Chun Ching Chang
A hotel industry in a primarily a service sector emphasis in given on the role played
by relationship marketing. You are nothing without our customers understanding that
your organization exists for no other reasons than to meet customer needs and
expectations. Its imperative is to develop proactive methods for understanding what
customers like and dislike. We should be consider service, price, quality, and action
for reaching
we know the most hotel industry receive different consumers such as travelers,
business travelers, or meeting. ? ? ? ? ? ?
The consumer database that we need to focus on shipping and fulfillment dates. Usually,
consumer use online to find a good hotel and good service. When they find a hotel, they
enter their personal information and credit card to start registration and pay the money.
Also, consumer conforms the dates we need to notice and keep room and wait consumers
to come. The consumer database can follow Web sales data, Service and support record,
Web registration data, Account information, Sales and purchase data
acquire approach
enhance
retain keep