7 Pages

第六章 竞争战ç•

Course: BUS M 458, Fall 2010
School: Shanghai Normal University
Rating:
 
 
 
 
 

Document Preview

1 P147 1 2 3 4 5 2 P148 1 2 3 4 5 6 1 2 3 4 5 3 P149 1 2 3 4 5 1 2 3 4 5 1 P150 1 2 3 4 2 P154 1 2 3"" 4 1 2 3 4 5 6 7 3 P154 1 2 3 4 5 1 2 3 4 1 P155 2 P156 1 2 3 4 1 2"" 1 3 2 3 1 P157 1 2 3 4 5 2 P159 1 2 3 3 P159 1 2 3 4 1 P161 1 2 3 4 5 2 P162 1 2 3 4 5 6 7 3 P163 1 2"" 3 4 5 6 7 1 P165 1 2 3 4 2 P166 1 2...

Register Now

Unformatted Document Excerpt

Coursehero >> China >> Shanghai Normal University >> BUS M 458

Course Hero has millions of student submitted documents similar to the one
below including study guides, practice problems, reference materials, practice exams, textbook help and tutor support.

Course Hero has millions of student submitted documents similar to the one below including study guides, practice problems, reference materials, practice exams, textbook help and tutor support.
1 P147 1 2 3 4 5 2 P148 1 2 3 4 5 6 1 2 3 4 5 3 P149 1 2 3 4 5 1 2 3 4 5 1 P150 1 2 3 4 2 P154 1 2 3"" 4 1 2 3 4 5 6 7 3 P154 1 2 3 4 5 1 2 3 4 1 P155 2 P156 1 2 3 4 1 2"" 1 3 2 3 1 P157 1 2 3 4 5 2 P159 1 2 3 3 P159 1 2 3 4 1 P161 1 2 3 4 5 2 P162 1 2 3 4 5 6 7 3 P163 1 2"" 3 4 5 6 7 1 P165 1 2 3 4 2 P166 1 2 3 1 P167 1 2 3 4 2 P168 1 2 3 4 5 3 P169 1 2 3 4 5 6
Find millions of documents on Course Hero - Study Guides, Lecture Notes, Reference Materials, Practice Exams and more. Course Hero has millions of course specific materials providing students with the best way to expand their education.

Below is a small sample set of documents:

