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ch08 Student: ___________________________________________________________________________ 1. Field of Dreams and Million Dollar Baby are examples of successful movies that could have failed because A. too little money was spent on promotion. B. they were targeting the wrong target market segments. C. there was too little similarity between the original book and the screenplay. D. their original titles did not convey the correct message to their prospective audiences. E. too much time lapsed between their promotions and their releases. 2. Filmmakers want movie titles that use basically the same factors that make a good brand name. They must _________. A. have no legal restrictions B. create a sense of mystery C. use devices such as alliteration or rhyme D. create a sense of familiarity E. be creative 3. Filmmakers want movie titles that use basically the same factors that make a good brand name. They must be _________. A. creative B. familiar C. concise D. alliterative E. easy to remember 4. Filmmakers want movie titles that use basically the same factors that make a good brand name. They must _________. A. be creative B. seem familiar C. use alliterative techniques D. be easy to remember E. capture the essence of the film 5. Movie studios use market research to reduce their risk of losses by hiring firms like the National Research Group to conduct test screenings and tracking studies. Often, 300 to 400 prospective moviegoers are recruited to attend a "sneak preview" of a film before its release. After viewing the movie, the audience fills out an exhaustive survey to A. evaluate the quality of directing and producing. B. critique the title, plot, and characters. C. rate the performances of the individual actors and actresses. D. recall specific details of the plot and dialogue. E. compare the final film with the original script. 6. The primary purpose of a "sneak preview" of a film prior to its release is to A. rate the performances of the individual actors and actresses for possible Oscar nominations. B. rate the work of the director and producer for possible Oscar nominations. C. evaluate the effectiveness of product placements within the film. D. compare the final film with the original screenplay. E. identify specific changes that may need to be made prior to final editing and release to increase the film's likelihood of success. 7. Marketing researchers use tracking studies immediately before an upcoming film's release to A. identify any factual errors or inconsistencies in the storyline. B. nominate specific actors or actresses for industry awards. C. forecast a movie's opening week's box office revenues. D. select the best geographical location for the movie's premiere.... View Full Document

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