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Excellence in Business Communication, 9e (Thill/Bovee) Chapter 1 Achieving Success Through Effective Business Communication 1) "Business Communication 2.0" refers to A) high-level correspondence as opposed to routine documents. B) a new approach to business communication, emphasizing interaction and conversation rather than one-way publication. C) specialized software that enables professionals to create impressive documents easily and efficiently. D) none of the above. Answer: B Diff: 1 Page Ref: 3 Skill: Concept Objective: 1 AACSB: Communication 2) Whereas Business Communication 1.0 tends to emphasize ________, Business Communication 2.0 focuses more on ________. A) discussion; lecture B) collaboration; isolation C) control; influence D) permission; intrusion Answer: C Diff: 3 Page Ref: 3-4 Skill: Concept Objective: 1 AACSB: Communication 3) Most companies that embrace Business Communication 2.0 A) completely abandon the traditional approach to communication. B) will eventually return to a 1.0 approach, since the technology turns out to be too complicated for most employees. C) adopt a hybrid approach to communication, in which some messages follow the traditional model and others follow the 2.0 approach. D) do none of the above. Answer: C Diff: 2 Page Ref: 4 Skill: Concept Objective: 1 AACSB: Communication 1 Copyright 2011 Pearson Education, Inc. 4) One major difference between the 1.0 and 2.0 approaches to business communication is that in the 2.0 approach audiences are encouraged to be A) active participants in the communication. B) compliant listeners. C) passive recipients of the information the sender shares. D) any of the above. Answer: A Diff: 2 Page Ref: 3 Skill: Concept Objective: 1 AACSB: Communication 5) Which of the following is an example of Business Communication 2.0 in action? A) A manager sends out weekly newsletters to employees. B) An electronics store invites customers to submit YouTube videos showing how to install home theater systems. C) An advertising firm creates a television commercial for a local automobile dealer. D) All of the above are examples of Business Communication 2.0. Answer: B Diff: 2 Page Ref: 4 Skill: Application Objective: 1 AACSB: Communication 6) Communication is the process of A) transferring information and meaning. B) listening actively. C) writing messages. D) none of the above. Answer: A Diff: 2 Page Ref: 5 Skill: Concept Objective: 1 AACSB: Communication 2 Copyright 2011 Pearson Education, Inc. 7) An example of internal communication would be A) an e-mail message from a manager to a supplier requesting updated prices on parts. B) an e-mail message from a sales manager to a salesperson asking for a report on travel expenses for a trade show.... View Full Document

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