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View Attempt 1 of 3 Title: MAR 3023 Quiz04 Started: February 24, 2008 4:00 PM Submitted: February 24, 2008 4:09 PM Time spent: 00:08:44 Total score: 5/10 = 50% Total score adjusted by 0.0 Maximum possible score: 10 1. At Mattel, initial versions of new products are child-tested in special testing playgrounds during the _____ stage of the new-product process. Student Response Value Correct Answer Feedback A. new-product strategy 0% B. business analysis 0% C. market testing 0% D. screening and evaluation 0% Screening and evaluation is the stage of the new-product process that involves internal and external evaluations of the new-product ideas to eliminate those that warrant no further effort. E. prototype development 100% General Feedback: Lecture page 57 A) This is the first step in the new-product process, and it involves defining the role for the new product in terms of the firms overall corporate objectives. B) Business analysis is the stage of the new product process that involves specifying the product features and marketing strategy and making necessary financial projections needed to commercialize a product. C) Market testing is the stage of the new-product process that involves exposing actual products to prospective consumers under realistic purchase condition to see if they will buy. D) Screening and evaluation is the stage of the new-product process that involves internal and external evaluations of the new-product ideas to eliminate those that warrant no further effort. E) Prototype development involves building a prototype and conducting tests with the actual product. By using special testing playgrounds and observing children use the product, Mattel is demonstrating the prototype development stage. They have not yet opened the product to market testing at this stage. It is imperative to work out any problems now since market testing is very expensive. Score: 0/1 2. The _____ is the unique ordering code for a product item. Student Response Value Correct Answer Feedback A. distinct stock size (DSS) 0% B. universal product code (UPC) 0% C. stock keeping unit (SKU) 100% D. independent stock code (ISC) 0% E. order quantity code (OQC) 0% General Feedback: Text Page 263 By definition, a stock keeping unit is a unique identification number that defines an item for ordering or inventory processing. Score: 1/1 3. The idea for a new toy car that can travel underwater was recently developed by an engineer at Tyco. The product generated a lot of buzz throughout the company and was considered by some the next big toy of 2005. However, in one of the steps of the product development process the toy was deemed impractical to build due to the difficulty of finding computer chips that could withstand extended periods of time underwater. In what part of the product development process was the toy concept when it was discarded? ... View Full Document

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