Syllabus_ADV_305_Spring_2012
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Syllabus_ADV_305_Spring_2012

Course Number: AD 308, Spring 2012

College/University: University of Texas

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ADVERTISING 305: FUNDAMENTALS OF ADVERTISING Syllabus Spring 2012 Tuesday Thursday (6:30 to 8:00pm) CMA A2.320 INSTRUCTOR: Vinnie Cicchirillo, PhD Assistant Professor Office: CMA 7.134 Office Hours: Tuesday & Thursday (1pm to 3pm) or by appointment. Email: v.cicchirillo@mail.utexas.edu Phone: 512-471-2469 GRADUATE ASSISTANT: Jason Flowers, MA Office: UA9 4.116 Office Hours: Monday (1pm to 3pm) & Thursday...

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305: ADVERTISING FUNDAMENTALS OF ADVERTISING Syllabus Spring 2012 Tuesday Thursday (6:30 to 8:00pm) CMA A2.320 INSTRUCTOR: Vinnie Cicchirillo, PhD Assistant Professor Office: CMA 7.134 Office Hours: Tuesday & Thursday (1pm to 3pm) or by appointment. Email: v.cicchirillo@mail.utexas.edu Phone: 512-471-2469 GRADUATE ASSISTANT: Jason Flowers, MA Office: UA9 4.116 Office Hours: Monday (1pm to 3pm) & Thursday (3:30pm 5:30pm) Email: jasonflowers@utexas.edu REQUIRED READING: Arens, W. F., Weigold, M. F., & Arens, C. Contemporary Advertising & Integrated Marketing Communications (13th ed.). New York, NY: McGraw Hill. GOALS: - This course is intended to educate students about the role of advertising in society. We will cover the past, present, and future of advertising in America. Topics covered will involve advertising management, production, planning, different media venues and advantages and disadvantages of each, etc Students should be able to walk away from this course with a basic understanding of advertising concepts. GRADING: - Exam #1 Exam #2 Exam #3 Advertisement Analysis (2 x 10pts each) In-class activities Total Points 60pts 60pts 60pts 20pts 10pts 210pts 2 GRADE BREAK DOWN: 210 197 pts A 100%-94% 196 188 pts A- 93%-90% 187 182 pts B+ 89%-87% 181 176 pts B 86%-84% 175 167 pts B- 83%-80% 166 161 pts C+ 79%-77% 160 155 pts C 76%-74% 154 146 pts C- 73%-70% 145 140 pts D+ 69%-67% 139 134 pts D 66%-64% 133 125 pts D- 63%-60% 124 pts or lower F 59% & below ASSIGNMENTS: Exams: Over the course of the semester there will be 3 multiple choice exams testing your knowledge on the material covered in class. The exams are not cumulative. In most instances, I will try to have some kind of exam review before the exam. Make-up exams will only be allowed in the case of extreme circumstances and notice must be given before the exam (not after). Advertisement Analysis: In order to assess your learning over the course of the semester there will be 2 advertisement analysis essays due throughout the semester. Each student will be required to write about a specific advertisement (magazine or television) in a 1-2 page essay. Specific guidelines and procedures will be discussed later on in the semester. In-class activities: Throughout the semester we will have various in-class activities. These activities will range from taking attendance, pop quizzes, to short in-class essays. These assignments are given in order to help facilitate student learning and foster some student-teacher interaction. Extra Credit: Throughout the semester students will have opportunities to participate in extra credit studies. Typically, I give 1 to 2 points of extra credit per study (limit 4-6 studies). Furthermore, students may not accumulate more than 6pts of extra credit. 