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on Experiments Sense Annotations and Sense
Disambiguation of Discourse Connectives
Eleni Miltsakaki, Nikhil Dinesh , Rashmi Prasad , Aravind Joshi , and Bonnie Webber
University of Pennsylvania
Philadelphia, PA 19104 USA
{elenimi,nikhild,rjprasad,joshi}@linc.cis.upenn.edu
University of Edinburgh
Edinburgh, EH8 9LW Scotland
bonnie@inf.ed.ac.uk
1
Introduction
Discourse connectives can be analyzed as discourse level predicates which project
predicate-argument structure on a par with verbs at the sentence level. The Penn
Discourse Treebank (PDTB) reects this view in its design providing annotation of
the discourse connectives and their arguments. Like verbs, discourse connectives
have multiple senses. We present a set of manual sense annotation studies for three
connectives whose arguments have been annotated in the PDTB. Using syntactic
features computed from the Penn Treebank and a simple MaxEnt model, we have
achieved some success in automatically disambiguating among their senses.
2
Background
The Penn Discourse Treebank (PDTB) project [11] builds on basic ideas presented
originally in Webber and Joshi 1998 [13] that connectives are discourse-level
predicates which project predicate-argument structure on a par with verbs at the
sentence level. In this framework, connectives are grouped into natural classes
depending on how they project predicate-argument structure at the discourse level.
The PDTB corpus includes annotations of four types of connectives: subordinating conjunctions, coordinating conjunctions, adverbial connectives and implicit
connectives.1
1
Ofcial release of the annotated corpus is expected by November 2005. The nal number of
annotations in the corpus will amount to approximately 25K: 15K annotations covering 96 explicit
1
Because discourse connectives (like verbs) can be polysemous, the nal version
of the corpus will also have annotated the semantic role of each argument of each
type of connective. This paper presents our work to date on manual and automated
sense annotation of discourse connectives as predicates.
3
Sense annotations of connectives
Senses can be distinguished or aggregated to a greater or lesser extent, depending
on the needs of the application and the ability of annotators to distinguish them reliably. As a result of initial annotation experiments, we have grouped senses of the
connectives since, while and when into the following classes (1) temporal senses
that are not causally (contingently) related, (2) contrastive senses, (3) contingent
senses, and (4) senses that are simultaneously temporal and causal.
Regarding temporal senses, we have not yet made ner distinctions [1]. The
contrastive senses comprise comparative, oppositive and concessive senses, while
the contingent senses comprise causal and conditional senses.
As one would expect, a temporal sense is identied when the events or situations expressed in the arguments of the connective are related temporally. All three
connectives (since, while and when) have a temporal sense, as in the examples below. (In all examples, the rst argument, Arg1, is shown in italics and the second
argument, Arg2, in boldface. Arg2 is the argument which contains the clause that
hosts the connective.)
(1)
there have been more than 100 mergers and acquisitions within the European paper industry since the most-recent wave of friendly takeovers was completed in the U.S. in
1986.
(2)
The papers local administrator, Maria Luz Lopez, was shot dead, and her mother wounded
while her car was stopped for a red light.
(3)
... the San Francisco earthquake hit when resources in the eld already were stretched.
Within the set of contrastive senses, a comparative sense is identied when two
(or more) terms of the arguments are compared. While has such a comparative
sense, as in (4) below.
(4)
The benchmark 11 3/4% Treasury bond due 2003/2007 rose 1/8 to 111 21/32 to yield
10.11% while the 12% issue of 1995 rose 3/32 to 103 23/32 to yield 11.01%
An oppositive sense is identied when antithetical values are assigned to the terms
of the arguments that are compared. A sense of opposition is identied for while
and demonstrated in (5).
connectives identied in the corpus and 10K annotations of implicit connectives.
(5)
one ex-player claims he received $4,000 to $5,000 for his season football tickets while
others said theirs brought only a few hundred dollars
A concessive sense is identied when Arg1 violates an expectation raised in Arg2.
Both while and when have a concessive sense, as shown in (6) and (7) respectively.
(6)
While the practice was discouraged in the past, the conference agreement is laced with
veterans hospitals, environmental projects and urban grants designated for specic communities.
(7)
First Meridians president, Roger V. Sala, portrayed himself as a "nancial expert" when
his qualications largely consisted of a high-school diploma, work as a real-estate and
insurance salesman, and a stint as supervisor at a highway toll booth
Within the set of contingent senses, a causal sense is identied when the events
or situations expressed in the arguments of the connective are causally related. As
a diagnostic for this sense, we stipulated substitutability of the connective because.
