the EmirIbrahimovic
MKT35004
UnlockingiPhones
3222012
ASSIGNMENT#5PROMOTION
A.
Given needs and wants of your target market, what target
market benefits should be exploited (emphasized) in your
product/serviceadvertising?(Onetwobenefits)
B.Createandutilizeamessage/SloganwhichyouwillutilizeinALL
your
promotionaltools.(Consistentmessage,onetwobenefits)
C.Designandexplainoneofthefollowing:
.NewspaperAD
.Specificpaper(GRPress).Section(ADishousedin/Business))
.Days,Weeks.Sizeofad
.Exposures:NumberoftimesADappears
.Example.Twobenefits&Slogan.BrandName
OR
.MagazineAD
.Specificpublication
.Sizeofad
.Weeks.NumberofExposures
.Example.TwoBenefits&Slogan
.BrandName
D.Designandexplainoneofthefollowing:
.Video/T.V.AD
.Program .TimeofDay.#Exposures.Length
.BrandName
.Write Script/Copy for this AD which will include: Two
Benefits&slogan
OR
.RadioAD.
.RadioStation.Time.Days.#Exposures.Length
.Writenarrativeforthescriptwhichwillinclude:TwoBenefits
&Slogan..BrandName
E.CreateaDirectMailPiece
.Aletterorpostcard
.Includeanameandaddress.BrandName
.Twobenefits
.Slogan
.Offeranincentive
.Timestipulation
F.DesignaSalesPromotion.
.Aprint,TVorradioad
.Offeratimeorientedincentive.BrandName
G.IdentifyandlistthePromotionalchangesyouwillmakeineachstage
oftheProductLifeCycle.
H.TurninBibliography.
I.Onenewsource:Examples:competitorsAd,article
regardingpromotioninyourindustryorchangesinthepromofield.
J.Handinsourcepage(s).
**
This2Pg.DocumentMustBeTurnedInWithAssignment(Lowergrade:B)
Name___Product____Folder___
Onesource_____Bibliographypg______Sourcepg(s)_____
NotOutlined/UsedSubheadings_____FirstpersonNOTused____
BrandName___TwoBenefits&Slogan_____
CompletedALLsections____Receivedontime_____
MKTGrade____Writing______CombinedGrade_______
Comments:
Emirs iPhone Repair provides Unlocked iPhones with a 1 year service
warranty! If you experience any problems with your phone feel free to stop
by and we will take a look at it for free! Emirs iPhone Repair is also know
for its cheap prices and great value for the customers.
Emirs iPhone Repair will use the following message to attract its potential
customers, and this message will be used in all of the promotional tools.
Dont waste your money on expensive phones; weve got the perfect fit
for your budget.
GrandRapidsNewspaper
OneadonSundayinthediscountssectiontotargetthecustomersthatare
lookingforgooddeals
AlsooneonThursdayinthebusinesssection,totargetthebusinesspeople
that may need a world phone, and this would be the day before their
paycheck.
thofthepage.Itwillbeenough Thesizeoftheadwouldtakeupabout1/5
thegrabtheattentionofthereaderanditwillalsosaveusmoneybynot
havingtopayforanentirepagewhichisveryexpensive.
Theadwouldappeareverysingleweek,thatwaytheyaremoreexposedto
it.
Dont waste your money on expensive phones; weve got the perfect fit
for your budget.
If you are looking for an iPhone that will work with any GSM carrier in the
world then you have found the right place. Emirs iPhone Repair can provide
you with an unlocked iPhone that will work with any SIM card in the world!
Hours of Operation: 10 AM 10PM
Open: Everyday
Location: 3700 Rivertown Pkwy SW
Telephone: (616)-1UNLOCK
RadioStation=105.3HotFM
Days=Everyday
Time=7AM9AM
#ofExposures=8total,oneevery15minuteswithinthe2hourframe.
Length=25seconds
Sick of buying a new phone every time you visit a new country? Sick of
transferring your contacts everytime you buy a new phone? Well what if you
could carry around just one phone every country that you visit! Not to
mention what if you could use that phone as a mp3 player! Well now you
can! Introducing the Unlocked iPhone. Dont waste your money on
expensive phones; weve got the perfect fit for your budget. Stop by Emirs
iPhone Repair located in the Rivertown mall.
-
Postcard
EmirsiPhoneRepair
3700RivertownPkwy
SWGrandville,MI49418
(616)1UNLOCK
Unlock any iPhone
for international
use
Dont waste your money on expensive
phones; weve got the perfect fit for your
budget.
Provide iPhones
with international
coverage at low
prices!
Includes a built in
MP3 player
Expires May 30, 2012
10 % OFF
(Includes anything within the store)
ComeingetyourUnlockediPhonebytheendofthedayandyouwill
receiveafreecaseandasecondchargerforyouphone!Youwillalso
receivean18monthwarrantyovertheregular12monthwarranty!
BrandName=AppleUnlockediPhone+iPhoneCaseandUSBcharger
offeredasfreeincentive
Thiswillbepartofaradioadsothatpeoplecanhearitinthemorningand
rushovertothestorebytheendoftheday!Itwillalsobelesscostlythisway
overaTVad.
Intro
OneadpostedonCraigslist
Growth
ContinuetopostonCraigslist
GrandRapidsPressSundaynewspaperinthediscountsection
TheAdvanceNewspaper
105.3HOTFMRadioCommercials.7am9am(Oneevery15min)
PersonalWebsite
Mature
ContinuetopostonCraigslist
GrandRapidsPressThursdays&Sundaysinthediscountsandbusinesssections.
TheAdvanceNewspaper
105.3HOTFMRadioCommercials7am5pm(Oneevery30min)
104.5WSNXRadioCommercials7am5pm(Oneeveryhour)
PersonalWebsitewithonlineorderinganddiscounts
Decline
Radiocommercialsnotifyingaboutliquidationofthecompany