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ValueOfInfo (1)

Course: PPE 153, Fall 2011
School: UPenn
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253 #Midterm Psych review with justin and ann Marie= Friday 2 30-4 location TBA Using Decision Analysis to Answer Questions about the Value of Getting Information Perfect vs. Imperfect Information Signal Detection Theory Medical Example Jury Decision Making You can select A, B, or C. Below are the payoffs for each depending on the throw of a die. Which one do you want to have? A 1 $1 2 $2 Die Roll 3 4...

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253 #Midterm Psych review with justin and ann Marie= Friday 2 30-4 location TBA Using Decision Analysis to Answer Questions about the Value of Getting Information Perfect vs. Imperfect Information Signal Detection Theory Medical Example Jury Decision Making You can select A, B, or C. Below are the payoffs for each depending on the throw of a die. Which one do you want to have? A 1 $1 2 $2 Die Roll 3 4 $3 $4 B $6 $2 $5 $2 $2 $2 C $7 $5 $4 $4 $2 $1 What should you choose? 5 $5 6 $6 2 $1 Die Roll 3 4 5 $2 $3 $4 6 $5 EV $6 B $3.17 $6 $2 $5 $2 $2 $2 C $3.83 $7 $5 $4 $4 $2 $1 1 A $3.50 Which one would you select if you knew what number would come up on the die? A 2 $1 Die Roll 3 4 5 $2 $3 $4 6 $5 $6 B $6 $2 $2 $2 1 $5 $2 What is the expected value of knowing the number that would come up? 1/6*[ $7 + $5 + $5 + $4 + $5 + $6 ] = $5.33 A 1 $1 2 $2 Die Roll 3 4 $3 $4 B $6 $2 $5 $2 $2 $2 C $7 $5 $4 $4 $2 $1 5 $5 6 $6 The value of the information is $5.33 - $3.83 = $1.50 Value of the decision WITH perfect information Value of the decision WITHOUT perfect information Miracle Movers rents out trucks with a crew of 2 people. One day, Miracle discovers it is a truck short. When this happens, Miracle rents a truck from a local firm. Small trucks cost $130 per day, and large ones cost $200. The advantage of the small truck may vanish if the crew has to make 2 trips. The extra cost of a second trip is $150, and the probability of 2 trips is 40%. Large Truck $200 $200 P(NL) =.40 Need Large Small Truck Truck $280$280 P(NS) =.60 Need Small Truck $130$130 What would it be worth to Michelle to know for sure whether she would need a small truck? Large Truck Small Truck $200 $200 P(NL) =.40 $280$280 P(NS) =.60 $130$130 What would it be worth to Michelle to know for sure whether she would need a small truck? Large Truck $200 $200 Small Truck EV= $190280 What would it be worth to Michelle to know for sure whether she would need a small truck? Dont Collect Information Small Truck $190 NL P(NL) = . 40 Collect InformationNS (that happens P(NS) =.60 to be perfect) Need Large Truck Need Small Truck Need Small Truck Need Large Truck What does Perfect Information Mean? Collect Perfect Information NL P(NL)=.40 Need Large Truck $200 NS P(NS) =.60 P (NL|NL) = 1 and P (NL|NS) =0 P(NS|NS) = 1 and P (NS|NL ) = 0 Need Small Truck $130 Value of the decision with perfect information = p(NL and NL)*$200 + p(NS and NS)*$130 + p(NL and NS)*$200 + p(NS and NL)*$280 But because the information is perfect, p(NL and NS) and p(NS and NL) never occur. So the value of the decision with perfect information is = p(NL and NL)*$200 + p(NS and NS)*$130 What is P(NL and NL) and P(NS and NS)? P(NL and NL) = P(L|NL)*P(NL) = 1.0*(.4) =.4 P(NS and NS) = P(S|NS)*P(NS) = 1.0*(.6)=.6 Expected Value of the decision with perfect info = p(NL and NL)*$200 + p(NS and NS)*$130 = .4*$200 + .6*$130 = $158 Expected Value of the Decision Expected Value of the Decision with perfect info = Value of the Information Value of the information = $190 - $158 = $32 Perfect information means this Information S Actual P(S|NS) NS =1 NL P(S|NL) =0 L P(L| NS)=0 P(L|NL) =1 If the information is imperfect, we need to quantify that uncertainty. Information S Actual P(S|NS) NS =.9 P(S| NL NL)=.2 L P(L| NS)=.1 P(L|NL) =.8 Signal Detection Theory: A Theory of Repeated Decision Making when Information is Fuzzy -deciding which customers would default on a loan -deciding whether to hire an employee -determining whether someone is lying or not -and any other decision that is made repeatedly using ambiguous evidence Imagine a doctor who treats patients for a disease. A test for the number of goodies in the patients blood is the only predictor or clue he has to predict whether or not the patient has the disease. From past research, the doctor knows that goodies are normally distributed in the blood of Healthy and Sick people. The average # of goodies in the blood of Healthy people is 100, and the average number of goodies in the blood of Sick people is 115. 