The connectives since and when both have causal senses, as in the examples below.
In (9) when has a simultaneously temporal and causal sense (as was found to be
the case for all causal interpretations of when).
(8)
It was a far safer deal for lenders since NWA had a healthier cash ow and more collateral on hand
(9)
When the Trinity Repertory Theater named Anne Bogart its artistic director last
spring, the nations theatrical cognoscenti arched a collective eyebrow
A conditional sense is identied when Arg2 sets up a truth condition for Arg1.
In many cases conditional and causal interpretations were hard to distinguish. As
a diagnostic of a conditional sense, we stipulated substitutability of the connective
if but not because. Of the three connectives, only when has a conditional sense.
(10)
However, when powerful forces start shaking the markets structure, the more "earthquakeresistant" it is, the better its chance for survival.
3.1 Since
For the subordinate conjunction since we identied the following three senses described above: a purely temporal sense, a purely causal sense, and the simultaneously temporal and causal sense.
An example of since expressing a temporal relation is shown earlier in (1).
Example (8) demonstrates the causal sense of since. Since was only annotated as
having a causal sense when only that interpretation was entertained. When both a
temporal and a causal interpretation were possible the annotators were instructed
to use the tag temporal/causal (e.g., (11)). The annotators were instructed to use
the tag uncertain when none of the given sense tags seemed appropriate.
(11)
and domestic car sales have plunged 19% since the Big Three ended many of their programs Sept. 30
Two annotators independently carried out sense annotation of the 186 tokens
of the connective since in the PDTB on which there was syntactic agreement about
its arguments. Table (1) shows the distribution of since-senses per annotator. From
the low number of uncertain labels, we take the three signicant sense options as
being sufcient to cover the range of interpretations of since in the PDTB corpus.
Temporal
Causal
T/C
Uncertain
Total
Annot. 1
74 (39.8%)
90 (48.4%)
21 (11.3%)
1 (0.5%)
186
Annot.2
76 (40.9%)
93 (50%)
16 (8.6%)
1 (0.5%)
186
Table 1: Distribution of since-senses
To check reliability, we computed inter-annotator agreement between the two
annotators, excluding the cases for which the annotators were not certain. Table
(2) shows the inter-annotator agreement achieved between the two annotators. For
91.3% of the tokens the two annotators picked the same sense tag. Another 7.5%
of the tokens had partial agreement, with one annotator assigning the combined
T/C tag and the other annotator assigning either T or C. Disagreement was very
low (1.1%).
Exact agree
Partial agree
Total agree
Disagree
Total
169 (91.3%)
14 (7.5%)
183 (98.9%)
2 (1.1%)
185
Table 2: Inter-annotator agreement for since- senses
3.2 While
For the connective while, we identied a temporal, as well as all three contrastive
senses comparison, opposition and concession. In the comparative sense of while
two or more terms were compared. An example was shown in (4) earlier. Example
(5) earlier illustrated the contrastive sense opposition. Opposition does not trigger
the inference that given Arg1, Arg2 is unexpected or contradictory. In this, it differs
from the concessive sense of while, which expresses violation of expectation. In
(12), for example, Arg2 creates the expectation that any collaboration between
Delmed and National Medical Care will be discontinued, which is then challenged
in Arg1.
(12)
While the discussions between Delmed and National Medical Care have been discontinued, Delmed will continue to supply dialysis products through National Medical after
their exclusive agreement ends in March 1990, Delmed said.
As before, sense annotators were instructed to use the tag uncertain if none of
the available senses of while seemed appropriate. Two annotators annotated the
senses of the rst 100 tokens of while in the PDTB for which there was complete
agreement on its arguments. Table (3) shows the distribution of while-senses per
annotator.
Temporal
Comparison
Opposition
Concession
Uncertain
Total
Annot. 1
22
16
43
8
11
100
Annot. 2
19
11
30
31
9
100
Table 3: Distribution of while senses
Table (4) shows the inter-annotator agreement for the annotation of whilesenses, excluding cases for which the annotators were not certain (a total of 20).
Note that agreement for the tokens that we annotated with a sense tag is reasonably
high but the number of tokens marked as uncertain is also high, indicating that in
several cases the proposed sense distinctions were hard to make. Specically, 11
out of the 13 cases of disagreement were tagged as concession by Annot. 1 and as
opposition by Annot. 2. The remaining two cases involved disagreement between
the opposition and temporal tags.
