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Social Influences in Behavior Ashley Riden Dr. Brian Hawkins PSY 300 November 27, 2011 Social psychology is a study which seeks to study and understand social behavior. It tells us more about the group behavior, how we interact and how it impacts our decision. According to scientist Gordon Alliport, Social psychology is a discipline that uses scientific method to understand and explain how the thought, feeling and behavior of individuals are influenced by the actual, implied or imagined presence of other human beings. Social psychology is not limited to any social topics but looks at a wide range of social topics such as group behavior, social perception, leadearship, non verbal behavior, conformity, aggression and prejudice. In short social psychology aims at understanding each and every aspect of the social behavior of the people and also to understand their mindset and how it impacts their decision making capabilities. Social psychology is much different than other disciplines such as sociology, because it doesnt use wisdom and anecdotal observations to lay out it facts instead it uses scientific methods and empirical study of social phenomena. Social psychology is always based on research of different subjects using all kinds of scientific methods. These research methods test hypothesis and theories and in order check their reliability and to find out their validity. It looks for relationship between different variables . One must have heard about the statements anger breeds anger, the significance of these statements can be seen in our day to day life. Our behavior and our ways of interaction are highly influenced by the people around us. One can argue that a person born with virtues and principles wont be affected by the people around it but this isnt true. No matter how much a person tries, some kind of effect will always be there on him/her. Our brain absorbs all kinds of information from the surroundings and changes in behavior are possible if a person is continually exposed to a particular kind of environment. Very few people have the will power or the determination to preserve their originality even in changing social environments.... View Full Document

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