University Rutgers Business School
Course Number 33:799:301:02
Introduction to Supply Chain Management
Spring 2012
Tuesday & Friday: 10:20am 11:40am
Livingston Campus
Beck Room 251
3 Credit Hours
Instructor:
Eugene Spiegle
Office Location:
Office hours by appointment
Janice H. Levin Building Room 228
Phone:
(848) 445 - 5642 Office
(908) 507 - 8228 Mobile
Email:
[e-mail]
Course Text Book:
Principals of Supply Chain Management
Third Edition
Wisner, Tan, and Leong
ISBN-13: 978-0-538-47546-4
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Course Objectives:
Supply Chain Management is the integration of activities that procure materials and services transform
them into immediate goods and final products, and deliver them to customers. These activities include
purchasing and outsourcing, plus many other functions that are important to the relationship with
suppliers and distributors. The supply chain includes all the interactions between internal operations,
marketing, sales, suppliers, manufacturers, distributors, and customers. The chain includes transportation,
scheduling information, cash and credit transfers as well as ideas, designs, and material transfers. The
intent of the course is to teach students techniques and methods employed by supply chain managers to
plan and control the supply chain operating systems. Students will apply methods, various techniques as
well as utilize practical experience in order to understand how to operate, design, plan and control supply
chain operations. This course utilizes a set of operations management skills and tools that students can
use to enable the development of a competitive advantage in commercial environments that encompass
global markets and competition, electronic business (e-business), and supply chain management.
Students are expected to have a solid understanding of production and operations management in order to
solve complex supply chain case studies.
About the Instructor:
For more than fifteen years Gene was Director of Project for the United Nations. Prior to the United
Nations he performed various positions from President of a firm pioneering and specializing in automated
systems to Vice-President of engineering of a Fortune 500 company. His experience in Supply Chain
Management stems from his experiences in both systems development and management within the food,
automotive, pharmaceutical and various manufacturing industries. Gene holds degrees in psychology and
engineering with advanced degrees in forensic psychology. Mr. Spiegle has been an adjunct faculty in
project management, management, and communications at University of Pittsburgh and University of
Alabama. He has an international reputation in project management, and operations management. Gene,
has over forty five years experience in management, project management, both line and staff positions,
which enables him to deliver practical, common sense as well as theory-based perspectives.
Performance Assessment:
Class Participation and attendance .....10
Mid-term25
Group Case Project and Presentation.25
Individual Case Project......15
Final Exam.....25
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Grading Guideline:
100
to
93
92
to
87
86
to
81
80
to
75
74
to
69
68
to
60
59
and below
A
B+
B
C+
C
D
F
Course Procedures:
1.
The class will be largely taught using PowerPoint presentations. Class related material (lecture
notes, messages, etc.) will e posted on Blackboard. Students are expected to review materials prior to
each class.
2.
All assigned reading must be conducted prior to class.
3.
The class meets every Tuesday and Friday at 10:20am. Punctuality and regular attendance is
important and required.
4.
Respect for one another is mandatory during class discussion.
5.
All cell phones must be silenced at the start of class to minimize disruptions. If you need to take a
call, please exit the class room quietly so that the discussions are not disrupted.
6.
If you will miss any class, make arrangements with the instructor for any material that may be
missed. Missing more then one class will not be acceptable.
7.
Participation is strongly encouraged and is a part of your grade.
Everyone is expected to
participate fully in class discussions.
Honesty, Integrity and Ethics:
Please note that Rutgers University, in conjunction with RBS, has established an Honor Code that states:
I pledge, on my honor, that I have neither received nor given any unauthorized assistance on this
examination (assignment).
(http://academicintegrity.rutgers.edu/integrity.shtml)
Any form of dishonesty will result in an F grade for the course. All of your written work must be your
own. All references must be cited. Plagiarism will not be tolerated.
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Strategic Perspective of Supply Chain Management (tentative schedule)
Throughout the course there will be videos, guest speakers, and cases.
Week 1 January 17 & 20, 2012
1. Chapter 1 Introduction to Supply Chain Management
2. Case Study Supply Chain Overview
Week 2 January 24 & 27, 2012
1. Chapter 2 Purchasing and Supply Management
2. HBR Case Study Rethinking Procurement in an Era of Globalization
Week 3 January 31 & February 3,2012
1. Chapter 3 Creating and Managing Supplier Relationships
2. HBR Case Study Capabilities for Managing a Portfolio of Supplier Relationships
3. Case Study Supplier Relationship Management
Week 4 February 7 & 10, 2012
1. Chapter 4 Strategic Sourcing for Successful Supply Chain Management
2. Case Study Strategic Sourcing Best Practices
Week 5 February 14 & 17, 2012
1.
2.
3.
4.
