEconomic buyers: people who know all the facts and logically compare choices to getthe greatest satisfaction from spending their time and moneyoEconomic needs: concerned with making the best use
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Chapter 6Business and organizational customers: any buyers who buy for resale or toproduce other goods and servicesProducers of goods and servicesIntermediariesGovernment unitsNonprofit organizationsCollectively called the B2B market, or the busine
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Chapter 7Marketing research: procedures that develop and analyze new informationabout a marketMay involve use of questionnaires, interviews, experiments, and manyother approachesoMarketing information system (MIS): an organized way of continuallyga
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Chapter 8ooooooWhat is a product?Product: means the need satisfying offering of a firmMust customers think about a good in terms of the total satisfaction itprovidesQuality: product's ability to satisfy a customer's needs or requirementsFocuse
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Chapter 9Successful new products are critical in driving profitable growth for both new andestablished companiesConstant life and death struggle where old products are replaced by new productsInnovations show that products, customer behavior, and com
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Chapter 10Marketing strategy planning decisions for placePlace: making goods and services available in the right quantities and locations,when customers want themPlace arrangements can dramatically change the competition in a productmarketoChannel
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Chapter 11: Distribution Customer Service and LogisticsoPhysical distribution gets it to customersLogistics: transporting, storing, and handling of goods in ways thatmatch target customers' needs with a firm's marketing mix-both within individual firm
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Chapter 12: Retailers, Wholesalers, and their strategy planningoRetailers and wholesalers plan their own strategiesTo provide value for target marketRetailing: covers all activities involved in sale of products to final consumersIn case of service re
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Chapter 13: PromotionPromotion: communicating info between the seller and potential buyer or othersin the channel to influence attitudes and behavioroSeveral promotion methods are availablePersonal selling: involves direct spoken communication betwee
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Chapter 14: Personal selling and customer serviceooImportance and role of personal sellingAbsolutely essential in promotion blends of some firmsOften a company's largest single operating expenseIn US, 1 in 10 of total labor force is involved in sale
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Chapter 15: Advertising and Sales PromotionAdvertising and sales promotion provide relatively low cost ways to inform,persuade, and activate customersResults are uneven thoughoDecisions to be madeAdvertising objectives and what they want to achieve
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Chapter 16: pricing objectives and policiesoPrice has many strategy dimensionsHow flexible prices will beLevel of prices over product life cycleTo whom and when discounts/allowances will be givenHow transportation costs will be handledPrice: amount
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Chapter 17: Price Setting in the Business WorldooPrice setting is a key strategy decisionTwo basic approachesCost orientedDemand orientedSome firms just use markupsMarkup: a dollar amount added to the cost of products to get the sellingpriceUsua
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Chapter 18: Ethical Marketing in a Consumer Oriented World:Appraisal and Challenges (pages 471-475)oMarketing strategy planning process requires logic and creativityThe effectiveness and value of marketing efforts in individual firms isimproved signi
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Appendix B- Marketing ArithmeticMonday, February 21, 20113:53 PM1.Operating statement: a simple summary of the financial results of a company's operationsover a specified period of time1.a.Main purpose of the operating statement is determining the
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Chapter 1-Marketing's Value to Consumers, Firms, and SocietyMonday, February 14, 20115:33 PM1.1.1.1.Marketing1.a.Provides needed direction for production and helps make sure that the rightgoods and services are produced and find their way to cus
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Chapter 2-Marketing Strategy PlanningMonday, February 14, 20119:55 PM1.1.1.1.Marketing Management Process1.a.Planning marketing activities1.a.Directing the implementation of the plans1.b.Controlling these plansStrategic (management) Planning