Agree
Disagree
Total
67 (84%)
13 (16%)
80
Table 4: Inter-annotator agreement for while-senses
Earlier, we identied three senses of while - concession, comparative and opposition under the umbrella of contrast. With respect to opposition, Lakoff [9]
denes semantic opposition as a form of contrast in which symmetric predicates
(tall vs short) are predicated of distinct but comparable entities (Peter vs Bill), as
in example (13)
(13)
While Peter is tall, Bill is short.
(14)
While Peter is intelligent, he is not a genius.
Example (14) differs from (13) in two ways: it talks about a single entity, and its
Arg2 raises an expectation that is denied in Arg1. As noted earlier, a contrastive
sense that raises an expectation is considered concessive. Instances of a contrastive
sense that lack the requirements of either opposition or concession are considered
simply comparative.
Subsequent to Lakoff [9], there has been debate in the literature as to whether
these three are indeed different categories. Blakemore [2] argues for the merging
of these categories to provide a unied analysis of but, while Jayez and Rossari
[6] argue for maintaining a distinction on the basis of considerations in French.
Because we allowed annotators to give more than one label to a sense, we felt that
we could only gain by retaining all three. However, as the high number of uncertain
cases suggests, a more careful analysis of the differences or lack thereof between
the two senses is necessary before a nal decision can be taken on them.
3.3 When
For the connective when, we identied the following four senses described above:
a purely temporal sense, a simultaneously temporal and causal sense, a conditional
sense and a concessive sense. As with since, the causal sense of when is identied
when the situations expressed in its arguments are causally related. Unlike since,
however, the combined tag temporal/causal (henceforth T/C) was in fact used because there were no instances in our data of a causal-only interpretation of when.
An example of this combination of senses is given in (15).
(15)
Use of dispersants was approved when a test on the third day showed some positive
results, ofcials said.
Despite the signicant overlap of causal and conditional relations, we found
it useful to identify a conditional sense of when. As mentioned earlier, the conditional tag was used only when a causal paraphrase was not possible, as in (16),
where substituting because when for gives an odd interpretation.
(16)
When you reach a point where a policy-making body is trying to shape administrative
decisions, then thats a no-no in my book,
Temporal
T/C
Conditional
Concessive
Uncertain
Total
Annot. 1
44
22
29
1
4
100
Annot. 2
37
28
31
2
2
100
Agree
Disagree
Total
75 (79%)
20 (21%)
95
Table 5: Distribution of when senses (left) and inter-annotator agreement for
when- senses (right).
The concessive sense of when is identied when Arg1 violates an expectation
raised in Arg2, as in (7). For the annotation of when-senses, two annotators annotated the senses of the rst 100 tokens of when in the PDTB for which there was
complete agreement on argument selection. Table (5) below shows the distribution
of sense tags per annotator.
Table (5, right) shows the inter-annotator agreement achieved for the annotation
of when-senses, excluding tokens for which the annotators were uncertain. There
were a total of 5 tokens for which one or both annotators were uncertain. Out
of the 20 tokens of disagreement, 8 involved disagreement between the T/C and
conditional tags, 7 between the temporal and conditional tags and 5 between the
temporal and T/C tags.
4
Sense Disambiguation
In this section, we describe experiments that attempt to automatically predict the
sense of a connective given its arguments. We use the following notation to describe experiments. Suppose a connective has sense labels x,y, and z, then we
denote an experiment to do the 3-way classication by (x,y,z). There are two variations we explored:
Sense groups - In this case a sense could be a member of atmost one group.
If we decided to group x and z in an experiment, we denote it by ({x,z},y)
and in such experiments, we relabel z as x or vice-versa while training and
testing the classier.
Sense subsets - In these experiments, we eliminated one or more senses from
the training and test data. For example, if we were interested in how the well
the classier was able to distinguish between x and y, then we would denote
this experiment by (x,y).
All experiments were carried out using a Maximum Entropy classier as implemented by Mallet [10]. The reported results for all experiments are average accuracy in 10-fold cross-validation. For all experiments, we use a simple baseline,
namely predict the most frequent sense. The accuracy of the baseline is enclosed
in parantheses adjacent to it.
4.1 Feature Selection
We used as a guide in the search of features and the interpretation of results, the literature on resolving the temporal relations that hold between clauses in a discourse,
which we specify in the full paper [7], [12].
For each argument of a connective, we extract the following four-dimensional
vector from the gold-standard annotations of the Penn Treebank:
1. Form of auxiliary have - Has, Have, Had or Not Found.
2. Form of auxiliary be - Present(am, is, are), Past (was, were), Been, or Not Found.
3. Form of the head - Present (part-of-speech VBP or VBZ), Past (VBD), Past Participal
(VBN), Present Participal (VBG).