Shanghai Normal University - BUS M - 458
1 2 3 4
Shanghai Normal University - BUS M - 458
" " 1 1 2 2 1 2 1 2 CIMS 3 2003 2005 2001 2001 1 1 2 3 " " 2 1 2 3 4 5 6 3 2005 12 -2005 1 2 3 4 1" 1" 2 2" " 3" " 4" 5" 1 2 3 4 1 2 3 4 11 2 2 1 2 3 1 1 2 233. 3 1 2 3 1 1992 2 1 3 2 3123 4 1 2 1 2 3 4 1 2 1 2 3 3 1" 2 1 IBM 2 BOM 3 19
Shanghai Normal University - BUS M - 458
1 2 3 4 5 1 2 3 4 5 1 2 3 4 5 1 2 1 2 3 4 5 6 7 1 2 3 4 56 1 2 3 4 5 6 1 2 3 4 5 1 2 3 4 5 1 2 34 5 6 7 8 9 1929 " 12 3
Shanghai Normal University - BUS M - 458
1 234 1 2 3 4 1 2 3 1 1 2 3 2 6 3 1 2 3 4 ? 1 2 3 4
Shanghai Normal University - BUS M - 458
-- 60 , 1- P219 2- P220 - 3- P224 - 1 2 34" P226 1983 1 23 4 - 1- P227 - 1 " 2" 3 "2- P228 1 2 3 43- P230 1 2 3 44- P231- -" 1 2 3 4 5 6 7 8 1- P232 1 2 2 P234 20 3 P235 1 2 3 4 Perceived Price PPPerceived Use Valve PUV 6 1 A P237 A PUV A 1
Shanghai Normal University - BUS M - 458
CRM CRM CRM CRM CRM CRM CRM CRM CRM CRM CRM CRM CRM CRM CRM CRM CRM CRM CRM CRM CRM CRM CRM CRM CRM CRM CRM
Shanghai Normal University - BUS M - 458
1 * 2 * * 3 * * 1 * 2 * * * * 3 * * * 4 * *
Shanghai Normal University - BUS M - 458
1 2 3 4 1 2 3 4 5 "
Shanghai Normal University - BUS M - 458
1 1 2 3 4 5 2 1 2 1 2 3 3 1 1 2 3 4 1 2 3 23 1 2 3 4 5 6 4 1 2 3 4 5 1 2 1 2 3 1 2 3 5 1 2 6
Shanghai Normal University - BUS M - 458
CRM CRM CRM CRM CRM CRM 1 2 1 2 CRM CRM CRM CRM CRM CRM CRM CRM CRM 3 CRM CRM
Shanghai Normal University - BUS M - 458
1 2 3 4 5 6W1H,6W What(Why)(Who)(When)(Where)(for Whom)1H How 123456789 1011 1234 1 2 3 4 5 " 1 2 3 4 123
Shanghai Normal University - BUS M - 458
- P113 22 22 33 1 P114 1232 P115 123 3 P116 4 P116 5 P116 6 P117 7 P1178 118 9 P118 P118 1 P118 1- 2 3 2 P119 1 2 33 P120 1 2 3 4 54 P121 P121 1 P122 1 " 2 2 P122 1 2 33 P123 1 2 3 44 P124 1 23 4 P125 1 P125 1 2 3 4 2 P127 1 2 3 4 53
Shanghai Normal University - BUS M - 458
1 1 2 2003 2001 2005 2005 2004 1 2 3 1 2 3 4 1 1 3 2 2 41 2 1 1 2 2 1 3 1 2 2 3 1 1 2 3 2 1 2 3 4 5 6 1 2 3 4 5 6 7 8 1 1Microsoft Windows 2Intel pentium III 32000 2 7 9 42002 10 21 13 5 2 6 3 7 8 9 DVD 1 1 2 3 2 1 2 9" 8341 FW3010AG" 3 3 1 2
Shanghai Normal University - BUS M - 458
" 1 2 3 1 2 1 2 3 1 23 1 2 3 4 5 6 1 2 3 4 1 2 1 1 1 2 3 2 1 2 2 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5 6
Shanghai Normal University - BUS M - 458
1 2 1 2 1 2 3 4
Shanghai Normal University - BUS M - 458
