Register now to access 7 million high quality study materials (What's Course Hero?) Course Hero is the premier provider of high quality online educational resources. With millions of study documents, online tutors, digital flashcards and free courseware, Course Hero is helping students learn more efficiently and effectively. Whether you're interested in exploring new subjects or mastering key topics for your next exam, Course Hero has the tools you need to achieve your goals.

2 Pages

Lec9

Course: JOUR 201, Spring 2012
School: USC
Rating:

Word Count: 376

Document Preview

Unformatted Document Excerpt

Coursehero >> California >> USC >> JOUR 201

Course Hero has millions of student submitted documents similar to the one
below including study guides, practice problems, reference materials, practice exams, textbook help and tutor support.

Course Hero has millions of student submitted documents similar to the one below including study guides, practice problems, reference materials, practice exams, textbook help and tutor support.

WWI Between and the 1920s Russian oeasents revolted message of socialism was being globally transmitted factions that were very unhappy wiht the gov't and our entry into the war the great influenza epidemic wiped out 12 -20 million people made Americans less instuler part of a global economy and social state Era of prohibition banned the selling of alchohal in the US started an underground market i.e speakeasys The Roaring 20s Magazine Explosion Americana Post WWI Historians characterize the time full of dance, happy go lucky Women achieved the vote vote influenced by their households 106.4 million in 1920 census Highest literacy rate to date 6% of total population was illiterate 1870, nearly 7 million children were enrolled in lementary schools and 80,00 were enrolled in secondary schools in 1920, nearly 25 mil elementary schools and 400,000 secondary schools Shift from rual to urban 1900: 39% of pop classified as urban dwellers 1920: 51% Today: 78% The Magazine World Explodes Modern Era Saturday Evening Post Founded by Cyrus Curtis in 1897 for $1,000 added color into the magazine population was "clamoring" for more in depth and special interes stories "first magazine of the modern era" Women's ,agazines Flourish paris fashion scene/ liberating styles Household new gadgets Smart publishers like Curtis saw the need for marketing to women start to make magazines only for women the "7 sisters" "light hearted", informative, educational and fun no stories about crime or murder George Horace Lorimer Post editor from 1899-1936 engaged famous and talented writers Fitgerald, Sinclair Lewis, etc. this gave the magazine panache, "standards" Viewed the cover as a unique selling/ comminication opportunity create the idea of having attractive covers covers were all illustrations, no photographs Illustrations comic book style art deco (Vanity Fair) th art was very "targeted" towards the magazine's audience National Geographic had no picture cover at all (until the 1960s) huge range of illustration type Industry publishers began to recognize that people had "special interests" people want to know more about their interests climate where people want to know other perspectives on a specific topic Economics magazines make the most money from single copy sale money from subscriptions advertisements 50% of the magazine in constituded my ads In 2004 subscriptions eclipsed ad revenue people are demanding more content and fewer ads magazine must charge more for an ad i order to have less ads

Find millions of documents on Course Hero - Study Guides, Lecture Notes, Reference Materials, Practice Exams and more. Course Hero has millions of course specific materials providing students with the best way to expand their education.

Below is a small sample set of documents:

304 Functions of Communication disc213

USC - BUAD - 304

Functions of CommunicationCommunicationThe transference and understanding of meaningCommunication Functions -Control member behavior-foster motivation for what is to be done-provide a release for emotional expression-provide information needed to ma

the need for coexistence

USC - WRIT 140 - writ 140

Sean SharkeyWriting 1403/4/12Josh BernsteinThe Need for CoexistenceSpike Lees 1989 film, Do the Right Thing, centers around a community inBedford-Stuyvesant, Brooklyn undergoing gentrification and the racial tensionsthat accompany that process. The

