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Understanding Business Research Terms and Concepts: Part 3 RES/351 Version 1 1 University of Phoenix Material Understanding Business Research Terms and Concepts: Part 3 Determine which level of measurement nominal, ordinal, interval, or ratio is used in the following examples. The Association of Accountants is conducting a survey to determine the ranking of the top 100 accounting firms in the world. Ordinal How many years did it take you to earn your college degree? Ratio On a questionnaire which asks for gender, males are coded as 1 and females are coded as 2. Interval Respondents are asked to rate a list of high-tech companies as excellent , good , fair , or poor in terms of their service delivery. Ordinal Cereal brands are arranged in an ordered sequence in which an equal interval exists between each point. Interval LeBron James wears the number 23 on his jersey. Nominal The length of time it takes the winner of a marathon to cross the finish line. Ratio Students are asked to rank computer manufacturers. Interval The brand of charge card used by a customer.... View Full Document

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