PEST P34 PEST 1 P35 2 P35 3 P35 4 P36 P36 " "1 P37 " 1 P38 2 P39 3 P40 4 P41 5 P41 6 P42 2 P42 P43 -1 P44 1 P44 2 P45 3 P45 4 P45 2 P46 1" "2" 1234563 P48 -
Shanghai Normal University - BUS M - 458
1 1 2 2.5 1 1.5 2 1 2" 2003 2001 2005 2005 1 1 2 2 3 4 51998 6 " 1 7 2 8 1 1 2 " " " " 2 1 9 2 " 10"3 4 " 3 1 1 2 2 3 41- 2 3 1 2 3 4 5 6 1 1"1 + 1 = 2" 11 12TCL 13 14 2"1 + 12" 15 16 17 181978 2 1" 19" 2 201973 3" 21" 22 23 241981 25" 4 2
Shanghai Normal University - BUS M - 458
1 2 3 4 5 " 5P 5P 1 SMART 2 360 3 "
Shanghai Normal University - BUS M - 458
1 2 1 2 3 4 1 2 3 4 " 1 2 3 45 1 1 2 3 4 1 2 3 4 5 3 1 2 3 4 5 24 5 6 1 2 3 1 2 3 4 1 2 3 4 5 1 2 ?
Shanghai Normal University - BUS M - 458
1 P254 12 3 4 5 2 P256 1 2 3 4 5 63 P257 " " 1 P258 1 2 32 P259 1 2 3 3 P260 1 2 3 1 2 3 44 P261 1 2 3 4 5 P263 1 " 2 3 1 P2651 2 32 P266 1 2 3 43 P266 1 2 4 P267 1 2 1 P269 90 1 2 2 P271 1 2 3 P273 1 2 3 4 1 P274 1 2 3 42 P276 1 2 3 1
Shanghai Normal University - BUS M - 458
CRM CRM CRM CRM CRM CRM Eddie Bauer CRM - CRM CRM CRM CRM CRM OLAP OLTP OLAP OLAP OLAP OLAP OLAP OLAP
Shanghai Normal University - BUS M - 458
1 *" 2 * * * 1 2 3 1 * * * * 2 * * * 3 * * * * *
Shanghai Normal University - BUS M - 458
1 2 3 4 5 , , 1 ,: 2 , : 3 , , () , () ,() , () , () () () () , 7 1: 2: 3:, 4: 5:, 6:,7 () : , 1 , (1),(2)(3) 2 ", 3 4 , 5 (1):, (2):, (3):, , 1 , , , , 2 , , , , , , 1 2 1 2 3 4 5
Shanghai Normal University - BUS M - 458
5 1 2 3 4 5 5 5 38 4 1 2 3 4 1 2 5 3( 5 ) 4 1 2 3 2 1 2 1 2 3 4 5 1 ?1 5 2 WBS 3 4 5 6 7 8 1 2 3 4 8 1 2 3 4 5 6 7 8 1 2 3 4 5 1 8 23 4 1 2 3 4 5 6 7 8 1 2 .2 1 2 3 1 2
Shanghai Normal University - BUS M - 458
3CRM 3 "- "- "- -
Shanghai Normal University - BUS M - 458
1 P58 1 P59 2 P58 2 P59 1 P59 -" " 2 P59+61 3 P62 1 P63 P66 3-4 2 P66 1 P66 2 P69 3 P70 4 P70 3 P70 1 P70 2 P71 4 P72 1 P72 2 P73 3 P73 1 P73 2 P75 1 2 33 P75 " P77 1 P77 12 3 1234 4 5" 2SWOT P78 SWOT SWOT SWOT
Shanghai Normal University - BUS M - 458
1 1 1 1 1 1 2 2007 2001 2005 2003 1998 1 - - - 2 - " 1 23 4 5 6 1 1 2 3 4 5 2 1 2 1 2IBM 500 3 3 4 1 1 2 3 4 2 1 2 3 3 " 1 2 4 1 2 3 4 5 1 3 52 4 6() 1 2 1 3 5 3 1 3 () 1 " 2 42 4 2 3 1 2 3 4 () 1 1 3 5 2 1 4 () 1 2 5 2 4 6 3 61 2 3 2 1 :
Shanghai Normal University - BUS M - 458
1 2 3 4 1 2 3 " 1 2 1 2 3 4 1 2 1 2 3 4 5 1 20 50 2 1 2
Shanghai Normal University - BUS M - 458
ISO90002000 1 2 3" 1 2 3 1 2 4 1 2 3 " 4 3 1 2 3 4 4 1 2 3 4 5 5 1 2 3 4 5
Shanghai Normal University - BUS M - 458