4. Presence of a modal - Found or Not Found. The number of instances with a modal tense were
few, so distinguishing between the various kinds of modals did not aid in increasing accuracy.
A sentence like He has been going to the mall would thus be assigned the vector
[Has, Been, HeadPresentParticipal, ModalNotFound], while the sentence He had
gone to the mall would be assigned the vector [Had, BeNotFound, HeadPastParticipal, ModalNotFound].
This feature helped in the disambiguation of all the connectives in this study,
in varying degrees. The other feature used in all our experiments, tracked the
presence of explicit temporal markers in Arg2, as in (1). These are specic years,
months and the like. These markers affect the temporal categories of the clauses,
as can be seen in (17) from M&S, where the presence of tomorrow shifts the tense
from Present Progressive to the Futurate(non-modal future).
(17)
He is leaving (tomorrow).
4.2 Since
For since, the only features used were the ones describe above, and the accuracy of
the classier in the various experiments run is shown in Table 6. From the results
we can infer that these features aid in distinguishing the temporal from the causal
sense. But it also shows that instances where both interpretations are licensed
(temporal/causal) pattern with instances of temporal interpretation. To get a bet-
Experiment
(T,C,T/C)
({T,T/C}, C)
(T,{C,T/C})
(T,C)
Accuracy
75.5% (53.6%)
90.1% (53.6%)
74.2% (65.6%)
89.5% (60.9%)
Table 6: Average accuracy of sense disambiguation in 10-fold cross validation for since.
T stands for Temporal, C for Causal, and T/C for Temporal/Causal. Accuracy of the baseline(predict most frequent sense) is parathesized.
ter understanding of how the features patterned with the senses, we computed the
co-occurence of various congurations of the tense feature with the senses (Table
7). An examination of the temporal/causal instances with a perfective Arg1 reFeature
Arg1 Perfective
Arg2 Simple Past
Arg1 Simple Present
Arg2 Simple Present
T
65.6%
61.5%
10%
0%
T/C
26.2%
28.8%
2.5%
0%
C
8.2%
9.7%
87.5%
100%
Table 7: Cooccurence of a feature with a sense for since
vealed that Arg2 for these instances usually had an explicit temporal marker. This
suggests that when Arg2 presents an alternate way to temporally ground the start
of the consequent state in Arg1, the possibility of a causal interpretation might be
entertained.
4.3 While
In addition to the features described above, a few additional features were specic
to while. The rst was the relative position of Arg2 to Arg1.2 This could be preposed as in (18), postposed as in (19) or interposed as in (20). These examples
were annotated as having an opposition, temporal, and concessive senses, respectively, and we wanted to examine any correlation of position with sense.
(18)
While it is possible that the Big Green initiative will be ruled unconstitutional,
it is of course conceivable that in modern California it could slide through.
(19)
A nurse contracted the virus while injecting an AIDS patient.
(20)
The basket product, while it has got off to a slow start, is being supported by
some big brokerage rms.
2
We tried this feature for since and when, but they were detrimental to performance.
Table 9 shows such a correlation: the interposed position correlated with concessive, while the preposed position correlated with one of the two contrastive senses.
The two other features we used were targeted at distinguishing between the
comparative and concessive senses, as in (21) and (22). The rst feature checked
if the same verb was used in both arguments, and the second checked if the adverb
not was present in the head verb phrase of a single argument.
(21)
The benchmark 11 3/4% Treasury bond due 2003/2007 rose 1/8 to 111 21/32
to yield 10.11% while the 12% issue of 1995 rose 3/32 to 103 23/32 to yield
11.01%.
(22)
While the third-quarter gures may appear relatively bullish, it would take a
signicantly stronger gure to alter market perceptions that the economy is softening.
The accuracy of the classier in the various experiments run is shown in Table
8. While the distinction between the temporal and non-temporal senses (line 3)
is strong, the distinction among non-temporal senses (line 4) stands to improve.
The features used in these experiments, namely the presence of the same head
verb in Arg1 and Arg2 and the presence of not in one of the arguments, give us
possible directions for future inquiry. Specically, it appears that improved lexical
knowledge can aid in making better distinctions. Once a larger scale annotation
of these senses are available, the use of resources like Wordnet [5], Verbnet [8],
VerbOcean [3] and kernel-based tree similarity metrics [4] will be investigated.
