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ch03 Student: ___________________________________________________________________________ 1. Today, the GPS revolution is making the entire marketplace __________ for consumers and marketers. A. efficiency-based B. market-based C. time-based D. location-based E. financially-based 2. The technology behind the GPS is the use of __________ to triangulate location, speed, direction, and time. A. a grid of 32 satellites in space B. a grid of LAN centers at every degree of latitude C. a computer network located at every ten degrees of longitude D. a computer network in all major capitols of the world E. a series of interconnected Web networks 3. Which of the following statements regarding GPS is most accurate? A. GPS applications are primarily limited to ultimate consumers (owners of GPS units) who are trying to find directions. B. GPS systems are still quite cost prohibitive and difficult to use; they are more suited for corporate use than for personal use. C. GPS systems are currently under fire for creating an information monopoly. D. GPS systems can be used not only for finding directions but also playing "tag" with friends. E. Although very profitable at the height of their popularity, new applications for GPS use are limited. 4. There were four changes in the marketing environment that caused GPS revolution: (1) ___________; (2) Regulatory changes allowed cell phone frequencies and former military technologies available for commercial use; (3) Companies such as Garmin created new products and services; and (4) Consumers became "geo-enthusiasts," using their location information to become more social. A. GPS technology became a necessity rather than a luxury B. profits exceeded costs, resulting in GPS units became cash cows C. new technologies such as GPS satellites were developed and became readily available D. demand exceeded production capabilities so multiple new production facilities were built E. the telecommunications industry backed a campaign to increase the number of students entering the applied sciences 5. There were four changes in the marketing environment that caused the GPS revolution: (1) New technologies such as GPS satellites were developed and became readily available; (2) ___________; (3) Companies such as Garmin created new products and services; and (4) Consumers became "geo- enthusiasts," using their location information to become more social. A. GPS technology became a necessity rather than a luxury B. profits exceeded costs, resulting in GPS units became cash cows C. demand exceeded production capabilities so multiple new production facilities were built D. the telecommunications industry backed a campaign to increase the number of students entering the applied sciences E. regulatory changes allowed cell phone frequencies and former military technologies available for commercial use 6. There were four changes in the marketing environment that caused the GPS revolution: (1) New technologies such as GPS satellites were developed and became readily available; (2) Regulatory changes ... View Full Document

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