This preview has intentionally blurred parts. Sign up to view the full document

View Full Document

Unformatted Document Excerpt

ADVERTISING 305: FUNDAMENTALS OF ADVERTISING Syllabus Spring 2012 Tuesday Thursday (6:30 to 8:00pm) CMA A2.320 INSTRUCTOR: Vinnie Cicchirillo, PhD Assistant Professor Office: CMA 7.134 Office Hours: Tuesday & Thursday (1pm to 3pm) or by appointment. Email: v.cicchirillo@mail.utexas.edu Phone: 512-471-2469 GRADUATE ASSISTANT: Jason Flowers, MA Office: UA9 4.116 Office Hours: Monday (1pm to 3pm) & Thursday (3:30pm 5:30pm) Email: jasonflowers@utexas.edu REQUIRED READING : Arens, W. F., Weigold, M. F., & Arens, C. Contemporary Advertising & Integrated Marketing Communications (13 th ed.). New York, NY: McGraw Hill. GOALS : - This course is intended to educate students about the role of advertising in society. We will cover the past, present, and future of advertising in America. Topics covered will involve advertising management, production, planning, different media venues and advantages and disadvantages of each, etc Students should be able to walk away from this course with a basic understanding of advertising concepts. GRADING : - Exam #1 60pts - Exam #2 60pts - Exam #3 60pts - Advertisement Analysis (2 x 10pts each) 20pts - In-class activities 10pts- Total Points 210pts 2 GRADE BREAK DOWN: 210 197 pts A 100%-94% 196 188 pts A- 93%-90% 187 182 pts B+ 89%-87% 181 176 pts B 86%-84% 175 167 pts B- 83%-80% 166 161 pts C+ 79%-77% 160 155 pts C 76%-74% 154 146 pts C- 73%-70% 145 140 pts D+ 69%-67% 139 134 pts D 66%-64% 133 125 pts D- 63%-60% 124 pts or lower F 59% & below ASSIGNMENTS : Exams: Over the course of the semester there will be 3 multiple choice exams testing your knowledge on the material covered in class. The exams are not cumulative. In most instances, I cumulative.... View Full Document

End of Preview

Sign up now to access the rest of the document