Guide Study for Exam 3
Com 318, Fall 2008
Lecture Notes:
Evidence
Two basic types of evidence
Six specific types of evidence
The seven tests of evidence
Reasoning and Argument
An argument must have:
An argument may have:
Each of the Inductive argumentative patterns
Each of the Deductive argumentative patterns
Structuring the Message
Purposes of your game plan
The traditional or classical game plan as a logical
progression
The motivated sequence game plan, developed by Alan
Monroe as a psychological progression
All of the steps to the motivated sequence game plan
Structural strategies (common ground, number of
arguments, climax vs. anti-climax, one side vs. two
sides)
Textbook:
Chapter 4
material Introductory (p. 84-85)
Understanding Practical Arguments (p. 85-86)
Factual and Judgmental Claims (p. 90-91)
Reason and Emotion as Complementary Processes
(p. 94-95)
Denial Often Defeats Reasoning (p. 99-100)
Persuasions Self-Interest and Arguments Public
Interest (p. 100-101)
Chapter 13
The Challenge of Communicating Clearly about
Complexity (p. 382 384)
Strategic Considerations for Nondiscursive Persuasion
(p. 384 386)
Honoring Gestalt Values in Visual Design
(p. 386 390)
Strategic considerations of a set presentation
(p. 395-407)
Objectives of an introduction (p. 401-403)
Different types of evidence (p. 400-401)
Strategic considerations for discursive messages
(p. 407-408)