Experiment
(T,Con,Comp,Opp)
(T, Con, {Comp,Opp})
(T,{Con,Comp,Opp})
(Con,Comp,Opp)
Accuracy
71.8% (47.4%)
80.8% (62.8%)
89.7% (79.1%)
71.9% (58.7%)
Table 8: Average accuracy of sense disambiguation in 10-fold cross validation for while.
T stands for Temporal, Con for Concessive, Opp for Opposition, and Comp for Compare.Accuracy of the baseline(predict most frequent sense) is parathesized.
4.4 When
The features used for when were the same as those used for since, namely the
tense vector from each argument, and the explicit time feature. The results for the
experiments run are show in Table 10. With these features the classier was able to
make some distinction between the temporal and conditional senses, but it failed
quite badly on distinguishing between the temporal and temporal/causal senses.
Feature
Preposed
Interposed
Arg2
Non-Finite
Participal
Same verb
Single not Arg
T
0.1%
0%
Con
37.4%
75%
Comp
0%
0%
Opp
62.5%
25%
73.3%
6.7%
0%
20%
2.5%
0%
0%
62.5%
62.5%
0%
25%
27.5%
Table 9: Cooccurence of a feature with a sense for while
Experiment
(T,T/C,Cond)
(T,{T/C,Cond})
({T,T/C},Cond)
Accuracy
61.6% (47.6%)
50% (52.3%)
82.6% (69.1%)
Table 10: Average accuracy of sense disambiguation in 10-fold cross validation for when.
T stands for Temporal, T/C for Temporal/Causal, and Cond for Conditional. Accuracy of
the baseline(predict most frequent sense) is parathesized.
Table 11 shows the cooccurence of feature patterns with sense, and it can be
seen that the temporal/causal sense tends to exhibit the same patterns as the temporal sense. This is in parallel with the results for since in Table 6. The patterning
of the conditional sense of when with tense is also worth further investigation.
5
Conclusions and future work
We have identied several features that helped in disambiguating the three connectives in the study. As we carry out more sense annotation of connectives in
the PDTB, we will develop a better understanding of their specicity to these connectives or their general applicability. The features used in this study may or may
not be applicable across genres, as an informal (single-annotator) study of ction
from DAVIES (http://view.byu.edu) shows a very different distribution of
senses for the connectives while and when.
Feature
Arg1 Simple Past
Arg2 Simple Past
Arg1 Simple Present
Arg2 Simple Present
T
54.1%
54.3%
30%
33.3%
C
40.5%
42.9%
0%
0%
Cond
5.4%
2.8%
70%
66.7%
Table 11: Cooccurence of a feature with a sense for when
Even though there was a relatively small number of instances of annotated
connectives, an improvement of 15-20% over the baseline was seen across the
board. This suggests that one could hope to disambiguate between the senses of
connectives to a reasonable degree given the current state-of-the-art, and that the
annotation of senses provided by the PDTB will be a very useful resource.
References
[1] James Allen. Maintaining knowledge about temporal intervals. In Communications
of the ACM, volume 6, pages 832843, 1983.
[2] Diane Blakemore. Semantic Constraints on Relevance. Blackwell, Oxford, 1987.
[3] Timothy Chklovski and Patrick Pantel. Verbocean: Mining the web for ne-grained
semantic verb relations. In Proceedings of EMNLP, 2004.
[4] Michael Collins and Nigel Duffy. New ranking algorithms for parsing and tagging:
Kernels over discrete structures, and the voted perceptron. In ACL, 2002.
[5] Christiane Fellbaum, editor. WordNet: An Electronic Lexical Database. MIT publications, 1988.
[6] Jacques Jayez and Corinne Rossari. Pragmatic connectives as predicates. In Patrick
Saint-Dizier, editor, Predicative Structures in Natural Language and Lexical Knowledge Bases, pages 306340. Kluwer Academic Press, Dordrecht, 1998.
[7] Andrew Kehler. Formalizing the Dynamics of Information, chapter Resolving Temporal Relations using Tense Meaning and Discourse Interpretation. CSLI Publications, 2000.
[8] Karin Kipper, Hoa Trang Dang, and Martha Palmer. Class-based construction of a
verb lexicon. In Seventeenth National Conference on Articial Intelligence, 2000.
[9] R. Lakoff. Studies in Linguistic Semantics, chapter Ifs, Ands, and Buts about conjunction, pages 114149. Holt, Rinehart, Winston, 1971.
[10] Andrew K. McCallum.
Mallet:
http://mallet.cs.umass.edu, 2002.
