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chap13
Course: ENGR 112, Spring 2011School: UCLA
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Togetprofitwithoutrisk,experiencewithoutdanger,andrewardwithout work,isasimpossibleasitistolivewithoutbeingborn. A.P.Gouthev Summary Howcanentrepreneursefficientlyacquireandorganizethe resourcesneededtolaunchtheirventure? Successfulentrepreneursaregoodatlocatingandacquiringthe resourcestheyneedtostartandbuildtheirfirm.Theyneedcapital, people,andintellectualandphysicalassetstolaunchandgrowtheir business....
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Coursehero >> California >> UCLA >> ENGR 112Course Hero has millions of student submitted documents similar to the one
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Togetprofitwithoutrisk,experiencewithoutdanger,andrewardwithout
work,isasimpossibleasitistolivewithoutbeingborn.
A.P.Gouthev
Summary
Howcanentrepreneursefficientlyacquireandorganizethe
resourcesneededtolaunchtheirventure?
Successfulentrepreneursaregoodatlocatingandacquiringthe
resourcestheyneedtostartandbuildtheirfirm.Theyneedcapital,
people,andintellectualandphysicalassetstolaunchandgrowtheir
business.
Chapter13:Summary
TechnologyVentures:FromIdeatoOpportunity
Anotherusefuldefinitionofentrepreneurshipisthe
pursuitofopportunitywithoutregardtoresources
currentlycontrolled.
Chapter13:Entrepreneurship
TechnologyVentures:FromIdeatoOpportunity
TheCredibilityCycle
TalentTalentPeople
People
Physical
Physical
Assets
Assets
The Credibility
Cycle
Sources of
Sources of
Capabilities
Capabilities
Chapter13:Figure13.1
Customers
Customers
Sources of
Sources of
Financial
Financial
Capital
Capital
Suppliers
Suppliers
TechnologyVentures:FromIdeatoOpportunity
SourcesofLegitimacy
Regulatory
Legalactions,accreditation,
credentials
Normative Fairtreatment,endorsements,
networks,image
Industry
Attractive,respectedindustry,known
andunderstoodbusinessmodel
Talent
Known,respectedpeople
FavorableLocation
Withinanindustrycluster,good
location,visible
IntellectualProperty
Chapter13:Table13.1
Tradesecrets,patentsorcopyrights
TechnologyVentures:FromIdeatoOpportunity
SourcesofLegitimacy
Cialdini,2001.
Consistency
Peopleadheretotheirverified
commitments
Liking
Askforvoluntary,public
Peoplelikethosewholikethem.
commitments
Uncoversharedbondsandoffersincere
praiseandcompliments
Authority
Peoplehighlyregardexperts
Reciprocity
Showandstateyourexpertise.
Peoplerespondinkindtoothers
Givetootherswhatyouwanttoreceive Scarcity
Peoplewantscarceproducts.
SocialProof
Describeuniquebenefits
Peoplerespondtoadisplayof
endorsementsbypeopletheytrust
Usetestimonialsandendorsementsfrom
trustedleaders
Chapter13:Table13.2
TechnologyVentures:FromIdeatoOpportunity
CriteriaforLocationSelection
Availabilityofpotentialemployeesandconsultants
Availabilityofcomplementorfirms
Roadandairplanetransportation
Qualityoflifeeducation,culture,recreation
Costsofdoingbusiness
Availabilityofsuitablefacilities
Proximitytomarkets
Availabilityofsupportservices
Affordablehousing
Chapter13:Table13.3
TechnologyVentures:FromIdeatoOpportunity
Ecommerce:digitallyenabledcommercialtransactions
betweenandamongorganizationsandindividuals.
Chapter13:Ecommerce
TechnologyVentures:FromIdeatoOpportunity
Valuechain:asequenceofbusinessactivitiesfor
transforminginputsintooutputsthatcustomersvalue,as
depictedbelow.
Concept
Technology
Development
Cust om er
Product
Design
Chapter13:ValueChain,Figure13.2
Logistics &
Manufacturing
Marketing
Sales &
Distribution
Service
TechnologyVentures:FromIdeatoOpportunity
QuestionsforSelectingValueChainActivitiesthatwillbecarriedoutby
theNewVentureFirm
1.Value:Istheactivityaprimarysourceofproductvalueforthefirm?
2.Rarity:Doestheactivityincludearesourceorcapabilitycontrolledbythefirm
andrarelyavailabletocompetingfirms?
3.Imitability:Docompetingfirmshaveacostdisadvantagewhenimitatingthe
scarceresourceorcapabilityheldbythenewventurefirm?
4.OrganizationalMission:Istheactivitycriticaltothemissionofthefirmandis
thefirmorganizedtoexploitthisvaluable,rare,andcostlytoimitateresourceor
capability?
Chapter13:Table13.6
TechnologyVentures:FromIdeatoOpportunity
Virtualorganization:managesasetofpartnersand
supplierslinkedbytheInternet,fax,andtelephoneto
provideaserviceorproduct.
Chapter13:VirtualOrganization
TechnologyVentures:FromIdeatoOpportunity
TheSevenKeyCharacteristicsofaNewBasicTechnology
FunctionalPerformanceanevaluationoftheperformanceofthe
basicfunction
AcquisitionCostinitialtotalcost
EaseofUseusefactors
OperatingCostcostperunitofutilityprovided
Reliabilityneedsforserviceandusefullifetime
Serviceabilitytimeandcosttorestoreafaileddevicetoservice
Compatibilityfitwithotherdeviceswithinthesystem
Chapter13:Table13.8
TechnologyVentures:FromIdeatoOpportunity
Effectivenewventuresusetheirpersuasionskills
andcredibilitytosecuretherequiredresources
fortheirfirminordertobuildawellcoordinated
mixofoutsourcedandinternalfunctions.
Chapter13:Principle
TechnologyVentures:FromIdeatoOpportunity
VENTURECHALLENGE
1) Howdoyouplantoattracttalentandresources?
2) Whatlocationhaveyouselected?Describeyouruseof
onlinecommerce.
3) Describewhatfunctionsyourventurewilloutsource.
Chapter13:VentureChallenge
TechnologyVentures:FromIdeatoOpportunity
DVDVideo
GlobalOutsourcing
JeffHawkins(PalmComputer)
Chapter13:DVDVideo
TechnologyVentures:FromIdeatoOpportunity
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