Survey

École Normale Supérieure - 412 - 002

41 LqwurgxfwlrqDxfwlrq wkhru| lv lpsruwdqw iru sudfwlfdo/ hpslulfdo/ dqg wkhruhwlfdo uhdvrqv1 Iluvw/ d kxjh yroxph ri hfrqrplf wudqvdfwlrqv lv frqgxfwhg wkurxjk dxfwlrqv1 Jry0 huqphqwv xvh dxfwlrqv wr vhoo wuhdvxu| eloov/ iruhljq hcfw_fkdqjh/ plqhudo ulj

cheat

École Normale Supérieure - 412 - 002

Ec1052: Introduction to Game Theory Harvard UniversityHandout 7 19 March 2004Cheat Sheet for MidtermThis handout summarizes what you have to know for the midterm in Econ 1052. Lecture I-II: Decision Theory axioms of decision theory lotteries proof of e

lecture1&2

École Normale Supérieure - 412 - 002

Lecture I-II: Motivation and Decision TheoryMarkus M. Mbius o February 4, 20031Motivating Experiment: Guess the averageSetup: Each of you (the students in this course) have to declare an integer between 0 and 100 to guess "2/3 of the average of all th

lecture3

École Normale Supérieure - 412 - 002

Lecture III: Normal Form Games, Rationality and Iterated Deletion of Dominated StrategiesMarkus M. Mbius o February 19, 2004Readings: Gibbons, sections 1.1.A and 1.1.B Osborne, sections 2.1-2.5 and section 2.91Definition of Normal Form GameGame theor

lecture4-2

École Normale Supérieure - 412 - 002

Lecture IV: Nash Equilibrium II - Multiple EquilibriaMarkus M. Mbius o March 3, 2003Readings for this class: Osborne and Rubinstein, Chapter 2.12.31Multiple Equilibria I - CoordinationLots of games have multiple Nash equilibria. In this case the prob

lecture5

École Normale Supérieure - 412 - 002

Lecture V: Mixed StrategiesMarkus M. Mbius o February 24, 2004 Gibbons, sections 1.3-1.3.A Osborne, chapter 41The Advantage of Mixed StrategiesConsider the following Rock-Paper-Scissors game: Note that RPS is a zerosum game.R P SR0,0-1,11,-1P1

lecture6

École Normale Supérieure - 412 - 002

Lecture VI: Existence of Nash equilibriumMarkus M. Mbius o February 26, 2004 Gibbons, sections 1.3B Osborne, chapter 41Nash's Existence TheoremWhen we introduced the notion of Nash equilibrium the idea was to come up with a solution concept which is

lecture7

École Normale Supérieure - 412 - 002

Lecture VII: Common KnowledgeMarkus M. Mbius o March 4, 2004This is the one of the two advanced topics (the other is learning) which is not discussed in the two main texts. I tried to make the lecture notes self-contained. Osborne and Rubinstein, sectio

lecture8

École Normale Supérieure - 412 - 002

Lecture VIII: LearningMarkus M. Mbius o March 10, 2004Learning and evolution are the second set of topics which are not discussed in the two main texts. I tried to make the lecture notes self-contained. Fudenberg and Levine (1998), The Theory of Learnin

lecture9

École Normale Supérieure - 412 - 002

Lecture IX: EvolutionMarkus M. Mbius o March 10, 2004Learning and evolution are the second set of topics which are not discussed in the two main texts. I tried to make the lecture notes self-contained. Fudenberg and Levine (1998), The Theory of Learning

lecture10

École Normale Supérieure - 412 - 002

Lecture X: Extensive Form GamesMarkus M. Mbius o March 17, 2004 Gibbons, chapter 2 Osborne, sections 5.1, 5.2 and chapter 61IntroductionWhile models presented so far are fairly general in some ways it should be noted that they have one main limitatio

lecture11

École Normale Supérieure - 412 - 002

Lecture XI: Subgame Perfect EquilibriumMarkus M. Mbius o April 3, 2004 Gibbons, chapter 2.1.A,2.1.B,2.2.A Osborne, sections 5.4, 5.51IntroductionLast time we discussed extensive form representation and showed that there are typically lots of Nash equ

lecture1