Chapter 5
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Chapter 5

Course Number: COMM 224 A, Fall 2012

College/University: Concordia Canada

Word Count: 9161

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Exam Name___________________________________ MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question. 1) Despite the data glut that marketing managers receive, they frequently complain that they lack ________. A) enough information of the right kind B) accurate information C) reliable information D) timely information E) valid information 1) 2) Which of the...

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Exam Name___________________________________ MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question. 1) Despite the data glut that marketing managers receive, they frequently complain that they lack ________. 1) A) enough information of the right kind B) accurate information C) reliable information D) timely information E) valid information 2) Which of the following statements is NOT true regarding information collected for marketers? 2) A) Many managers lack information of the right kind. B) Managers have enough of the right information. C) Many managers are burdened by data overload. D) Most managers need better information. E) Most managers do not need more information. 3) A marketing information system (MIS) consists of people and procedures to assess information needs, ________, and help decision makers analyze and use the information. 3) A) question the needed information B) experiment to develop information C) test market the information D) critique the needed information E) develop the needed information 4) A good MIS balances the information users would ________ against what they really ________ and what is ________. 4) A) need; can afford; useful B) use; have to use; available C) like; can afford; needed D) need; like; feasible E) like to have; need; feasible to offer 5) Marketers must weigh carefully the costs of additional information against the ________ resulting from it. 5) A) organization B) benefits C) creativity D) cost E) ethical issues 1 6) Four common sources of internal data include the accounting department, operations, the sales force, and the ________. 6) A) competition B) Web C) stockholders D) marketing department E) owners 7) Marketing information from which type of database usually can be accessed more quickly and cheaply than other information sources? 7) A) Dun & Bradstreet's B) internal C) Hoover's D) LexisNexis E) external 8) ________ is the systematic collection and analysis of publicly available information about consumers, competitors, and developments in the marketing environment. 8) A) Marketing data B) Customer intelligence C) Competitive intelligence D) Marketing intelligence E) Sales management 9) Which of the following statements regarding marketing intelligence is true? 9) A) All marketing intelligence is available for free. B) Marketing intelligence relies upon publicly available information. C) Marketing intelligence gathering is more focused on gaining insights into consumer activities than competitors' activities. D) Marketing intelligence relies upon privately held information. E) The advantage of using competitive intelligence is negligible. 10) Which of the following is NOT considered a source of marketing intelligence? 10) A) activities of competitors B) key customers C) suppliers D) causal research E) resellers 11) Which of the following is NOT a potential source for marketing intelligence? 11) A) talking with purchasing agents B) purchasing competitors' products

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Concordia Canada - COMM 224 - A
ExamName_MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question.1) _ calls for meeting the present needs of consumers and businesses while also preserving orenhancing the ability of future generations to
Concordia Canada - COMM 224 - A
ExamName_MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question.1) You are directed to study the actors close to the company that affect its ability to serve itscustomers- departments within the company,
Concordia Canada - COMM 224 - A
ExamName_MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question.1) Which of the following involves adapting a firm to take advantage of opportunities in its constantlychanging environment?A) annual plann
Concordia Canada - COMM 224 - A
ExamName_MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question.1) All of the following are accurate descriptions of modern marketing, EXCEPT which one?A) Selling and advertising are synonymous with marke
Concordia Canada - COMM 222 - 222
ExamName_MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question.1) A manager with a high need for personal powerA) will be the most effective manager.B) will avoid using organizational politics.C) will
Concordia Canada - COMM 222 - 222
ExamName_MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question.1) Which of the following is most accurate about the relationship between personality and stress?A) internals are more likely to feel anxiou