A machine learning for language toolkit.
[11] Eleni Miltsakaki, Rashmi Prasad, Aravind Joshi, and Bonnie Webber. The Penn
Discourse Treebank. In 4th International Conference on Language Rescourses and
Evaluation (LREC 2004) Lisbon, 2004.
[12] Marc Moens and Mark Steedman. Temporal ontology and temporal reference. Computational Linguistics, 14:1528, June 1988.
[13] Bonnie Webber and Aravind Joshi. Anchoring a lexicalized tree adjoining grammar
for discourse. In ACL/COLING Workshop on Discourse Relations and Discourse
Markers, Montreal, pages 892. Montreal, Canada, 1998.
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`Don't be SelfishIn the article "It Doesn't Add Up", Michael Shermer writes about the idea of loss aversion and how people react. Various experiments tested insinuate how people act towards money and what people have around them. Michael says "research
Santa Barbara City - ENG - 100
A Female's Plump Nightmare Getting ready to check out at your local grocery store, you usually encounter the magazines with juicy headline stories about how your favorite actress gained 10 pounds and has cellulite on her thighs. In "Fat is a Feminist Issu
Santa Barbara City - ENG - 100
Extra CreditAccording to Yahoo news minorities are anticipated to be the new U.S majority in the next 40 years. Many Hispanics conceive more children than the average white family would, which constitutes the population difference the country is facing.
Santa Barbara City - POLY SCI - 101
Extra Credit ArticleIn the New York Times science section online the article, "Disaster awaits Cities in Earthquake zones", informs readers within the further decades, major cities in the Middle East could possibly result a tragedy earthquake- perhaps mo
Santa Barbara City - POLY SCI - 101
Checks and balances: throughout each branch of government is able to participate in the influence of the activities of other branches. Tyranny: oppressive government that employs cruel and unjust use of power and authority. Confederation: a system of gove
Santa Barbara City - POLY SCI - 101
Currently overseas in our world today, the Israelis and Arabs are fights over a strip of land called Gaza. David Makovsky and Ghaith Al-Omari are two men very much involved in the subject who presented to our lecture hall about "How America Can Bring Arab
Santa Barbara City - POLY SCI - 101
"The New Grand Old Party" At the age of seven or eight, I remember waiting in a doctor's office glancing at the magazine next to me. The headline read "Clinton's affair with Monica Lewinsky". Sadly enough, the first political event I remember was Clinton'
Santa Barbara City - POLY SCI - 101
Question 1 Marks: 1 An important reason for why public policy and public opinion may not coincide in the United States is that Choose one answer. a. the American system of government was designed to account for the elite's needs and demands. b. American s
Santa Barbara City - BMS - 128
Regulation of Energy Intake by-hunger, satiation, satiety, appetite Hunger-Prompts eating; physiological desire Satiation-Signals to stop eating Satiety-Lack of hunger Appetite-Psychological desire Hunger, Satiation, and Appetite Stimulants-Diet Compositi
Santa Barbara City - BMS - 128
INTRODUCTION The article "5 Strange Ways Chocolate Keeps You Healthy", published in Prevention in January 2012, presents claims that consumption of chocolate is not only beneficial for cardiovascular health and reduces the risk of stroke but also suggests
Santa Barbara City - BMS - 128
Quiz 1Chapter 11. Nutrition a. Science that links food to health & disease b. Process of ingestion, digestion, absorption, transportation, excretion 2. Factors that affect food choices a. Environmental b. Health status c. Sensory d. Cognitive e. Genetic
Santa Barbara City - BMS - 128
Carbohydrates-Formed during photosynthesis; Photosynthesis-6CO2 + H2O + energy=C6H12O6 + 6O2; Condensation-water is formed;hydrolysis-water is a reactant; Monosaccharides glucose, fructose, galactose; Glucose-Found in fruits, vegetables, honey; Fructose-F
Cal Poly - CHEM - 124
\Computer Number 14Using ExcelInstructions: This assignment is to be completed ON YOUR OWN OUTSIDE OFCLASS and is due at the beginning of class on Tuesday September 27, 2011.You are to fill in this form using Microsoft Word to create a clear and info
Cal Poly - CHEM - 124
Chem 124Computer # 27Assigned Metal: MagnesiumThe Heat of Combustion of MetalsInstructions: Each person is to submit an individual report after performing the experiment with your partner.This report is due at the beginning of class on Tuesday, Octob