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Chapter 3-Evaluating Opportunities in the Changing MarketEnvironmentThursday, February 10, 20114:23 PM1.Marketing Environment1.a.Direct: customers, company, and competitors1.a.External:1.a.i.Economic environment1.a.ii.Technological environmen
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Chapter 4-Focusing Marketing Strategy with Segmentation andPositioningFriday, February 11, 20111:56 AM1.Market: a group of potential customers with similar needs who are willing to exchangesomething of value with sellers offering various goods or se
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Chapter 5-Final Consumers and Their Buying BehaviorSaturday, February 12, 201112:43 PM1.1.Economic Needs affect most Buying Decisions1.a.Economic buyers: people who know all the facts and logically compare choicesto get the greatest satisfaction f
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Chapter 6-Business and Organizational Customers and Their BuyingBehaviorSunday, February 13, 201112:16 AM1.1.1.Business and Organizational Customers1.a.Are any buyers who buy for resale or to produce other goods and services(business-to-business
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Chapter 7-Improving Decisions with Marketing InformationTuesday, February 22, 201111:01 PM1.1.Effective Marketing requires Good Information1.a.Marketing research: procedures that develop and analyze new information abouta market1.a.i.May involve
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Chapter 8-Elements of Product Planning for Goods and ServicesThursday, February 24, 20112:50 PM1.1.1.1.1.What is a Product?1.a.Companies are selling satisfaction, use, or benefit the customer wants1.a.i.Marketing managers deliver the highest l
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Chapter 9-Product Management and New-Product DevelopmentThursday, March 17, 20115:36 PM1.1.1.Managing Products Over Their Life Cycles1.a.Product life cycle: describes the stages a really new product idea goes throughfrom beginning to end; concern
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Chapter 10-Place and Development of Channel SystemsMonday, April 04, 20116:00 PM1.1.1.Marketing Strategy Planning Decisions for Place1.a.Place: making goods and services available in the right quantities and locations,when customers want them1.a
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Chapter 12-Retailers, Wholesalers, and Their Strategy PlanningMonday, April 11, 20114:39 PM1.1.1.1.Retailers and Wholesalers Plan Their Own Strategies1.a.Understand how retailing and wholesaling are evolving1.a.i.Understanding the how and why o
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Chapter 13-Promotion: Introduction to Integrated MarketingCommunicationsSunday, April 24, 20115:49 PM1.1.1.Promotion Communicates to Target Markets1.a.Promotion: communicating information between the seller and potential buyer orothers in the ch
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Chapter 14-Personal Selling and Customer ServiceMonday, April 25, 201110:23 PM1.1.1.The Importance and Role of Personal Selling1.a.Personal selling requires strategy decisions1.a.i.In dealing with any customer, the salesperson must adjust for cu
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Chapter 15-Advertising and Sales PromotionSaturday, April 30, 201111:35 AM1.1.1.Advertising , Sales Promotion, and Marketing Strategy Planning1.a.The results that marketers actually achieve with advertising and sales promotionare very uneven->hal
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Chapter 16-Pricing Objectives and PoliciesTuesday, March 22, 201112:22 AM1.1.1.1.1.Price has Many Strategy Dimensions1.a.Pricing decisions affect both the number of sales a firm makes and how muchmoney it earns1.a.Managers develop specific pr
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Chapter 17-Price Setting in the Business WorldTuesday, March 22, 20118:54 PM1.1.1.Price Setting is a Key Strategy Decision1.a.Two approaches to set prices: cost-oriented and demand-orientedSome Firms Just Use Markups1.a.Markups guide pricing by
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Chapter 18-Ethical Marketing in a Consumer-Oriented World:Appraisal and ChallengesSaturday, April 30, 201110:34 PM1.1.1.How Should Marketing be Evaluated?1.a.We must evaluate at two levels1.a.i.Managerial (micro) marketing: concerns the marketi
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Chapter 1: Financial StatementsSunday, January 29, 201210:47 PM1.1.1.1.Volume of information1.a.Financial statements are currently prepared according to generally acceptedaccounting principles (GAAP)1.a.i.Two authorities mainly responsible for