P177 1 P177 1 2 3 2 P180 1 2 3 4 5 63 P182 1 2 4 P183 " 1 P183 2 P184 3 P185 4 P185 5 P186 4P 1 8 2 3 4 1 P191 1 23 42 P191 1 2 3 3 P194 1 2 3 4 P195 1 2 3 1 P196 2 P196 1 2 3 4 5 6 73 P197 1 2 1 P199 1 2 32 P200 3 P200 1 2 3 1 P203
Shanghai Normal University - BUS M - 458
Shanghai Normal University - BUS M - 458
1 2 3 4 5 1 2 3 1 2 3 1234 123 1 2 34 5 6 7 1 2 3 4 1 2 3 4
Shanghai Normal University - BUS M - 458
1 1 1 1 1 2003 2001 2004 2005 1 1 2 3 4 2 1 2 3 4 1 123 2 1 2 3 4 5 1 2 3 1 4 1 1 2 3 2 1 2 3 2 5 3 4 1 2 1924 3 4 1 1 2 3 2 1 2 3 1 1 2 2 31 2 3 4 11 2 1 12 23 3 4 2 1 2 3 4 " 1 1 3 2 1 1 2 2 42 1 2 1234 1 1 2 3 2 1 2 3 4 5 6 " 1
Shanghai Normal University - BUS M - 458
20 50 ~ 80 20 80 ~ 90 80 (20 90 ) 1 2 3 " 4 5 4 5 9 1 2 3 3 1- 2 3 3 1 2 3 1 2 3 4 1 2 3 4 5 6 7 8 9 5 5 5
Shanghai Normal University - BUS M - 458
1 3 2 1 2003 2001 2005 1 1" "`'"233 -297 " 902-929 700 2" 3" 1 2 4 " " 1A1 A2 2A1 A2 " DNA " " " -Information-Intelligence " 2 3 1 1 2 2 4 1 2 3 WTO 4 1 " " 2" 3 " 4 CIO:" 2 1 2 3 3 1 2 5 6" 7 3 1 1 2 3 2 1 2 34 1 2 3 4 5 6 1 1 8 2 9 10 11 3 12 1
Shanghai Normal University - BUS M - 458
1 P3 2 P3-4 1 2 3 4 5 1 P4 2 P4-5 1 2 33 P5 " 1 P5 2 1 P5-6 " - 2 P6 P7 P8 1965 (HIAnsoff) 1 P8 (")(") 2 P9 1 2 3 4 " A. B. C.3 P10 4 P10 1+12 (1) (2) (3) (4) P11 1 P11 (SBU) "2 P12 (SBU)3 P13 P14 1-4 1 P16 2 P17 3 P18 P19 1 2 3 4 P21 1
Shanghai Normal University - BUS M - 458
1 2 1 2 3 4 1 2
Shanghai Normal University - BUS M - 458
1 2 3 4 1 W-W 2 W-G-W 3 G-W-G 5 1 2 3 4 1 2 3 6 " " " 7 12 3 4 8 1 2 3 4 1 2 3 4 5 6 9 " POS 10 19 19
Shanghai Normal University - BUS M - 458
1 2 1 2 3 4 3 1 2 3 4 5 6 7 1 2 3 1 2 3 4 5 67 1 2 3 4 5 6 7 8 9 10 8 9 1 2 3 4 5
Shanghai Normal University - BUS M - 458
1 " 2 3 1 2 3 4 5 1 2 3 4 6TCSCPCDC 1TCTransfer Center 2DCDistribution Center " 3SCStock Center 4PCProcess Center 7 12 3 4 5 6
Shanghai Normal University - BUS M - 458
1 2 3 " 4 1" 2 3 5 1" 2 3" 6 " 1 2 3 4" 7 1 2 3" "8" "
Shanghai Normal University - BUS M - 458
1 1 2 3 2 1 2 3 4 5 6 7 8 9 3 4 1 2 3 4 5 6 7 8 9 10 5 1 2" 6 1 2 3 4
Shanghai Normal University - BUS M - 458
1 2 1 2 3 4 1 2 3 4 5 6 3 1 2 3 4 1 2 3 4 5 5 1" 2" 3" 6 1 2 3 4 5 7 1 2 3 4 5 8 9 EAN 13 P1 P2 P3 3 M1 M2 M3 M4 4 I1 I2 I3 I4 I5 C 1 12 13 10 POS POS 11 1 2 3 4 5 6
Shanghai Normal University - BUS M - 458
1 2 3 4 1 70-80 20-30 2 50 40 10 10 30 50 30 70 5 6 1 2 3 4 5 12 3 4 7 8 1 2 3 4 5 6 7 8 9 1 2 3 4 5 6 10 1 2 3 4 5