Chapter 5 Demand Forecasting
HBR Case Study Demand and Supply Forecasting at Air Products
Case Study - CPFR
Group Case Proposals Due
Week 6 February 21 & 24, 2012
1. Chapter 6 Resource Planning Systems
2. Case Study Sales and Operations Planning Process
3. Case Study Making Supply Chain a Competitive Advantage
Week 7 February 28 & March 2 , 2012
1. Mid-Term Exam
Week 8 March 6 & 9, 2012
1. Chapter 7 Inventory Management
2. Case Study World Class Inventory Management
3. Case Study Oracle Inventory Management System
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Week 9 March 20 & 23, 2012
1. Chapter 9 Domestic U.S. and International Logistics
2. HBR Case Study Supply Chain Management at Haus Mart
3. Case Study Global Logistics Study
Week10 March 27 & 30, 2012
1. Chapter 13 Supply Chain Integration
2. Process HBR Case Study VF Brands: Global Supply Chain Strategy
Week 11 April 3 & 6, 2012
1. Chapter 14 - Performance Measurement along the Supply Chain
2. Institute for Supply Management Report on Business Review
3. Student Case Study II Due HBR Zappos.com: Developing a Supply Chain to Deliver WOW!
Week 12 April 10 & 13, 2012
1. All Group Case Projects Due
2. Group 1 through 6 Presentations
Week 13 April 17 & 20, 2012
1. Group 8 through 11 Presentations
Week 14 April 24 & 27, 2011
1. Supply Chain Management Strategy Overview and Review
Week 15 May 1, 2012
1. Final Exam
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Individual Case Assignments:
For all individual case assignments students are to analyze the case and perform the following:
1. Synopsis of the case and major issues
2. Answer questions at the end by utilizing techniques, methods, and strategies discussed in class as
well as the data provided in the case
3. Utilize outside resources as necessary to provide best in class solutions to each case
4. The analysis should be written as if you are a consultant to the company
5. The analysis write-up should be 3 to 5 pages
Double spaced
Size 12 Times New Roman font
Margins 0.75 around
Properly notate all references
Word document emailed to the instructor on the due date prior to the scheduled class
meeting time
Group Case Assignment:
Supply Chain Management Term (team) Project
The Supply Chain Management Term Project consists of a team term paper based on the research
conducted about a specific supply chain area identified below or an otherwise a topic approved by the
instructor.
The Supply Chain Management Term Project is comprised of a three person team. Please select your
team members carefully as early as possible. The term paper is a team effort and only one grade will be
issued for the team for each.
Select one of the SCM related areas listed below and carefully follow the reporting instructions. All
projects must be approved by the instructor based on the proposals. Each project team is required to
submit a one-page proposal in class on February 3rd. If you want to do a project that does not obviously
fall within the suggested categories, please select a topic that is likely to benefit the class relevant to class
discussions. The term paper should integrate concepts and strategies identified in class.
Suggested Supply Chain Management Areas May Include the Following:
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SCM-related technology, such as databases, networks (wired or wireless), electronic commerce,
etc.
SCM-related processes, such as management, customer service, etc.
Supply chain security, such as container security, transportation security, infrastructure security,
preparedness, first response, etc.
Global SCM issues that impact the bottom-line (logistics, transportation, virtual models, changing
global economics, etc.)
The future of SCM (trends, changes to current state, impact on businesses, etc.)
Company specific SCM issues that has changed that companys business model and how they
operate
First, select a SCM research area and describe its contribution (or projected contribution, if new) to the
current state of the SCM art. It would be most useful if you have been exposed to that technology on your
job, and can report on it firsthand. Note that the current technology should be described briefly in your
presentation and report, but your project should also cover future or emerging developments and their
future potential.
Second, research the current state of the chosen area and summarize it in your presentation and report.
Find out the current or emerging commercial players, and look at their future technological directions.
Based on at least three sources (ordinary articles or Web pages, to be referenced in your report), address
briefly at least the following points:
What are the key technical and economical aspects of the SCM-related area? Which are of benefit
to the marketplace (e.g., technology users, both individual and corporate)?
Who are the current movers and shakers in this area? Compare and contrast their technological
and business approaches, products, etc.
What are the current impediments to their approaches for acceptance in the marketplace? Examples
are ease of use, price, technological longevity, etc.
Third, based on the current state of the area, express your personal opinions and conclusions on the future
of chosen technologies and their applications. You may use reference material to support your analysis.
Make sure your arguments are logical and backed by your research; you are encouraged to voice opinions
gleaned from your personal crystal ball (convictions and intuition), but be reasonable and brief. You
may attach to your report supporting material, such as graphs and charts. Remember, anybody can collate
material from the Web, but it is harder to analyze such material and reach conclusions, so this part is the
most important in your report and will be most heavily weighted.
Note: You should not cut-and-paste verbatim material from any sources, unless you use that material as
exact quotes. In that case be sure to enclose any pasted text material in double quotes and to provide an
exact reference for it! All pasted graphs and charts should also be properly referenced!
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Suggested Outline for Supply Chain Management Term Project
Term Paper:
1. Term paper should be no more than 10 pages not including supporting documentation (graphs,
charts, etc.)
Term Paper Specifications:
Double spaced/Size 12 Times New Roman font
Margins should be no more than 0.75 around
Properly notate all references
To be emailed to the instructor on the due date prior to the scheduled class meeting time
2. The structure of the term paper should include the following:
a. Title
i. All team members and contact information
b. Introduction
i. Area chosen
ii. Brief historical review (if relevant)
c. Current State of the Area
i. Key technical and economic aspects
ii. Marketplace (key providers, key consumers)
d. Analysis and Conclusions
i. Technological and economical considerations, impediments, etc.
ii. Future directions
The final presentation should be made to the class using MS PowerPoint and a hard copy of the original
document (prior to being put on PowerPoint) submitted to the Professor for review and grading purposes.
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