Concordia Canada - COMM 222 - 222
ExamName_MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question.1) Emotional intelligence is especially important in jobsA) that involve mental tasks.B) that involve manual tasks.C) that are complex.D)
Concordia Canada - COMM 222 - 222
ExamName_MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question.1) If your boss has decided to redesign your job using job enlargement, what does this mean?A) you will have more job breadthB) you will ha
Concordia Canada - COMM 222 - 222
ExamName_MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question.1) Emotional stability helps support positive work performance ifA) the person is more calm and has highly effective interactions with co-wo
Concordia Canada - COMM 222 - 222
ExamName_MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question.1) "Karen acts differently from everyone else, but Byron acts the same as everyone else." The speakerhere is invoking a _ cue to describe Ka
Concordia Canada - COMM 212 - 212
Chapter 4 Communicating Across Cultures1. Which of the following statements about the global economy is most accurate?a. Although the global village was predicted years ago, it is far from being a reality.b. Although many national companies do business
Concordia Canada - COMM 212 - 212
Chapter 6 Writing Process Phase 2: Research, Organize, Compose1. Phase 2 of the 3-x-3 writing process begins with doing which of the following?a. Writing the rough draftb. Deciding how to organize the messagec. Selecting a communication channeld. Gat
Concordia Canada - COMM 212 - 212
Chapter 7 Writing Process Phase 3: Revise, Proofread, Evaluate1. Phase 3 of the 3-x-3 writing process begins with doing which of the following?a. Writing the final draftb. Deciding how to organize the messagec. Analyzing your audienced. Revising the
Concordia Canada - COMM 212 - 212
Chapter 8 Routine E-Mail Messages and Memos1. Which of the following statements about e-mail use in the workplace is most accurate?a. Memos and letters are still the prevalent forms of communication in todays workplace.b. E-mail is the communication ch
Concordia Canada - COMM 212 - 212
Chapter 9 Routine Letters and Goodwill Messages1. Andrea recently purchased carpeting for her home. She ordered the colour Sunset Blue; however, theinstallers laid Ocean Blue throughout the house. The best way for Andrea to deal with this problemwould
Concordia Canada - COMM 212 - 212
Chapter 10 Persuasive and Sales Messages1. Anthony was just hired as a sales rep for a large software company. He knows his new job will requirehim to be persuasive. Which of the following is not good advice for Anthony as he begins his new job?a. When
Concordia Canada - COMM 212 - 212
Chapter 11 Negative Messages1. Which of the following is the best advice when communicating bad news?a. As long as the bad news is delivered tactfully, you dont have to give the reasons for thebad news.b. To show sensitivity, you should always deliver
Concordia Canada - COMM 212 - 212
Chapter 12 Preparing to Write a Business Report1. What is the common purpose of all business reports?a. To make the writer of the report look goodb. To comply with government regulationsc. To answer questions and solve problemsd. To make money for th
Concordia Canada - COMM 212 - 212
Chapter 13 Organizing and Writing Typical Business Reports1. A helpful technique for making sense of large amounts of numerical data collected for a report is toa. write the problem statement.b. study flow charts.c. organize the data into tables.d. w
Concordia Canada - COMM 212 - 212
Chapter 14 Proposals and Formal Reports1. Most proposalsa. are written to help a company generate business.b. tell how a problem will be solved.c. state the cost of solving a problem.d. All of the aboveREF: p. 3342. Choose the statement that incorr
Concordia Canada - COMM 212 - 212
Chapter 15 Speaking Skills1. Kyle has been asked to give a presentation on the status of an important project. The first thing heshould do isa. develop an outline of the points he wants to cover in his presentation.b. prepare the visual aids he will w
Concordia Canada - COMM 212 - 212
Chapter 16 Employment Communication1. Well-informed job candidates know that the first step in the employment process isa. researching salary, benefits, and job stability in a chosen field.b. developing an effective rsum to be sent to prospective emplo
Concordia Canada - COMM 212 - 212
Chapter 5 Writing Process Phase 1: Analyze, Anticipate, Adapt1. Which of the following statements about business writing is most accurate?a. Business writing is almost identical to the writing done in high school and college classes.b. When writing bus
Concordia Canada - COMM 212 - 212
Chapter 3 Workplace Listening and Nonverbal Communication1. Select the most accurate statement.a. Listening skills are an important part of customer service.b. Skills such as listening, writing, and speaking often determine career success.c. Workers a
Concordia Canada - COMM 212 - 212
