This preview has intentionally blurred parts. Sign up to view the full document

View Full Document

Unformatted Document Excerpt

VIDEO CASE ANALYSIS Questions to ask: 1. What is the business problem worth solving? 2. What is the main marketing issue in the VIDEO CASE ANALYSIS Questions to ask: What is the business problem worth solving? What is the main marketing issue in the case? Main marketing issue: Environmental Analysis The customer characteristics The competition who are they, target markets competitive advantage Identify a marketing problem to solve Question: What VIDEO CASE ANALYSIS Concepts Spotlighted in Video- Environmental scanning- Technological environment- Social-cultural environment- Social responsibility- Pyramid of social responsibility- Ecology- Green Marketing Scholfield Honda VIDEO CASE ANALYSIS Video Case Synopsis Environmentalism has become the hot market trendbeing driven by grass roots activism and government VIDEO CASE ANALYSIS Video Case Synopsis Ahead of the curve, HONDAsince the 1970s producing low emission, fuel-efficient vehicles (Honda Civic) VIDEO CASE ANALYSIS... View Full Document

End of Preview

Sign up now to access the rest of the document