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14 Student: ___________________________________________________________________________ 1. Vizio's long-term goal for the next 20 to 30 years is to A. have at least one of its HDTVs products in every single home in the United States. B. have its HDTVs exported from the U.S. to China. C. be the next Sony. D. be the next Apple. E. create the first completely wireless HDTV entertainments system. 2. According to Vizio, "The whole goal is to ensure that we have the right product, at the right time and the right price and _________." A. forever rid the world of plugs and wires B. create customer value that is unmatched in the industry C. deliver it to the right people D. at the right place E. drive a seamless end-to-end value chain 3. In order to deliver a product that the average consumer could afford, Vizio A . has the design specifications and marketing done in the United States and having contract manufacturers in Taiwan, build the product. B. uses mass customization in Taiwan and then ships the HDTVs to the United States. C. purchased a small company in China to distribute its products under the Vizio name. D. purchased a small company in Japan to distribute its products under the Vizio name. E. relies solely on recycled materials to build high quality, no frills products. 4. The key to setting a final price for a product is finding an approximate price level to use as a reasonable starting point. Four common approaches to select an approximate price level are: (1) demand-oriented; (2) ___________; (3) profit-oriented; and (4) competition-oriented approaches. A. cost-oriented B. cause-oriented C. revenue-oriented D. stakeholder-oriented E. distribution-oriented 5. The key to setting a final price for a product is finding an approximate price level to use as a reasonable starting point. Four common approaches to select an approximate price level are: (1) demand-oriented; (2) cost-oriented; (3) ___________; and (4) competition-oriented approaches. A. stakeholder-oriented B. revenue-oriented C. profit-oriented D. distribution-oriented E. cause-oriented 6. The key to setting a final price for a product is finding an approximate price level to use as a reasonable starting point. Four common approaches to select an approximate price level are: (1) demand-oriented; (2) cost-oriented; (3) profit-oriented; and (4) __________ approaches. A. revenue-oriented B. distribution-oriented C. stakeholder-oriented D. competition-oriented E. cause-oriented Figure 14-1 7. Figure 14-1 above represents the six steps in setting price. Which letter represents the step where a firm would consider a demand-, cost-, profit-, or competition-oriented approach? A. "B" B. "C" C. "D" D. "E" E. "F" 8. Figure 14-1 above represents the six steps in setting price. Which letter represents the step where a firm would consider a one price or flexible price strategy, company and competitive effects, and incremental costs and revenues? ... View Full Document

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