Cal Poly - CHEM - 124
Chem 124Computer Number 27Falll 2011Dr. NeffThe Heat of Sublimation of Dry IceInstructions: This report is to be completed by each of you INDIVIDUALLY after performing theexperiment with your partner. This report is due at the beginning of class on
Cal Poly - CHEM - 124
Chem 124Name:Partner:Fall 2011Dr. NeffComputer #: 27Conductivity: LED ExperimentInstructions: Each person is to submit an individual report after performing the experiment. This report is dueat the beginning of class on Tuesday November 8th. You a
Cal Poly - BRAE - 216
Lab 2-Series and Parallel CircuitsBRAE 216Fall 2011Date Performed_9/29/11_Lab 2Series and Parallel Circuits1. Objectives:Build simple series circuit and simple parallel circuitAnalyze circuit with the following:o Digital mulitmetero Computer-Mul
Cal Poly - BRAE - 216
Lab 4 Battery CapacityBRAE 216Fall 2011Date Performed 10/13/11_Lab 4Battery Capacity ExperimentObjectives:Assemble and carry out experimentDownload and examine data collectedReceive an introduction to acquiring electronic data from experimentEqu
Cal Poly - BRAE - 216
Lab 6 Basic WiringBRAE 216Fall 2011_Date Performed 10/27/11_Lab 6Basic WiringObjectives:Learnoooobasic wiring procedureConduit installationWiring 3-way circuitsWiring duplex outletsGroundingEquipment:Electricity Project BoardEMT and fi
Cal Poly - BRAE - 216
Lab 7 3 phase Motor ControlBRAE 216Fall 2011Date Performed 11/3/11Lab 73-phase Motor Control CircuitObjectives:Learn basic wiring principlesEquipment:Motor starter Hp 3-phase induction motorPushbutton controlsSJ wirePlugsProcedures and Metho
Cal Poly - BRAE - 236
Irrigation System Tour LabOn September 21, 2011, the BRAE 236 class went out to the Irrigation Practices Field for a tour.Border Strip Irrigation: One border strip was irrigated for about 50 minutes.Furrow Irrigation: Two furrows were irrigated at one
Cal Poly - BRAE - 236
10/31/11BRAE 236-02Lab 6: Soil and Plant Water Determination LabOn Wednesday, November 26, 2011, the BRAE 236 lab went out to the Irrigation PracticesField to measure the soil moisture depletion.Mr. Gaudi talked to us about the importance of understa
Cal Poly - BRAE - 236
9/23/11BRAE 236-02Lab 3: Basic Pipeline HydraulicsOn Wednesday, October 5, 2011, the BRAE 236 lab went out to the Water Resources Facility tobuild PVC pipeline and run tests on it. PVC pipe, fittings, primer andcement were used to construct a PVC wat
Cal Poly - ENGL - 149
Chapter 2 iFixit Audience Analysis QuizN ame:_Kerilyn Ambrosini_ _W atch the iFixit vid eo fou nd here: h ttp :/ / w w w .vim eo.com / 12841361 (p assw ord is stu d entw ithou t the qu otes) or ath ttp :/ / w w w .ifixit.com / Info/ Stu d ent_Delivera
Cal Poly - PHYS - 133
N am e_Final Exam A(You m ay x out one problem for it to not be grad ed , otherw ise, the last problem w ill notb e grad ed .)P hysics 133Spring 2011Z am m it1. (10) A m etal ball of rad ius 2.0 m has 3.2 m C of charge. Find the charge d ensityfor
Cal Poly - PHYS - 133
7. Current is flow ing in the d irection show n. It is increasing. Show them agnetic flux in the transform er core. Show the d irection of the current in the25 r esistor. If the pow er supply provid es a sine w ave of 150 v for the peakv oltage, w hat
Michigan State University - ADV - 843
The complexity of "brands" and "brandingPeopleIndividual Rolesa. Ownersb. Brand Committee - Related to Brand Charter.c. Retailersd. RepA brand rep is another way of saying Sales Associate. Basically yourjob will consist of representing the brand o
Michigan State University - ADV - 843
ConceptsBasicsBrandA brand is the identity of a specific product, service, or business[1][pageneeded]. A brand can take many forms, including a name, sign, symbol,color combination or slogan. The word brand began simply as a way totell one person's
Michigan State University - ADV - 843
Types of brand names Acronym: A name made of initials such as UPS or IBM Descriptive: Names that describe a product benefit or function likeWhole Foods or Airbus Alliteration and rhyme: Names that are fun to say and stick in themind like Reese's Piec
Michigan State University - ADV - 843
l. Voice(See story and: http:/brandstory.typepad.com/writer/2007/01/thinking_about_.html)m. Characters(See: http:/www.knowthis.com/blog/postings/can-you-guess-the-topbrand- characters/)n. Advertisingo. Slogans(See: http:/www.buzzle.com/articles/fam