0.45 Healthy 0.4 Sick 0.3 0.25 0.2 0.15 0.1 0.05 # Goodies in the Blood 14 5 13 0 12 5 12 0 11 5 10 0 85 70 0 55 Probability Disease 0.35 We of can analyze the doctors ability to diagnose a patients with Signal Detection Theory. This theory has two parameters: d = d prime - the ability to distinguish Healthy people from Sick people with the blood test B = beta (also called the threshold or cutoff) the doctors tendency to call a patient Healthy or Sick 0.45 d 0.4 Healthy Sick 0.3 0.25 0.2 0.15 0.1 0.05 # Goodies in the Blood 14 5 13 0 12 5 12 0 11 5 10 0 85 70 0 55 Probability of Disease 0.35 Healthy B Sick 0.45 0.4 Healthy Sick 0.3 0.25 0.2 0.15 0.1 0.05 # Goodies in the Blood 14 5 13 0 12 5 12 0 11 5 10 0 85 70 0 55 Probability of Disease 0.35 No matter where the doctor sets his cutoff, there are two errors and two correct decisions. Decision Healthy Sick State of Healthy P(H|H) P(S|H) the World Sick P(H|S) P(S|S) **Each outcome has a name. Decision Healthy Sick State of Healthy Correct Rejection False Alarm Miss Hit the World Sick Healthy B Sick 0.45 0.4 Healthy Sick 0.3 0.25 0.2 0.15 0.1 0.05 # Goodies in the Blood 14 5 13 0 12 5 12 0 11 5 10 0 85 70 0 55 Probability of Disease 0.35 Which error is worse? It depends. If the decision is whether to treat a patient who may have cancer, a miss may be worse than a false alarm. If the decision is whether to attack an unidentified plane, a false alarm may be worse than a miss. Where should the doctor set his threshold? B Healthy B Healthy Sick 0.45 0.4 0.4 0.35 0.35 0.3 Healthy Sick Probabi l i ty of Di sease 0.25 0.2 0.15 0.1 0.3 Healthy Sick 0.25 0.2 0.15 0.1 # Goodies in the Blood 14 5 13 0 12 5 12 0 11 5 10 0 85 55 14 5 13 0 12 5 12 0 11 5 10 0 0 85 0 70 0.05 55 0.05 70 Probabi l i ty of Di sease 0.45 Sick # Goodies in the Blood As we move B from the left to the right, we decrease P(S|H) (false alarms), but increase P(H|S) (misses) Where shouldthe doctor to put his cutoff (B)? SDT tells the decision maker where to locate B, the cutoff, for a given objective. In this sense, it is a normative theory. But SDT can also be used to estimate where someone puts his or her B. In this sense, it is a descriptive theory. The optimal location for B depends on the base rate for the event (in this case, the disease) and the utilities associated with the four possible outcomes. d d Sick 85 10 0 11 5 13 0 14 5 16 0 17 5 Sick 70 55 40 25 Probabi l i ty 0.45 0.4 0.35 Healthy 0.3 Healthy 0.25 0.2 0.15 0.1 0.05 0 Values of Y hat Increasing accuracy requires one to find variables that strengthen the predictability of the criterion. Using those variables in a consistent, statistical fashion improves predictability. Using a fixed (and optimal) response threshold reduces noise further improves predictability. Another Example: Jury Decision Making Probability Acquit Convict Guilty Innocent P erceived Culpability What are acceptable probabilities of errors? Convicting the innocent - False Alarm Acquitting the guilty - Miss Within this framework, how good must the juror be to achieve reasonable rates of error ? Assuming normal distributions and equal variances, If false alarms and misses are 1%, d = 4.7. If false alarm and miss rates are 5%, d = 3.3. If false alarm and miss rates are 10%, d= 2.6. What are common values of d? Legal Settings d Detecting liars in a mock crime Detecting liars with polygraphs 0 0.5 - 1.0 Personnel Selection d Job placement with the Armed Forces Qualification Test 0.8 0.6 - Weather Forecasting d Fog-risk in Canberra, Australia 24 hours earlier 18 hours earlier 12 hours earlier Tornados near Kansas City Rain in Chicago Minimum temp in Albuquerque 0.8 1.0 1.2 1.0 1.5 1.7 Medical Settings d Detecting breast cancer w mammograms Detecting brain lesions with RN Scans 1.7 Experts detecting cervical cancer Detecting cervical cancer with computer based systems 1.8 Detecting prostate cancer with PSA tests Detecting brain lesions with CT Scans 2.9 1.3 1.4 1.6 2.0 2.4 - Signal detection theory and empirical estimates of d (with all possible technological advances) tells us we are not achieving errors that are even remotely desirable. What might this imply for policy?
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