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UPenn - SOCI - 001
Brad WukieDr. ZuberiSociologyDecember 7, 2010Political Prisoner Profile- Extra CreditA political prisoner is someone who is under custody because their political viewsdisagree with that of the ruling political establishment in a given country. In ma
UPenn - SOCI - 001
Brad WukieDr. ZuberiSociologyDecember 9, 2010The Future of Food- Extra CreditThe documentary directed by Deborah Koons Garcia makes an in-depthexamination into unlabelled patented, genetically engineered foods that have beenplaced in grocery stores
UPenn - SOCI - 001
Manheim: the sociology of knowledge: The way thinking happens is an ongoing conversation bywhich the historical social context plays into peoples reasoning on issues/problems. This is themain reason for how people act in society. The historical social c
UPenn - SOCI - 001
Sociology Overview-Origins in 19 century-Study of society (relationships between individuals, collections of people)-Social Facts are produced by social relationships-Study of things that are apparent but not always obvious.-Always an interaction bet
UPenn - SOCI - 001
The Spirit of CapitalismWhat does the term "the spirit of capitalism" mean? This term can only be applied to something that is "acomplex of elements associated in historical reality which we unite into a conceptual whole from the standpointof their cul
UPenn - ANTH - 122
Brad WukieAnthropologyLanguage Capabilities in the ApesOctober 15, 2010Many people feel that apes can be taught to do and say anything that a humancan. They may be able to mimic actions but can they talk or really communicate withhumans? Researchers
UPenn - ANTH - 122
Origins of Bipedalism (7mya)-The chimp/gorilla may be the LCA of chimp andhominin lineages. This allowed individuals to walk upright. The major reasonsthat cause this are the new locomotor patterns of foramen magnum, spinalcolumn, modified pelvis, femu
UPenn - PPE - 153
Mental AccountingThe mental accounting theory implies individuals assign different levels of utility to eachasset group, which affects their consumption decisions and other behaviors. People usethis theory to categorize and evaluate their economic outc
UPenn - PPE - 153
TodaysAgendaMeasuringHappiness EasterlinParadox Kahneman&DeatonsPartialSolution AffectiveforecastingerrorsHappinessBrickmanetal.(1978)Verymuch54.543.532.52Notatall1.51GeneticComponents?Twinstudy:Comparedhappinessratingsoffraternaland
UPenn - PPE - 153
Judgments and DecisionsPsych 253NegotiationsNegotiationsNegotiation:Aprocessbywhichtwoormorepeoplecometoagreementonhowtoallocatescarceresources.Partiesareinterdependent;neitherhascompletepowertochooseTheprocessisadecision,notacontestofwillsCommo
UPenn - PPE - 153
Review questions are below. The exam won't necessarily have any ofthese questions, but you will do well on the exam if you can answerthem.1. Bayes theorem: (a) What is the purpose of Bayesian analysis? (b)What is the relationship between prior probabi
UPenn - PPE - 153
Short Definitions*Detection theory, or signal detection theory, is a means to quantify the ability to discern betweeninformation-bearing energy patterns (called stimulus in humans, signal in machines) and random energypatterns that distract from the in
UPenn - PPE - 153
Easterlin Paradox: Happiness is related to relative income, not absolute income. Not muchchange in well-being as nations become wealthierEasterlin found that within a given country people with higher incomes are more likely toreport being happy. Howeve
UPenn - PPE - 153
Psych 253#Midterm review with justin andann Marie= Friday 2 30-4 locationTBA Using Decision Analysis to AnswerQuestions about the Value of GettingInformation Perfect vs. Imperfect Information Signal Detection Theory Medical Example Jury Decision
UPenn - PPE - 153
Dieting and Self-ControlEvery year, countless numbers of people decide that they would like to becomehealthier or more physically fit. Whatever the reason, almost every decision like this involvesgoing on a diet and becoming more active. It begins with
UPenn - SOCI - 120-601
Geoffrey BostanySocial Statistics4 May 2012Substance Abuse of Students in Shelby County, AlabamaThe Alabama Student Survey of Risk and Protective Factors Country Profiles book isa product of the Alabama Department of Mental Health and Mental Retardat
UPenn - SOCI - 120-601
Geoffrey BostanySocial Statistics18 April 2012Data Report on Marijuana Use of High-Schoolers Nation WideThe 2009 Youth Risk Behavior Surveillance Survey is a national survey conducted bythe Center for Disease Control to monitor priority health-risk b
UPenn - SOCI - 120-601
Statistical inference draws conclusions about a population on the basis of data from asample. Numbers that describe the population are parameters; to estimate a populationparameter, choose a sample from the population and use a statistic, a number calcu
UPenn - SOCI - 120-601
Social StatisticsRegression line a line that goes thru all of the data points in a scatter plot which makes thesum of the squares of the data points from the line as small as possibleLinear regression assumes a linear relationship between two variables
UPenn - SOCI - 120-601
Social Statistics2.8.12Variables: Categorical places individuals into groups or categories Quantitative consists of meaningful numerical valuesFrequency table measures the frequency of each categoryArea principle each data value must be represented
UPenn - SOCI - 120-601
Socialstat 4/18/12Stastically significant the results are representative of the populationSignificance testingif the probability is small that the difference in the sample occurred by chance ( which meansthe probability is high that the diff. occurred
UPenn - SOCI - 120-601
Social Stat= the relationship between variablesVariables= any characteristic of the object described in the data that variesPopulation- entire group of individuals we want info aboutSample- group we collect data from-use to draw conclusions about popu
Wilfrid Laurier - BUS - 352
MarketingChapter 3Ethics and SociallyResponsible MarketingAjax PersaudMichael LevyDhruv GrewalShirley Lichti3-2Chapter Objectives Explainwhy marketers should be concernedabout ethics Describe the characteristics of a sociallyresponsible firm
Wilfrid Laurier - BUS - 352
1-1MarketingChapter 1Overview ofMarketingAjax PersaudDhruv GrewalShirley LichtiMichael Levy1-2Chapter ObjectivesDefine marketing and explain its coreconceptsDiscuss how marketers create value for aproduct or serviceExplain the four orientat
S.F. State - ACCT - 101
Sample Quiz Chapter 2 ACCT 1011.Raw materials, work in process and finished goods are the three types of inventory heldby which of the following types of companies?A. ManufacturersB. RetailersC. WholesalersD. Service companies2.Which of the follo
S.F. State - ACCT - 101
SAMLPE QUIZ - CHAPTER 41.Three friends decide to purchase a plane together. In doing so, they agree to equally share thecosts of storing the plane at the airport. This cost sharing plan is an example of:A.traditional costing.B.activity-based costin
S.F. State - ACCT - 101
SAMPLE QUIZ - CHAPTER 61.Costs that do not increase as the volume of production increases are:A.variable costs.C.mixed costs.B.fixed costs.D.step costs.2.When graphing total fixed costs, using a horizontal axis representing units of production
S.F. State - ACCT - 101
CHAPTER 7 SAMPLE QUIZ1.Which of the following is NOT an assumption of Cost-Volume-Profit analysis?A.Inventory levels will not change.B.Managers can classify each cost as either variable or fixed, and mixed costs can bebroken down into their variabl
S.F. State - ACCT - 101
CHAPTER 8 QUIZ1.The most relevant costs are:A.current costs.B.nominal costs.C.D.estimated future costs.costs already incurred.2.Which is NOT one of the differences between relevant and irrelevant costs?A.Relevant costs do not differ under di
S.F. State - ACCT - 101
CHAPTER 9 SAMPLE QUIZ1.Which of the following is NOT one of the benefits of budgeting?A.Budgets eliminate waste in an organization.B.Budgets force managers to plan.C.Budgets force managers to consider relations among operations across the entire v
S.F. State - ACCT - 101
CHAPTER 10 SAMPLE QUIZ1.Which of the following is the difference between a flexible budget and a static budget?A.The static budget considers all costs and a flexible budget considers only variable costs.B.The static budget is prepared at the beginni
S.F. State - ACCT - 101
CHAPTER 11 SAMPLE QUIZ1.Management by exception would dictate that the manager investigate which of the followingvariances?A. Variances which are greater than a certain dollar amount or percentage.B. Variances which are less than a certain dollar amo
S.F. State - ACCT - 101
CHAPTER 12 SAMPLE QUIZ1.Which of the following is correct?A.Capital budgeting methods produce the same decision and their use is based on theinformation available.B.The internal rate of return method does not consider the time value of money.C.Th
S.F. State - MKTG - 431
Mini Test 01 : Orientation & Chapters 1 & 501. If you need to communicate with the instructor about the class, the only "official" mode ofcommunication is?a. Mental telepathyb. All of these are "official" ways to contact the instructor about a class-r
S.F. State - MKTG - 431
Mini Test 02 : Chapters 5 & 601. According to your instructor, which of the following is one of the LEAST importantinfluences on the consumer buying process?a. Situational factorsb. Motivationc. Social factorsd. Psychological factorse. Advertising
S.F. State - MKTG - 431
Mini Test 03: Chapter 901. Chun has developed a line of insect repellent with no bad chemicals in it. She usedpsychographic segmentation to define her primary segment as environmental activists. Which ofthe following is the WORST way that Chun could co
S.F. State - MKTG - 431
Mini Test 04: Chapter 801. Which of the following statements about a decision support system is FALSE?a. There is always a time constraint when making business decisions.b. It is better to wait until after you know what decision you have to support to
S.F. State - MKTG - 431
Mini Test 05: Chapters 10 & 1101. A _ is a good, service or idea consisting of a bundle of tangible and intangibleattributes that satisfies consumers and is received in exchange for money or some other form ofvalue.a. Productb. Featurettec. Feature
S.F. State - MKTG - 431
MiniTest 06: Chapters 11 & 1201. Intel corporation created the Intel Inside campaign to make consumers aware that animportant component of any computer is the quality of the microprocessor (computer chip) thatmakes the machine work. They negotiated wit
S.F. State - MKTG - 431
MiniTest 07: Chapters 13 & 1401. An inverse demand curve is usually associated with luxury or prestige goods. With an inversedemand curve, within a certain range of prices.a. There is no limit to the quantity demanded.b. An increase in price will lead
S.F. State - MKTG - 431
MiniTest 08: Chapters 15 & 1601. According to your instructor, what is one of the issues in creating a channel of distributionNOT normally covered in business courses?a. Direct versus indirect channels of distributionb. The need to match the channel t
S.F. State - MKTG - 431
MiniTest 09: Chapters 17 & 1801. In class we talked about how merchandise assortments can be described in terms of breadthand depth. How would you classify Barnes and Noble bookstore - a large retailer that carrieshundreds of books in several different
S.F. State - MKTG - 431
MiniTest 10: Chapters 19 & 2001. The thing that distinguishes advertising from public relations is that advertisingcommunications are _?a. Persuasiveb. Mass communicationsc. Message-centeredd. Sent over a mediume. Sponsor identified02. The "Wheel
S.F. State - MKTG - 431
MiniTest 11 : Chapters 03 & 0401. Which of the following is NOT a question suggested by ethical legal framework forevaluating marketing decisions discussed in class?a. Can I go to jail if I do it?b. Is it legal?c. is this the right thing to do?d. Is
S.F. State - MKTG - 431
MiniTest12 : Chapters 2 & 2201. What is the relationship between a SWOT analysis and an environmental scan?a. The environmental scan identifies issues that are relevant to the strategic planningprocess; the SWOT analysis evaluates key issues in terms o
S.F. State - MKTG - 431
MiniTest13 Marketing 3.001. Which of the followin would be considered a horizontal relationship as described inMarketing 3.0?a. A recommendation on Linked Inb. Protesters occupying Wall Streetc. All of these are horizontal relationshipsd. A friend o