Chapter 1 Communicating at Work1. Global communicators will probably be most successful if theya. learn to speak the language of the country with which they will be doing business.b. study as many books as possible to learn about the culture of the peo
Concordia Canada - COMM 212 - 212
Chapter 2 Communicating in Small Groups and Teams1. The reasons that organizations form teams are that teams usually make better decisions, respond faster,increase productivity, anda. collaborate in team-based written and oral presentations.b. are pro
Concordia Canada - COMM 226 - 226
Norrie, Huber, Piercy, McKeownIntroduction to Business Information SystemsSecond Canadian EditionTEST BANKChapter 11. Globalization suggests that modern businesses are using information technology to:a) expand their market to customers around the gl
Concordia Canada - COMM 226 - 226
Norrie, Huber, Piercy, McKeownIntroduction to Business Information SystemsSecond Canadian EditionTEST BANKChapter 21. Clock speed on a computer is measured most recently in:a) Megahertz (MHz)*b) Gigahertz (GHz)c) Megabytes (MB)d) Gigabytes (GB)e
Concordia Canada - COMM 226 - 226
Norrie, Huber, Piercy, McKeownIntroduction to Business Information SystemsSecond Canadian EditionTEST BANKChapter 31. According to Tom Beaman, what is some good advice for students seeking a career in IT orbusiness?*a) always be changingb) grow yo
Concordia Canada - COMM 226 - 226
Norrie, Huber, Piercy, McKeownIntroduction to Business Information SystemsSecond Canadian EditionTEST BANKChapter 41. The _ is a connected series of activities, each of which adds value or supports theaddition of value to the firms goods or services
Concordia Canada - COMM 226 - 226
Norrie, Huber, Piercy, McKeownIntroduction to Business Information SystemsSecond Canadian EditionTEST BANKChapter 51. According to Sherril Burns what is good on-the-job advice?*a) The better way is to do things differently.b) The better way is to t
Concordia Canada - COMM 226 - 226
Norrie, Huber, Piercy, McKeownIntroduction to Business Information SystemsSecond Canadian EditionTEST BANKChapter 61. _ is/are raw unorganized facts, numbers, pictures, and so on.*a) Datab) Informationc) Knowledged) Wisdomhz2. _ is/are organize
Concordia Canada - COMM 226 - 226
Norrie, Huber, Piercy, McKeownIntroduction to Business Information SystemsSecond Canadian EditionTEST BANKChapter 71. A _ is a detailed investigation and analysis of a proposed development project that isundertaken to determine whether it is possibl
Concordia Canada - COMM 226 - 226
Norrie, Huber, Piercy, McKeownIntroduction to Business Information SystemsSecond Canadian EditionTEST BANKChapter 81. Moving from a passive site that basically displays information to a site that permitsinteraction with visitors or users is commonly
Concordia Canada - COMM 226 - 226
Norrie, Huber, Piercy, McKeownIntroduction to Business Information SystemsSecond Canadian EditionTEST BANKChapter 91. _ are fundamental beliefs that you hold as true about the way the world works and yourrole in it.a) Ethics*b) Personal valuesc)
Concordia Canada - COMM 226 - 226
Norrie, Huber, Piercy, McKeownIntroduction to Business Information SystemsSecond Canadian EditionTEST BANKTech Guide A1. After the war, troops came home and began families in earnest, resulting in a generation thatwe know as the:*a) baby boomersb)
Concordia Canada - COMM 226 - 226
Norrie, Huber, Piercy, McKeownIntroduction to Business Information SystemsSecond Canadian EditionTEST BANKTech Guide B1. _ is the physical component of information technology (IT).a) Software*b) Hardwarec) Freewared) Shareware2. _ provides the i
Concordia Canada - COMM 226 - 226
Norrie, Huber, Piercy, McKeownIntroduction to Business Information SystemsSecond Canadian EditionTEST BANKTech Guide C1. Which type of server handles high-speed processing?*a) applicationb) databasec) webd) filee) mailhz2. Which type of server
Concordia Canada - COMM 226 - 226
Norrie, Huber, Piercy, McKeownIntroduction to Business Information SystemsSecond Canadian EditionTEST BANKTech Guide D1. A(n) _ database is structured with tables that are related to one another so data can bestored and retrieved efficiently.*a) re
Concordia Canada - COMM 226 - 226
Norrie, Huber, Piercy, McKeownIntroduction to Business Information SystemsSecond Canadian EditionTEST BANKTech Guide E1. Which of the following is NOT a benefit of using virtual teams?a) people can work from any place at anytimeb) expenses are redu
Concordia Canada - COMM - 215
CHAPTER 12SIMPLE LINEAR REGRESSIONMULTIPLE CHOICE 1. In a regression analysis, the error term is a random variable with a mean or expected value of a. zero b. one c. any positive value d. any value ANS: A PTS: 1 TOP: Regression Analysis2. The coefficien
Concordia Canada - COMM - 215
CHAPTER 13MULTIPLE REGRESSIONMULTIPLE CHOICE 1. The mathematical equation relating the expected value of the dependent variable to the value of the independent variables, which has the form of E(y) = a. a simple linear regression model b. a multiple nonl
Concordia Canada - COMM - 215
CHAPTER 11COMPARISONS INVOLVING PROPORTIONS AND A TEST OF INDEPENDENCEMULTIPLE CHOICE 1. When developing an interval estimate for the difference between two population proportions, with sample sizes of n1 and n2, a. n1 must be equal to n2 b. n1 must be s
