are All alternative roles in the decision-making process except:
a. responsible.
b. approve.
c. consult.
d. inform.
e. All are alternative roles.
status: not answered () correct: e your answer:
2
When the manager is accountable for implementing the decision, including notifying other relevant participants about the decision, it is which role in the decision-making process?
a.
b. Approve
c. Consult
d. Inform
e. Implement
status: not answered () correct: e your answer:
3
The four components of the business model are:
a.
b. customer benefits, core strategy, strategic resources, and
c. customer benefits, customer interface, strategic resource network.
d. customer benefits, core strategy, customer interface, and
e. customer interface, core strategy, strategic resources, and benefits.
status: not answered () correct: a your answer:
4
The four components of customer interface are:
a.
b. company boundaries, fulfillment and support, relationsh pricing structure.
c. fulfillment and support, information and insight, relation and pricing structure.
d. fulfillment and support, information and insight, relation and company boundaries.
e. information and insight, core strategy, strategic resource benefits.
status: not answered () correct: c your answer:
5
The nature of the interaction between the firm and its customers is known as:
a.
b. core strategy.
c. value network.
d. information and insight.
e. relationship dynamics.
status: not answered () correct: e your answer:
6
The three elements of core strategy are:
a.
b. business mission, product scope, and basis for differentia
c. market differentiation, product scope, and market scope.
d. basis for differentiation, product scope, and market scop
e. none of the above.
status: not answered () correct: b your answer:
7
________ determines how the firm chooses to compete.
a.
b. The marketing plan
c. The competition plan
d. The competition mission
e. None of the above
status: not answered () correct: a your answer:
8
The business marketing planning process is typically not linked to planning in other functional areas.
True False
status: not answered () correct: false your answer:
9
In the hierarchy of strategies, the three major levels of strategy are corporate, institutional, and government.
True not False
status: answered () correct: false your answer:
10
At the corporate level of strategy, one of the main goals of marketing is to assess market attractiveness and the competitive effectiveness of the firm.
True False
status: not answered () correct: true your answer:
11
The four perspectives used in the balanced scorecard to measure performance are financial, learning and growth, external business processes, and customer.
True False
status: not answered () correct: false your answer:
12
The four major components of a business model or concept are customer
interface, core strategy, strategic resources, and value network.
True False
status: not answered () correct: true your answer:
13
Relationship dynamics and fulfillment and support are elements of the customer interface.
True False
status: not answered () correct: true your answer:
14
Strategic assets are the more tangible
requirements for the advantage that enables a firm to exercise its capabilities.
True False
status: not answered () correct: true your answer:
15
The three principal drivers of organizational learning and growth are human capital, information capital, and organization capital.
True False
status: not answered () correct: true your answer:
16
Core customer outcome measures used to monitor performance include market share, customer acquisition, and learning and growth.
True False
status: not answered () correct: false your answer:
17
The fundamental principle of distinctive strategic positioning that performs different activities than rivals or performs similar activities in different ways is called distinctive value chain.
True False
status: not answered () correct: true your answer:
18
A balanced scorecard seeks to match the functional strategy to the business unit's growth and lifecycle stages.
True False
status: not answered () correct: false your answer:
19
Organizational capital is the culture, leadership, employee incentives, and teamwork to mobilize the organization and execute the strategy.
True False
status: not answered () correct: true your answer:
20
The two performance levels companies emphasize in developing a financial strategy are productivity strategy and revenue-growth strategy.
True False
status: not answered () correct: true your answer: