Advanced Entreprenuership Triangle Solutions v2
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Advanced Entreprenuership Triangle Solutions v2

Course Number: ACCOUTNING 550, Spring 2012

College/University: DeVry Houston

Word Count: 972

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Considerthefollowingscenario: Developawrittenproposaloutliningaspecificproductorserviceideayouhaveastheproduct manager for Triangle Solutions. Triangle's company type and product area have been left unspecified in order to allow you creativity in invention of your own product ideas and explorationofareasofinterestinthemarket.Youmaynotusethesameareaorideausedin...

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manager Considerthefollowingscenario: Developawrittenproposaloutliningaspecificproductorserviceideayouhaveastheproduct for Triangle Solutions. Triangle's company type and product area have been left unspecified in order to allow you creativity in invention of your own product ideas and explorationofareasofinterestinthemarket.Youmaynotusethesameareaorideausedin previousassignments.Besuretoincludethefollowinginyourresponse: 1.Intheproposal,makeacaseforyournewTriangleSolutionsproductthatclearlystatesthe needinthemarket,thepainpointsfeltbycustomers,andthesolutionthenewproductwill deliver. Introduction TrianglesolutionwillprovideonlinetrainingservicesonBusinessstartupservicesandMinority Businesscertificationsubjects.Wewillprovidefollowing AForumofHighlyQualifiedexperts ATrainingandCertificationplatform AnElectronicEnterprisedeliveryplatform AnTrainingContentcreationandAccretionplatform OurMissionistoDemystifyingtheredtapeandtoprovidehighqualitybusinessstartupand minoritybusinesscertificationcontenttofirmaroundtheU.S. ExpertswillbemainlyfromlowcostEnglishspeakingcountrieslikeIndia. Companywilluse themoderntechnologiestocatertoitscustomers. MarketandConsumerneeds 1)Thereisagreatneedofcosteffectivetrainingandcertificationmethodologyasclassroom learningisbecomingexpensive.Moreover,theU.S.economyisaffectednowbyrecessionand contractioninGDP.RightnowUSeconomyisfacingsevererecessionasU.S.grossdomestic product (GDP) shrank 1% in the second quarter, following the first quarters 6.4% drop. (Moneymorning,2009)Hencethereisagreatneedofgivingcosteffectivesolutionsandservices totheentrepreneurialmindedindividualsseekingtoestablishthemselvesinthemarketplace. 2)Thereisagreatneedof24*7anytime,anywherequalitylearningservices. 2.Researchtheindustryandmarketfortheproduct,providingdataonitssize,growth,andso forth.Ibisworld.comorStandardsandPoor'saregreatindustryandmarketresources. AsperWhartonstudies,OnlinetutoringforU.S.businesseshastakenonthecontoursofan industry.Alongwithotherservicesintheburgeoningpersontopersononlinetrainingmarket,it has tremendous growth potential: In the U.S. market alone, revenues online training and certificationcompaniesareassessedbysometobeat$35milliontoday,andindustryplayers expectthetotaltoreach$4billioninfivetosevenyears. DemandforonlinetrainingandcertificationintheU.S.isdrivenbyitslargetalentpoolof workers and rising unemployment. This is similar to the demand for the wellestablished Americansoftwareandservicesandbusinessprocessoutsourcingindustries.Thenthereisthe advantageofsheeraccessibility.Inmostofthesecompanies,onlinetrainersareavailable24 hoursadayforoneononehelp.Studentscanloginattheirconvenienceandassignmentscanbe discussedthroughonlinechatsessionsandvoice.Hencethereisahugepotentialofonline trainingandcertificationmarket. Someofourkeycompetitorsareonlinetutoring,classroomtutoringcompanies. 3.Providesomeideasformarketingstrategiesmaybeusedtoeffectivelyintroducethisproduct Howwillitbepriced?Howwilltheseapproachesachieveresults? Ourvaluepropositionwillbeasfollows: ToStudents Learnfromspecialists(OurCommunityofexpertsarefrompremiercollegesandprivate tothemarket.Whatchannelswillbeused?Whataspect(s)oftheproductshouldbeemphasized? industry) Learnfromandnetworkwithotherbusinessesinthecommunity Learninaninterestingandinteractingmannerasweareprovidingvirtualinteracting platform Thereisnoneedtobuycompletecoursesorattendcompletecoursespurchasesimply thetrainingthatsuitsyourorganization 24*7availability 360Degreefeedbackandcontinuousqualitycheck Weareobjectiveasweareprovidingneutralcommunityofprofessionals FocusingonBusinessStartupsandMinorityCertification,Greatcontent ToExperts Sharetheknowledgeeasilywithnationwideaudience TrustedplatformasthepromotersarefromPremierInstitutionsandIndustryExperts OurplatformenablestheAuthoritiestodeliverandmonetizetheircontent.Weplanto share Revenueswithcontentproviders Educatorsgettoolswhichallowsthemtocreatecontentand/ortheycanbuycontent creationservicefromus OurTargetsegment: Online training to entrepreneurs pursuing Business startups and Minority business certifications Onlineandofflinetrainingtoprofessionalswhowanttoupgradetheirskillsinbusiness andmanagementsubjects Onlinementoringtoindividualrequiringadviceonbusinessandmanagementtopics OurRevenuestreams: Chargesfromthestudents CorporateandInstitutionaltraining Advertising/Classifiedsrevenue Strategy Companyhaschosenpenetrationpricingasthepricingstrategy. Companysfocuswillbeto makeentrepreneursawareabouttheproductanditsbenefits.Hencetheprioritywillbepublic relationsandsalespromotion.Intheintroductionstageadvertisingandpublicityhavethehighest costeffectiveness,followedbysalespromotiontoinducetrialtrainingperiods.Wewillmake availableavastamountofqualitycontentfreeofcosttotheentrepreneursforincreasingthe traffictthewebsite. Ourtargetsegmentwillbemassmarket.Thusourstrategywillbetopenetratethemarketby offeringthelowerpricesandgivingthoseappropriatediscountsandotherbenefits.Thebenefit ofthisstrategywouldbethatitwillhelpingainingthemarketshareatarapidpace.Butthe companyhastotakestepstoavoiddilutingthebrandimage. References: IndiaKnowledgeatWhartonUniversity.(2011).Point,ClickandLearn:IndianOnlineTutoring CompaniesFindTheirGlobalMarkets.Retrievedfrom. http://knowledge.wharton.upenn.edu/india/article.cfm?articleid=4287 Goldman Sachs (2011) 2009 Complete Annual Report. Retrieved from. http://www2.goldmansachs.com/ourfirm/investors/financials/current/annual reports/2009completeannual.pdf NetMBA: Business Knowledge Center (2011). Pricing Strategy. Retrieved from http://www.netmba.com/marketing/pricing/.

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DeVry Houston - ACCOUTNING - 550
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DeVry Houston - ACCOUTNING - 550
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DeVry Houston - ACCOUTNING - 550
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DeVry Houston - ACCOUTNING - 550
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DeVry Houston - ACCOUTNING - 550
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DeVry Houston - ACCOUTNING - 550
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DeVry Houston - ACCOUTNING - 550
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DeVry Houston - ACCOUTNING - 550
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Waterloo - BIOL - 130
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Waterloo - BIOL - 130
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Waterloo - BIOL - 130
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Waterloo - BIOL - 130
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