3 Tentative Nature of the Syllabus I reserve the right to make changes to the syllabus and class schedule in order to adjust for unexpected events or necessary changes that need to be made. Make-up exams (if allowed) may be given in a different format than the original version of the exam. Religious Holiday By UT Austin policy, you must notify me of your pending absence at least a week prior to the date of observance of a religious holy day. If you must miss a class, an examination, or a work assignment in order to observe a religious holy day, I will give you an opportunity to complete the missed work within a reasonable after time the absence. Academic Honesty All students agree to read and abide by the University of Texas at Austins Standard of Academic Integrity and understand the nature of Scholastic Dishonesty as defined by UT-Austin at http://deanofstudents.utexas.edu/sjs/acint_student.php If you have any questions about what constitutes plagiarism, or any other form of Scholastic Dishonesty, ask me or any other member of the faculty. Students are responsible for their own conduct and for reporting any violations to their instructor or other member of the Department of Advertising faculty. ** Students with disabilities may request the appropriate academic accommodations from the Division of Diversity and Community Engagement, Services for Students with Disabilities Student Services Building 4.104, email: ssd@austin.utexas.edu, 512-471-6259 Cell Phones, PDAs, IPods, etc Out of respect and common courtesy for the instructor and fellow classmates you are required to turn OFF your electronic devices (laptops are the exception) once you enter the classroom. If you cannot turn off these devices for at least a minimum of one hour each day, while attending this course you may have a psychological problem and should seek counseling. This is not a joke; if you cannot turn off these simple devices for a short amount of time you may a severe psychological attachment disorder and may need counseling. Counseling and Mental Health Center, Student Services Building (SSB) 5th Floor Hours: Monday Friday, 8:00 a.m. 5:00 p.m. 5124713515 to schedule an appointment 5124712255 to talk to a counselor over the phone 4 Jan. 17 (Tuesday) Schedule Spring 2012 Topic Introduction, Go over syllabus, Defining Advertising Jan. 19 (Thursday) History of Advertising Jan. 24 (Tuesday) History of Advertising cont Jan. 26 (Thursday) Advertising Effects & Outcomes Jan. 31 (Tuesday) Ethics & Regulations Chapter #3 Feb. 2 (Thursday) Understanding the Who in Advertising? Chapter #4 Feb. 7 (Tuesday) Media formats Traditional Feb. 9 (Thursday) Media formats non-traditional Feb. 14 (Tuesday) Understanding the Consumer Feb. 16 (Thursday) Psychology of Consumers Feb. 21 (Tuesday) Segmentation & Targeting/exam review Feb. 23 (Thursday) Exam #1 Exam #1 Feb. 28 (Tuesday) Advertising Research/Discuss AA#1 Chapter #7 Mar. 1 (Thursday) Advertising Research Review Mar. 6 (Tuesday) Marketing & Advertising Planning Chapter #8 Mar. 8 (Thursday) Video/DVD: Greatest Movie Ever Sold AA#1 DUE Mar. 12-17 Spring Break No Class Mar. 20 (Tuesday) Media Planning Chapter #9 Mar. 22 (Thursday) Media Costs & Budgeting Mar. 27 (Tuesday) Creative Strategy Chapter #10 Mar. 29 (Thursday) Creative Execution Chapter #11 Apr. 3 (Tuesday) Production (TV & Radio) Chapter #12 Date Reading/Assignment Chapter #1 Chapter #2 Chapter #5 Chapter #6 5 Apr. 5 (Thursday) Exam #2 Exam #2 Apr. 10 (Tuesday) Media Usage: Print Media Chapter #13 Apr. 12 (Thursday) Media Usage: TV & Radio Chapter #14 Apr. 17 (Tuesday) Media Usage: Internet Chapter #15 Apr. 19 (Thursday) Media Usage: Outdoor Media Chapter #16 Apr. 24 (Tuesday) Chapter #17 Apr. 26 (Thursday) Integrated Comm. Mngmt. Public Relations & Corporate Advertising May 1 (Tuesday) Special Topic: Mobile Marketing May 3 (Thursday) Special Topic: Video Game Advertising AA#2 DUE May 10 (Thursday) (7pm to 8pm) Exam #3 Exam #3 Chapter #18
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