Concordia Canada - COMM - 215
CHAPTER 10COMPARISONS INVOLVING MEANS, EXPERIMENTAL DESIGN AND ANALYSIS OF VARIANCEMULTIPLE CHOICE 1. If we are interested in testing whether the mean of population 1 is significantly larger than the mean of population 2, the a. null hypothesis should st
Concordia Canada - COMM - 215
CHAPTER 1DATA AND STATISTICSMULTIPLE CHOICE 1. In a questionnaire, respondents are asked to mark their gender as male or female. Gender is an example of the a. ordinal scale b. nominal scale c. ratio scale d. interval scale ANS: B PTS: 1 TOP: Descriptive
Concordia Canada - COMM - 215
CHAPTER 8INTERVAL ESTIMATIONMULTIPLE CHOICE 1. The absolute value of the difference between the point estimate and the population parameter it estimates is a. the standard error b. the sampling error c. precision d. the error of confidence ANS: B PTS: 1
Concordia Canada - COMM - 215
CHAPTER 7SAMPLING AND SAMPLING DISTRIBUTIONSMULTIPLE CHOICE 1. From a group of 12 students, we want to select a random sample of 4 students to serve on a university committee. How many different random samples of 4 students can be selected? a. 48 b. 20,7
Concordia Canada - COMM - 215
Chapter 10Experimental Design and Analysis of VarianceTrue/False1. A balanced complete factorial experiment is an experiment in which we select samples ofvarying sizes.Answer: FalseDifficulty: Medium (REF)2. A one-way analysis of variance is a meth
Concordia Canada - COMM - 215
Chapter 11Chi-Square TestsTrue/False1. A contingency table summarizes data that has been classified on two dimensions or scales.Answer: True Difficulty: Medium2. The actual counts in the cells of a contingency table are referred to as the expected ce
Concordia Canada - COMM - 215
Chapter 14Process Improvement Using Control ChartsTrue/False1. A control chart is a graph whose purpose is to detect assignable causes of variation in aprocess.Answer: True Difficulty: Medium2. An X chart is a control chart on which individual proce
Concordia Canada - COMM - 215
Chapter 12Simple Linear Regression AnalysisTrue/False1. The dependent variable is the variable that is being described, predicted, or controlled.Answer: True Difficulty: Medium2. The error term is the difference between an individual value of the dep
Concordia Canada - COMM - 215
Chapter 13Multiple Regression and Model BuildingTrue/False1. Regression models that employ more than one independent variable are referred to as multipleregression models.Answer: True Difficulty: Medium2. The error term in the regression model descr
Concordia Canada - COMM - 215
Chapter 9Statistical Inferences Based on Two SamplesTrue/False1. An independent sample experiment is an experiment in which there is no relationshipbetween the measurements in the different samples.Answer: True Difficulty: Medium2. When testing the
Concordia Canada - COMM - 215
Chapter 8Hypothesis TestingTrue/False1. The further the hypothesized mean is from the actual mean the greater the power of the test.Answer: True Difficulty: Medium (REF)2. The manager of the quality department for a tire manufacturing company wants t
Concordia Canada - COMM - 215
Chapter 7Confidence IntervalsTrue/False1. The t distribution always has n degrees of freedom.Answer: False Difficulty: Easy2. Assuming the same level of significance , as the sample size increases, the value of t/2approaches the value of z/2.Answer
Concordia Canada - COMM - 215
Chapter 5Continuous Random VariablesTrue/False1. A uniform distribution f(x) is a continuous probability distribution which says the probabilitythat x is in any 2 intervals of equal length is the same.Answer: True Difficulty: Medium2. The mean and m
Concordia Canada - COMM - 215
Chapter 3ProbabilityTrue/False1. A contingency table is a tabular summary of probabilities concerning two sets ofcomplementary events.Answer: True Difficulty: Medium2. An event is a collection of sample space outcomes.Answer: True Difficulty: Easy
Concordia Canada - COMM - 215
Chapter 2Descriptive StatisticsTrue/False1. A stem-and-leaf display is a graphical portrayal of a data set that shows the data set's overallpattern of variation.Answer: True Difficulty: Medium2. The median is the measure of central tendency that div
Concordia Canada - COMM - 215
Chapter 1An Introduction to Business StatisticsTrue/False1. A population is a set of existing units.Answer: True Difficulty: Easy2. If we examine some of the population measurements, we are conducting a census of thepopulation.Answer: False Difficu
Concordia Canada - COMM - 215
CHAPTER 5DISCRETE PROBABILITY DISTRIBUTIONSMULTIPLE CHOICE 1. A numerical description of the outcome of an experiment is called a a. descriptive statistic b. probability function c. variance d. random variable ANS: D PTS: 1 TOP: Discrete Probability Dist
Concordia Canada - COMM - 215
Chapter 6Sampling DistributionsTrue/False1. If we have a sample size of 100 and the estimate of the population proportion is .10, we canestimate the sampling distribution of p with a normal distribution.Answer: True Difficulty: Easy2. A sample size