S.F. State - MKTG - 431
Study Guide for Lecture 1 Overview & Chapter 1What is Marketing?Philosophy*Two approaches:*A philosophy, attitude, perspective*Focus on customer satisfaction*Draws on economics and social psychology*How people make decisions*What makes people happ
S.F. State - MKTG - 431
Study Guide for Lecture 2 Chapter 5 - Consumer Behavior 2What is a consumerA persono Unmet needso Purchases things for personal consumptiono Receives benefit from the productUniqueo No two people are alikeThe Consumer Buying ProcessPurchasing is
S.F. State - MKTG - 431
Lecture 3 Consumer Markets II Chapter 5Factors that influence buying*Purchasing is problem solving*Consumers are not rational*Otherwise, everybody would be using Macintosh*Behavioral economics*Behavior is biased*The reason marketing is so difficult
S.F. State - MKTG - 431
Lecture 4 Business Markets Chapter 6What is a business consumer*Definition:Business marketing is the marketing of goods and services to companies, governments or not-forprofit organizations for use in goods and services that they can produce and market
S.F. State - MKTG - 431
Lecture 5 Target Marketing 1 Chapter 9Segmentation*From lecture 1*A market is all the people who*Benefit from your product*Have the resources needed to exchange*Money to spend*Willingness to spend it*Ability to make the exchange*Paradox*Percepti
S.F. State - MKTG - 431
Lecture 6 Target Marketing 2 Chapter 9Positioning*Definition*Developing a specific marketing mix to influence potential customers overall perception of abrand, product line, or organization in general.*According to Ries and Trout*Consumers organize
S.F. State - MKTG - 431
Lecture 7: Market Research I Chapter 8DefinitionsDecisionAconsciouschoicefromamongtwoormorealternatives Therehastobemorethanoneoption YoumusttakedifferentcoursesofactionforeachalternativeMarketResearchTheprocessofplanning,collecting,andanalyzingdat
S.F. State - MKTG - 431
Lecture 8: Market Research II Chapter 8DefinetheproblemSetresearchobjectivesDescriptive AnswerspecificquestionsCausal Proveit ControlledexperimentResearchobjective Provideinformation AnsweraspecificquestionExploratory Whatarethequestionsweshou
S.F. State - MKTG - 431
Lecture 9: Product Development I Chapter 10What is a ProductDefinitionTextbook*Product: A good, service or idea consisting of a bundle of tangible and intangible attributes thatsatisfies consumers and is received in exchange for money or some other u
S.F. State - MKTG - 431
Lecture 10 Product Management Chapter 11Product Life Cycle*Concept that explains how products go through four distinct stages from birth to death: introduction, growth,maturity and decline*Aggregate demand over the lifetime of a product*Applies to ge
S.F. State - MKTG - 431
Lecture 11: Branding Chapter 11The ABCs of brandingWhat is a brand*Brand name*A name, term, symbol, design, or combination thereof that identifies a sellers products anddifferentiates them from competitors products*Trade name*The name under which a
S.F. State - MKTG - 431
Lecture 12: Services Chapter 12Why do a separate lecture*We talked about the product/service bundle*All products have a service component*Standard marketing principles apply*4 ps*However, when the product is primarily intangible, there are some uniq
S.F. State - MKTG - 431
Lecture 13: Price Theory Chapter 13What is Price*The element of the marketing mix that determines how much money you make*Too low give money away*Too high drive customers away*Textbook: The money or other considerations (including other products and
S.F. State - MKTG - 431
Lecture 14: Price Strategy Chapter 14Legal Issues*Price fixing*Horizontal price fixing*Sherman antitrust act*Temptation for oligopolies*Price signaling*Vertical price fixing*Consumer Goods Pricing Act*Manufacturers cannot dictate prices to retail
S.F. State - MKTG - 431
Lecture 15: Distribution 1 Chapter 15What is a channel*Channel of Distribution (Marketing Channel)Individuals and firms involved in the process of making a product or service available for use or consumption byconsumers or industrial users*Always inc