Shanghai Normal University - BUS M - 458
1 2 1 2 3 1 2 3 4 5 6 7 3 " 4 1 2 3 4 5 6 1 2 " 3 4 " 5 6 7 1 2 3 4 5
Shanghai Normal University - BUS M - 458
1 " 2 1 2 3 4 5 6 7 3 4 1 2 3 4 5 5 6 1 2 3 4" 5 7 " 1 2 3 4 8 1 2 3 4" 5 6 9 1 2 10 1 2 3 21
Shanghai Normal University - BUS M - 458
1 1 25 2 1998 2 1 2 3 4 5 6 3 1 2 3 4 5 6 7 4 1 " 11 " 2 " " 3 5 1 2 3 4 5 6 6 " 1 2 3 4 5 6 7 8 7 8 9 "
Shanghai Normal University - BUS M - 458
1 1 2 3 2 3 1 2 3 4 1 2 3 4 5 6 5 1 2 3 4 6 1 1 2 3 42 1 2 3 3 4 7
Shanghai Normal University - BUS M - 458
1 2 3 P33 P43 1 2 3 1 2 3 4 5 1 2 3 4 1 2 3 1 1 2 3 " 4 2 12 3 4
Shanghai Normal University - BUS M - 458
1 2 3 P109 P116 1 2 3 1 2 3 1" 2 3 1 2 3 1 2 3 1 2 3 4 5 1 2 3 4 5
Shanghai Normal University - BUS M - 458
1 2 3 P117 P127 1 2 1 2 3 1 2 3 4 1 2 31 2 4 1 1 2 3 4 5 6 2 1 2 1 2 3 1 2 3
Shanghai Normal University - BUS M - 458
1 2 3 P100 P108 1 2 1 2 3 4 5 6 1 2 3 4 1 2 1 2 1 1 2 2 1 2 3 4 5 6 1 2 3 1 2
Shanghai Normal University - BUS M - 458
1 2 3 P55 P63 12345 1 2 3 1 2 3 4 1 2 3 4 5 6 7 1 20 50 2 3 1 2 3
Shanghai Normal University - BUS M - 458
1 2 3 P74 P81 123456 1 2 3 4 123 1 " 2 " 1 2 3 4 5 6 7 8 1 2 1 2 3 4 1 2
Shanghai Normal University - BUS M - 458
1 2 3 P44 P54 12 3 4 5 6 1 2 3 4 5 1 2 3 1 1 2 2 1 2 3 4 5 SWOT SWOT S W O T 1 2 3 1 2 3 1 2 3 1 2 3 1 2 3 BCG BCG / 10% BCG 1 2 3 4
Shanghai Normal University - BUS M - 458
1 2 3 P13 P24 1 12 2 123456 " " - 1 20 2 1"23" " 1 2 " 3 4 5 6 20 70 20 1 20 70 80 20 70 2 1990 - 12 34 5 3 20 80 90
Shanghai Normal University - BUS M - 458
9 1 2 3 P82 P91 1 1 2 3 2 1 2 3 4 1 1954 2 3 " 81 81 1,1 - -9,1 -1,9 -5,5 -9,9 - 1 " 2- 3 12 3 1 2 3 " " 1 2 3 4 5 1 2 3 4 1 2 3 4 1 123 2 12345"
Shanghai Normal University - BUS M - 458
1 2 3 P25 P32 " " 12 3 4 56 12345678 1 2 3 PERT PERT PERT 4
Shanghai Normal University - BUS M - 458
1 2 3 P64 P73 123 1123 2 3 4 5 6 1 2 3 4 1 2 3 1 1 2 3 4 2 1 2 3 4 3 "U " 1 2 3 1 23" 4 4 M 1 2 1 2 3 4 5 3 1 2 3 4 1 2 1 2 3 3 1 23 4 4 1 2 1 2 1 2 3 3 4 1 1 2 3 2 - -
Shanghai Normal University - BUS M - 458
1 2 3 P2 P12 12 3 45 1 2 3 1 2 3 4 1 2 1 2 3 1 1 2 3 4 5" 2 1 2 3 4 1 2 1 2
Harvard - ECON - 1010b
Midterm 1 OutlineEc 1010bBen NissanCHAPTER 1 THE SCIENCE OF MACROECONOMICSGDP grows over time, which allows us to enjoy a higher standard of livingIn the first half of the 20th century, the inflation rate averaged only slightly above zeroperiods of