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Chapter 2: The Balance SheetTuesday, January 31, 20128:19 PM1.1.Financial condition1.a.The balance sheet shows the financial condition/position of a company on aparticular date1.a.i.Assets = liabilities + stockholders' equity1.a.Consolidation:
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Chapter 3: Income Statement and Statement of Stockholders' EquitySunday, February 12, 20126:55 PM1.The income statement, also called the statement of earnings, presents revenues, expenses,net income, and earnings per share for an accounting period, g
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Chapter 4: Statement of Cash FlowsSaturday, February 25, 201211:50 PM1.Statement of cash flows provides information about cash inflows and outflows during anaccounting period2.Cash flows are segregated by operating activities, investing activities,
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Chapter 5: A Guide to Earnings and Financial Reporting QualityFriday, February 24, 20125:22 PM1.1.Sales or Revenues1.a.Premature revenue recognition1.a.i.GAAP: revenue should not be recognized until there is evidence that atrue sale has taken pl
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Chapter 6: The Analysis of Financial StatementsSunday, February 26, 20122:42 PM1.A creditor is ultimately concerned with the ability of an existing or prospective borrowerto make interest and principal payments on borrowed funds2.An investor attemp
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Chapter 1 NotesWednesday, August 25, 20109:39 AM3 economic ideas:People are rational,People respond to incentives,optimal decisions are made on the marginScarcity: the situation in which unlimited wants exceed the limited resources available to ful
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Day 3 LectureTuesday, August 31, 201011:05 AMCeteris Paribus: "All else equal"Ava: 6 shotsBM: 1 Shot + TJ;SD: 1 shot + OJAvaJulia: 10 shotsBM: 1 Shot + TJ;SD: 2 shots + OJBMJuliaBM1010Expanded with trade6Arrow Line: PPF expanded with tra
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Lecture Day 5Tuesday, September 07, 201011:04 AMSellers Objective: Maximize ProfitIn order to sell: MR > MCLong term and Short term Production ConsiderationsShort Run - at least one input is fixedNo matter production, a specific input will not chan
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9-1-11Thursday, September 01, 201112:32 PMThe cosmological Argument (for the existence of God): "takes the existence of the universe (or cosmos)to entail the existence of a being that created it."Universe: All existing matter, space, time, energy, et
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DescartesTuesday, September 20, 201112:52 PMFour Precepts:1.Never accept anything to be sure that you don't plainly know to be such - believe onlywhat presents itself to your mind so clearly and distinctly that you have no occasion to call it indou
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RationalismTuesday, September 27, 201112:39 PMSense-perception vs. ReasonSense perception: seeing, touching, etcShared with animalsParticular things at particular timesReason: thinkingDistinctive to human beingsConceptual and Universal: applying
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Rationalists vs. EmphyricistsThursday, September 29, 201112:44 PMSubstance: Something that exists in its own right, with the existence of other things depending on itTwo typesMinds: depend on such things as thoughts, feelings, etc.Things that have m
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Rationalism, Empiricism, AristotelianismTuesday, October 04, 201112:41 PMAside-Rationalists: PlatoEmpiricists: Locke?, HumeAristolelians: Aristotle, Aquinas, Locke?-How knowledge is gained1.Perception1.a.Sense-Perception; common to all animals;
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William JamesTuesday, October 11, 201112:31 PMHypotheses: Alive vs. DeadLive: "feels" relevant; like a reasonable questionDead: irrelevant; unreasonable questionsOptions (decisions between two hypotheses):Live vs. DeadForced vs. Unforced (avoidabl
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Morality and Self InterestTuesday, October 18, 201112:34 PMVirtues (Excellences):WisdomCourageTemperanceJusticeGoods (Values - that result from these virtues):WealthHealthHonorFriendsPleasureVirtueQuestions raised by ethicists:What good is
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8-30-11Tuesday, August 30, 201111:10 AMHappiness consists of 3 components:Positive Emotion (The pleasant life)Positive emotion about the past present and futureEngagement(The engaged life)Using positive individual traits such as strengths or talent
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9-6-11Tuesday, September 06, 201111:59 AMTypes of nerve cells:Neuron; Glial cellsParts of a neuron:Cell bodyContains nucleus; helps regulate cellDendritesReceives information from other neuronsAxonTransmits information away from the cell bodyM