a If business or an organization is to be successful it has to have good promotion.
Promotion can come in many forms but they all have the same goal, to increase the
publicity of a product, a logo, or an organization. Promotion has many benefits, but good
promotion can make an already average company very successful by increasing sales.
Some promotion strategies that Royal Caribbean Cruise line use is the Royal Caribbean
Visa Card, group or family discounts, and how they promote lower prices by partnering
to Hotels and Airlines.
The first technique of promotion that Royal Caribbean uses is the Royal
Caribbean Visa Card. The Royal Caribbean Visa Card allows for customers to have a
credit card and the more things you buy the more points you get. These points are gained
by paying off the Visa bill on time. These points are pile up and can be used for onboard
credits, stateroom up grades and even a cruise vacation. One reason why the Royal
Caribbean Visa Card is a good idea is because normally everyone has a credit card
anyway, so for people who like going on cruise they can kill two birds with one stone
by having this card and saving money on their cruise.
Another technique of promotion that Royal Caribbean uses is by having group or
family rates. These rates not only attract more customers, they attract more money. One
reason why and group family discounts are important is because it bring more people on
the ship and brings in more money, with more people on the ship it increases its chance to
increase its revenue from sales; by selling clothes, food, or souvenirs.
Lastly, Royal Caribbean also has good promotion by partnering with Hotels and
Airlines to also help decrease the cost for more customers on board. Being able to partner
with other companies not only increases your profit but also increases the profit for the
Airlines or the Hotel that you are partnering with. One reason why this is a good idea is
because maybe your competition has the same ticket prices as you do but your ticket
includes one free night at a hotel where your competitions ticket doesnt have any
benefit. This is how you get more customers and rise your business to the top.
Promotion is very important, it has the power to make a good business do even
better or to make a good business do bad. Promotion can come In many ways however
Royal Caribbean has three great ways of promotion. The first type of promotion they use
is the Royal Caribbean Visa Card, this card allows customer to accumulate points
benefiting their overall price; Royal Caribbean also has group or family discounts, lastly
Royal Caribbean partners up with airlines and Hotels in order to promote lower ticket
prices.