Michigan State University - ADV - 843
4. Sustainable- A strong brand makes a business competitive. Asustainable brand drives an organization towards innovation and success.Example of sustainable brand is Marks and Spencers.5. Credibility- A strong brand should do what it promises. The way
Michigan State University - ADV - 843
h. LicensingLicensing means renting or leasing of an intangible asset. Examples ofintangible assets include a song (Somewhere Over The Rainbow), acharacter (Donald Duck), a name (Michael Jordan) or a brand (The RitzCarlton). An arrangement to license a
Michigan State University - ADV - 843
d. HierarchyPaws for ThoughtThe ADAMS BlogAugust 5th, 2009The importance of brand hierarchyComplicated brands often need to be architected to be understood. If anorganization has more than one brand or one brand with several subbrands, they must be
Michigan State University - ADV - 843
Effectsa. Essence(Brand Essence is a way of articulating the emotional connection andlasting impression - usually summed up with one simple statement orphrase - that defines the qualities, personality and uniqueness of a brand.Said another way, Brand
Michigan State University - ADV - 843
k. ReputationBrand Reputation is a discipline separate from that of traditional brandingcampaigns. Brand Reputation recognizes that due to increasedtransparency and access to information, traditional branding whetherthrough mission statements, marketi
Michigan State University - ADV - 843
Measures1. AwarenessBrand awareness means the extent to which a brand associated with aparticular product is documented by potential and existing customerseither positively or negatively. Creation of brand awareness is the primarygoal of advertising
Michigan State University - ADV - 843
Brand InsistenceThe stage of brand loyalty where the buyer will accept no alternative andwill search extensively for the required brand. See Brand Preference;Brand Recognition.(From:http:/www.babylon.com/definition/Brand_Insistence/English)11. Loyalt
Michigan State University - ADV - 843
16. KeywordsShould You Buy Your Brand?Nov 29, 2006 10:21 AM, By Brian QuintonIn a just and well-regulated world, buying your companys brand as asearch keyword would at least guarantee that the folks who searched onthat brand name would be herded to y
Michigan State University - ADV - 843
Processes1. Management/Strategya. MappingOften used to describe a set of techniques designed to represent brandsand their similarities in a visual "brand space". Useful for providinghighly intuitive representations in order to position brands ondime
Michigan State University - ADV - 843
2. Toolsa. Name generatorb. Gap(From: http:/www.brandbuzz.com/) Y & Rc. Glue(From: http:/www.slideshare.net/coolstuff/the-brand-gap )d. Hogs(From: http:/www.facebook.com/BrandGlueUK)(See Brand Hogs, The Word of Mouth Machine Find a company This is
FSU - PHY - 3900
Classical Mechanics (Escape Velocity) Problem 1Suppose the Moon were to have the same mass as the Earth, and you are trying to throw one of your physics books from the Earth to the Moon. With what minimum velocity must the book leave the surface of the E
FSU - PHY - 3900
Classical Mechanics SolutionsSolution 1 Conservation of energy given by the sum of potential energy due to gravity and kinetic energy can be used to determine escape velocity. In the case of Earth along the potential is given by: M m (r ) = -G E r where
FSU - PHY - 3900
Electrodynamics Problem 1Twelve wires, each of resistance r, are connected to form the edges of a cube. Calculate the effective resistance R of this network across a body-diagonal of the cube.Electrodynamics Problem 2Consider a capacitor connected to a
FSU - PHY - 3900
Electrodynamics SolutionsSolution 1-The AD-axis of the cube has threefold symmetry, i.e. the cube is invariant under rotations by 120 0 about that axis. -Hence, the corners B1 , B2 and B3 are equivalent and have the same potential. -Also, the corners C1
FSU - PHY - 3900
Physics Qualifying ExaminationProblems 16 Problems 7-12Thursday, September 1, 2011 Friday, September 2, 201115 pm 1-5 pm1. Solve each problem. 2. Start each problem solution on a fresh page. You may use multiple pages per problem. 3. At the top of eac
FSU - PHY - 3900
Physics Qualifying Examination Problems 16 Problems 7-12 1. Solve each problem. 2. Start each problem solution on a fresh page. You may use multiple pages per problem. 3. At the top of each solution page put the problem number (112) and your FSUID number,